Apple bringing iAds to Europe in December, nobody rejoices

If there’s one benefit to living in the technological backwater that is Europe, it’s that “innovations” like iAds take a little longer to filter though — but filter through they eventually do, as evidenced by Apple’s announcement that its mobile advertising platform is hitting the Old World this December. French and British iOS users will get to enjoy being pestered by L’Oreal, Renault, Louis Vuitton, Nespresso, Perrier, and Unilever next month, while their German counterparts will have their lives enriched in January. This follows on the heels of news that iAds is headed to Japan in early 2011 as well, covering the biggest developed markets with glorious promotional material. Advertisers don’t seem to be shying away from the platform, either, as Apple boasts it has signed up half of the top 25 US ad buyers (as judged by Ad Age). Full press release follows after the break.

Continue reading Apple bringing iAds to Europe in December, nobody rejoices

Apple bringing iAds to Europe in December, nobody rejoices originally appeared on Engadget on Thu, 18 Nov 2010 04:35:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Netflix CEO says consumers just aren’t interested in long-form video on portable devices

We were undeniably excited about Netflix coming to the iPhone and iPad, but according to CEO Reed Hastings — who spoke on the subject during a Web 2.0 Summit panel discussion — that move has actually had little impact on the company’s business. In his mind, these results indicate that consumers just aren’t interested in streaming long-form video on mobile devices and instead prefer the experience on bigger screens. To support his conclusion, Hastings cited how Netflix integration on the Xbox 360, PS3, and Mac significantly grew its subscriber base. While we personally disagree with his judgment on mobile and grant him honorary captain obvious credentials for his bigger screen preference remarks, we’ll still entertain the possibility that Hastings may know somethings we don’t. That’s not to say the phrase correlation does not imply causation isn’t tickling the back our throat though. But what about you, reader? Are you taking advantage of the little red app on your Apple portable devices or even on your new Windows Phone 7 handset? Hit the poll on the next page to tell us what’s up.

Continue reading Netflix CEO says consumers just aren’t interested in long-form video on portable devices

Netflix CEO says consumers just aren’t interested in long-form video on portable devices originally appeared on Engadget on Thu, 18 Nov 2010 04:03:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceMashable  | Email this | Comments

Verizon execs propose speed-based pricing for LTE data plans, say LTE has ‘drawn the interest of Apple’

Paying for data overage is the new hotness in the wireless biz, and Verizon was the latest to dive head-first into the nasty world of usage-based pricing for its wireless data plans just a few weeks ago. But how about paying for speed instead? Seems both outgoing Verizon CEO Ivan Seidenberg and CFO Fran Shammo commented today that the company’s shiny new LTE network could support charging different rates depending on the speed subscribers select — just like in the landline internet business — though they wouldn’t commit to implementing such a system just yet. Speaking of LTE, Seidenberg also mentioned that he “expects” Verizon’s first LTE phone to launch in February (likely the LG we saw or HTC’s Mecha, if we had to guess), coming in on the early side of its 1H 2011 plan — and what’s more, he’s saying more LTE-equipped devices will launch than originally anticipated. We certainly won’t complain about that.

On the undying topic of the iPhone, Seidenberg’s basically holding the same line he’s maintained for some time, which is that the companies’ “interests are coming together” and that the phone will come when “Apple thinks it’s time.” The gem, though, is that Seidenberg specifically says that Verizon’s adoption of LTE has attracted Apple’s attention and helped it score the iPad — and seeing how Verizon’s cobbled-together iPad / MiFi bundle doesn’t support LTE, we can only assume it was a peace offering to help the two companies come together and prepare to work together more closely down the road. Question is, just how soon would Apple like to play the LTE card?

Verizon execs propose speed-based pricing for LTE data plans, say LTE has ‘drawn the interest of Apple’ originally appeared on Engadget on Wed, 17 Nov 2010 20:56:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceWSJ  | Email this | Comments

BoxWave’s Keyboard Buddy turns your iPhone 4 into the Droid it always wanted to be

Suffering from a little bit of Droid envy? It happens to even the most loyal of iPhone users, and now BoxWave is stepping in to make your life almost complete (we say “almost” because there’s still no native Gmail client for the iPhone, and all your tears aren’t going to solve that). The BoxWave Keyboard Buddy Case is just what it sounds like, a Bluetooth keyboard embedded in an iPhone 4 case, only instead of flipping out like the TK-421 or slide-tilting like the ultra-bulky Nuu Mini Key, BoxWave’s solution is a simple sliding affair that adds very little to the iPhone 4’s profile and hardly anything to its footprint. Also, it’s your buddy. It’ll start shipping next month, and it’s a little spendy at $70, but can you really put a price on the flattery of imitation?

BoxWave’s Keyboard Buddy turns your iPhone 4 into the Droid it always wanted to be originally appeared on Engadget on Wed, 17 Nov 2010 20:14:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceBoxWave  | Email this | Comments

iXtreamer bridges the extreme gap between your iPad and TV

Looking for more than just a regular standalone iPad dock? Then you might want to consider Xtreamer’s new iXtreamer system, which is an iPad dock that also doubles as a media streamer. Of course, it will also work with iPhones and iPods, and the “dock” is quite capable all by itself as well — it’ll accommodate a 3.5-inch hard drive and up to two USB hard drives, and it’ll support just about any audio or video content you can throw at it, including content stored on your computer or networked hard drive. Interestingly, Xtreamer also notes that it would like to let you use iOS apps on your TV as well, but it says that’s up to Apple to allow — in other words, don’t bet on it. Head on past the break for a video overview, and look for the device to set you back €175, or roughly $235.

Continue reading iXtreamer bridges the extreme gap between your iPad and TV

iXtreamer bridges the extreme gap between your iPad and TV originally appeared on Engadget on Wed, 17 Nov 2010 14:26:00 EDT. Please see our terms for use of feeds.

Permalink Engadget Spanish  |  sourceXtreamer  | Email this | Comments

Google Docs now supports mobile editing

While Android and iOS aren’t short on productivity applications for cobbling together a .doc and sending it on its way, we’ve been really hankering for native Google Docs support since pretty much day one. Google is finally ready to deliver, and it looks like they’ve actually put some thought into the UI, particularly on the phone end of things. Edits show up in near realtime across platforms, and you can even edit tables embedded in documents — though don’t try to get too fancy, the tools still look pretty basic. Android also allows you to insert text using voice recognition. Currently Google Docs will be supporting Android devices with Froyo and iOS devices with 3.0 or newer (including the iPad), with the functionality rolling out over the next few days. There’s a video after the break demonstrating the new features.

Continue reading Google Docs now supports mobile editing

Google Docs now supports mobile editing originally appeared on Engadget on Wed, 17 Nov 2010 12:49:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceGoogle Mobile Blog  | Email this | Comments

Blue’s Mikey microphone for iPhone and iPod finally shipping to picky recorders

Blue's Mikey microphone for iPhone and iPod finally shipping to picky recorders

If you need a little better acoustic recording from your iPhone or iPod, or if your portable device is simply fitting a little too easy into your pants pocket, Blue Microphones has your solution. Its Mikey microphone is finally shipping, after getting a debut nearly a year ago. The specs are still the same as we expected before, including CD-quality recording in stereo or mono with a swiveling base that lets it cover 230 degrees of your own little sound field. One thing that has changed, and quite nicely, is the cost: down to $80 from the previously expected $99 MSRP. Everybody likes that.

Blue’s Mikey microphone for iPhone and iPod finally shipping to picky recorders originally appeared on Engadget on Wed, 17 Nov 2010 09:29:00 EDT. Please see our terms for use of feeds.

Permalink ipodnn  |  sourceBlue Microphones  | Email this | Comments

Google Voice on iPhone. At Last

If it seems like a lot more than a year that Google Voice has been languishing in the limbo between Google’s labs and the iTunes App Store, that’s because it is. Google’s one-phone-number-everywhere service served as the best example of Apple’s byzantine and opaque app “approval” process.

Now, Google Voice is back, and available as a free download for U.S iPhone owners. With it, you can all but replace the iPhone’s phone app, receiving push notifications for incoming texts and voicemails, read (often hilariously inaccurate) transcripts of those voicemails and make calls to contacts in the iPhone’s built-in address book. Your caller Google Voice caller ID is even shown to people you call.

This is really the last step in Google-fying your iPhone – Gmail has long been a first-class iPhone citizen, and the maps app is powered by Google.

Why use Google Voice? The service lets you assign all your phones to one number, be they mobile, home or office. Callers call this number but you choose where you answer, and you have fine-grained control over how incoming calls and texts are handled.

Calls are still routed over the regular cell network. As our own Brian Chen pointed out back in January, Google Voice isn’t VoIP: it uses the iPhone’s telephone app to place calls. Tell this to the metric-ton of commenters on the App Store who are complaining that the app won’t work on the iPod Touch.

So there we have it. Apple is finally “open”. Or at least those who like to complain that Apple is “closed” (by not supporting proprietary, inefficient and badly-coded browser plugins, say) have now lost their best weapon.

For more coverage, and a history of the Google Voice app, see this great post from our sister blog, Epicenter.

Google Voice [App Store]

See Also:


Comcast Xfinity remote for iPad does streaming video, we record some for you (video)

If you’ve got Comcast service and an iOS device, there’s no reason you can’t download the brand spanking new Xfinity TV DVR remote app right now, but it won’t have the software’s spiffiest feature — direct-to-device streaming video. That’s set to roll out in either “a couple of weeks” or “by the end of the year,” depending on which Comcast representative you ask, and we got to try it for ourselves (along with the rest of the app) at the Web 2.0 Summit this week. Right now the featureset is fairly limited — you just pick programs from a guide and either watch them, beam them to your TV, or tell your DVR to record — but what is there was leagues more intuitive than a physical remote and about as responsive as we could hope for. Comcast tells us that Apple itself helped insure the user experience was polished, and it showed in every swipe and tap we made. Find out more and watch the app in action after the break!

Continue reading Comcast Xfinity remote for iPad does streaming video, we record some for you (video)

Comcast Xfinity remote for iPad does streaming video, we record some for you (video) originally appeared on Engadget on Tue, 16 Nov 2010 16:10:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Cook Your Thanksgiving Turkey Perfectly with the iGrill iPhone App

igrill.jpg
Do you hate being stuck in the kitchen on Thanksgiving day while you watch the turkey cook in the oven as your guests socialize in the living room without you? If only there was a way to know when your turkey was finished cooking without having to check it continually to make sure it’s not getting overdone and dried out. Released yesterday in the iTunes App Store, the iGrill is the first grilling/cooking thermometer and app for the iPhone, iPod touch, and iPad.

The iGrill is a long-range Bluetooth device that connects to a probe, which you the insert into whatever it is you’re cooking (we’ll keep with the Thanksgiving example and say you’re cooking a turkey). The iGrill device connects via Bluetooth to your iPhone — up to 200 feet from your oven –, and keeps you informed about the temperature of your turkey while you’re in a completely different room.

The iGrill device also works as a stand-alone thermometer. Just set your desired temperature, and iGrill will beep when the item is ready.

The app part of iGrill offers a slew of helpful options. One feature is the food temperature option, which will tell you what temperature a particular meat should be at to be safe to eat. It also has a feature that tells you the cooking time remaining. That way, you know when to set the table, or start the veggies, etc. You can go to recipe sites on the Web right in the app, and the app also acts as a simple kitchen timer.

The iGrill device and iGrill app will cost you $99.99. You can also buy additional probes for $19.99 each. The iGrill can monitor the temperature of two items simultaneously. Check out iGrillinc.com for more info.