
There’s no love lost between between AOL’s tech blogs. There’s a war of words being waged between Engadget and the recently purchased TechCrunch–actually, from the looks of it, it’s primarily TC-founder Michael Arrington taking potshots against the former in some very public forums.
Things started when Arrington derailed a post about Google Ads to talk smack about the blog, writing,
So we’re sad to see our sister blog Engadget doing just that-buying ads to pump up their Comscore rankings. We’ve seen a ridiculous number of ads on Google over the last month or two saying things like “Keep Up With What’s Going On In The Tech World With News From Engadget.”
Oh, and, “Engadget’s editors seem to be spending more time trolling TechCrunch comments than doing any actual work.”
Oh yeah, and also, “I miss the days when Ryan Block ran that site. Almost immediately after he left the sellout began, and Engadget’s rough but smart edginess vaporized into a plasticized caricature of a real blog.”
It was a pretty solid barrage in the space of a meager four paragraphs.
When Business Insider wrote up the odd attack, Arrington took to the site’s comment section to respond (and add fuel to his own bonfire), saying things like “I’m throwing punches at the engadget team and their bullsh*t” and “they’re immensely unethical.”
Engadget editor-inc-chief Joshua Toplosky quickly responded in the aforementioned comment section, writing,
You need to explain this comment and the source of your hatred for our brand and people. You need to tell me how we have been “trolling you.” Explain what we’ve done to you. Explain anything that you’ve said beyond a personal vendetta. I haven’t heard a shred of substance behind your attacks — only the vitriol of a man-child who can’t control himself. “Immensely unethical”? Explain it.
He concluded by telling Arrington to, “grow up.”
And then the comment section kind of breaks down from there.
So, what’s going on? Is AOL gunning for more hits, or is Arrington just setting himself up for the most awkward Christmas party, ever?