**Facebook/twitter sentence: How do 19 of Japan’s leading companies see the future?
What do nineteen of Japan’s leading companies think will be the major problems facing society in 2030? A new exhibition in Tokyo Midtown Design Hub called ‘Changing the World Through Design‘ is using installations to provide visitors with a glimpse of what the likes of Toyota, Mitsubishi and Fujitsu think.

The exhibition’s overall theme is the design of future society, and it explores some of the major challenges facing societies both now and in the future. The space is organised into five broad themes reflecting these concerns: ‘Energy’, ‘Education’, ‘Agriculture’, ‘Resilience’, and ‘Community’.

Each company’s installation is contained in a “light capsule”: a glowing semisphere with two holes, one rimmed in black and the other in white, that allow visitors to peer into the capsule to see the installation from different vantage points. The installations are visual representations of a particular issue or challenge, and each hole allows visitors to literally see both what the company views as its existing challenge as well as a potential solution to the challenge in the future.

Through the 19 capsules, each of the featured companies also consider the new roles and values that will have to be taken on in the future.
; (project description, meant to visually display the projects/ideas that the company has come up with in addressing future challenges; and explores the social impact of implementing them).
-is the first of its kind in Japan
Summary/comments to close off post
The use of the installations is intended to present the projects/challenges in a visual way (also makes the presentation of information re. challenges etc a bit more engaging); the idea of the capsule is an interesting one too; a unique approach ‘to feature how these projects may evolve to shape the world through an eye of design; the exhibition will take visitors on an inspirational journey to imagine visions of the future facilitated by social innovation).
Interesting for a number of reasons: first the way they chose to present the information (through an exhibition; visual, design-focused); showing how companies in Japan are choosing to respond to certain issues/which are the challenges that they view as the most pressing/are choosing to address; also showing a shift in the mentality behind how companies engaged with society (CSR etc not as big in Japan as elsewhere)
Participating companies: H.I.S., Gree, Kirin, Toppan Printing, Toyota Marketing Japan, NEC (Japan), Patagonia Japan, JR East, Fujitsu, Honda Motor, Mitsui & Co., Mitsubishi Chemical Holdings, Mitsubishi Corporation, Yamaha Music Japan, Lush Japan, Ricoh, Rebirth Project, Rohto Pharmaceutical, Watami
Relevant Links
http://mirai-design2013.jp/
http://www.tokyoartbeat.com/event/2013/8795
