Hasta La Gadget!

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

A core part of Microsoft’s strategy from days gone by was known as embrace and extend. With a reboot of their mobile platform due later this year, is it time for Microsoft to think about moving some of their services and applications to competitor’s platforms? To some degree, it’s already happening. Microsoft licenses the ActiveSync protocol which allows Android, iOS and other platforms to wirelessly sync with Exchange. It’s developed Bing and Live Messenger apps for iOS and also done a deal to bring mobile Office apps to Nokia’s platforms. One could argue that in some of these cases Microsoft has given competitors access to what could have been key differentiators for its own mobile efforts. I’m not sure I disagree with that analysis, but now that it’s happening, I think Microsoft should think even more broadly about porting some applications and services. Here’s what I’d like to see made available for other platforms.

Office Mobile: Sure, there are other solutions for viewing and editing Office documents on almost every platform, but none of them carry the Microsoft Office brand. A version of Office for mobile (including a touch-enabled version of OneNote) would be an instant best seller on every platform and a become the de facto standard for mobile office applications. A combination of free document viewers and a suite of applications at a reasonable cost would put Microsoft at the top of mobile productivity and at the same time help continue to drive Office sales for PCs and Macs.

Continue reading Entelligence: Time for Microsoft to once again embrace and extend

Entelligence: Time for Microsoft to once again embrace and extend originally appeared on Engadget on Sun, 11 Jul 2010 21:00:00 EDT. Please see our terms for use of feeds.

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In a world of connected screens, the venerable TV continues to wait in isolation while the personal computer and the cell phone have become ubiquitously connected. Sure, there have been experiments in interactive TV — gadgets like WebTV and modern game consoles are connected devices, and set-top boxes like the Roku and TiVo add connected components — but most TVs in the US remain blissfully ignorant of the internet. There’s arguably more TV content viewed on PCs than there is web content consumed on TVs. Here’s why the TV remains disconnected and how that might change.

First, the PC and TV don’t get along well. It’s been a match that’s been tried for more than a decade. It would seem like a no brainer: take a device with great connectivity and pair it with the TV. In the 90s Gateway introduced a line of Destination PCs that were designed for living room use, Microsoft later built some of the best TV and PC integration with their Media Center efforts, and even Apple has added a ten foot user experience to Mac OS with its Front Row UI. None of these efforts ever went mainstream. Why? Simple: PCs are designed for smaller screens, mice and keyboards, and TVs aren’t. No matter what shell you layer on top, you’re still stuck with a PC OS underneath that’s not optimized for the TV experience.

Continue reading Entelligence: The evolution of the TV

Entelligence: The evolution of the TV originally appeared on Engadget on Wed, 07 Jul 2010 20:00:00 EDT. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

In early 2005, even after the launch of the Nintendo DS, Switched On critiqued pen computing, noting that it was too cumbersome and unnatural to become a mainstream input method. That column was validated by the launch of the iPhone, which banished the stylus to “blown it” status and popularized “finger-friendly” handset designs from all major smartphone OS developers.

Many have described the user interfaces of products such as the iPhone and Surface as ushering in the post-WIMP (windows-icon-mouse-pointer) era. Former Windows Magazine editor Mike Elgan has referred to the new paradigm as “MPG” (multitouch, physics, gestures) However, while these user interfaces feature streamlined designs and more direct manipulation, they still form a bridge with the graphical user interface. The main shift has been to more direct manipulation as the device processes more natural inputs.

The same can be said for Kinect. For a tidy sum and some untidiness, Kinect enables the kind of motion-sensing gameplay that has become the Wii’s hallmark without having to strap the controller to various limbs (as with EA Active for Wii). In fact it eliminates the need to hold a controller entirely, just like the iPhone and iPad free users of mice and styluses. Beyond Soviet Russia, the input device uses you.

Continue reading Switched On: Token gestures

Switched On: Token gestures originally appeared on Engadget on Tue, 29 Jun 2010 19:36:00 EDT. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

As TVs and Blu-ray players increasingly feature internet connections, content partnerships, and now even open operating systems, they’re turning up the pressure on of standalone devices such as Apple TV and the Roku player. Indeed, Steve Jobs has said the demanding existence between the rock of the connected television and the hard place of the closed cable system is what’s relegated Apple TV to “hobby” status.

In the Windows world, several companies in the netbook space such as Asus, Acer and Lenovo have popped Atom processors into slim desktop enclosures, dubbing them nettops. Dell has gone a somewhat different route, opting for more powerful desktop components in its chunky Inspiron Zino HD desktop/home theater hybrid. And now, the Mac mini has taken a step toward this role as Apple, which has been a strong backer of DisplayPort, has adorned its only display-free Mac with an HDMI port.

Continue reading Switched On: New Mac mini a mixed Apple TV alternative

Switched On: New Mac mini a mixed Apple TV alternative originally appeared on Engadget on Sun, 20 Jun 2010 18:07:00 EDT. Please see our terms for use of feeds.

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Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

The buzzword of last week was “market cap.” To those unfamiliar, market cap is the total value of outstanding shares of a company, and on May 26th at around 3PM Eastern, Apple’s market value reached $225.1 billion, surpassing Microsoft’s $222.3 billion. Apple isn’t the largest technology company around, but it’s become the most valuable, and it’s valuation is second only to Exxon in the US. Later that same week, Microsoft announced that Robbie Bach and J Allard, the head of its Entertainment and Devices group and the division’s CTO, were both leaving the company. There’s been speculation that these two events were somehow intertwined, but I don’t think that’s the case. In addition, as good as Robbie and J are, there’s more to the E & D team than two people — as grandpa used to say, the cemeteries are full of people who couldn’t be replaced.

Historically, Microsoft has always been two companies, the parts that made lots of money (Windows, Office, Server) and the parts that don’t make money yet but might someday soon. E & D is the latest incarnation of the latter. Let’s take a closer look.

Continue reading Entelligence: Market caps and dunce caps

Entelligence: Market caps and dunce caps originally appeared on Engadget on Sun, 06 Jun 2010 19:04:00 EDT. Please see our terms for use of feeds.

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