iPhone OS 4 keynote video now online

Sure, you devoured every word of the liveblog (or perhaps just casually refreshed throughout the day, who are we to judge), but if you want to see the Steve Jobs-delivered iPhone OS 4 keynote with your own two eyes, the streaming video is now online. Multitask your way on over!

iPhone OS 4 keynote video now online originally appeared on Engadget on Thu, 08 Apr 2010 18:52:00 EST. Please see our terms for use of feeds.

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Entelligence: the iPad as a productivity tool

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

When Apple announced the iPad, Steve Jobs positioned it in the space directly between the laptop and phone. That greatly interests me because there are moments in my life where my phone is too small and my laptop too large. While the iPad clearly won’t replace my phone anytime soon, my question is: Can it replace my laptop on occasion and serve as a content creation as well as content consumption tool?

A few weeks ago, I deliberately left my laptop at home for a week of heavy business travel. Instead, I relied mostly on three phones: an iPhone, a Pre and an HD2. And now I’ve been using a production iPad for the four activities that were difficult and uncomfortable on my phone. Here’s what I learned.

Continue reading Entelligence: the iPad as a productivity tool

Entelligence: the iPad as a productivity tool originally appeared on Engadget on Sat, 03 Apr 2010 12:51:00 EST. Please see our terms for use of feeds.

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Verizon launching V Cast Apps on March 29th, RIM devices get first dibs

We’re here at Verizon Wireless’ LTE forum at CTIA 2010, and a higher-up speaking about application development just let a sweet little nugget of information slip: the long-awaited V Cast Apps market will launch on March 29th (that’s the new target, anyway). If you’ll recall, we’ve been hearing about this portal ever since last summer, but we’re guessing that a bona fide launch was put on pause in order to tweak things for Verizon’s eventual LTE release (a bit we’ll touch on here later). Initially, the BlackBerry Storm (and Storm2, presumably) will be supported, with other RIM devices coming onboard shortly thereafter. The rollout will continue over the coming weeks and months, hopefully to a few other mobile operating systems.

Responding to a few questions, Verizon insists that its own storefront won’t take away from “other markets,” namely the Android Marketplace. Instead, they’re “perpetuating the ecosystem,” with the app store simply being a vessel of distribution. In other words, app devs are stoked that their software could be found in multiple stores.

Verizon launching V Cast Apps on March 29th, RIM devices get first dibs originally appeared on Engadget on Wed, 24 Mar 2010 14:50:00 EST. Please see our terms for use of feeds.

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Live from CTIA 2010’s day two keynote with Dan Hesse

Hot off the killer HTC EVO 4G announcement yesterday, Sprint CEO Dan Hesse is helping to lead up CTIA’s day two keynote session today alongside Clearwire boss William Morrow, Deutsche Telekom chief René Obermann, and more. So sit down, pour yourself a hot cup of something, and enjoy — this should be a good one!

Continue reading Live from CTIA 2010’s day two keynote with Dan Hesse

Live from CTIA 2010’s day two keynote with Dan Hesse originally appeared on Engadget on Wed, 24 Mar 2010 11:59:00 EST. Please see our terms for use of feeds.

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Live from CTIA 2010’s day one keynote with Ralph de la Vega and J. K. Shin!

We’ve just been seated in an extraordinarily large keynote hall — as big as anything you’ll find even at CES — for CTIA 2010’s first day keynote session featuring AT&T Mobility CEO Ralph de la Vega and J. K. Shin, president of Samsung’s mobile business. It should be an interesting shindig, so keep it locked!

Continue reading Live from CTIA 2010’s day one keynote with Ralph de la Vega and J. K. Shin!

Live from CTIA 2010’s day one keynote with Ralph de la Vega and J. K. Shin! originally appeared on Engadget on Tue, 23 Mar 2010 11:55:00 EST. Please see our terms for use of feeds.

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Samsung to announce Galaxy S smartphone, content initiatives this week

We’ve just received a veritable cornucopia of information around Samsung’s supposed announcements out at CTIA this week — and seeing how this is the biggest wireless show the US has to offer, you might imagine that the reveals are fairly US-focused while still hanging onto some global relevance. Here’s what we know:

  • The company’s so-called “Smart Life” philosophy for smartphone design and differentiation — something we’ve heard referred to as S Life in the past, including here at CTIA — will be formally introduced. It won’t so much be a product or a smartphone platform (as far as we can tell) so much as an overarching strategy.
  • A 1GHz applications processor will be announced as the “new standard” in Sammy’s premium smartphone segment for 2010; in all likelihood, this is the Cortex A8-based core announced in the middle of last year.
  • A huge content push will be announced (US market mercifully included) with full-length movies and shows that are “optimized” to take advantage of the company’s new Super AMOLED displays. You’ll also see some book and magazine deals get struck for straight-to-mobile delivery, but it sounds like we won’t get the straight dope on how it’ll all work (and who’s involved, exactly) this week.
  • Kicking off S Life from the hardware side will be the Galaxy S, Samsung’s big phone announcement for the week. As far as we can tell, it’ll be an Android device taking advantage of Super AMOLED and the company’s homegrown 1GHz core — and it’ll be available in the US this year.

That’s all we’ve got so far, but Sammy’s mobile prez J.K. Shin has a keynote tomorrow morning along with an event immediately afterward, so we expect to get this fleshed out in the next day or so. Stay tuned!

Samsung to announce Galaxy S smartphone, content initiatives this week originally appeared on Engadget on Mon, 22 Mar 2010 18:16:00 EST. Please see our terms for use of feeds.

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Apple iPad event video now online

Sure, you lived through every harrowing moment live with your friends from Engadget, but if you’re dying for that direct dose of RDF, the video from Apple’s iPad event is now live and streaming away. You know what would be perfect for watching this? A giant iPod touch. Think about it.

[Thanks to everyone who sent this in]

Apple iPad event video now online originally appeared on Engadget on Wed, 27 Jan 2010 20:05:00 EST. Please see our terms for use of feeds.

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Show and Sell: The Secret to Apple’s Magic

Flash an exotic prototype, then—Presto!—get people to buy your more boring stuff. That kind of thinking still rules at most electronics companies. Apple under Steve Jobs only shows off actual products. The difference? Apple’s arcane secret to success.

A specter harrows the consumer electronics industry: malaise. Like washed-up Catskill magicians unable to let go of old routines while a brash upstart steals their audience, nearly every maker of consumer electronics in the world clings to a quaint song-and-dance about prototypes.

“Here is your possible future,” they bark, flourishing the latest conceptual product from the lab. “Now watch us make it disappear!”

Apple’s chief magician knows better, pulling solid objects out of the aether; products you can actually buy.

If this sounds like a minor complaint about most of the industry’s lack of imagination in marketing, you’re misunderstanding the whole act. The fact that Apple does not reveal prototypes but shipping products is the fundamental difference between their entire business strategy and that of the rest of the industry. It evokes a feeling of trust between Apple and consumers—that when Apple actually reveals a product, it’s something that they’re confident enough to support for years to come.

For the better part of the last century—starting arbitrarily with the 1934 Chicago World’s Fair and its stark, Randian slogan: “Science Finds, Industry Applies, Man Conforms”—the producers of consumer goods have stuck to a basic formula: Show off a prototype; gauge public response; then release a commercial product that is less ambitious, if released at all.

It worked in part because it told a compelling story. “Here is what the future looks like; and here’s an intermediate step towards that future that you can buy today.” Electronics’ sister industries followed the same tack. Car shows were populated with prismatic concept cars hewn with non-Euclidean angles rotating on raised daises. Videogame tech demos showed graphics too impossible to believe, but entrancing enough to betray our better judgment.

But in Jobs’ encore performance, Apple has changed the routine.

Outwardly Apple’s showmanship is competent, workmanlike. Jobs-as-performer wears an understated uniform that does not distract from the act. His humor, when it exists, is subtle. The closest an Apple keynote gets to pomp are pie charts that look like wooden logs.

Yet when Jobs reveals the company’s next product, there’s a critical difference: It exists. When possible, it is available for retail purchase the same day. There are few maybes or eventuallys tempering the presentation: “Here is the tiny miracle we’ve created. We want to sell it to you today.”

As a counter-example, let me pick on Lenovo for a moment: At CES this year, they showed off the Ideapad U1 prototype, a netbook with a screen that could be decoupled from the keyboard to operate as a multitouch tablet. Clever idea, seemingly well considered and brain-bendingly not available for purchase today.

Do you see the story that Lenovo is spoiling for themselves? First, they’ve deprecated the imagined utility of every other laptop they sell without the flashy removable tablet screen. Yet they’ve also whispered a nervous apology to potential customers: “We could make something this cool, but we’re not so confident in our plans to fully commit to them. Maybe you could tell us if you think you’d like this trick?”

Lenovo might make the U1. They might sell a few units. But simply by revealing it before it was a living, breathing SKU on retail shelves, they’ve relegated it to a quirky sideshow.

See also: The Chevy Volt, announced so long ago that GM has gone through a bankruptcy and shotgun CEO transition without actually being available for sale. Bet those will be flying off the lots.

Some of Apple’s peers understand the need to manage expectations. Have you ever seen RIM show off a BlackBerry prototype? What about Nintendo? They don’t pull a Microsoft-like move of showing very early-stage products to reporters and potential customers. They simply pull out a Wii or a DS and say, “This is it. Give it a try.”

Everybody loves a prototype. Engineers get a chance to strut their stuff. If you’ve got a 40-inch OLED TV in a lab somewhere, bring it to your trade show. Executives take pride in their company’s technical prowess. Marketers get an excuse to throw an even fancier party. And customers and press get idyll fodder for a daydream.

None of those things equal units sold. None of those things turn a customer into an ardent fan.

That an industry exists around rumors and leaks for unreleased products may be useful to Apple, but it is a side-effect of their product strategy, not the basis of their marketing. Consider that when Apple finally does release a product, the marketing tends to showcase the device itself in clear, comprehensible ways. Apple isn’t shy to make claims about the grandiose, epiphanal nature of its products because—whether they pull it off or not—they have built a culture in which every product they make is designed to be world class.

Instead of prototypes, Apple makes patents. Although I’m certain Apple would keep these patents behind the curtain if they legally could, their existence proves something amazingly pedestrian: Behind the scenes, Apple is essentially the same sort of company as every other electronics star in the world.

They’re developing prototypes. They’re trying new tricks, seeing what works. They know experimentation is the lifeblood of innovation.

But like the consummate showmen they are, they temper the wooly process of building the future with something missing from nearly every other technology company: restraint. Apple may come off at times as a bit soulless, but at least they’ve got class. And when that class allows them to sell more products that make happier customers, I’ll take class over flash every time.

That the Consumer Electronics Show is held in Vegas is no accident. It’s a derelict spectacle meant to cater to mid-level buyers, gilt with the threadbare trappings of Innovation and Progress, but sending most of its audience home with nothing but a hangover and a t-shirt.

When Apple pulls a tablet out of its hat next week, it’s likely that we won’t be able to purchase it for a couple of months, but rest assured that’s only because of regulatory pitfalls. And besides, there will be no doubt that when Jobs shows us his vision of the future, Apple will be doing everything they can do to get them into our hands.

That’s the trick of it. Consumer audiences have grown wary of nearly a century of predictable sleight-of-hand. We’ve seen too many companies promise us the future, then fail to deliver it.

I believe that there are dozens of companies out there with the talent to pull the future toward us along some retail tesseract. But until they conquer their stage fright, leave aside the vaudevillian antics that savvy, jaded audiences no longer find compelling, and embrace a more honest and practical sort of conjuration, Apple will continue to be the defining technology performance of our age.

Live from Nokia CEO Olli-Pekka Kallasvuo’s CES 2010 keynote

We’re in the fabulous Hilton Center waiting for OPK to take the stage; CES isn’t traditionally a big show for Nokia, but you never know what kinds of wacky surprises the dude might have in store. Here we go!

Continue reading Live from Nokia CEO Olli-Pekka Kallasvuo’s CES 2010 keynote

Live from Nokia CEO Olli-Pekka Kallasvuo’s CES 2010 keynote originally appeared on Engadget on Fri, 08 Jan 2010 11:55:00 EST. Please see our terms for use of feeds.

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Never Before Seen ‘BSOD’ Debuts at Microsoft CES Keynote

Microsoft CEO Steve Ballmer, silhouetted against the backdrop at his CES keynote. Photo by Jonathan Snyder/Wired.com

When the lights went out at Microsoft’s CES keynote Wednesday, wags quickly dubbed it the “Black Stage of Doom” — a reference to the so-called black screen of death glitch that reportedly affected a small number of Windows 7 users last year.

CES 2010

Lights at the conference were quickly restored, and Microsoft CEO Steve Ballmer’s presentation went off without another glitch, but that didn’t stop some audience members from having a field day.

“Massively underwhelming,” commented one Wired.com reader of the keynote, posting under the handle RabidAppleFanboi. “But I liked the melodramatic Black Stage of Doom, as some have described it. It added an edginess, a steely tension to the entire presentation. Would the stage be plunged into darkness again? Would this new and previously unseen form of BSOD strike twice at the very heart of CES?”

Microsoft has fended off criticism over catastrophic OS failures since the mid-1990s, though the occurrences are far less common these days. The original BSOD was the “blue screen of death,” a notorious operating system crash prevalent in earlier versions of Windows. Microsoft chairman Bill Gates even saw Windows 98 crash during one of his presentations on live TV.

The company told Wired.com the temporary blackout at CES was unrelated to Microsoft’s products.

“It was a problem with the hotel’s HVAC system,” a Microsoft representative said. “It was a silly, non-Microsoft problem that had a pretty big ramification for the keynote. That’s really all it was.”

Read more: Microsoft Touts Home Entertainment at CES Keynote

Wired.com’s Brian X. Chen contributed to this report.

A Microsoft employee works to restore power after the lights went out just prior to CEO Steve Ballmer's keynote presentation at CES January 6, 2010. Photo by Jonathan Snyder/Wired.com.

A Microsoft employee works to restore power after the lights went out just prior to CEO Steve Ballmer's keynote presentation at CES on Jan. 6, 2010.
Photos: Jonathan Snyder/Wired.com

Top photo: Jonathan Snyder/Wired.com