Is Apple’s iPhone pricing outrageous or sound business?

Earlier this week, a teardown by IHS revealed that Apple’s iPhone 5c costs the company $173 to produce, representing a 12 percent reduction compared to the iPhone 5. The entry-level iPhone 5s, meanwhile, sets customers back $199. The news was not at all surprising. Apple has for years been building products for a relatively cheap […]

Steam Machines: in 2014, Valve outmodes Xbox One and PS4

SteamOS is on the horizon – an operating system based in Linux made to run on a variety of devices called Steam Machines. The gaming company known as Valve suggests that their Steam Machines will become “a powerful new category of living-room hardware”, having been created by a wide variety of manufacturers and working with […]

Here’s how SteamOS destroys Microsoft

This week the gaming-centric company known as Valve has announced plans to release SteamOS, a living room-aimed operating system that will be free to download and free to license. This operating system is based on Linux architecture – similar to how Android is a Linux-based OS – and the company intends on expanding well beyond […]

Why the gold iPhone 5s is a hit

Apple’s decision to build a gold-colored iPhone 5s is about more than just offering another color to consumers. For one thing, the margins are quite high on the device, and the more colors it offers, the more money it can make. But there’s more to the gold iPhone than meets the eye at first blush: […]

Apple Can’t Rely On Design Forever

Apple’s executives are out in full force this week, talking about their company’s unique ability to deliver designs that people love. With Jonathan Ive at the design helm, Apple believes that it can continue to be the most successful device maker in the world simply because its “eye” is better than that from other users. […]

Xbox One November 22nd Launch Date Could Cost Microsoft Its Opening Sales

Microsoft announced this week that it has decided to launch its anticipated console, the Xbox One, on November 22. On that day, the device will finally have a chance to appeal to consumers looking for a next-generation gaming experience and possibly kick off the next phase in Microsoft’s development as a go-to console maker. Of […]

Nobody cares the Apple TV was a no-show at Apple’s event

After the lights went down on Elvis Costello and Apple’s September 10 iPhone event came to a close, the Internet was abuzz with stories discussing what the company didn’t announce at its event. Surprisingly, the discussions surrounding what wasn’t announced didn’t solely reside in news about the iPad or long-lost Apple television. Instead, the Apple […]

Visualizing the iPhone Color

Though when this article is being written and published, we’re not certain of what the next iPhone will be called, it does seem quite likely that there’ll be a version with a plastic back cover in a variety of colors. This device has been code-named iPhone 5C in the tech news circuit, and may very […]

Beyond Megapixels: Mobile cameras rethink the numbers game

Once upon a time, mobile megapixels were the key. In fact, not so many years ago, many questioned whether there was any value whatsoever in having a camera built into your phone. Convergence for its own sake is undeniably a problem in today’s crossover-soaked market, but it’s now hard to argue that photography and the […]

The next Microsoft CEO should be Elon Musk

There’s no better time than now for Microsoft to turn the way they do business on its head – who better to replace retiring CEO Steve Ballmer than entrepreneur extraordinaire Elon Musk? This man has successfully launched an all-electric vehicle, sent a privately-made, privately-powered space vehicle to the International Space Station, and is – as […]