Sprint EVO 4G celebrates its ‘first’ commercial

“First is the beginning” — tautologies notwithstanding, so debuts Sprint’s inaugural EVO 4G commercial, now online and airing over broadcast television. Although evoking the same parallel syntax narrative style akin to the “Droid does” campaign — as well as rocket-propelled imagery — we gotta say, this one’s much more comforting. Like the commercial says, first isn’t later, first is… right after the break.

[Thanks to everyone who sent this in]

Continue reading Sprint EVO 4G celebrates its ‘first’ commercial

Sprint EVO 4G celebrates its ‘first’ commercial originally appeared on Engadget on Wed, 02 Jun 2010 22:37:00 EDT. Please see our terms for use of feeds.

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Verizon looking to partner up for rural LTE deployments

If you’re wondering why T-Mobile doesn’t have 3G in the middle of the Mojave, the answer’s pretty simple: it’s hard for any of the Big Four to justify spending millions of dollars on infrastructure in sparsely-populated areas. Rather than ignore it and leave the spectrum blank, though, Verizon’s asking other companies to step in and share the responsibilities — sort of — by letting partners do most of the hard work (build towers and operate backhaul) while Big Red chips in its 700MHz spectrum holdings and “core LTE equipment.” Presumably, Verizon will help itself to a share of the proceeds, which from their perspective, makes it look like a win-win scenario: they’re helping to bring 4G technology to underserved areas, doing less work and spending less capital than they’d have to otherwise, and profiting off the spirit of an initiative that FCC chief Julius Genachowski is pushing very, very hard at the moment. And hey, we bet you’ll be getting some insane throughput when you’re rocking the LTE modem in the middle of nowhere.

Verizon looking to partner up for rural LTE deployments originally appeared on Engadget on Wed, 02 Jun 2010 15:36:00 EDT. Please see our terms for use of feeds.

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AT&T Just Killed Unlimited Wireless Data (and Screwed Everybody in the Process) [At&t]

Unlimited, all-you-can-eat wireless data was a beautiful thing for Apple devices on AT&T, delivering streams of Pandora, YouTube videos, a million tweets, and hundreds of webpages without worry. And now it’s dead. More »

Clearwire 4G Leaks into Washington, Kansas City

HTC-Evo-4G.jpg

Clearwire, in typical fashion, has announced yet another small expansion of its 4G service.
Customers in central Washington, D.C. and Kansas City can now rest assured that if they sign up for 4G WiMAX service, they’ll see some signal, somewhere. In addition, existing customers in Baltimore may now see expanded service.
The company said that the Clearwire network now covers 34 markets and about 44 million customers across the U.S. Wake us when New York City, Boston, San Francisco, and Los Angeles get some love; we’re dying to exercise those EVO 4Gs.

Stores open early June 4th for EVO 4G with mobile hotspot loophole

When you’ve got the world’s most desired** handset, you don’t keep people waiting. As such, Sprint is recommending that its “preferred retailers” open extra early on June 4th. That should give you a bit of time to grab the new EVO 4G on the way to the office for some good ol’ fashioned bragging rights in the cubicle farm. At least until you remember that one-third of your life is spent working inside of a beige box. Oh and here’s a pro tip: according to the official EVO 4G Launch Guide we’re staring at, the mobile hotspot functionality that turns your EVO into a WiMax hotspot for up to 8 devices will initially work without paying the $29.99 monthly fee if you’re happy with using it on 4G only (no 3G). Sprint expects to correct this sometime in July after which the Sprint Mobile Hotspot add-on will require activation. Read the details for yourself after the break.

** assuming you have WiMax coverage

Continue reading Stores open early June 4th for EVO 4G with mobile hotspot loophole

Stores open early June 4th for EVO 4G with mobile hotspot loophole originally appeared on Engadget on Fri, 28 May 2010 08:06:00 EDT. Please see our terms for use of feeds.

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Verizon looking at non-unlimited plans for 4G data, will use LTE for voice by 2012

We’d not-so-secretly hoped that carriers would be looking to dispense with those troublesome 5GB caps on so-called “unlimited” 3G data plans, but there’s a big problem with that: spectrum is still limited, and even though 4G technologies help use it more efficiently, it’s still a constraint that the FCC is going to need many years to solve. We’re not sure how much the spectrum crunch really factors in here, but in addition to his comments on Droid Incredible inventory problems, Verizon Wireless boss Lowell McAdam mentioned at a Barclays Capital conference this week that he hopes to move away from unlimited plans altogether for the company’s LTE network, instead charging for “buckets” of megabytes, just like in the olden days — despite the fact that it’ll cost it a half to a third of what it costs today to transmit the same amount of data.

On a happier note, McAdam said that the company expects to be using its LTE network for voice by 2012, which comes just after its first volley of LTE-capable handsets in early 2011. He also mentioned that at least some of those devices will be shown off at CES 2011, and naturally, we’ll be there — not just to check out the phones, but to raise some hell at the notion that unlimited data is a thing of the past. At this rate, how are we ever going to run the Engadget servers on a wireless connection?

Verizon looking at non-unlimited plans for 4G data, will use LTE for voice by 2012 originally appeared on Engadget on Thu, 27 May 2010 12:28:00 EDT. Please see our terms for use of feeds.

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T-Mobile Expands HSPA+ Footprint in Northeast U.S.

T-Mobile_logo.jpg T-Mobile announced Monday that it has expanded its HSPA+ buildout to more cities in the Northeastern U.S.: New York, Albany, Buffalo, Rochester, and Syracuse are now covered. Connecticut, Hartford, New Haven, Milford, and Stamford have HSPA+. Providence, Rhode Island is also included. HSPA+ potentially gives much faster data speeds to users with 3G-capable phones.

T-Mobile says it will also expand its HSPA+ network into Boston and Washington, D.C. “in the coming weeks.” The company also says its HSPA+ network now covers 30 million Americans and will cover 185 million Americans with “4G speeds” by the end of 2010.

T-Mobile has begun using the term 4G to stand in for HSPA+ in their press materials and will likely begin using it in advertising once more people are covered. This is not to be confused with Sprint’s 4G, which is based on completely different WiMAX technology. AT&T and Verizon have pledged that their own versions of 4G will go live in 2011.

AT&T cries foul over T-Mobile’s ‘HSPA+ is 4G’ talk

No matter how much T-Mobile wants to pretend, HSPA+ is not on the same upload / download pay grade as LTE and WiMAX. Still, that isn’t stopping the company from calling its new technology rollout “4G speeds,” much to the dismay of another major HSPA+ supporter, AT&T. Cue Ma Bell spokesman Seth Bloom, who recently told Fierce Wireless, “I think that companies need to be careful that they’re not misleading customers by labeling HSPA+ as a 4G technology.” Of course, AT&T itself is rolling out that technology as an intermediate step between current 3G and LTE, and we know they want to reserve the 4G nomenclature for the latter’s unveiling. Hey guys, can we just label it 3.95G and call it day?

AT&T cries foul over T-Mobile’s ‘HSPA+ is 4G’ talk originally appeared on Engadget on Tue, 25 May 2010 20:41:00 EDT. Please see our terms for use of feeds.

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Radio Shack stores getting WiMAX upgrades ahead of Evo launch?

While there’s certainly plenty to love about HTC’s EVO 4G, that 4G in the title is certainly one of the major draws. We’re guessing it’ll be a little easier to sell the things if customers can experience the wonders of WiMAX for themselves, so that’s probably why RadioShack is (according to our tipster) installing these Clearwire WiMAX repeaters in at least some of its stores ahead of the May 30 June 4 launch of the phone there. This will effectively turn The Shack into 4G hotspots and, while we’re not sure of the range of these bad boys, this is a good thing even if it extends the reach of WiMAX just a few feet further into our lives. Another picture after the break.

Update: Oops, the phone is of course launching on June 4. It’s 4G that’s going live in this tipster’s home city on May 30.

[Thanks, Markus]

Continue reading Radio Shack stores getting WiMAX upgrades ahead of Evo launch?

Radio Shack stores getting WiMAX upgrades ahead of Evo launch? originally appeared on Engadget on Sat, 22 May 2010 08:14:00 EDT. Please see our terms for use of feeds.

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Shipping HTC EVO 4G ROM released into the wild

Can’t wait to get your hands on an EVO 4G? Then it looks like you can now at least settle for the next best thing that’s not actually anything like the real thing: the final, shipping version of the EVO 4G ROM. That’s just been released into the wild courtesy of Conflipper, and is ready to be downloaded for use however you like — and at your own risk, of course. Hit up the source link below for the download link, and let us know in comments if you manage to work any magic with it.

[Thanks, Marcos]

Shipping HTC EVO 4G ROM released into the wild originally appeared on Engadget on Fri, 21 May 2010 19:29:00 EDT. Please see our terms for use of feeds.

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