
Why was Google making such a big fuss over accusations that Microsoft has pilfered its search results for Bing? Simple, says Microsoft–the company was worried about Bing’s success.
Those of the thoughts that Bing SVP Yusuf Mehdi shared on
his blog, suggesting that the timing of Google’s very public complaints may have been more than coincidence. Says Mehdi,
[W]e have been making steady, quiet progress on core search relevance. In October 2010 we released a series of big, noticeable improvements to Bing’s relevance. So big and noticeable that we are told Google took notice and began to worry. Then a short time later, here come the honeypot attacks.
Mehdi called Google’s disclosure “feigned outrage” and took the opportunity to deny the charges. “We do not copy results from any of our competitors,” he wrote. “Period. Full stop. We have some of the best minds in the world at work on search quality and relevance, and for a competitor to accuse any one of these people of such activity is just insulting.”
Google’s trap, Mehdi added, was similar to techniques employed by spammers. “Google engaged in a ‘honeypot’ attack to trick Bing. In simple terms, Google’s ‘experiment’ was rigged to manipulate Bing search results through a type of attack also known as ‘click fraud.’ That’s right, the same type of attack employed by spammers on the Web to trick consumers and produce bogus search results.”