First Storm 2 ad huffs and puffs for attention (video)

Given the timing of Storm 2’s launch and the Motorola DROID‘s unveiling, you’d think Verizon had all but abandoned its touchscreen BlackBerry. But lo and behold, we do have a new television spot. “Who says lightning never strikes twice” — who said it ever struck the first time? Video after the break.

[Via Gear Diary]

Continue reading First Storm 2 ad huffs and puffs for attention (video)

First Storm 2 ad huffs and puffs for attention (video) originally appeared on Engadget on Thu, 29 Oct 2009 00:17:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Microsoft ditches Family Guy special… for being Family Guy

Face? Meet palm. Microsoft’s decided to pull out of its co-sponsoring of “Family Guy Presents: Seth & Alex’s Almost Live Comedy Show” after execs attending the taping came to the sudden conclusion that Family Guy-caliber jokes were to be told, tackling such topics as “deaf people, the Holocaust, feminine hygiene and incest.” We’re not sure how 10 years and over 120 episodes of offensive precedence bypassed Redmond’s radars, but man, that’s gotta be some strong personal bubble. A Microsoft representative said of the taping, “it became clear that the content was not a fit with the Windows brand.” The show will still air November 8th, pre-recorded Microsoft references in tow, but with a new as-of-yet unnamed sponsor. All we have of the now-doomed partnership is this brief video from the Windows “741” student site — it’s after the break.

[Via The Raw Feed]

Continue reading Microsoft ditches Family Guy special… for being Family Guy

Filed under:

Microsoft ditches Family Guy special… for being Family Guy originally appeared on Engadget on Mon, 26 Oct 2009 18:46:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

HTC You ad campaign unveiled (update: video!)

HTC’s definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company’s gearing up to go mainstream — this is the first print ad from the new HTC You campaign that’s launching today. Considering HTC’s recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we’d say this marketing push hasn’t come a moment too soon. As for the ad itself, while it’s not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole — we’ll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.

Update: And the commercials have gone live on YouTube as well — we gotta say, we’re pretty into them. Check ’em after the break.

Continue reading HTC You ad campaign unveiled (update: video!)

Filed under:

HTC You ad campaign unveiled (update: video!) originally appeared on Engadget on Mon, 26 Oct 2009 00:20:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Tchaikovsky’s 1812 overture reconstructed from 1000 cellphones, 2000 text alerts (video)

We’re suckers for a well done ad but this, this is simply amazing. Vodafone NZ’s Symphonia features 1000 cellphones syncing 53 different ringtone alerts from 2000 sent messages to reconstruct Tchaikovsky’s 1812 overture. We dare you to not be impressed. See how they did it after the break.

[Thanks, Brent R.]

Continue reading Tchaikovsky’s 1812 overture reconstructed from 1000 cellphones, 2000 text alerts (video)

Filed under:

Tchaikovsky’s 1812 overture reconstructed from 1000 cellphones, 2000 text alerts (video) originally appeared on Engadget on Fri, 23 Oct 2009 05:33:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Apple welcomes Windows 7 the only way it knows how, with a new commercial (video, updated)

Can’t argue with a wig like that, right? Video after the break.

Update: Two more added. Are these still fun?

Continue reading Apple welcomes Windows 7 the only way it knows how, with a new commercial (video, updated)

Filed under: , ,

Apple welcomes Windows 7 the only way it knows how, with a new commercial (video, updated) originally appeared on Engadget on Thu, 22 Oct 2009 20:51:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

New Win 7 ads highlight the bright ideas of ‘regular people’ (video)

You know that Windows 7 is a big deal, we know that it’s a big deal, and now the commercial actors of America are letting their voices be heard. This new series of ads from Microsoft drives home the point that the improvement this OS represents over Vista is the product of the comments, concerns, and complaints of users all over the world — which is fine, as far as that goes, but either they never received our countless emails or someone thinks it’s bad form to ship computers with Dukes of Hazzard wallpaper as the default. Advertising after the break.

Continue reading New Win 7 ads highlight the bright ideas of ‘regular people’ (video)

Filed under: ,

New Win 7 ads highlight the bright ideas of ‘regular people’ (video) originally appeared on Engadget on Thu, 22 Oct 2009 11:59:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Apple patent application reveals ad-supported OS, desktop Armageddon

You know, a lot of patent applications are company attempts to guard against the future however it might play out. But sometimes they predict the product pipeline as did this application for what ultimately became Apple’s new Magic Mouse. So seeing an Apple patent application for “Advertisement in Operating System” attributed to “Inventor” Steven Jobs himself is enough to send chills up the spine. The idea is to make the OS free or at a reduced cost, something Google knows a thing or two about. Unfortunately, the idea presented would offer “visual or audible” advertisements that “disables one or more functions while the advertisement is being presented.” Ugh.

[Thanks, Mike]

Filed under:

Apple patent application reveals ad-supported OS, desktop Armageddon originally appeared on Engadget on Thu, 22 Oct 2009 05:01:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

PS3 crashes into Bravia TV at 50 MPH for fun and profit (video)

What happens when you launch a 7-pound (3.2-kg) PS3 Slim into a 46-inch Bravia KDL46X 3100 LCD at 50 miles per hour (80 km/hr)? A video destined to go viral with internet stardom, that’s what. Exactly the thing Sony Australia is looking for with a new ad campaign touting its buy a Bravia get a PS3 for free. Awesome, and after the break.

Continue reading PS3 crashes into Bravia TV at 50 MPH for fun and profit (video)

Filed under: ,

PS3 crashes into Bravia TV at 50 MPH for fun and profit (video) originally appeared on Engadget on Wed, 21 Oct 2009 04:14:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Windows 7-branded ‘Family Guy’ special to air November 8th

Of all Microsoft’s advertising moves, this certainly falls in more clever side of the spectrum. Redmond et al. have announced they’ll be “sponsoring” a November 8th variety special on Fox, “Family Guy Presents: Seth & Alex’s Almost Live Comedy Show.” The episode’ll be a mix of live-action musical performance and animated shorts with the usual celebrity cameos you’ve come to expect. This show will be commercial free, so long as you don’t count all the Windows 7 that’ll somehow be integrated — and that’s the most interesting mystery of all, how Microsoft will get its brand recognition without too many jabs from showrunner Seth McFarlane and company. If you don’t recall the last time McFarlane teamed up with a big company to enliven its image, check out video from “Burger King presents Seth MacFarlane’s Cavalcade of Cartoon Comedy,” a venture also done in tandem with one of the ad agencies responsible for this new deal, Crispin, Porter & Bogusky. It’s just after the break.

Update: As commenter Zebb reminded us, Bill Gates pulled off a cameo in Frasier “answering caller questions” about Windows XP. We couldn’t help but add it to the post just below, jump to the 2:20 mark for the relevant scene.

Continue reading Windows 7-branded ‘Family Guy’ special to air November 8th

Filed under:

Windows 7-branded ‘Family Guy’ special to air November 8th originally appeared on Engadget on Tue, 13 Oct 2009 22:36:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Mitsubishi’s modular, scalable OLED display goes 155-inches at CEATEC, could go way bigger (video)

Something tells us that whenever we do round two of our Time Square signage Engadget Show, Mitsubishi’s modular OLED display will be amongst the highlights. Aimed at outdoor applications (but obviously ready for your living room), the scalable prototype shown here at CEATEC was 155-inches in size. The wild part, however, is that it could grow infinitely larger — at least in theory. The whole panel that you notice from afar is crafted from smaller OLED blocks that snap together like a puzzle; the more you add, the larger your screen can be. Unfortunately, resolution is still relatively low and longevity is a definite concern, but if you can manage to stand a few feet back, the result is simply stunning. Hop on past the break for a new take on “immersive.”

Continue reading Mitsubishi’s modular, scalable OLED display goes 155-inches at CEATEC, could go way bigger (video)

Filed under:

Mitsubishi’s modular, scalable OLED display goes 155-inches at CEATEC, could go way bigger (video) originally appeared on Engadget on Fri, 09 Oct 2009 22:24:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments