Is it possible that the Super Bowl managed to offer up something in worst tast than the Black Eyed Peas’ collective wardrobe? That seems to be the opinion on Twitter thus far, as Groupon’s Timothy Hutton-fronted “Tibet” ad drew a rather tangible sense of outrage on the microblogging service. The spot, which opens with what seems to be an impassioned plea for the oppressed people of Tibet, turns on a dime, with that good will proving to be set up for a punchline about cheap food.
A quick sampling of some of Twitter’s top tweets on the subject:
- Groupon exploits Tibetan plight for giggles? Why? -@salon
- After their Super Bowl commercial, Groupon’s valuation has gone from $15 billion to $15 -@darrenrovell
- I guess Groupon decided to do a funny commercial about Tibet because Darfur would be in bad taste? #adFAIL -@BorowitzReport
A number of other comments took on a rather #kennethcoletweets-esque approach to criticism. Check out the ad after the jump, and let us know what you think.