Apr 09
Samsung’s first TV commercial for the Galaxy S5 has been revealed today, ahead of the smartphone’s US release later this month. The video – which uses the tagline “meaningful innovation … Continue reading
Feb 02
Super Bowl ads: U2 release (RED) Invisible track and Maserati pitches Ghibli
Posted in: Today's ChiliSuperband U2 released a free track in aid of (RED) and Maserati pitched a 1-percenter car at the 2014 Super Bowl today, as the keenly-observed commercials made their play during … Continue reading
Dec 17
Apple has released its new 2013 holiday advert, “Misunderstood”, demonstrating what an iPhone, AirPlay, and a little video editing can do for the festive season. The commercial, which shows a teenager secretly recording his family as they gather for the holidays and then cutting the clips together into a video he subsequently plays via AirPlay, […]
Oct 07
“After all these years, it’s finally real.” Samsung has kicked off its advertising campaign for the Galaxy Gear smartwatch, and it’s calling on the heritage of all the more memorable fictional forebears to remind us just how high-tech the wearable is. Samsung’s new “Evolution” campaign – and a second spot, called “A Long Time Coming” […]
Aug 05
Nokia has thrown down the gauntlet to the iPhone 5, with a new commercial that pits Apple’s smartphone against the Lumia 925‘s camera and – so the plucky Finns claim – finds Cupertino’s finest left wanting. The advert, promising “Better Photos Every Day”, shows side-by-side comparisons taken on the iPhone 5 and the Lumia 925, […]
May 23
Adding on to its previous new ad taking a knock at Siri and the iPad, Microsoft is back with another ad that outlines the iPad’s lack of multitasking, and the setbacks with printing and other hardware downsides. In this case, Microsoft uses an ASUS VivoTab RT and puts it up against the latest fourth-generation iPad.
The video compares both tablets as far as hardware specs are concerned, such as the weight and size of the tablets, as well as the selection of apps and the ability to multitask. Microsoft shows off the ASUS tablet running full Office, while the iPad only has the OneNote app. And while the iPad can quickly switch between apps, Microsoft gloats that the VivoTab can do split-screen multitasking.
The ad also demonstrates that Windows 8 tablets have a microSD card slot built in, while the iPad requires an adapter in order to get the same functionality. Microsoft even brings up printing, noting that the iPad only works with AirPrint-compatible printers, while Windows 8 tablets work with nearly any printer.
While Microsoft’s previous tablet commercials have been all about focusing only on the tablet itself, these new ads put some focus on the competition — in this case, it’s the iPad that’s giving Microsoft’s tablets a run for their money, so it seems the company wants to set the record straight and let people know the benefits of their tablets.
It’s certainly a blatant call out to the iPad, which could result in some eye rolls by viewers, but we have to say these ads are a bit better than office workers break-dancing on top of tables and flinging around their Surface tablets. It’s certainly a better ad for those who don’t like flashy and fast-paced advertisements (*raises hand*).
Microsoft pounces iPad again with new comparison ad is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.
May 23
Apple’s Siri is known for its occasional blasts of snark, but Microsoft has co-opted the virtual assistant for its latest Windows tablet commercial. Billed “Less talking, more doing” the advert – which you can see after the cut – pits Apple’s iPad against an ASUS VivoTab Smart running Windows 8, and which unsurprisingly enough is found lacking in Microsoft’s opinion.
The commercial kicks off with Windows’ Live Tiles, with Siri conceding that iOS doesn’t update its icons like that, and then launches into multi-tasking. The ASUS tablet is shown opening up a sidebar with a second app, again something which isn’t supported on the iPad.
Then it’s time for PowerPoint, since Microsoft apparently can’t imagine a world where a tablet user might not want to throw together some slides. On the ASUS, the presentation can be edited and re-formatted, while the iPad is shown merely scrolling and zooming around in frustration. It’s worth noting that Apple does offer Keynote for iOS, its own PowerPoint alternative, which does allow presentations to be created.
“Should we just play Chopsticks?” Siri concludes, playing out the advert as Microsoft reveals its kicker: how much 64GB versions of both tablets cost. The iPad – Apple’s full-sized version, complete with Retina display – is priced at $699, while ASUS’ Windows 8 tablet is $449.
It’s certainly one of the better adverts Microsoft has put together – at least there’s no random dancing like the Surface tablet commercials the company aired last year – and the use of Siri’s voice (the actual audio files for which Apple licenses) is a sly touch that’s likely to get the fans arguing. Still, Microsoft’s decision to illustrate functionality with PowerPoint seems like a missed opportunity; the business-centric app has little relevance to home users.
Thanks Craig!
Microsoft borrows Siri for iPad smack commercial is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.
Apr 26
Apple may have come under fire from a few new devices on the mobile photography front, but the company’s latest iPhone 5 advert is keen to highlight that the smartphone (and its predecessors) takes more shots every day than anything else. The spot – which you can see after the cut – wastes no time on words, instead showing users all around the world using their iPhone to capture memories.
The focus on photography is a topical one, given a number of rival smartphones have made some bold claims about producing better results than Apple’s handset can manage. Nokia’s Lumia 920 PureView, for instance, pairs an 8-megapixel sensor with optical image stabilization for improved low-light performance, while Samsung has slotted a 13-megapixel sensor into its latest Galaxy S 4.
Meanwhile, HTC’s One offers just 4-megapixels, but uses a clever camera sensor with considerably larger pixels to maximize light collection. As we found in our review, that can have a significant impact when you’re dealing with less than perfectly lit environments, the One picking up details that the iPhone struggles to snap.
Still, the best camera is – as the old phrases goes – the one you have on you, and strength of sales means Apple’s smartphone has no problem leading the pack in terms of sheer numbers. Where the company will go next – following Samsung with a bigger sensor, or HTC with bigger pixels – with the new iPhone expected later this year remains to be seen.
New iPhone 5 advert plays up camera cred is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.
Apr 18
Nokia Malaysia video teases April 25th announcement, loses us in the process
Posted in: Today's Chili 
Flickering hospital lights. A man going ballistic in a padded cell. A hooded ghoul. These are the images Nokia Malaysia wants to put into our heads in the run-up to a mysterious Lumia-related launch coming on April 25th. That date has also been linked to Verizon’s launch of the Lumia 928, but we’re not sure how that might be relevant. Alternatively, it could be a countdown to the Malaysian launch of the Lumia 720 or Lumia 520. The thing is, we’re intimately familiar with both those handsets and neither can be described as even remotely spooky. Unless it’s another Batman Edition?
Update: The video on Nokia’s official YouTube channel has been pulled. We’ve added a different embed in the hope of preserving this curious piece of marketing for future generations.
[Thanks, Piaget]
Filed under: Cellphones, Mobile, Nokia
Apr 15
HTC One launch vid disappears, but not before claiming it’s ‘everything your phone isn’t’ (video)
Posted in: Today's Chili 
We’ve commented before on how HTC always seems to come in second to Samsung — not because it has inferior hardware, but because its marketing budget is comparable to what’s fallen between the cushions of Sammy’s sofa. We might have seen the start of a new strategy from HTC, however, as the company appears to have collaborated with Funny or Die on a comedic promo for the HTC One. It surfaced at the end of last week, but seems to have since been removed from the site. (It’s possible HTC deliberately pulled it for some reason, and we’ve reached out for comment.) In the meantime, copies have found their way onto YouTube, and AdAge reports it’ll start showing up on some websites today, and in a bunch of movie theaters from April 26th. A spoof of The Bachelorette, hosted by James Van Der Beek Dawson Leery, the clip depicts the leading lady deciding on her next handset, with the One winning out against feature-lacking peers — or rather, people dressed in phone costumes. HTC even go as far as coining a bold tagline for the flagship: it’s “everything your phone isn’t.” Whether it’s actually funny is up to you, so check out the full skit below.
Filed under: Cellphones, Mobile, HTC
Via: CNET
Source: YouTube
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