Rumor: American Beauty Director to Shoot 4G iPhone Ads

Apple has hired American Beauty director Sam Mendes to shoot TV ads for the next-generation iPhone, according to a rumor posted by tech blog Engadget.

At least one spot will show a mother and daughter using the iPhone’s front-facing camera for a video-conferencing call, a tipster told Engadget. (Jetsons, anyone?) Most of us already expected this was a feature, because we saw the new camera on the prototype iPhone leaked by Gizmodo (right). Gizmodo’s publication of the device led to a police seizure, and two weeks ago the unsealed affidavit revealed that Apple legal confirmed the device was a prototype of the fourth-generation iPhone.

Corroborating its rumor, Engadget found statements on Twitter from actors claiming they were auditioning for an Apple ad, though that’s not substantial evidence to “confirm” that Mendes is shooting fourth-gen iPhone ads, as the blog suggests.

Nonetheless, many expect Apple to introduce its next-generation iPhone soon at the Worldwide Developers Conference kicking off June 7. At the same venue, Apple debuted the iPhone 3G and the iPhone 3GS in years past.

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Photo: Gizmodo


Shadow is the Likely Successor to Motorola Droid

Motorola’s Droid phone has been a big hit for the company — and if you are wondering what’s next, say hello to Shadow, the codename for the successor to the Droid.

The Shadow phone may be another device exclusive to Verizon and will be packed with features that could put it among the best in the market.

The phone will have a 1 GHz Qualcomm Snapdragon processor. It will sport a 8-megapixel camera that can shoot 720p video, have a 4.3-inch display, an HDMI port and 16 GB of internal storage, says Gizmodo. That sounds a lot like the HTC EVO 4G phone on Sprint, minus the blazing-fast 4G data connection.

Shadow is also likely to run Android FroYo or Android 2.2, the latest version of the operating system that allows tethering and the ability to turn the phone into a wireless hotspot. There’s no word though on whether Adobe’s Flash Player 10.1 will run on the Shadow.

And in keeping the precedent set by Apple of losing prototype phones, the latest Shadow prototype was reportedly found left behind in a corporate Verizon gym. The phone was remotely locked, says the guy who found it. But at least this time around, it looks like no one paid money to get a peek at the device.

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Photo: Motorola Shadow/Gizmodo


Wal-Mart Cuts 16GB iPhone 3GS to Under $100

Today, Wal-Mart cut the price of the 16GB iPhone 3GS to $97, less than half its normal price. In case you’re still on your first coffee of the day, that the the 3GS, not the already discounted 3G.

There are two ways to read this, both of which presume a new iPhone announcement at the Jobsnote on June 7th. One is that Wal-Mart has lots of excess inventory it wants to shift before the iPhone 4G kills sales. The second, and more likely, is that the 3GS will take the place of the 8GB 3G as the entry-level iPhone for the next year. In this latter case, Wal-Mart would simply be the first to jump, and the first 3G iPhone would be no more.

Apple needs a $99 iPhone to hit the magic impulse-purchase price-point, the same reason the iPod Touch starts off at $199 (and features slower hardware and less memory to get it in under $200). The likelihood of it keeping an old model into its third year, and having a confusing lineup of three different handsets is very un-Apple. So if you’re planning on grabbing a cheap iPhone, and don’t care for anything new that might come in June, head to Wal-Mart. Or just wait until it costs $100 everywhere.

Wal-Mart slashes iPhone price to $97 [CNN]

iPhone product page [Wal-Mart]

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Big Chunk of Verizon Customers Would Switch to an iPhone

Plenty of Verizon customers would toss their Nokia, BlackBerry or HTC phones in exchange for an iPhone — if Apple ever delivers the coveted handset to their network.

Seventeen percent of Verizon’s customers would upgrade to an iPhone given the opportunity, Morgan Stanley analyst Katy Huberty wrote in a research note, based on responses to the firm’s U.S. consumer iPhone survey.

“There is substantial pent up iPhone demand within the Verizon installed base as 16.8 percent of Verizon subscribers said they are ‘very likely’ to purchase an iPhone if offered on the Verizon Network,” Huberty wrote, adding that this number is higher than the number of AT&T subscribers — 14.6 percent — extremely interested in the current iPhone.

Ever since the iPhone debuted on AT&T in 2007, analysts and journalists have questioned when (not if) Apple will share the iPhone with Verizon. Speculation over the impact of a Verizon iPhone has gained momentum ever since The Wall Street Journal reported a rumor that Apple was producing a CDMA iPhone this fall. CDMA is the standard used by Verizon.

In response to the rumor, AT&T’s CEO Ralph da la Vega said during an investor conference that his company was not fazed by the possibility of a Verizon iPhone. He explained that family plans and corporate plans constitute a large part of AT&T’s customer base, and it’s difficult to migrate multiple devices to a different carrier.

Via Digital Daily

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Photo: Jon Snyder/Wired.com


Steve Jobs to Headline iPhone-Centric Apple Developer Conference

jobs

Apple this morning announced that CEO Steve Jobs will be emceeing the company’s annual Worldwide Developers Conference keynote on June 7 in San Francisco.

Continuing his trend of doing one-to-one e-mail marketing for his $43 billion (revenue) company, Jobs himself helped tout the conference with a personal e-mail to a customer over the weekend.

The developer’s conference attracts greater than usual attention because, for the past two years, Apple has used the venue to announce the latest version of its iPhone. Gizmodo may have spoiled the surprise this year by leaking what has been confirmed by Apple legal as a prototype of the fourth-generation iPhone. However, in an e-mail exchange with a customer over the weekend, Jobs said the event would still pack a punch.

“I hope you have some good WWDC announcements to blow [Google] out of the water,” a customer wrote to Jobs on Saturday.

“You won’t be disappointed,” the CEO responded, according to a report published on MacRumors.com.

As usual, the keynote address will be held in the Moscone West conference center to kick off the five-day WWDC conference, which includes hands-on sessions for software developers to become familiar with iPhone OS 4 and Mac OS X.

In addition to new iPhone hardware, Apple is expected to give further details on its next-generation mobile operating system, iPhone OS 4. The company in March previewed iPhone OS 4, which introduces support for multitasking and the ability to group apps in folders, among other features.

Apple’s 5,000-seat WWDC 2010 event sold out in eight days. The conference is designed to recruit and educate developers supporting Apple’s iPhone OS and Mac OS platforms.

The importance of WWDC continues to increase as Apple’s rivalry with Google becomes more fierce in the mobile space. Google last week held its sold-out Android developer conference, Google I/O, where executives spent a generous amount of time delivering potshots on Apple’s iPhone platform.

“If Google didn’t act, we face a draconian future. One man, one company, one device would control our future,” Vic Gundotra, vice president of engineering of Google, told attendees at the conference. “If you believe in openness and choice, welcome to Android.”

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Photo: Jim Merithew/Wired.com


IPhone 4G, Also Available in White?

white-iphone

Is this a white iPhone? The photos come from Chinese-language site Apple Pro, and have lit up speculation across rumor sites that Apple will have a white-faced version of its expected new iPhone 4G when launched next month.

It makes some sense: the current iPhone comes with a choice of black or white backs, so why not offer a choice of faceplates, too? Apple may well do this, but I don’t think these photos have much to do with a real iPhone. They are either prototypes or – more likely – good old Chinese knock-offs.

The biggest giveaway is the presence of screw holes in the base of the metal frame. Those were found in the Gizmodophone, but are not seen in the more recent, and better finished, iPhone 4G shown off by Vietnamese site Tinhte. Also, what’s going on with the extra slot above the phone earpiece?

Is it real? Who knows. At least, though, there are some mysteries left for Apple to reveal at the expected iPhone 4G launch event on June 22nd 7th at the WWDC.

iPhone 4G with his face black and white brothers [Apple Pro via Apple Insider]


What Is Froyo? [Froyo]

Google’s out with Android 2.2—codename: Froyo—and so far we’re impressed. But what is it, exactly? More »

Google Introduces Google TV, New Android OS

googletv

SAN FRANCISCO — Microsoft and Apple have been trying to get into your living room for years, with a variety of television-oriented products.

Now Google thinks it can succeed where other computer companies have seen only middling success. The company announced a new set-top box platform here Thursday: Google TV will marry television and the web, so users can search and view both TV and web videos with a single click.

Google TV, which is based on Google’s Android operating system, will have access to Flickr, gaming sites such as Club Penguin, and music sites such as Pandora and Rhapsody. It will combine that with a streaming media interface similar to that offered by companies like Boxee and Roku.

“There are three big limitations with the streaming media devices that exist today,” said Rishi Chandra, senior product manager at Google, speaking at the company’s developer conference, Google I/O. “They try to dumb down the web for TV. They are all closed. Many of these devices have to choose between TV and the web.”

Google has formed partnerships with Sony, Logitech and Intel to create hardware that will run this “smart TV” Android platform.

The Google TV software will be available on TVs, Blu-ray players and set-top boxes through Best Buy in fall this year. It will be independent of the cable service providers. All devices running the Google TV software will have Wi-Fi and ethernet connectivity, a keyboard and a “pointing device” or a mouse.

Google has also partnered with Dish Network to integrate Google TV into Dish’ digital video recorders (DVRs).

Google TV can also be controlled using an Android phone as a remote, says Chandra, and the mobile version of the Android market — Google’s marketplace for Android-compatible apps — will be accessible on Google TV.

“It’s a blockbuster announcement,” says Ken Dulaney, an analyst with research firm Gartner. “Google is bringing its brand and openness to a space where Apple and Microsoft haven’t done much with.”

Google also announced at the conference the release of the latest version of Android OS, Android 2.2, aka ‘FroYo’. It will support Adobe’s Flash Player 10.1, so the mobile operating system’s users can access all those Flash video and animation-heavy sites that are inaccessible to the users of other smartphones. FroYo will also have tethering and hotspot capabilities, enabling phones to share their broadband data connections with other devices, such as your laptop — assuming your carrier permits that use.

“We have big dreams for Android,” Vic Gundotra, vice president of engineering of Google told attendees at the conference.

Three years after Google introduced Android as an open source mobile operating system, it has become one of the fastest-growing mobile platforms. A host of Android-based phones grabbed 28 percent of the smartphone market in the United States, trailing Research In Motion’s BlackBerry devices (36 percent) and ahead of Apple’s iPhone OS (21 percent) in the first quarter of the year, according to research firm The NPD Group.

More than 60 devices run Android today, says Google, including handsets from major phone makers such as Motorola and HTC. Now, more than 100,000 Android phones are activated every day, says Google. And more than 50,000 applications are available on the Android Market now.

Interest in Google’s sold-out developer conference has been so high this year that tickets were auctioned on eBay and Craigslist.

Google’s move into TV platforms comes at a time when its rivals such as Microsoft, Apple and Yahoo have faltered. Apple’s Steve Jobs has famously declared its Apple TV as a “hobby,” while Yahoo’s Connected TV project that brings widgets and apps to TV sets hasn’t gathered steam.

Google could succeed because the company is making the Google TV platform open source and building a broad coalition of partners, similar to what it has done with Android, says Dulaney.

“Apple basically says I will do it all myself and it will be tightly controlled,” says Dulaney. “It provides one dimension in usability but also slows the pace of adoption. There’s also a huge marketplace outside of Apple that wants to participate and feels left out of anything Google does.”

Google TV though is likely to hurt Microsoft the most. Microsoft’s digital media player is shipped with every copy of Windows operating system, but it hasn’t been able to capture consumers’ attention, says Dulaney.

Also at the conference, Google stated that FroYo will have a just-in-time compiler to speed up apps, making them two to five times faster with the same hardware. It will also be Microsoft Exchange–friendly so it will have better security policies for business users and a better way to manage corporate devices running Android.

Android will also offer wireless internet-based downloading of music albums.

Google will also offer AdSense for mobile apps with different ad formats. These formats include expandable ads that will offer more details of the product, and a click-to-call feature next to the ad.

“If Google didn’t act, we face a draconian future. One man, one company, one device would control our future,” Gundotra told attendees at the conference, making a clear swipe at Apple — without mentioning Apple by name. “If you believe in openness and choice, welcome to Android.”

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Photo: Google


First Look: Flash Arrives on New Android OS

android_flash

Flash has been a contentious point for the ongoing battle between Apple and Adobe.

The latest volley: Adobe is releasing Flash Player 10.1 for mobile phones and desktops today. And it is piggy-backing on Google’s fast growing Android operating system to hit back at Apple.

Google’s latest mobile operating system, Android 2.2, aka FroYo, will support Adobe’s Flash Player 10.1, a new version that claims to be optimized for mobile viewing.

That will make Android the first mobile operating system to support the full Flash player, instead of the stripped-down Flash Lite player that is currently found on most smartphones with Flash support.

Among PC users, Flash is popular: It is on more than 98 percent of all browsers, and the platform claims more than 3 million developers worldwide. Nearly 70 percent of web-based games are built using Flash, says Adobe.

But when Apple launched the iPhone in 2007, it stunned users by shunning Flash, instead creating its own walled garden of applications including games for its customers to play with. That’s led many to announce, somewhat prematurely, the death of Flash.

We tested different websites with the Flash 10.1 Player on a Nexus One running Android 2.2, and here’s our first take: With Flash on your phone, no website is really out of bounds. Flash does not appear to be a battery hog, nor does it chew away at your phone’s resources.

But it’s not a flawless experience either. Flash content — especially video — can take up to a minute to load, which is more frustrating on a phone than it is on a desktop. And it sucks bandwidth. Our corporate Wi-Fi connection just didn’t seem good enough, and most Flash-heavy sites took a while to load.

Still it is a step forward and with fine-tuning, the beta version of the Flash Player should get better. Read on to see how Flash did on Android 2.2 OS.

Flash is fun — when it works.

Accessing many restaurant websites, movie trailers or most fashion sites on the iPhone is impossible. It’s isn’t a big inconvenience, but the small, blue, Lego-like icon that appears in place of Flash content has come to signify the part of the online world that’s cut off to an iPhone user.

With Flash Player 10.1 on Android 2.2, one of the first things I did was check out Swadley’s, a barbecue restaurant in Oaklahoma City that a friend mentioned a few days ago. Swadley’s website, built using Flash, has the outline of a cowboy on a horse galloping through the front page. It’s cheesy on a desktop, but on an iPhone it’s just a black hole.

My new Nexus One browser had no such problems. The Swadley’s site loads exactly as it does on the desktop, and was fast enough to signal the promise of the technology.

From there, I hopped on to the Sony Pictures web site to check out the trailer for Karate Kid, a re-make starring Will Smith’s son Jaden Smith. I could watch the trailers, pinch-to-enlarge it and check out some of the trivia on the site. But Flash stumbled here, forcing me to reload the site about three times when the trailer didn’t pop up on the screen the way it was supposed to.

The Warner Bros. site optimized for Flash Player 10.1 did better, with movie trailers playing flawlessly on the phone.

That’s not to say everything is perfect with Flash Player 10.1. Fashion websites have been big supporters of Flash, using it to showcase videos of their latest collections and runway presentations. Chanel’s site has a video that shows its Cruise 2010 collection. Five seconds into the video, it failed to play and the spinning circle took over the site, forcing me to close it down.

For Hulu enthusiasts, there’s bad news. Flash Player 10.1 doesn’t mean you can revisit Lost episodes on the phone. Hulu doesn’t own the distribution rights for its content on mobile devices and so won’t stream to any mobile device, says Adobe.

Flash-based games sites, including Club Penguin, were accessible to the FroYo phone, in stark contrast to the iPhone (and previous versions of Android). But that’s where the fun ended. Loading the content is a frustratingly long process, and the Club Penguin site seemed to challenge the processing power of the phone, so my penguin on the phone couldn’t do much.

Flash Player 10.1 supports gestures, such as dragging your finger to scroll the screen or double-tapping on the video, and that works pretty smoothly.

Optimized battery life

Apple’s biggest beef with Adobe Flash is that the technology hogs battery life and is a drain on system resources.

Adobe says it has made tweaks that will shut down the Flash Player 10.1 when the system runs out of memory.

As I surfed a number of Flash-heavy websites, played movie trailers and little video clips on and off for about two hours. the battery level on my phone was down to about 61 percent from a fully charged battery.

Adobe says Flash Player 10.1 along with FroYo will be available starting June, though handset makers and carriers might take longer to push it to consumers. Ultimately, Flash will be available on the BlackBerry, Windows Mobile, Symbian and webOS platforms — basically everything except the iPhone, says Adobe — though the company didn’t give specific availability for other platforms.

But three years after Apple declared a war against mobile Flash, you have to wonder if Adobe’s efforts are too late. The online video  landscape has changed significantly. Many major websites are switching to to HTML5, and video players such as Brightcove are serving up HTML5 videos for devices not compliant with Flash. Separately, Apple has worked with companies such as YouTube to produce iPhone versions of their sites. And even galloping-cowboy animations can be rendered using HTML5, eventually.

As a user, whether your phone supports Flash or not is increasingly becoming irrelevant. Getting Flash Player 10.1 mobile out is just the first step for Adobe. It will be greater challenge for the firm to show why mobile-phone users should really care about it.

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Photo: Flash Player 10.1 on a Nexus One phone
Keith Axline/Wired.com


ATT Sees No Threat in a Verizon iPhone

AT&T says it’s unfazed by persistent rumors of a Verizon iPhone debuting this year.

The telecom company’s CEO Ralph de la Vega said this morning during the JP Morgan investors conference that discounted plans would retain customers.

70 percent of AT&T’s subscribers are on family plans, and it would be difficult to transition multiple devices, he explained. Additionally, 40 percent of subscribers are part of corporate plans, and employers are unlikely to switch company-owned devices for a new carrier. (There is some overlap between the two types of plans.) The CEO added that “churn” rates (i.e., a measure of customers leaving) for AT&T are staying at record-low rates, so he expects that iPhone customers will remain loyal.

Verizon iPhone rumors gained heat in March when The Wall Street Journal published a story citing sources who claimed Apple was preparing to produce a CDMA-compatible iPhone in September. CDMA is the standard used on Verizon phones.

Many tech observers have wondered whether a Verizon iPhone would compel a large number of AT&T customers to switch to the rival carrier. AT&T has been the exclusive carrier for the iPhone since its release in 2007, and the touchscreen handset has been a major source of revenue for the carrier. Incidentally, many dissatisfied iPhone customers have complained about the performance of AT&T’s 3G network since the release of the iPhone 3G in 2008.

Though AT&T is likely talking tough to impress investors, I’d lean toward agreeing that a hypothetical Verizon iPhone probably wouldn’t pose great threats to AT&T for the reasons cited by de la Vega. Some peeved customers will probably switch over, while others cling on to see if the network improves as a result of people leaving. The parties who should feel nervous about a Verizon iPhone are those already offering smartphones through Verizon: HTC and Google.

Via Business Insider

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Photo: Jon Snyder/Wired.com