Hasta La Gadget!

Here’s a scenario: what if we told you that your next Kindle could be had for $25 less than retail? What if we told you it came from the rear of a nondescript white van? Or what if we told you that you’d first need to sign up for 842 email marketing scams? Thankfully, none of those scenarios are ones we’re looking to tell you about. Instead, we’re here to introduce you to the world’s first ad-supported Kindle, going on sale within Target and Best Buy locations for $114. That represents a gentle $25 savings compared to the price of today’s cheapest Kindle, but those 2500 pennies don’t come free — you’ll be asked to endure “advertisements on the bottom of the device’s home page and on its screen savers.” Furthermore, it sets a new precedent in the gadget arena that could very well carry over to ad-discounted tablets, netbooks, PMPs, and who knows what else. At this point, Buick, Olay and Visa will be advertising, and we get the impression that said list will bloom in due time. It’s hard to say just how intrusive they’ll be, but Kindle director Jay Marine seems to think that “customers are going to love it.”

We aren’t so sure. While it’s crystal clear that the general populace adores coupon cutting, it seems problematic to us to ship a pair of identical products that cost within $25 of one another and expect Joe Sixpack to grok the difference. In fact, we’re guessing that this will inevitably lead to consumer complaints from those who can’t figure out why their “on sale Kindle” isn’t nearly as enjoyable to read as “Bob’s Kindle… that he found during a sale.” At any rate, a demo of the new device displayed a screen saver deal “where customers would pay $10 for a $20 gift card to Amazon,” and while no ads will appear in e-books, there’s still “a clear advertisement” along the bottom of the home screen. All that said, here’s the key feature that Amazon’s seemingly overlooking: an option in the software to pay back the $25 a customer skimped on to do away with the ads on their ad-supported e-reader. Solves the buyer’s remorse problem, at least.

Update: And it’s official — PR’s after the break!

Continue reading Ad-supported Kindle to ship May 3rd: saves $25, includes lot of enticement

Ad-supported Kindle to ship May 3rd: saves $25, includes lot of enticement originally appeared on Engadget on Mon, 11 Apr 2011 17:12:00 EDT. Please see our terms for use of feeds.

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Porting Doom to unexpected devices may be one of the oldest tricks in the game-porting book, but seeing it (or Doom 2, no less) run in a somewhat playable fashion on an e-reader is still a feat worth noting. That was recently done on the as yet unreleased PocketBook 360 Plus e-reader, apparently in an effort to demonstrate its new Pearl E Ink display and Freescale processor. Head on past the break to check out the results for yourself — and, no, Doom 2 unfortunately won’t actually be included with the e-reader.

[Thanks, Zach]

Continue reading Doom 2 gets ported to PocketBook 360 Plus e-reader (video)

Doom 2 gets ported to PocketBook 360 Plus e-reader (video) originally appeared on Engadget on Fri, 08 Apr 2011 02:07:00 EDT. Please see our terms for use of feeds.

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Adhering to strict alphabetical order, where Amazon leads, Barnes & Noble follows. The Kindle was last week announced to include access beyond the New York Times‘ freshly erected online paywall as part of its device subscription to the NYT and now, lo and behold, the Nook family (including the Nook Color) is following suit in identical fashion. If you’re happy to obtain your sub to New York’s finest paper from the Nook Newsstand — which costs $20 per month, same as Amazon’s levy — you’ll get the bonus, complimentary, free-of-charge privilege of being able to access NYTimes.com without any constraints as well. So what if the online edition used to be free for the past eleventy years? The new Times dictates some fealty be paid and we’re happy to see these e-reader purveyors helping to alleviate (mask?) that cost for some of us. Full PR after the break.

Continue reading Nook matches Kindle by bundling free web access to NYTimes.com with digital edition sub

Nook matches Kindle by bundling free web access to NYTimes.com with digital edition sub originally appeared on Engadget on Tue, 05 Apr 2011 09:50:00 EDT. Please see our terms for use of feeds.

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Spent some quality time watching the Home Shopping Network this morning to hear just how the Nook Color will be improved? That’s what we thought… but we bit the bullet and tuned in ourselves to get the details for you. Simply put, HSN says Barnes and Noble will start rolling out an over-the-air software package in “mid-April” that will update the Nook Color to Android 2.2, bringing Adobe Flash Player, Angry Birds, and push email of some sort. It’ll also apparently include “lots of Nook apps,” though the channel’s pitchmen only had one to show on TV — a kid-friendly sketchpad, with a variety of drawing utensils and colored paper. HSN hosts also claim that customers who purchase the Nook Color on the show are “guaranteed to be the very first people updated,” though we’re not sure we’ll take them at their word, considering some of the other fabulous exaggerations we just heard on the air.

HSN details Nook Color update for ‘mid-April’: Android 2.2, Flash, apps and push email originally appeared on Engadget on Sat, 26 Mar 2011 13:55:00 EDT. Please see our terms for use of feeds.

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Heads-up, Kindle owners — digging into your next audiobook just got a lot less troublesome. Audible has just announced that over 50,000 of its audiobooks are now available to download directly onto Kindles everywhere through WiFi. Granted, that’s still one step away (3G) from being as good as it could possibly get, but it’s still a tremendous improvement over the tried-and-true USB sideloading method. For those looking to get started for the first time, the outfit’s offering a 30-day free trial of AudibleListener Gold, detailed in the source link below. Happy listening, bookworms.

Audible audiobooks now flying onto Kindles via WiFi originally appeared on Engadget on Thu, 24 Mar 2011 20:56:00 EDT. Please see our terms for use of feeds.

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