Hasta La Gadget!

Kristen Schaal has eyeballs. Red, fiery eyeballs lusting for the blood of her enemies on the battlefields of the PlayStation Suite. Yes, Sony Ericsson is keeping up the fine tradition of freaking us the hell out with its Xperia Play ads, this latest round starring an innocent-looking lady with a devilish demeanor. Skip past the break for those vids and if you’re wondering why Kristen’s so psyched about the Play, check out our very latest hands-on with the device — it’s coming to Verizon with stock Android, don’t you know!

[Thanks, Calvin]

Continue reading Sony Ericsson’s latest Xperia Play ads are disturbing, yet awesome (video)

Sony Ericsson’s latest Xperia Play ads are disturbing, yet awesome (video) originally appeared on Engadget on Tue, 22 Mar 2011 08:23:00 EDT. Please see our terms for use of feeds.

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It isn’t exactly a spring chicken, nor is it particularly new to the advertising game — Best Buy utilized the stuff back in 2009 to push electronics — but a new ad campaign from manly body spray purveyor Lynx (Axe in the US) is making augmented reality nearly unavoidable. Created by BBH, a global ad agency, the video below shows travelers at London’s Victoria train station staring up at a giant screen to find themselves greeted by a skimpily attired fallen angel. The stunt, launched on March 6, drew a lot of attention from passersby, and in more than one instance elicited some pretty, well, bold behavior. Up until now, augmented reality has mostly been a play thing of the geek set — even previous advertisements enlisting such tactics required a decent amount of work from the audience — but if these fallen angels are any sign, we could all be traversing a more unreal world very soon.

[Thanks, Ben]

Continue reading Lynx augmented reality stunt drops scantly clad angels on terrestrial travelers (video)

Lynx augmented reality stunt drops scantly clad angels on terrestrial travelers (video) originally appeared on Engadget on Thu, 17 Mar 2011 15:19:00 EDT. Please see our terms for use of feeds.

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Is this the creepiest ad ever produced to introduce a new video game console? That’s a high bar to pass — but is it the creepiest ad for a new smartphone? Perhaps. The minute-long spot for Sony Ericsson’s upcoming Xperia Play called “The Donor” appears to explain the backstory behind its last ad, relaying the tale of a young gentleman who was clubbing with friends, met an attractive woman, took her home, and woke up the next morning to discover that his thumbs were stone cold gone (notice the dirty, poorly-bandaged stumps on the table as he tells his tale of woe to a local law enforcement official). Cut to the next scene, where we’ve got our cute, lovable Android bot waddling around town… oh, and he’s got human thumbs crudely sewn onto his arms. Go ahead, recoil in horror, vomit in the trashcan next to your desk, then cue the inevitable increased desire in owning this phone. Follow the break for the video, if you dare.

Continue reading Sony Ericsson’s Xperia Play ad: gross human thumbs stitched onto robots, drugged clubgoers, not much more we can say

Sony Ericsson’s Xperia Play ad: gross human thumbs stitched onto robots, drugged clubgoers, not much more we can say originally appeared on Engadget on Mon, 14 Mar 2011 19:57:00 EDT. Please see our terms for use of feeds.

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What’s the first thing you’re going to do with your Motorola Xoom? If you’re Koush, the answer’s clear — install your very own ClockworkMod recovery image and ROM Manager, and grant the latter superuser permissions. That’s right, on the very day of release, the Motorola Xoom’s all but ready for custom builds of Android and all the joy they bring.

Meanwhile, Verizon’s decided to bring us the latter half of the abruptly cut Xoom TV ad, which actually differs significantly depending on whether or not Spanish is your primary language. Either way, it’s a fairly sordid affair, with no Iron Man feats of stratospheric skill to be found, merely a quick demonstration of gaming with the accelerometer and a few quick swipes through Honeycomb. You’ll still watch it if we tell you it’s after the break though, won’t you?

Continue reading Motorola Xoom rooted in two hours flat, sinister transforming exoskeleton jetpack returns in Verizon ad

Motorola Xoom rooted in two hours flat, sinister transforming exoskeleton jetpack returns in Verizon ad originally appeared on Engadget on Fri, 25 Feb 2011 02:02:00 EDT. Please see our terms for use of feeds.

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Something you already knew to be true has just been confirmed by Omnicom’s Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand’s Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood’s preferences (paid or personal) in the 33 films that hit the US box office number one slot in 2010. Brandchannel identified 591 total brand or product appearances for an average of 17.9 placements per film, with Apple appearing in ten of the top films for a 30 percent share — Nike, Chevrolet, and Ford each appeared in eight. Incidentally, Iron Man 2 won the dubious distinction of being cluttered with the most identifiable brands (64) in 2010. Apple is actually off from its peak of 50 percent of number one films in 2008 and 44 percent in 2009 as demonstrated in the chart after the break. But it’s not for a lack of trying. Brandchannel contends that the competition for brand placement has simply intensified resulting in fewer appearances of Janoff’s U+F8FF.

Continue reading Shocker! Apple product placements dominate Hollywood

Shocker! Apple product placements dominate Hollywood originally appeared on Engadget on Wed, 23 Feb 2011 04:39:00 EDT. Please see our terms for use of feeds.

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