Tada Yasai local farmers site sends free vegetables
Posted in: eco, LIFESTYLE / FASHION, Today's ChiliA new web service, Tada Yasai (”free vegetables”), as the name suggests, is offering people veggies completely without charge.
You do have to pay the delivery costs but essentially there is no catch. The vegetables and fruit are simply left-overs from local farmers in Saitama and Gunma, including produce that is not necessarily fit for the supermarkets (e.g. because the potato is an odd shape). Rather than waste the food they will send it to people who don’t mind eating “imperfect” vegetables. Since it comes straight from the fields the taste or freshness won’t be any different to what you buy from the shelves.
Much like the Noka no Daikoku restaurants, the focus of the site is on the participating farmers themselves, who are all mentioned by name and get their own detailed profile pages like minor celebrities.
Obviously the volume of vegetables on offer is limited (often to around 30 or 40 portions) and you do have to become a member of Tada Yasai to apply for the food, but it still seems a great deal to me! Certain produce is also for sale through the site, so the project is also kind of a promotion for that service. They have obviously gone to a lot of effort with the website and it will be interesting to see if they develop a full retail model beyond just the mottainai ethos of not wasting food.
Japan’s eco consciousness is strongly tied to issues surrounding its own dismal food self-sufficiency levels. As we covered in detail in our Eco Japan Report in 2010, this has led to a number of innovations, including restaurant ranking systems based on proportions of local produce used. More and more veggie-themed restaurants have been popping up recently as well.
Farmers apparently have a lot of glamor in Japan at the moment. Echoing the nogyaru trend from a couple of years ago, a former member of pop group Morning Musume also recently announced she was stopping her modeling and entertainment work to go green-fingered professionally.
[Via Mono Watch]