Coffee Campaign Lets You Be a Baseball Star

Ever wanted to feature on your very own baseball players card? The new campaign from popular canned coffee brand Roots now lets you do just that. Attempting to appeal to the rugged, male audience, JT have produced the new campaign featuring a baseball team made up of what they consider “real men”.

Roots-Coffee-Campaign

The nine players who make up the team are, amongst others, construction workers, postal delivery men and welders….think a slightly less camp, Japanese, Village People! Each player has their own baseball card and visitors to the site get the chance to join the team and make their own card which they can then download, use as their Twitter avatar or upload to Facebook.

Roots-Baseball-Card

The process is pretty simple, users upload a face shot from their computer and it is attached to a randomly generated card onto the body of a new player. The card also features your stats including your new salary and your main appeal as a player. Linking directly to Twitter and Facebook means that your new look and profession is sent out to your friends and followers straight away. This kind of use of social networks in campaigns has really taken off in Japan now and is a chief marketing tool, with over 16million users and the number one user of Twitter in Asia ahead of Indonesia and India. Taking it one step further it would have been cool to have seen some way in which a league could have been set up and virtual card trading and voting could have taken place as well.

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ZiiLabs unleashes Jaguar3 super slim slate reference design

ZiiLabs’ first foray into the tablet market, the ZiiO series, didn’t exactly get our gadget senses tingling, but that hasn’t stopped the company from churning out reference designs for OEMs looking to cash in on the tablet craze. The latest in its line of Jaguar designs is the Jaguar3, a 10.1-inch tablet packing the company’s 1.5GHz dual-core ZMS-20 or quad-core ZMS-40 SoC and both front (of unknown resolution) and rear facing cameras (up to 12 megapixels). Sporting a magnesium case with a svelte 8.1mm or 7.4mm-thin profile depending on your preference and pocketbook, it packs a 1200 x 800 capacitive multitouch display running Android 3.2. In addition to the menu of hardware options, ZiiLabs is offering audio upgrades courtesy of Creative’s Sound Blaster technology, plus custom software for HDR support and panoramic picture-taking. That’s quite an impressive menu of options for you OEMs to choose from, now let’s get some of these things to market, shall we? PR’s after the break.

Continue reading ZiiLabs unleashes Jaguar3 super slim slate reference design

ZiiLabs unleashes Jaguar3 super slim slate reference design originally appeared on Engadget on Wed, 14 Sep 2011 06:46:00 EDT. Please see our terms for use of feeds.

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HTC Sensation XE gets official, packing 1.5GHz dual-core CPU and Beats Audio

The rumors can be laid to rest, because HTC has officially announced its Sensation XE handset, replete with some upgraded specs and Beats Audio. Powered by a 1.5GHz dual-core processor, this Android device features a 4.3-inch touchscreen with qHD (540 X 960) resolution and boasts a larger 1730mAh battery that promises prolonged run times. As the first smartphone produced under HTC’s partnership with Beats Audio, this special edition Sensation also ships with a special pair of Beats by Dr. Dre headphones, along with an 8GB or 16GB microSD card and remote control that allows users to flip through tracks of take calls without ever reaching inside their pockets. Once these headphones are plugged in, the phone will automatically activate a Beats-optimized sound profile that, according to HTC, will deliver fuller bass, sharper vocals and broader range. The Sensation XE is slated to launch in Europe, Asia, Africa and the Middle East sometime this month, though price and a possible North America launch date remain unclear. Scurry past the break for more details in the full press release, along with an extra shot of Dre’s in-ear headphones.

[Thanks to everyone who sent this in]

Continue reading HTC Sensation XE gets official, packing 1.5GHz dual-core CPU and Beats Audio

HTC Sensation XE gets official, packing 1.5GHz dual-core CPU and Beats Audio originally appeared on Engadget on Wed, 14 Sep 2011 05:55:00 EDT. Please see our terms for use of feeds.

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Audi’s electric Urban Concept says that less is more, really means it

Audi's electric Urban Concept says that less is more, really means it

You don’t have to by an exotic, race-bred sportscar to get something made of carbon fiber with exposed suspension and racy looks. Thanks to Audi, you can actually go quite far to the opposite end of the spectrum. Meet the Urban Concept, a little guy with a big heart and just two seats — offset slightly to give both driver and passenger maximum shoulder space in a decidedly slender chassis. With just 20 horsepower on tap it will hardly light your world afire, but weighing only 480kg (just over 1,000 pounds) and featuring a racy pushrod suspension, it should be quite the corner-carver.

Power comes from a 7.1kWh battery pack that’s inductively charged, meaning no need to plug in at the end of the day. A 45 mile radius means you won’t be getting far out of town, but Audi did call this the Urban Concept, after all. (Presumably a future “Suburban Concept” would ship with bigger batteries.) Audi crafted both Sportback (with roof) and Spyder (without) versions but didn’t say when — or more importantly if — either version will ever see production.

Continue reading Audi’s electric Urban Concept says that less is more, really means it

Audi’s electric Urban Concept says that less is more, really means it originally appeared on Engadget on Wed, 14 Sep 2011 05:31:00 EDT. Please see our terms for use of feeds.

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Google outbid itself by 33 percent in Motorola Mobility acquisition, SEC filing reveals

Google’s acquisition of Motorola Mobility is already starting to lose that new car smell, but a fresh batch of financial details has now emerged, providing deeper insight into how the deal actually went down. According to an SEC filing that Motorola Mobility released yesterday, Google made an initial offer of $30 per share on August 1st, but soon raised that bid to $37 per share on August 9th, after Moto and its advisers asked for $43.50. On that same day, Google again raised its offer to $40 per share, even though Motorola wasn’t accepting bids from other firms, for fear that a public auction would jeopardize its sale. This 33 percent increase ultimately added some $3 billion to the pot, bringing the final price tag to $12.5 billion. A Mountain View spokeswoman declined to comment on the negotiations, though its aggressive bidding suggests that the search giant desperately wanted the deal to go through. The documents also reveal that patent-related issues were at the forefront of discussions from the very beginning, when Google’s Senior Vice President Andy Rubin met with Motorola Mobility CEO Sanjay Jha to talk about their mutual concerns, way back in July. According to the Wall Street Journal, these talks eventually convinced Jha that his company would be better off under Google’s stewardship, amid fears that Moto could get swallowed by the stormy seas of patent litigation — anxieties that the exec made all too apparent just four days before the merger was announced. You can dig through the full SEC filing at the source link below.

Google outbid itself by 33 percent in Motorola Mobility acquisition, SEC filing reveals originally appeared on Engadget on Wed, 14 Sep 2011 04:45:00 EDT. Please see our terms for use of feeds.

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Logitech unveils Wireless Headset, Boombox for tablets, smartphones and Radio Raheem

Logitech‘s family of iDevice-friendly accessories got a little larger today, with the addition of the new Wireless Headset and Wireless Boombox. The former (pictured above) allows users to roam up to 33 feet away from their iPad, iPhone, iPod Touch or Bluetooth devices, features a noise-canceling microphone and offers up to six hours of battery life. The boombox, meanwhile, seems to share much of its DNA with that S715i portable audio dock we got our hands on last year. Aside from its similar design (image after the break), Logitech’s Bluetooth-enabled system also features eight custom designed drivers (including, like its cousin, a pair of neodymium 3-inchers), boasts a rechargeable battery with six hours of endurance and can function at up to 33 feet away from any iDevice. The headset will be available sometime this month for $70, with the boombox hitting the market in October for $180. For more details, check out the full PR after the break.

Continue reading Logitech unveils Wireless Headset, Boombox for tablets, smartphones and Radio Raheem

Logitech unveils Wireless Headset, Boombox for tablets, smartphones and Radio Raheem originally appeared on Engadget on Wed, 14 Sep 2011 04:00:00 EDT. Please see our terms for use of feeds.

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CyberNotes: iCal vs. Windows Calendar

This article was written on June 16, 2008 by CyberNet.

CyberNotes
Microsoft/Mac Monday

How many of you use a calendar on a regular basis to keep yourself organized? I’m sure many of you do because we all have hectic schedules with people to see and places to go. Everybody has a favorite solution whether it be a standard paper calendar or something like Google Calendar. Both Windows and Leopard come with a calendar for their users to use as well, and for being free, built-in solutions, they aren’t too bad. They actually have many similarities between them. Today we’ll be looking at iCal vs. Windows Calendar as part of our series on comparing Leopard and Vista features.

About Windows Calendar

Windows Calendar comes with Windows Vista and you access it by clicking on the Start menu and typing “Windows Calendar” into the search bar. It’s got a fairly simple interface that allows you to create appointments and manage tasks. For those families who share a computer, they can easily share their calendars as well.

windows calendar.png

About iCal

iCal is Apple’s version of a calendar that comes with Leopard. Like Windows Calendar, you can ad events (appointments) to the calendar and manage your tasks. It has a search bar in the upper right corner which is great for those times when you’re trying to find something you added to the calendar but you don’t remember where it was added.

iCal vs windows calendar.png

Likes/Dislikes about Windows Calendar

Microsoft Windows Vista.pngWindows Calendar first debuted in Windows Vista. Never before did Microsoft include a calendar with their operating system, so that itself is nice. It’s got a three-paned interface with the typical Windows menu bar at the top where you can click to add a new appointment or task, and then change the view (day, work week, week, and month views).

From that top menu bar you can also click to subscribe to a calendar. Windows Calendar is compatible with the iCalendar format which means that you can import and export calendar information from other sites and applications. You can also publish your Windows Calendar on the Internet very easily as well. If you want to share your calendar via email, that too is an option.

Overall, Windows Calendar is a nice simple solution, however there are a few things that it’s lacking. One thing is that their task system doesn’t offer the ease-of-use that iCal does. It offers you the same features, it’s just not as easy to use. With their task system, you click “new Task” at the top, and then if you have the Details Pane enabled, you’d see the option to enter in the details of the task including the option to prioritize it by clicking a drop-down menu. With iCal, the whole right side of the calendar is dedicated to “to-do” items, and all it takes is a double-click to get a new to-do item to appear. Another double-click will pull up a window where you can select the priority whether it’s low, medium, or high. iCal uses a three bar system to give you a visual idea of which items you have on your list that are high (3 bars), medium (2 bars), or low priority (1 bar).

iCal.png

Likes/Dislikes about iCal

One nice feature about iCal is that it is integrated with .Mac (now MobileMe) so that users can share their calendars over the Internet. iCal is also nice because they use a pop-up window instead of a details pane in Windows Calendar to edit events. As mentioned above, I really like their task system, but they’ve got some other great features as well.

I did mention that Windows Calendar has a fairly simple interface, but iCal is even simpler. It’s clean and the set-up makes it convenient to see what’s going on. When you want to add an event, you simply click on the starting time and drag your mouse to the ending time. You can also edit existing events this way as well. If the event will be starting or ending later than originally planned, just take your mouse and drag it to the new time. Another feature I just discovered that’s nice too is that you can drag and item from your to-do list right to your calendar and it will be an event.

Some of the options available in the preferences are nice as well. For example, you can choose to have your to-do items deleted a certain amount of days after they are completed. You can also delete events after they have passed as well.

Advanced ical preferences.png

Wrapping it up

At the end of the day, both iCal and Windows Calendar generally offer the same types of features. The difference between the two is in the ease-of-use, and in my opinion, iCal is more intuitive and easier to use. Of course Microsoft wants people using Outlook which has a calendar as well, so they may not be putting the effort in to making Windows Calendar perfect.

The fact of the matter is that it’s nice that both operating systems offer their users a basic calendar so that they don’t need to turn to other, perhaps more complex solutions if they don’t want to.

So far we’ve taken a look at the following Leopard vs. Vista Comparisons

Copyright © 2011 CyberNetNews.com

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Sony shows off PlayStation Vita’s initial setup process and user interface (video)

While we’re still months away from seeing the PlayStation Vita show up in the stores, Sony continues to tease us with more live demonstrations here at the SCEJ press conference — what we saw just now was a quick walkthrough of the initial setup procedure, and our first look at the interface in action. Setup is simple and predictable: select your region, create or log into your PSN account, enter your birthday — pretty standard for today’s handheld gaming devices. The UI itself looks primed to make smartphone users feel right at home, spreading a cloud of large, friendly app icons across the Vita’s five-inch touchscreen.

Our hosts skipped through a few media applications, showing off a pair of movie trailers and concurrently running the device’s music player and photo viewer. We didn’t see it live today, but Sony suggested that cross-app multitasking is compatible with games as well, stating that a player could hop out of a game session, pop-into a Twitter app, and then jump right back into the game. We’ll give you a more detailed account once we’ve hit the TGS show-floor. Can’t wait? Peek our gallery below, or see Sony’s live demo above.

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Sony shows off PlayStation Vita’s initial setup process and user interface (video) originally appeared on Engadget on Wed, 14 Sep 2011 03:11:00 EDT. Please see our terms for use of feeds.

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Ultrabooks invade IDF 2011, Toshiba Portege Z830 makes cameo (video)

While we’ve already seen Ultrabooks from a bevy of brand name manufacturers — Toshiba (which we caught on video below), Lenovo, ASUS and Acer — ODMs are now joining the thin and light party here at IDF. There’s one catch, however: this row of Ultrabooks from the likes of Pegatron, LG, Invetec and Foxconn aren’t nearly as svelte as their branded counterparts, leading us to believe that Intel’s specs aren’t quite as rigorous as we’d originally thought. Video proof after the break.

Myriam Joire contributed to this report.

Continue reading Ultrabooks invade IDF 2011, Toshiba Portege Z830 makes cameo (video)

Ultrabooks invade IDF 2011, Toshiba Portege Z830 makes cameo (video) originally appeared on Engadget on Wed, 14 Sep 2011 02:50:00 EDT. Please see our terms for use of feeds.

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Sony announces bucketload of PlayStation Vita launch games, teases PSP downloads for UMD lovers

Wondering how many games the PlayStation Vita will be launched with on December 17th? 26 is the answer, with 100 games in total to be released. Launch titles include Ultimate Marvel vs Capcom 3, Power Smash 4, Fish On, Project N.O.E.L.S and more in the photo above. These will be followed by Metal Gear Solid HD Edition, Rayman Origins, FIFA, etc. If new titles aren’t enough to whet your appetite, Sony announced that as many as 500 to 600 PSP titles will be available for download via the PlayStation Network, given that you’re willing to re-purchase your last-gen favorites. Don’t toss out your UMDs just yet though — Sony said they are working on a solution to bring your old games to your new handheld, mentioning “special download plans” that they will discuss at a future point. We wouldn’t hold our breath, but hit the break for a splash image featuring the full list of launch games you will be able to get — good luck with the Japanese.

Continue reading Sony announces bucketload of PlayStation Vita launch games, teases PSP downloads for UMD lovers

Sony announces bucketload of PlayStation Vita launch games, teases PSP downloads for UMD lovers originally appeared on Engadget on Wed, 14 Sep 2011 02:12:00 EDT. Please see our terms for use of feeds.

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