Hasta La Gadget!

While its page on iTunes doesn’t show any change, HackingNetflix points out Netflix for iPad was updated today with a new version of the app that gives it a customized interface instead of just pulling up a lightly customized version of the standard webpage. That reduces browsing options to four areas: Home, Genres, Search and Instant Queue. Note the word instant, because there is no longer any way to access one’s DVD queue from within the app (pulling up the Netflix page in a browser window or using a third party app, still works just fine) mirroring the changes made on TV streaming frontends in January. While there are a few reviews praising it for sleeker, speedier access, removing access to DVDs (plus detailed info on each movie like user or critic reviews, cast lists and more) has already been met with angry comments. We’ve always found the Netflix interface on iPhone and iPad somewhat lacking when it came to queue management anyway, now that Watch Instantly streaming is its only reason for being we’re wondering if you consider that a positive or negative change.

Netflix for iPad updated with a new custom UI but loses features like DVD queueing originally appeared on Engadget on Thu, 03 Mar 2011 19:40:00 EDT. Please see our terms for use of feeds.

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The Smart Cover, Apple's protective case for the iPad 2, can be bent to cover the front or the back of an iPad 2. Jon Snyder/Wired.com

Apple’s new Smart Cover for the iPad 2 is one of the most interesting protective cases yet, not because of the clever magnet design, but rather the aggressive business strategy behind it.

The iPad 2 is 33 percent thinner than the original iPad; a significant design difference. That means first-generation iPad cases won’t fit on the new iPad. And when the iPad 2 ships March 11, Apple, the only company that’s had direct access to the iPad 2, will be the only vendor selling a case made to fit the product just right.

That gives Apple a few weeks to rake in juicy profits with the $40-$70 Smart Cover before third-party case manufacturers whip up other variations of protective accessories for the iPad 2. Keep in mind the most sales for a product typically come on launch day, plus Apple retail stores carefully select which third-party cases they display on shelves. With the Smart Cover, Apple can potentially create a temporary pseudo-monopoly on protective cases for the iPad 2, bringing in millions of dollars in profits to pad hardware sales.

This isn’t the first time Apple has enjoyed a head start on accessories. Apple shipped its own “Bumper” cases for the iPhone 4 (which probably didn’t work out so well because of Antennagate and the free case program), and Apple also sold cases for the original iPad when it launched.

Still, the Smart Cover is Apple’s hardest push in the accessories game yet. The marketing behind it is intense. Apple devoted an entire webpage and video just for the Smart Cover, embellished with some truly over-the-top ad copy: “A magnetic attraction.” “An on-again, off-again relationship.” “A cover that’s smart. And bright.” “That’s not just smart. It’s genius.”

To be fair, it’s a well-designed cover, and the ability to prop up the iPad at an angle makes it easier to type on a touchscreen. But it’s a plastic cover with a magnet on it, people.

Steve Jobs even noted that the case is made of polyurethane, “which is used to make spacesuits.” Polyurethane is also used to make some condoms, baby toys, carpet underlayment and mattress filling, facts which Jobs neglected to mention.

The Smart Cover comes in leather, too, and surprisingly Jobs didn’t note that leather is the same material used to make Phillip Lim motorcycle jackets or Olivia Harris purses.

Jokes aside, Apple’s accessory strategy might point to a change in its hardware evolution.

In the past, Apple only gave major makeovers to Macintosh computers every three or four years; the smaller upgrades in between would be incremental improvements in chip speeds and other small features. The iPhone also didn’t get a hardware revamp until the iPhone 4.

So it’s peculiar that the iPad 2’s design is so different, just one year after the first iPad. Meanwhile, The Wall Street Journal claims the iPhone 5 will have a “different form factor” than the iPhone 4. Maybe we’ll see more rapid hardware design changes occurring in Apple’s mobile products, partly motivated by Apple’s desire to compete in the accessories game.

That’s wishful thinking, as it would make each Apple announcement a bit more exciting, so long as you’re not an avid upgrader who always buys a case.

Though it was kind of implied during the iPad 2 event yesterday when we learned that the GSM (that is, non-Verizon) version of the iPhone 4 would be getting iOS 4.3 with mobile hotspot capability on March 11th, we’ve doubly confirmed with AT&T today that the carrier will be offering the feature right out of the gate — a departure from the tethering delay of days gone by. Naturally, you’ll need the tethering feature added to your account, a $20 surcharge over the standard 2GB DataPro plan for a grand total of $45 with a 4GB bucket. Makes the extra coin a little easier to swallow over cabled and Bluetooth tethering alone, we suppose.

AT&T to offer mobile hotspot on iPhone 4 starting March 11th, requires usual $45 data plan originally appeared on Engadget on Thu, 03 Mar 2011 14:16:00 EDT. Please see our terms for use of feeds.

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Hello Cleveland! Or, you know, wherever you are. Are you ready to rock? No? Oh, well, maybe just a little jam session, then? Apogee Electronics (no, not the company that brought you all those Duke Nukem releases back in the day) has announced the new Jam device, which enables a digital connection for electric and bass guitars into iOS 4.2.1 (and greater) devices or into any Core Audio compatible apps on Mac. You can record straight into GarageBand if you like and use the built-in control knob to adjust your levels. That connectivity won’t come for free, naturally, with a $99 MSRP slapped on this one. It’ll start rocking stores in March — plenty enough time to find another new drummer.

Continue reading Jam guitar input for Mac and iOS devices gets your axe into GarageBand

Jam guitar input for Mac and iOS devices gets your axe into GarageBand originally appeared on Engadget on Thu, 03 Mar 2011 12:28:00 EDT. Please see our terms for use of feeds.

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The iPad 2's camera shoots at less than one megapixel. Jon Snyder/Wired.com

It seems impossible for Apple to put a decent camera into anything but the iPhone, and despite many hopes, both cameras in the iPad 2 are about as rudimentary as you could get without having to load a roll of film in there.

In fact, the iPad 2’s camera has more in common with the low-res camera in the iPod Touch than it does to the rather excellent one in the iPhone 4.

The specs for the iPad’s rear-facing camera only lists one number: 720p. That should mean 1280 x 720 pixels, which gives a megapixel figure of 0.92, clearly useless for stills.

However, flip over to the iPod Touch camera specs and we see the following: “HD (720p) up to 30 frames per second with audio; still photos (960 x 720) with back camera.” Yes, the Touch shoots stills at an even lower resolution than video, most likely because the wide-screen movie format is squared-off to shoot stills. The stills it produces are just shy of 0.7 megapixels, or about the same resolution as an early 1990s-era digital camera.

It’s extremely likely that the iPad 2 and the iPod Touch share the exact same camera (although we won’t know for sure until iFixit tears one open to see). It seems that it will be fine for movies, and bad for photos.

Then again, with the camera connection kit you can always just import images from a real camera. And for taking notes, snapping menus or grabbing pictures before grunging them up and sending them off to Instagram, it’ll do the trick.

Still, for a device that costs a minimum of $500, it would be nice to have a better image sensor, rather than these bottom-of-the-barrel ones Apple insists on using. Will we ever get one? It’s starting to look rather doubtful.

iPad 2 camera [Apple]

See Also:

• Breaking: iPhone 3GS Camera Doesn’t Suck
• Why the iPhone 4 Camera Is So Promising
• Teardown Reveals iPhone Camera Could Fit the iPod Touch — Barely
• Hands-On With Apple’s Skinnier, Faster iPad 2
• Gallery: Apple’s Jobs Unveils Upgraded, More Colorful iPad 2