Xperia Play commercial surfaces, makes back alley surgery fun again (video)

You know, it just wouldn’t be an ad campaign for a Sony game system without a suitableWTF?” moment. And why would Sony Ericsson’s Xperia Play (a.k.a. PlayStation phone, a.k.a. the Worst Kept Secret in the Business) be any different? There isn’t much to say about this ad, except that the fine folks at Droid NYTT got hold of a copy, and that we hope these back-alley thumb transplant goons know a thing or two about anesthetics. See for yourself after the break.

Continue reading Xperia Play commercial surfaces, makes back alley surgery fun again (video)

Xperia Play commercial surfaces, makes back alley surgery fun again (video) originally appeared on Engadget on Thu, 03 Feb 2011 09:56:00 EDT. Please see our terms for use of feeds.

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Star Wars/Volkswagen Commercial May Be Super Bowl XLV’s Best

vw darth vader.jpg
Volkswagen just couldn’t keep the lid of the upcoming Super Bowl ad for the new Passat–and frankly it’s not tough to see way. This is some adorable stuff, right here. In it, a pint-sized Darth Vader attempts to control everything in his parents’ house via the force, while “The Imperial March” plays in the background.
Anyone else gunning for adorable points during half-time not named “The Puppy Bowl” will be hard-pressed to outgun VW’s dejected Sith-in-training. Video after the jump.

Apple Board Wanted to Kill “1984” Ad

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There’s a terrific piece over at Ad Age by Steve Hayden, an ad exec who used to work over at Chiat/Day, the agency responsible for what is largely considered the most iconic tech ad of all time.

Here’s the money quote for the piece,

One of the many agency heads I’ve worked with over the years said, “When it’s great, there’s no debate.” I can’t imagine a more fatuous, false statement. There was plenty of debate around “1984.” It very nearly didn’t run.

“1984” is one of those things that became brilliant to world at large in retrospect–once it actually aired and, for one minute, the world stopped and stared. Like a number of retrospectively brilliant marketing moves, however, a lot of folks in business suits just didn’t get it early on.

Hayden again,

The spot had a brush with death after Mike Murray and Jobs played the spot for the Apple board of directors in the fall of 1983. When the lights came up, Murray reported that most of the board members were holding their heads in their hands, shaking them ruefully. Finally, the chairman, Mike Markula, said, “Can I get a motion to fire the ad agency?”

Wozniak, however, apparently loved the thing so much he offered to front half of the cost of running it. Jobs also loved it. It was he and John Sculley who had the final say on airing it. Interesting sidenote, however, Jobs didn’t want to run it run it during the Super Bowl. He told Hayden, “I don’t know a single person who watches the Super Bowl.”

That’s our Steve.

Commercial after the jump.

Google testing display ads in Gmail, our patience

Oh, woe is us. Users of Gmail‘s web client are reporting a most unwelcome new visitor to their communication service: display ads. The right-most column that Google reserves for ads has heretofore been populated only by easy-to-ignore text links, but as of the past few of days, image-based advertising has also been sneaking out to unsuspecting emailers. The guys over at Search Engine Land have done a bit of digging and received the following statement from Google:

“We’re always trying out new ad formats and placements in Gmail, and we recently started experimenting with image ads on messages with heavy image content.”

This little trial does seem to be taking place on a very limited basis, which is why there’s been no outrage since it began last Friday. Let’s just hope that the Google Display Network that’s responsible for these pictomercials thinks better of it and leaves our Gmails alone. We’d hate to have to leave the beautiful web for some impersonal mail-serving app.

[Thanks, Greg]

Google testing display ads in Gmail, our patience originally appeared on Engadget on Fri, 28 Jan 2011 02:44:00 EDT. Please see our terms for use of feeds.

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Visualized: Giorgio Armani Galaxy S

In front of the sculpted jaw and haunting eyes of this ridiculously-good-looking man, there is a phone. And it says: “Thanks for the cash, sucker.”

Visualized: Giorgio Armani Galaxy S originally appeared on Engadget on Wed, 26 Jan 2011 20:33:00 EDT. Please see our terms for use of feeds.

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Google Goggles now solves Sudoku, taking an interest in ads, clearly entering middle age

There are no surer signs of the apocalyptic onset of middle age than a preoccupation with puzzle-solving and an unhealthy interest in adverts and barcodes. And those just happen to be the three new features Google has added to version 1.3 of its Goggles software. The visual search application for Android is now intelligent enough to decipher tricky Sudoku puzzles (and thereby suck all the fun out of them), while its algorithms have also been tweaked to make barcode scanning “almost” instant. Popular printed ads will be recognized as well, taking you to a Google search on the relevant topic. US newspapers and magazines from August 2010 are being supported for now, but we can’t imagine the rest of the world should have to wait too long for this added convenience. Video of the new Goggles’ Sudoku skills after the break.

Continue reading Google Goggles now solves Sudoku, taking an interest in ads, clearly entering middle age

Google Goggles now solves Sudoku, taking an interest in ads, clearly entering middle age originally appeared on Engadget on Tue, 11 Jan 2011 06:39:00 EDT. Please see our terms for use of feeds.

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HTC Thunderbolt has 8 megapixel camera and video chat, according to the ad up there

HTC’s slogan is “quietly brilliant,” and the company’s living up to it right now — it snuck new details about its mystery handset directly under our nose. What you see above are three screencaps from a banner ad running on the pages of Engadget even as we speak, hinting at an 8 megapixel imager, a sizable screen, and perhaps even 4G video chat. Why, hello there HTC Thunderbolt / Mecha / Droid Incredible HD, and hurray for controlled leaks!

[Thanks, Taylor S.]

HTC Thunderbolt has 8 megapixel camera and video chat, according to the ad up there originally appeared on Engadget on Sun, 02 Jan 2011 20:17:00 EDT. Please see our terms for use of feeds.

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Internet Explorer 9 privacy measures to include Tracking Protection

In a nod to future FTC mandates regarding web privacy, Microsoft has announced that among its many charms, Internet Explorer 9 will introduce something called a Tracking Protective List. In essence, the TPL looks at third party elements of whichever page you may be viewing (for instance, when you’re at msnbc.com and it contains elements that are hosted by another domain) and allows you to block those which track your movements. This is done by domain, and there is both a whitelist and a blacklist — ensuring that while elements that are required for full functionality will be allowed, those which are a nuisance will be blocked. Of course, this isn’t the answer to all of your security needs, but between this and properly managing your cookies it is a decent first step. IE9 will come around sometime in early 2011 — in the meantime, check out the video after the break for more info.

Continue reading Internet Explorer 9 privacy measures to include Tracking Protection

Internet Explorer 9 privacy measures to include Tracking Protection originally appeared on Engadget on Wed, 08 Dec 2010 16:24:00 EDT. Please see our terms for use of feeds.

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Luke, I am your smartphone (video)

NTT DoCoMo recently launched the Samsung Galaxy S in the Japanese market and now we’ve come to discover that it’s chosen a very forceful personality to represent the product to its discerning audience. Darth “roundabound” Vader has been starring in the carrier’s latest round of “always with you” ads, wherein he serves as a (sort of) human representation of the phone, thus lending some anthropomorphic qualities to the cold slab of technology awaiting you in the shops. This whole outlandish idea really shouldn’t work, but somehow it does — we want a little Vader in our lives too now. Video after the break.

Continue reading Luke, I am your smartphone (video)

Luke, I am your smartphone (video) originally appeared on Engadget on Fri, 26 Nov 2010 07:04:00 EDT. Please see our terms for use of feeds.

Permalink Wall Street Journal  |  sourceikasama117CMzero (YouTube)  | Email this | Comments

Apple bringing iAds to Europe in December, nobody rejoices

If there’s one benefit to living in the technological backwater that is Europe, it’s that “innovations” like iAds take a little longer to filter though — but filter through they eventually do, as evidenced by Apple’s announcement that its mobile advertising platform is hitting the Old World this December. French and British iOS users will get to enjoy being pestered by L’Oreal, Renault, Louis Vuitton, Nespresso, Perrier, and Unilever next month, while their German counterparts will have their lives enriched in January. This follows on the heels of news that iAds is headed to Japan in early 2011 as well, covering the biggest developed markets with glorious promotional material. Advertisers don’t seem to be shying away from the platform, either, as Apple boasts it has signed up half of the top 25 US ad buyers (as judged by Ad Age). Full press release follows after the break.

Continue reading Apple bringing iAds to Europe in December, nobody rejoices

Apple bringing iAds to Europe in December, nobody rejoices originally appeared on Engadget on Thu, 18 Nov 2010 04:35:00 EDT. Please see our terms for use of feeds.

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