Steve Jobs Wins Award at Conference He Didn’t Attend
Posted in: Apple, Miscellaneous, mwc 2010, steve jobs, Today's ChiliWoody Allen once said, “80 percent of success is showing up,” and Steve Jobs doesn’t even need to do that anymore. The CEO was dubbed mobile personality of the year at the Mobile World Congress in Barcelona this week without even attending the conference.
The award celebrated the 15th anniversary of the Global Mobile Awards and “reflects the contributions of individuals, established names, new thinkers, and rising starts, across the global industry and leaders of other industries that have contributed to the growth and convergence of mobile during the last year,” according to a Macworld article.
No Apple representative was present to collect the award, but Stephen Fry, the host of the Global Mobile Awards, said he would pass it on.
Jobs’ company also had a strong presence at the show without actually being there. Rivals showcased their touchscreen devices and application stores, two innovations popularized by the iPhone, The New York Times observed earlier this week. And the new iPhone 3GS was part of the official banner of T-Mobile, the wireless unit of Deutsche Telekom, which sells the device in 12 countries and is the exclusive iPhone seller in Germany.
Now that’s what we call mindshare.
See Also:
- Steve Jobs’ 6 Sneakiest Statements
- Google’s ‘Don’t Be Evil’ Mantra is ‘Bullshit,’ Adobe Is Lazy …
- Steve Jobs: The Next Insanely Great Thing – Wired News
Photo: Jon Snyder/Wired.com