Why Google Should Cool It With Chrome OS

google_ice_sculpture

Sometimes you have to take a step down to step up. That’s what Google should’ve done with its open source PC operating system Chrome OS, which the corporation demonstrated Thursday.

Instead, Google is positioning Chrome OS against Microsoft with a lightweight OS shipping with netbooks next year. Chrome OS will function as a modified browser, enabling netbooks to handle everyday computing with web-based applications. That’s right: No native software, just the web.

The philosophy behind Chrome OS is extreme: Go the web way, all the way. It’s a “paradigm shift to make the web synonymous with the computer,” as Mashable’s Ben Parr puts it. But it’s an idealistic vision that could take several years to actualize, given the currently limited state of wireless connectivity and web-based applications. Google is aware of that, and the company is merely massaging us with this radical idea of a web-only computing experience by suggesting we try it on netbooks first.

Looking ahead, the company said it plans to share Chrome OS with more-powerful devices, including notebooks and desktops. But we doubt consumers will show much interest in a Chrome OS netbook the way Google is currently packaging it.

With Chrome OS, the search giant is pushing an OS that enables us to do less — even less than already low-powered netbooks can do. Web apps can’t let us process Microsoft Word documents, sync our iTunes libraries, or edit photos with Photoshop, for example. Thanks to their crampy keyboards and small screens, netbooks aren’t ideal for productivity apps such as Photoshop or Microsoft Word — but you’d be surprised at the different uses for netbooks that made them last year’s hit product category. Watch what happens when Google offers an OS that doesn’t at least provide the option of using the aforementioned apps.

Of course, as Google’s pitch goes, there are web alternatives to everything. Cloud storage for backups, internet-streaming music and video services, and the Google Docs web suite for all your spreadsheet or word-processing needs. The list goes on.

The idea is such: Give up the computing experience you’ve grown accustomed to for over a decade. Come live in Google’s browser.

Why would anyone wish to do that today, tomorrow or even next year when the OS ships?

chrome

Michael Gartenberg, a tech analyst at Interpret, sums up the state of computer use today better than anyone else: “What we’ve seen is most users are looking for a combination of the two: rich applications on my desktop, and the apps where I want to be connected.”

“This idea that I’m somehow going to do away with rich app architectures and do everything through the browser is an old argument, and it’s never taken root,” he added.

The benefits of Chrome OS don’t seem to outweigh everything Google’s modified browser will do away with. The pluses: Tight security, thanks to Google’s careful monitoring for malware in Chrome OS apps; saving the money you’d spend on an external hard-disk drive thanks to cloud storage; ultimately, being able to “stop worrying about your computer,” as Google said in a promotional video shown at its Thursday event.

Stop worrying about our computers? We’re worried about you, Google. T-Mobile Sidekick customers should especially be disenchanted with the cloud. Microsoft, T-Mobile and Danger hosted the data of all of T-Mobile’s Sidekick users in the cloud, and recently the server crashed, losing everything.

Nobody’s perfect, so it’s conceivable that the same thing could happen with Chrome OS. After all, Google’s Gmail service crashed in February and again in September this year. While no data was lost, it did cause hours of angst for people who had grown dependent on the mail service.

And then there’s money. Aside from losing access to the native apps we’ve paid for on our PC, it’s certainly imaginable that using Chrome OS could get expensive in general. If we wished to put an always-connected, web-app-only computer to good use, we’d need to purchase a data plan from a carrier. This could come in the form of an EVDO card or a smartphone tethering plan — in other words, a monthly bill. Google said Chrome OS will have caching features, so you won’t need internet access to do everything, but caching won’t provide the same offline experience as a full native application.

(Of course, our wireless problems could be solved if we could find an open Wi-Fi connection just anywhere we go. But unless you live in Mountain View, California, where Google provides free Wi-Fi, ubiquitous, free hotspots are not part of your reality.)

With all that said, there’s a ton of potential here for Chrome OS to be vastly appealing, and I’m keeping an open mind. To succeed with Chrome OS, Google should take a step down. To start, Google should modify Chrome OS into a “mini OS” of sorts that can live alongside another OS, such as Windows, on a netbook.

For comparison, Phoenix Technologies offers a mini OS called HyperSpace, which some netbooks are already shipping with. HyperSpace runs parallel to Windows as an instant-on environment, allowing netbooks to perform internet-centric functions without actually booting into Windows. Functions include multimedia players, browsers, internet telephony, e-mail and IM.

Sounds a lot like what Chrome OS is going to be, doesn’t it? That’s because it’s almost the same idea, only Phoenix Technologies is a lesser-known company (which developed the BIOS that boots many Windows computers today, by the way) and is taking a humbler approach — offering HyperSpace as an optional, complementary (but not complimentary) OS rather than a full-blown substitute for Windows. It’s an approach that could lead to greater results if embraced by an incredibly powerful brand like Google.

By offering Chrome OS as a free, downloadable mini OS that runs parallel to a full one, Google can still continue to expand its presence onto hardware — without having to sell the OS with netbooks. Consumers could still try out the benefits of Chrome OS and cloud computing when it’s convenient for them. Then, if users wished to boot into their primary OS to back up their data or do document processing with Microsoft Word, for example, they could — a hybrid, more feature-rich experience.

Unfortunately, not everything we want is on the web just yet. That’s not going to radically change in one year, and not even Google can change that.

See Also:

Photo: Melanie Phung/Flickr


Entelligence: Chrome OS, babies, and bathwater

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.


In an age where products that have never been announced get coverage and even critiqued over rumored shipping delays, it’s no surprise that Google received a lot of coverage this week with an update on its Chrome OS strategy. While not quite rumorware, it’s a lot like the cloud it depends on: more vapor than substance.

I don’t think Chrome would be a bad idea if it were something that was targeted to complement existing PC architectures. Why isn’t it? If it’s web-based, Chrome OS could and should co-exist with Mac OS, Linux and Windows. It’s the idea that Google is promoting Chrome as a PC OS replacement for mobile devices and riding the netbook hype all at the same time that gets me, as does the fact that I need to get a new device to run Chrome OS. That’s ridiculous, as are reference design requirements like SSDs instead of hard drives. Worse, trying to merge the PC and phone into some weird new intersection of devices is not what the market wants or has ever looked for. This type of specialized hardware sounds like it’s going right into the ‘tweener category and we know what happens to those devices. You just have to look how successful netbooks running Linux and Firefox have been to get a sense as to how well this concept is likely to go over with consumers.

Continue reading Entelligence: Chrome OS, babies, and bathwater

Entelligence: Chrome OS, babies, and bathwater originally appeared on Engadget on Fri, 20 Nov 2009 15:14:00 EST. Please see our terms for use of feeds.

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How-to: run Chrome OS as a virtual machine


Itching for some Chrome OS? Well, we all are, but you might be a bit disappointed at the fact that while Google has open-sourced its progress on the OS so far, the version that is currently available for download seems eons behind what Google showed off at its event yesterday. Still, if you just have to see it for yourself, the good news is that it’s a total breeze to get a virtual machine running. We used a VMWare image that was packaged up by the kind folks at gdgt, and set it up with VMWare Fusion running on a recent model MacBook Pro. Your mileage may vary depending on your particular setup (there’s also an image available for the free, cross-platform VirtualBox software), but the principles should remain the same. Check it out on video after the break.

Continue reading How-to: run Chrome OS as a virtual machine

How-to: run Chrome OS as a virtual machine originally appeared on Engadget on Fri, 20 Nov 2009 14:15:00 EST. Please see our terms for use of feeds.

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Google Chrome OS available as free VMWare download (update: first impressions)

Seriously, how awesome have the past few hours been? Engadget turns the design stakes up to 11, Google finally dishes the dirt on Chrome OS, and now you can even download the forthcoming software to have a fiddle with yourself. It’s completely free, though you’ll need VMWare running atop a Windows, Linux or OS X installation to make the magic happen. Naturally, we’ve been considerate enough to provide download links for everything you’ll require at the source below, so get those fingers clicking. We’ve already successfully installed the browser-based OS and will soon be sharing our own hands-on thoughts, but if you beat us to it, spill your insight in the comments below. We do read ’em, you know.

Update: Join us after the break to see what we thought of our first run through the new OS.

Continue reading Google Chrome OS available as free VMWare download (update: first impressions)

Google Chrome OS available as free VMWare download (update: first impressions) originally appeared on Engadget on Fri, 20 Nov 2009 01:44:00 EST. Please see our terms for use of feeds.

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Get Google Chrome OS, Now

Wow, that was fast. Google Chrome OS was only unveiled today, and it’s already compiled as a VMWare image, ready for download via torrents and gdgt. Techcrunch also has a tutorial for setting it up. [Pirate Bay, gdgt, Techcrunch]

What Google Needs for the Chrome OS To Succeed

Google made an announcement! It was an OS, in case you haven’t heard. But it was also something else: a long-term, high-risk bet about the future of the internet. Here’s what Google needs to happen for Chrome to make it.

Just to be clear, I’m not talking about Chrome OS 1.0. You can build that now and (maybe) install it on your netbook, and should be able to buy on hardware next year. All that stuff is, to borrow a word that Google loves to misuse, is a beta. A test. A trial. A first step toward a larger vision, which Google has been hinting at since they branched out from search: In the future, we will live on the internet. We’ll be able to do all the things we do on computers now, and probably more, while connected to the cloud. And it’ll be great.

Chrome OS is an explicit step towards making this happen, but the version we saw today is just an early, broad step. Google even said so! Despite early talk about how Chrome OS could be a full replacement OS one day, suitable for regular ol’ laptops and desktops, today’s preannouncement of a version strictly for netbooks included an admission that it would only be intended as a secondary OS. So, what does Google need to see this thing through, and make Chrome as capable as the OSes we’re used to using now? Lots:

The Internet Needs to Get Way, Way Faster

And I’m not just talking about higher bandwidth. Broadband connections are pretty quick nowadays, but compared to reading—and especially writing—data to a hard drive, sending bits over the internet is excruciatingly slow. And Chrome OS isn’t even really a true web OS: it’ll slurp the guts of larger web applications like Gmail and Gcal and effectively make them local, meaning that the kinds of tasks that require low latency and fast load times will run tolerably.

That kind of local storage, along with Javascript technologies like AJAX, is a salve. We need them because communicating with a server for every event in an application would take forever, and make using them miserable. Remember how webmail used to be, before it got all AJAXy? Awful. And it still would be, if not for recent Javascript advances and local storage.

There’s nothing fundamentally wrong with making web apps local, and Chrome OS will keep doing that forever: it’s the only way Chrome OS can work offline. But that doesn’t cover everything. What about high-bandwidth tasks like photo and video editing? To do it the way they suggest would require constant syncing between local memory and a remote server. These are basic tasks for a computer. Basic tasks that’ll be impossible on Chrome until super-low-latency, 100mbps+ broadband is commonplace, and not only commonplace, but wireless and effectively ubiquitous. That’s quite a few years away, even by generous estimates.

Web Apps Will Need To Get Much Better

I’m sure Gmail, Google Reader and Google Calendar will be totally swell in Chrome OS. They’re some of the most feature-complete web apps in the world, and they’re good enough to replace desktop apps for most people. But what about VoIP apps? Torrent clients? Media players? Image editors? Video editors? There are web apps for almost all of these things, but collectively, they amount to a big bag of dick. Trimming videos with YouTube’s tools is nothing like editing them in Final Cut, or even iMovie. Cropping a few images in an online photo editor and playing with their contrast is fine, but what about my bloated Sony RAW files? There are still some massive gaps in the web app world, hence Google’s repeated, vague pleas for developers to do better, alright?

Web Standards Will Have To Evolve, Fast

Google wants to replace regular apps with web apps by making web apps more like native apps, in concept and execution. Eventually, the hope is that they could use the new features of HTML5, like local storage, drag and drop, canvas drawing, native animation and location awareness, to have all the powers of a native app. Thing is, HTML5 is just a stepping stone; it’ll take more than a few new HTML tags to pave the way for honestly native-seeming applications.

Google’s obviously got a lot of leverage over standards bodies like the WHATWG and W3C, so they could help move new HTML capabilities along in theory. But even HTML5 is brand new, and very few people are using that. It’ll be at least another generation before developers will be able to code native-equivalent apps in web languages, and that’s assuming that standards development keeps heading in that direction. Which it might not.

Someone’s Going to Have To Solve the UI Problem

Talking about Chrome OS’s interface almost seems like a waste of breath, since your real UI is the internet, which is the very definition of inconsistent. Part of the reason email apps, Twitter apps IM clients, and the like are still so popular is because they offer services that people want in an interface that’s consistent with the rest of their system. Web apps offer no such thing.

Sure, if all you use are Google products, you’re fine: Your life is blue, white, boxy and clean. But what about when you want to jump over to Meebo? Or Aviary? This kind of inconsistency wouldn’t be acceptable in another OS, so it would feel like a compromise here. I suppose you could use tools like Greasemonkey to reformat pages on the client side, but this is hacky and, well, lots of work. We’d need some kind of framework for skins, or something, to make the experience more uniform.

People Will Have To Give Up On Owning Media, an Get Comfortable With Subscription Services

People need their music and videos, and now, most people have collections. That’s sooooooo 2009, am I right? For Chrome OS to work, people are going to have warm up to subscription services and streaming media.

Before you get mad at me, forget about Rhapsody and Napster, and think more about your cable company, your wireless company, or your beloved Netflix. Those work, and these kinds of arrangements are going to have to be extended to all media. Which is possible, but also fraught, since you really won’t own your media.

The Rest of the (Browser) World Has To Be Onboard

During the announcement, Google made the point that the Chrome browser in Chrome OS won’t have any special talents that Chrome elsewhere won’t, and that at present it’s no more able—in terms of what kinds of web apps it can run—than, say, Firefox. Nobody’s going to want to write web apps just for Chrome (that would make them Chrome apps, right?), so it’s vital that other browsers support the same new HTML standards that Chrome needs to succeed. Google can go all out supporting the latest, greatest web standards, but unless everyone else does too, nobody—not even Google—is going to write for them.

None of these things are impossible; in fact, most of them sort of feel inevitable, given that they’re all just extrapolations of obvious trends from the last few years. They’re just optimistic, and sit well in the future. Chrome OS can carry out Google’s LET’S ALL LIVE ON THE INTERNET vision when the conditions are right, eventually. But these are long-term bets, measured in years.

That might make sense to a room full of Google engineers. To the rest of us, though? It’s abstract. It’s strange. It seems gimped. It’s largely irrelevant, and it’s not all that exciting. Yet.

Editorial: Chrome OS is what I want, but not what I need

There’s obviously something seriously wrong with me, since the idea of a feature-stripped OS that over-relies on a web browser at the expense of more powerful single-purpose apps has delightful shivers running up my spine. In fact, in a fleeting moment of ill-advised adulation, I was considering buying a netbook with solid state storage so that I’d be all prepped to hack this pre-release version of Chrome OS onto it and web-app to my heart’s content. The real issue is that at the end of the day I know I’m always (well, for the next few years at least) going to be too reliant on “heavyweight” desktop applications like audio, video and image editors to really cut the cord and stuff my whole life into the cloud. But the chimes of freedom flashing in Chrome OS are too great to ignore, and I think there’s plenty going on here that could be very beneficial to a “real” desktop OS.

Continue reading Editorial: Chrome OS is what I want, but not what I need

Editorial: Chrome OS is what I want, but not what I need originally appeared on Engadget on Thu, 19 Nov 2009 16:20:00 EST. Please see our terms for use of feeds.

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Google Chrome OS: Ditch Your Hard Drives, the Future Is the Web

MOUNTAIN VIEW, California — Google today unveiled more details of Chrome OS, a lightweight, browser-based operating system for netbooks.

With a strong focus on speed, the Chrome OS promises nearly instant boot times of about 7 seconds for users to login to their computers.

“We want Google Chrome OS to be blazingly fast … to boot up like a TV,” said Sundar Pichai, vice president of product management for Google.

The first Chrome OS netbooks will be available in late 2010, Pichai said. It will not be available as a download to run and install. Instead, Chrome OS is only shipping on specific hardware from manufacturers Google has partnered with. That means if you want Chrome OS, you’ll have to purchase a Chrome OS device.

Google is currently working with unnamed computer manufacturers to define specifications for these computers, which Pichai said will include larger netbook-style computers with full-size keyboards, large trackpads and large displays.

Chrome OS netbooks will not have traditional hard disk drives — they will rely on non-volatile flash memory and internet-based storage for saving all of your data.

All the applications will be web-based, meaning users won’t have to install apps, manage updates or even backup their data. All data will be stored in the cloud, and users won’t even have to bother with anti-virus software: Google claims it will monitor code to prevent malicious activity in Chrome OS web apps.

“Chrome OS is a totally rethought computer that will let you focus on the internet, so you can stop worrying about your computer,” according to a Google promotional video shown at the event, held at the Google campus in Mountain View, California.

As part of its announcement today, Pichai said that Google would be releasing all of the operating system’s code and design documents to the public.

Introduced in July, Chrome OS is a Linux-based, open-source operating system centered on Google’s Chrome browser. Applications will run exclusively inside the browser, Google said Thursday.

“As of today, the code will be fully open, which means Google developers will be working on the same tree as open developers,” said Pichai.

The OS’s focus on design is consistent with the company’s stance that the future is in the web. In July, Vic Gundotra, Google’s engineering vice president and developer evangelist, spoke on a panel about app stores, in which he said native apps (such as those available for the iPhone) would be obsolete in the future, and that the web will “become the platform that matters.”

“Every capability you want today, in the future it will be written as a web application,” Pichai said Thursday.

Netbooks — lightweight, low-powered subnotebooks — were the surprise hit of 2008 and 2009. However, with the growth of netbook sales slowing — and the prices of some full-powered notebooks dropping below $400 — the continued viability of the netbook sector is an open question.

Though netbook shipments are falling below manufacturers’ expectations, the inexpensive, low-powered devices appear to still be selling well. Pichai cited research figures from ABI research indicating that 35 million netbooks shipped in 2009, more than twice the number sold in 2008.

Manufacturers have yet to announce pricing on netbooks shipping with Chrome OS, but Google expects the cost to be about the same as current netbooks. On average, netbooks cost between $300 and $500.

Videos demonstrating Chrome OS’s user interface, security, fast boot and other features are below the jump.

See Also:

Photo illustration: Charlie Sorrel/Wired.com; Original photo: Jon Snyder/Wired.com


Everything You Need To Know About Chrome OS

Until today, Google’s Chrome OS has been little more than a wordy concept. Now, finally, we truly know what it is, what it looks like, and how it works. Here’s the breakdown:

Google went to great pains to emphasize that today’s event wasn’t a launch—that’ll come a year from now, apparently, with a public beta still well over the horizon. This is all about a seeing the OS for the first time; understanding in real terms how it’s different from what’s out there; figuring out why you might actually want to use it; etc. So! Here’s what we knew going in:

Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks” and “most of the user experience takes place on the web.” That is, it’s “Google Chrome running within a new windowing system on top of a Linux kernel” with the web as the platform. It runs on x86 processors (like your standard Core 2 Duo) and ARM processors (like inside every mobile smartphone). Underneath lies security architecture that’s completely redesigned to be virus-resistant and easy to update.

Like I said, there were plenty of questions. Onwards:

What It Is


It’s basically just a browser: meaning that it’ll be based around preexisting web services like Gmail, Google Docs, and so on. There are going to be no conventional applications, just web applications—nothing gets installed, updated, or whatever. Seriously.

It only runs web apps: It’s going to integrate web apps into the operating system deeper than we’ve ever seen before, meaning that a) they’ll seem more like native apps than web apps and b) they’ll be able to tap into local resources more than a typical web app in Firefox, for example. They’re web apps in name, but they’ll have native powers.

How, exactly?: With HTML 5. This is the next version of HTML, which gives the browser more access to local resources like location info, offline storage—the kinds of things you’d normally associate with native apps. More on that here.

Chrome is Chrome: The user’s experience with Chrome OS will basically be synonymous with their experience on Chrome Browser. Technically speaking, Chrome OS is a Linux-based OS, but you won’t be installing Linux binaries like you might on Ubuntu or some other Linux distribution. Any “apps” you have will be used within the browser. Chrome OS is effectively a new version of Chrome, that you can’t leave. There are a few reasons Google’s pushing this, which we’ll get to in a bit.

• And as you’ve probably guessed, it’s super-light. It starts up in a matter of seconds, and boot straight into the browser. Likewise, the Chrome browser is apparently very, very optimized for Chrome OS, so it should be faster than we’ve ever seen it.

It won’t support hard drives, just solid state storage. I mean, hard drives are dying, sure, but this is pretty bold. Hardware support sounds like it’ll be pretty slim, because:

You’ll have to buy a Chrome OS device: You might be able to hack this thing onto your current machine, but you won’t just be able to install it to replace Windows, or opt for it on your next laptop, for example. You’ll have to buy hardware that Google approved, either component by component, or in a whole package. They’re already working on reference designs.

• For now, it’s for netbooks. It’s not intended for desktops, to the point that Google is saying that the first generation of Chrome hardware will be secondary machines.

How It Looks


• It looks like Chrome browser—specifically, like the leaked shots we saw before. As in a browser, you have tabs—these have to serve as a taskbar as well. To the left of the tabs, you have a sort of start menu, which opens up a panel full of shortcuts. These are your favorites. These are your apps. (Get used to this weird feeling, btw. That Google whole point here.

• You can peg smaller windows, like chat windows or music players, to sit above your tabs at all times. This feature looks a lot like the Gchat feature in Gmail, which is to say, it’s a box in the corner.

• Along with tabs, it’s got its own version of virtual desktops. This means you can have multiple “windows” of Chrome OS to switch between, each of which is a different set of tabs. Think one desktop for work, one for play, on for porn, etc etc etc. It’s a bit like using Spaces on Mac, except only with the browser.

When, and How, It’s Coming

Google’s staying specifics on the exact release date—it’ll be sometime next year—but the source code for the project is published now. That doesn’t mean it’s ready, really, but rather that they’re just planning on developing it in the open from here on out. Expect builds to start showing up online, which’ll probably work wonderfully in a virtual machine app like VirtualBox.

The code is available as part of the Chromium OS (the Chromium/Chrome distinction should be familiar to anyone who’s wrestled with the open source Mac version of Chrome) project, posted here.

Why It Matters

With Chrome OS, Google is taking (or in a way, forcing) the operating system to go totally online. As Google’s freshly designated evangelists are eager to tell you, the browser is already the center of most people’s computing experience. The idea here is to make the browser powerful enough to render the rest of the operating system, and its native apps, moot.

It’s more pure than a lot of people expected: When Google said that Chrome OS would be centered around the web, I think most people just assumed it would be a lightweight Linux distribution with deep integration for Google web services. It’s not that. It’s a browser.

But it’s a browser that runs different processes for each tab, that will have access to local OS resources, will to some extent work offline. In other words, it’s not really a browser in the sense that we use the word, and the web apps that we’ll be using won’t be like the ones we’re used to now, either. The idea, here, it seems, is to replicate most, if not all, of the functionality in a native OS, while keeping the lightweight, ultra-secure framework of a thin client. In other words, Google’s not asking much of its users in terms of changing how they do stuff; they’re trying to change the way the operating system lets you do those things, transparently.

Think of it this way: now, the buttons in your taskbar or dock are now tabs; your email client now runs within your browser, but stores stuff offline just like Mail or Outlook; your documents will still open with a few clicks, but they’ll be stored remotely (and locally only if you choose). It’s all the same stuff, given to you in a different way.
Update: you can download it here. [Chrome on Giz]

Live from Google’s Chrome OS project announcement

We’re sitting in a very small, very colorful meeting room where Google’s just minutes of away from giving us a glimpse at Chrome OS and announcing some launch details. Stay tuned!

Update: It’s over! Thanks for hanging out with us, and be sure to check out Google’s videos in our summary post.

Continue reading Live from Google’s Chrome OS project announcement

Live from Google’s Chrome OS project announcement originally appeared on Engadget on Thu, 19 Nov 2009 12:55:00 EST. Please see our terms for use of feeds.

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