Hasta La Gadget!

Well, this isn’t going to be surprising to many, but certain executives of certain big studios and networks aren’t wasting anytime letting everybody know what they think of Apple’s new 99-cent rental model for the Apple TV. If you’ve read our review of the tiny new iOS device, you’re already aware that one of Apple’s biggest challenges with the product is getting the content providers on board for such a reduced price — so far, the company’s managed to pull in ABC, Disney, Fox, and the BBC — but Jobs has said that studios will quickly “see the light” and join up. Time Warner CEO Jeff Bewkes seems to disagree, however. “How can you justify renting your first-run TV shows individually for 99 cents an episode and thereby jeopardize the sale of the same shows as a series to branded networks that pay hundreds of millions of dollars and make those shows available to loyal viewers for free?” Bewkes recently asked, joining the now growing chorus of executives to decry the new scheme. Jeff Zucker recently said he thought Apple’s 99-cent rentals “devalue” the content, while Viacom CEO Philippe Dauman said the rental model was “not good.”

Time Warner CEO Jeff Bewkes says Apple’s 99-cent rental model threatens sales originally appeared on Engadget on Thu, 30 Sep 2010 19:06:00 EDT. Please see our terms for use of feeds.

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The header says it all folks. We just ran some tests on the AppleTV’s playback limits by streaming 1080p movie trailers in iTunes and managed to verify murmurs saying the device can accept 1080p content. Unfortunately, output is a different story, since it downscales the image back to 720p on your display. Yes it’s a little frustrating — especially since it’s predecessor was up to the challenge — but it should at least comfort those with a massive library of 1080p videos who were worried about reconverting for their new black box. Considering the hardware gems discovered in the AppleTV teardown however, we’re still holding out for the jailbreak community to let us play our 1080p files, and display them too. Oh, and if they could get to work on Super-Hi Vision support at some point, well, that’d be just dandy.

Confirmed: Apple TV can play 1080p content from iTunes, but still only outputs 720p originally appeared on Engadget on Thu, 30 Sep 2010 17:16:00 EDT. Please see our terms for use of feeds.

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It sure didn’t take long for the dev community to hack into Apple TV’s iOS build. One of the first payouts is a port of Apple TV’s “lowtide” 10-foot user interface to an iPod touch as briefly demonstrated in the first video after the break. While not very useful on such a small display, that could change when ported to the iPad’s bigger 10-inch display. In fact, that might be Apple’s plan according to our friend Erica Sadun who’s been busily spelunking the Apple TV’s disk image. She posits that the iPad could launch the lowtide UI when responding to AirPlay requests in a future iOS build.

Another minor victory was achieved by TUAW reader Arix who spliced the Apple TV’s AirPlay daemon onto a jailbroken iPhone 3GS thus allowing it to receive AirPlay streams (second video). But the best news of all, perhaps, is the ability to restore the Apple TV in iTunes by connecting its micro-USB port to your computer. That means that existing PC- and Mac-based jailbreak tools can be updated to work over the connection. In fact, TinyUmbrella has already been updated to backup the Apple TV’s SHSH blobs in order to preserve your ability to downgrade in the future. With 8GB of storage and 256MB of RAM to play with, we suspect this little media puck will become quite the developer playground, with or without Apple’s consent.

Continue reading Apple TV restores in iTunes via micro-USB, UI hacked onto iPod touch (video)

Apple TV restores in iTunes via micro-USB, UI hacked onto iPod touch (video) originally appeared on Engadget on Thu, 30 Sep 2010 07:19:00 EDT. Please see our terms for use of feeds.

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You’ve been waiting, and it’s finally here: the Apple TV review. Months before Steve Jobs announced the new set top box at Apple’s annual fall event, we had been reporting on news that the company would strike out again into the TV market, offering a small, low-cost box that had more in common with the iPhone than the iMac. When those rumors came to fruition, we were presented with the completely revamped Apple TV — a tiny black puck of a device priced at a staggering $99, and centered around a handful of completely new ideas (for the folks in Cupertino at least) about getting content onto your TV screen. The first is a new rental system which allows you to nab brand new TV shows at $0.99 a rental, and HD movies for $4.99 a go (or $3.99 for older titles). And that includes new releases the same day DVDs hit shelves (or Netflix distribution centers). Speaking of Netflix, the new Apple TV also features the rental service’s “Watch Instantly” as a wholly integrated component of its offerings, alongside a new function the company calls AirPlay which will allow you to “push” video and audio content from your iPad, iPhone, or iPod touch with the tap of a button. On top of that, the new ATV streamlines sharing from your home computers or laptops, making getting content you own onto your TV dead simple. So, has Apple finally solved the “second box” problem, or are they still struggling to turn this hobby into a real business? Follow along after the break for those answers (and more) in our full review of the Apple TV!

Continue reading Apple TV review (2010)

Apple TV review (2010) originally appeared on Engadget on Wed, 29 Sep 2010 12:55:00 EDT. Please see our terms for use of feeds.

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Soon, thanks to the tireless efforts of the iPhone Dev Team, you will be able to install apps on your AppleTV. An upcoming Jailbreak tool, called SHAtter, has already been used to unlock the new Apple TV’s firmware.

SHAtter was used to jailbreak the newest iPod Touch shortly after its launch, and thanks to its iOS roots, the AppleTV is also susceptible to its power. The hack was carried out on the firmware restore download just been posted by Apple. This file, which contains the entire OS of the Apple TV, is an IPSW file, the file-extension for iPhone and iPad OS files.

So what’s inside? According to the Dev Team member Will Strafach, “the new AppleTV OS seems to be a mashup of the old AppleTV OS and iOS.” This, he says, means that existing AppleTV hacks (or “frappliances”) may already work. Frappliances are the plugins that add functionality to the original AppleTV. Also, all of the iOS software frameworks are present, which could allow hacks to enable video-conferencing, for example (if you could figure out how to hook up a camera) or even let you install the iPad Hulu app.

I suspect that Apple will add apps to the AppleTV in the form of channels, just like the Netflix “channel” that is there already. A jailbroken AppleTV, though, could theoretically run anything that will run on the iPhone or iPad. A final word from Strafach: “The most interesting thing about the new AppleTV OS is that all binaries are marked iPad-compatible. I do wonder what Apple is planning…”

SHAttered iPod touch 4G (and Apple TV) [Dev Team Blog]

@willstraf [Twitter]

Illustration: Charlie Sorrel

See Also:

• JailbreakMe Unlocks iPhone 4, iPad With Your Browser
• Apple TV Runs iOS, Opening Door to Apps, Jailbreaking

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