Samsung Stirs Up a New Mobile Platform
Posted in: os, Phones, samsung, Today's ChiliMobile handset maker Samsung is not happy with just churning out new phones. The company is making a play for a bigger position in the mobile ecosystem with the launch of a new platform.
Called Samsung bada, the platform will allow developers to create applications for more commonly used feature phones, says the company. To that effect, Samsung will offer developers a Software Development Kit (SDK) to program apps for the platform.
“By opening Samsung’s mobile platform, we will be able to provide rich mobile experiences on an increasing number of accessible phones,” says Hosoo Lee, executive vice president at Samsung Electronics.
Details about bada are sketchy and Samsung hasn’t made it clear if bada–which means ‘ocean’ in Korean– will be a new mobile operating system based on a Linux kernel or if it will just be an extension of the company’s proprietary OS.
Samsung, also, did not offer any details on how the bada platform will fit into its existing app store. In August, Samsung launched a mobile app store for Europe.
With more than 60 million phones sold worldwide in the third quarter, Samsung is the second largest mobile handsets maker. But most of the company’s sales come from less expensive handsets known as feature phones. Currently all app stores are focused on powerful smartphones.
For software developers, bada’s SDK could offer an easy way to tap into the installed base of Samsung phones through native apps instead of using Java (for GSM phones) or BREW (for CDMA devices). Bada is expected to make its debut on Samsung phones in 2010.
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Photo: (Cyrillicus/Flickr)