Hasta La Gadget!

We suspected T-Mobile’s new advertising campaign would ruffle some feathers, but we weren’t ready for quite such brazen trash-talking right off the bat. Of course, it’s trash talk dressed up in a pretty white and Magenta dress and delivered in the most angelic of voices, but T-Mobile makes its point to AT&T subscribers loud and clear: we got 4G, you don’t. Whether you consider the network’s current 21Mbps theoretical max a true representation of 4G or not, we’ll leave up to you; just make sure to join us past the break for the Apple-scented commercial, which also teases the myTouch 4G, a HSPA+ handset that T-Mobile happens to be launching today.

Update: AT&T isn’t taking this one lying down. It countered with the following statement this afternoon: “T-Mobile’s claims about 4G are based on the same HSPA+ technology we have deployed to 180 million people today, more than T-Mobile’s reported 140 million, and we’ll have it rolled out to 250 million people by the end of this month, substantially more than the 200 million T-Mobile says it will have by year-end.”

Continue reading T-Mobile starts up 4G ad campaign by poking a stiletto into AT&T’s network (video)

T-Mobile starts up 4G ad campaign by poking a stiletto into AT&T’s network (video) originally appeared on Engadget on Wed, 03 Nov 2010 05:32:00 EDT. Please see our terms for use of feeds.

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Continue reading Official Kinect TV ads feature smiling actors, very large rooms, little else (video)

Official Kinect TV ads feature smiling actors, very large rooms, little else (video) originally appeared on Engadget on Fri, 22 Oct 2010 01:01:00 EDT. Please see our terms for use of feeds.

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Earlier this week, we posted about the super-weird, super-creepy new ad for the Logitech Revue Google TV unit, in which a flat screen TV with a giant eyeball and stubby legs dances angrily for the attention of consumers. It’s even more terrifying than it sounds.

The spot is part of a long tradition of creepy, strange, inappropriate, and just generally bad tech commercials. Some are attempts at humor, some are just sort of misguided, and all are worth remembering, if only to avoid repeating the same mistakes.

I polled PCMag staffers to find out which tech ads made their list. And yeah, there are some truly, truly awful spots on here. The list is most likely far from complete however. If you’ve got any to add (and I know you do), let us know in the comments.

If you knew anything about The Rachel Zoe Project, you’d know that dear Rachel never, ever leaves home without her BlackBerry. Apparently, her comforting hubby — known affectionately as Rodger Berman — isn’t going far without his unbranded Windows Phone 7 device (and a little help from Bing, naturally). Curiously enough, the date on the screen shows July, so there’s a halfway decent chance the software they’re playing with is of the pre-production variety… particularly since he’s wielding a Samsung Omnia i9810-based prototype. Oh, and as you can see above, we’re guessing he’s relying on WiFi or some off-camera magic to actually pull anything up. Hard to get 3G in Los Angeles, especially when your phone is missing its SIM card. At any rate, the spot in full is embedded just past the break, and just between us, we get the feeling this is just the first of many more to come.

[Thanks, Michael]

Continue reading Windows Phone 7 slides into TV spot, Rachel Zoe’s life

Windows Phone 7 slides into TV spot, Rachel Zoe’s life originally appeared on Engadget on Wed, 15 Sep 2010 13:40:00 EDT. Please see our terms for use of feeds.

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Continue reading Sony takes aim at iPhone gaming in new PSP ad

Sony takes aim at iPhone gaming in new PSP ad originally appeared on Engadget on Tue, 17 Aug 2010 11:51:00 EDT. Please see our terms for use of feeds.

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