After several days of online protest, Groupon today announced that it has finally pulled its controversial “Save the Money” ads. The commercials sparked an online backlash after airing during the Super Bowl, particularly the “Tibet” ad, which began with an impassioned plea from Timothy Hutton for the people of Tibetan, abruptly shifting to a message about the savings.
Viewers quickly took to Twitter and Groupon’s blog to express their outrage at the ads, which were largely considered crass and dismissive. When Groupon founder Andrew Mason responded to the complaints on Monday, it sounded more like an explanation than an actual apology.
“When we think about commercials that offend us, we think of those that glorify antisocial behavior-like the scores of Super Bowl ads that are built around the crass objectification of women,” wrote Mason. “Unlike those ads, no one walks away from our commercials taking the causes we highlighted less seriously.”
People quickly responded, still outraged, that, if the company had to explain the ads afterward, there’s something fundamentally flawed about the approach. Mason finally agreed writing in another followup,
We’ve listened to your feedback, and since we don’t see the point in continuing to anger people, we’re pulling the ads (a few may run again tomorrow – pulling ads immediately is sometimes impossible).
The ads have also apparently been pulled from the official Groupon account–the link in our original post is now broken. Fear not, though, the ad still lives on through other YouTube channels. Video after the jump