There’s a system for shooting photos out there in the world of Apple patents, one that looks to take the light-field camera and make a version of it much, much smaller. Small enough to fit inside an iPhone, as it were. The patent for this system describes the likes of a plenoptic camera, better known […]
Apple was just awarded a patent for a "plenoptic" or light-field camera, much like the one that Lytro started selling a couple of years ago. This is the type of technology that enables you to refocus photos after you’ve taken them. It would also seriously take iPhone photography to the next level.
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Back in 2011, the Lytro camera was introduced. The camera was unique not just in terms of its design, but its functionality as well. It did not look like your typical camera but what made it pretty interesting was how photographers could capture images without having to worry about focus because the focusing could be added post-shooting through Lytro’s software. This allowed photographers to capture their photos in the moment without having to worry about whether or not their subject is in focus, or if there might be another object to focus on. As it stands the Lytro camera is pretty much the company’s only product, but the good news is that if you loved the innovativeness that came with the Lytro, you might be interested to learn that the company has recently managed to raise $40 million in funding to help develop additional products.
According to the press release, Jason Rosenthal, CEO of Lytro, was quoted as saying, “The opportunity to build a new set of creative tools for 21st-century storytelling is monumental and we’re excited to embark on the next phase of our journey […] This additional funding will help fuel Lytro’s continued growth and the expansion of Light Field photography with new products and audiences.” It is unclear as to what sort of new products we might be looking at, but given the Lytro was pretty unique, we can’t wait to see what else the company has in store for us.
Lytro Manages To Raise $40 Million In Funding Towards New Products original content from Ubergizmo. 
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The Lytro camera was announced a couple of years ago and for those unfamiliar with the camera, it’s basically a device that takes the effort out of focusing on photos. Instead the camera allows users to capture the image or moment first, upload the image onto their computer and through Lytro’s accompanying software, will allow them to select which areas of the photograph they’d like the focus to be placed at. This is great for moments that you want to capture, but don’t want to spend the next 5-10 minutes trying to figure out the best area to focus at.
Well it seems that Lytro has recently released an update called Lytro 3D which basically allows photos taken by the Lytro camera to be viewed in 3D. These 3D images can be viewed using 3D displays via HDMI or AirPlay, or the good news for those with standard displays is that you will also be able to experience the 3D effect using those red and blue glasses. Pretty nifty, huh? Lytro has also announced in its press release that the camera in Cobalt Blue will be available for purchase via the Apple Online Store worldwide starting at $399.95, but those living in the US and Canada will have access to a limited edition Champagne finish (which we reckon would go great with the gold iPhone!).
Lytro Announced Lytro 3D Software Update original content from Ubergizmo. 
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We appear to be in an age where the way we capture photos – followed by the way we display them – is in a state of evolution. Today’s update from the folks at Lytro unveils a new way to view the photos taken with the Lytro camera – you’ll soon be able to see […]
Lytro has been an awfully quiet company recently. After creating waves by releasing their Lytro camera, which allows to change the depth-of-field after a photo is taken, the company sort of disappeared from the limelight. However, 2014 is expected to be a big year for the company, and they have a lot of new things […]
Lytro has landed in the UK, with the clever light-field camera finally up for sale, though rivals have already begun to circle. The camera, which allows the user to focus on different parts of the frame after the image has been taken, by recording the angles that light hit the sensor, went on sale in the US in early 2012, and was hailed as somewhere between a curiosity and a real advance in photography.
Where normal cameras fix their focus before they shoot a frame, Lytro works on a different principle. Its patented lens and sensor assembly can measure not only the point at which light strikes the CMOS, but the angle at which it hits. By preserving both those elements, Lytro’s software can recalculate the focal point across any point in the image.
In the UK, the 8GB Lytro will be offered at £399, in grey, blue or pink. A second version, in red, will offer 16GB for £469.
Lytro recently released an iOS companion app for the camera and in the process activated its previously-dormant WiFi support. The app supports browsing what photos have been taken by the camera, as well as playing with the adjustable focus from your iPhone’s display, and then sharing the images.
However, the photography market hasn’t stood still since Lytro’s launch. For instance, Bell Labs has been working on a lensless camera that can do similar post-photography editing, while likely more closer to market at Pelican Imaging’s camera array sensors which we’re expecting to show up in Nokia handsets.
Lytro’s camera will go on sale in the UK from July 22.
Lytro camera hits UK as rivals ready their retorts is written by Chris Davies & originally posted on SlashGear.
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Assuming you haven’t given up on the idea, you’ll soon be able to buy a Lytro light field camera in the UK — even though it’s been on US shelves since early last year. To remind you, it works by combining a fixed f/2.0, 8x optical zoom lens with an 11-“megaray” sensor to create a layered 1,080 x 1,080 “living picture,” in which the focus can be changed later by viewers. For those who waited all this time, there is a consolation: Lytro recently enabled the camera’s WiFi chip, allowing you to see images on any iOS device via a companion app. The 8GB model in graphite, electric blue, seaglass or moxie pink will run £399, while a 16GB offering in “red hot” will be priced at £469. You can grab one after July 22nd at Dixons Travel, Harrods or John Lewis — to see how it works, check a sample image after the break.
Filed under: Cameras
Via: Lytro
The Lytro miniature camera just received a fairly significant update today. The company just outed an accompanying iOS app that allows you to share the photos taken on a Lytro with your iOS device. From there, you can do all sorts of stuff that iOS will allow you to do, such as upload it to
Lytro has finally seen the light: To make it in this crazy photo-sharing world, you need an app that makes GIFs.
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