Plastic Logic kills QUE, ‘shifts focus’ to second-generation ProReader
Posted in: breaking news, BreakingNews, business, delay, e reader, e-book, e-books, e-readers, industry, sale, Today's Chili, uk
And just like that, with the swing of a virtual axe, she’s all dead and buried. Plastic Logic has been stuck in a world of perpetual delays ever since wowing the universe with its QUE ProReader at CES, and rather than delaying it again, the company is simply cutting its losses and moving on. To quote CEO Richard Archuleta: “We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first generation electronic reading product.” To that end, the company plans to “shift its focus to bring to market a second-generation ProReader plastic electronics-based product,” but absolutely no details regarding form factor, pricing or an estimated ship date are given. Wilder still, those rumors about a company sale have coincidentally (or not?) flared up again, with the Financial Times stating this go ’round that Plastic Logic could sell a “significant stake” of itself to Rusnano, a Russian state-owned nanotechnology corporation. We’re told that the two are currently “in discussions,” and that if a deal is reached, Plastic Logic’s production facility for this elusive next-gen product would have to be based in Russia. We can’t say we’re completely shocked at the outcome here, but we’re man enough to shed a tear at our loss. Rest easy, QUE — at least we had our times.
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Plastic Logic kills QUE, ‘shifts focus’ to second-generation ProReader originally appeared on Engadget on Tue, 10 Aug 2010 17:34:00 EDT. Please see our terms for use of feeds.
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