How an Apple Tablet Could Pit iTunes Against Amazon.com

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With rumors piling up about a forthcoming Apple tablet, it appears more and more likely that such a device will emerge soon.

But what’s still unclear is how this gadget will set itself apart from Apple’s multimedia-savvy product line, including the iPhone and iPod Touch, as well as the scores of failed tablet PCs that have come and gone. Judging from the company’s past moves, we’re betting that Apple’s tablet will be a media-centric device, focused — at least in part — on shaking up the publishing industry.

Apple is already prepared to blow Amazon and other e-book makers out of the water with one key weapon: iTunes. Having served more than 6 billion songs to date, the iTunes Store has flipped the music industry on its head. It also turned mobile software into a lucrative industry, as proven by the booming success of the iPhone’s App Store, which recently surpassed 1.5 billion downloads. Apple has yet to enter the e-book market, and making books as easy to download as music and iPhone apps is the logical next step.

What can Apple do better with e-books? For textbooks or anthologies, Apple can give iTunes users the ability to download individual chapters, priced between a few cents to a few bucks each. It would be similar to how you can currently download individual song tracks from an album. It might even have the same earthshaking potential to transform an entire industry by refocusing it on the content people actually want instead of the bundles that publishers want them to buy. (Of course, Apple would likely offer the à-la-carte purchase model in addition to the option to purchase the entire book as one download — a more attractive option for shorter works such as novels.)

College students would love this: Teachers rarely assign an entire textbook, so they would save hundreds of dollars by downloading only a few chapters of each textbook. Apple is already popular in the education sector, so here’s even more money to milk from students, with the textbook industry worth an estimated $9.8 billion.

Sci-fi fans might only want one story from an anthology, or a historical researcher might target certain subjects. All Apple has to do to secure the book publishers’ enthusiastic cooperation is to offer them a generous cut of the revenues, like the 70 percent it currently offers app developers.

Other than having the upper hand with digital distribution, an Apple tablet can compensate for other e-book readers’ shortcomings. In a previous story, Wired.com polled students on their interest in Amazon’s large-format Kindle DX reader. Several of them said they couldn’t imagine ditching textbooks for a Kindle DX, foreseeing challenges with tasks such as notetaking, highlighting and switching between books while writing essays.

Assuming its computing powers and interface design are anything like the iPhone’s, a touchscreen tablet would make these student-oriented tasks as easy as a few swipes and taps — far more pleasant than clunking around with the Kindle’s cheap buttons and sluggish interface. Plus, we would imagine students would be able to type their papers on the tablet.

Then there’s the obvious: An Apple tablet would have color, making it better for displaying magazine pages, which could also be purchased through the iTunes Store. It wouldn’t be saddled with a slow e-ink screen, so it could display video and browse the web with aplomb.

Let’s not forget to mention the multitude of other tasks an Apple tablet will likely be able to perform if developers decide to code applications for it. Think along the lines of an interactive remote control to enhance the movie-viewing experience on your TV, or a music video player to accompany the tunes blasting from your stereo. Or, heck, even an album-cover display screen for you to gaze at while listening to music. (For more on an Apple tablet’s advantages versus current e-book readers, see Dylan Tweney’s story “Large-Screen Kindle Won’t Mean Squat if Apple Tablet Arrives.”)

There’s huge potential in a tablet if Apple can pull this off. The challenge lies in establishing the right partnerships. If Apple weaves e-books into the iTunes Store, will book publishers hop on board? Given Apple’s success in numbers, we think so.

As for a data provider, it would be even better if Apple could work with a carrier such as Verizon to subsidize the tablet, bringing it closer to $500 — a more attractive price point for students. Because the device presumably would not feature a phone, the monthly plans could be priced significantly lower than an iPhone — $30 to $40, perhaps, for an unlimited 3-G internet connection.

What do you think an Apple tablet would need in order to be compelling? Add your thoughts in the comment section below.

(An aside: We’re aware, as some of our colleagues have pointed out, that an à-la-carte e-book model is an idealistic prediction. A more conservative guess would be that e-books will be available, in full, in iTunes, which would nonetheless be advantageous against Amazon given the enormous amount of iTunes users. We are, however, hopeful that Apple would be the company to drive radical change with e-book pricing models, given its proven ability to twist partners’ arms.)

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Illustration of an imaginary iPhone tablet: Factoryjoe / Flickr


Bookstores Aim at Amazon With E-Readers of Their Own

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In a few months when best-selling author Dan Brown’s new book The Lost Symbol hits Borders, chances are some customers will be stepping into the chain’s British stores to buy the e-book and a reader instead of the hardcover book.

Last week, Borders U.K. introduced a £189 ($276) e-book reader called Elonex. The Elonex will come pre-loaded with about 1,000 books and will support both the open-source ePub and proprietary Adobe formats. It will be “completely compatible” with the 45,000 odd e-books sold through the Borders website, says the company.

“Digital bookselling is still in its infancy but we believe it is here to stay,” says Peter Newbould, commercial director at Borders. “By launching the e-book reader, we hope to bring new customers into the market.”

Borders is not the only big chain store to embrace the e-book reader trend. Its biggest competitor Barnes & Noble is reportedly working on introducing an e-book reader of its own. And online, Amazon.com — which once called itself “Earth’s biggest bookstore” — has scored a hit with the most popular e-book reader to date, the Kindle, enabling it to generate an estimated $310 million in revenue.

“The big book stores are seeing Amazon take more and more market share of digital book sales,” says Sarah Rotman-Epps, an analyst with Forrester Research. “E-books are a small part of the market but it is one of the growth areas and retailers don’t want to stand back and let Amazon get ahead.”

Since Amazon introduced the Kindle in 2007, e-reader and e-books sales have exploded. In May, E Ink, which almost exclusively supplies the black-and-white displays that power most e-readers said more than a million readers use its technology. Though still a small percentage of overall book sales, e-books have been one of the fastest growing segments in the market. Book sales fell to $24.3 billion in 2008 from $25 billion the year before, e-book sales nearly doubled to $117 million in 2008 from $67 million, a year ago.

Borders U.K. hasn’t created its Elonex e-reader. Instead it is selling a device manufactured by Taiwanese company Netronix and re-branded by Elonex, a U.K.-based computer and IT services firm. Borders will also offer a discount coupon booklet on e-books for the Elonex e-reader customers. Earliers, Borders U.K. offered an e-book reader called iLiad for £399 ($555).

It’s a clever strategy to get a foothold in a growing market, says Forrester’s Epps. “Borders is smart to take advantage of an existing product that they can piggyback on to get a device into the market,” she says. “Developing your own device is very time consuming and expensive.”

The moves by Borders and in the future by Barnes & Nobles is also attempt to stave off a fate that music retail stores have faced as records went digital, says Epps. Still the transition is unlikely to be easy.

“It’s not a pretty picture right now for brick-and-mortar retailers,” says Epps. “E-books sales are growing but they can’t nearly bring in the same kind of revenue as physical books do,” she says.

Meanwhile, e-book readers promoted by big stores could also widen the gap between chain stores and independent book sellers who may not be able to offer an integrated e-book reading experience.

Survival is an issue for indie stores, agrees Stephanie Anderson, manager of a Brooklyn-based book store called Word. But she says stores like hers hold a few trump cards.

“A lot of what independent book stores are about is a place for people to go, meet authors and talk about what they are reading,” she says. ” For indies, the books are the most important thing but the community comes a close second.”

And then there are some books such as children’s books and cook books, says Anderson, where the paper counterparts are likely to outsell their digital namesakes. “You can drop those into the bathtub or spill some sauce on it without it going bust,” she says.

An e-reader may not be for everyone but Borders is hoping inexpensive e-book readers widely available in retail stores could tempt some skeptics such as Russ Marshalek, a freelance publicist. Marshalek doesn’t own a e-reader and says he is a strong supporter of indie stores. “I very consciously shop independent book stores,” he says, “and will drive out of my way to get to one.”

Yet Marshalek would be open to buying an e-reader that’s priced right, even if it comes from a Borders or a Barnes & Noble. Throw in a members discount for e-books bought from their store and Marshalek concedes he could be hooked.

“It could impact my impulse buy,” he says, “especially if they have in-store promotions and offers.”

See Also:

Photo: Borders Elonex E-Book Reader/Elonex


Video: Bookeen Cybook Opus ebook reader gets handled and adored

The guys and gals at MobileRead have scored hands-on time with the Cybook Opus and early impressions are good. They were smitten with the ergonomics of the device and its “gorgeous” 5-inch e-ink display, but oddly neglected to point out any weaknesses. Equipped with an accelerometer, 1GB of storage, microSD expansion slot, and a user-replaceable battery, the Opus is able to read PDF and ePUB files — with or without DRM — and organize them into folders. There are rumors of a €250 ($349) asking price, but the exact details of when and where it will be available remain unknown. Click through for a video of the reader doing its thing or hit the read links for more extensive coverage.

[Via Slashgear]

Read – MobileRead exclusive : sneak preview of the Bookeen Opus
Read – Cybook Opus: Discovering the reader, video

Continue reading Video: Bookeen Cybook Opus ebook reader gets handled and adored

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Video: Bookeen Cybook Opus ebook reader gets handled and adored originally appeared on Engadget on Tue, 07 Jul 2009 12:25:00 EST. Please see our terms for use of feeds.

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Video: Samsung’s e-passport turns your head into a rotating government specimen

Samsung (and your local government) hasn’t been shy with its plans for electrifying passports. Yet we still haven’t seen video of its e-passport with flexible OLED display in action, ’till now. The 2-inch, 240×320 AMOLED displays a disembodied, rotating head in 260k colors and 10k:1 contrast when activated by an RF source reader. No details were provided as to when these might enter production but we have the icky feeling it’ll be sooner than we want.

[Via OLED-Info]

Continue reading Video: Samsung’s e-passport turns your head into a rotating government specimen

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Video: Samsung’s e-passport turns your head into a rotating government specimen originally appeared on Engadget on Fri, 19 Jun 2009 05:26:00 EST. Please see our terms for use of feeds.

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Next Up for E-book Readers: Social Networking, Online Sharing

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Digital book clubs could become the next big thing. Over the next few months, electronic book readers are likely to add the ability to access Facebook and Twitter, share book recommendations and rate e-books, says Forrester Research analyst Sarah Rotman Epps in her latest report. And at least one company is already moving towards the idea.

“Buying and reading books is an inherently social process and the lack of robust sharing capabilities on the (Amazon) Kindle is an obvious weakness that competitors will address,” says Epps.

Txtr, a Germany-based e-book reader startup, is doing just that. Txtr hopes to introduce a new device at the Frankfurt Book Fair in October that will put social networking and sharing at its center.

“Txtr is to focused on the idea of connected reading,” Andreas Steinhauser, founder and CEO of Txtr told Wired.com. “You can create collections of web pages, documents or images and give friends access to it.”

E-book readers have turned into one of the hottest consumer devices of the year. So far more than a million E Ink  displays, which powers most e-book readers, have been sold worldwide. (E-paper manufacturer Prime View Technologies announced Monday that it would be acquiring E Ink, potentially increasing the latter’s capacity to deal with large production volumes.) Companies such as Amazon, Fujitsu, Sony and Samsung are vying to grab a slice of the e-books reader market.  And as the competition heats up, e-book reader makers will have to innovate.

E-Readers will need to sport applications that connect people through recommendations and ratings, says Epps. And that means integration with communities like Facebook and Goodreads. E-readers are also likely to evolve to provide a way to recommend and buy content for others, says Epps.

“We anticipate that some households will have multiple eReaders and the devices will have to support
content sharing within a household to a greater extent than the Kindle’s Content Manager currently does,” she says

Txtr’s Steinhauser agrees that for new e-readers social features will be important as they seek to differentiate themselves from their peers. “We think it is necessary to allows users to sync their device with friends over Wi-fi or Bluetooth,” he says.

Separately, Amazon announced Monday that it will start shipping the Kindle DX, a 9.7-inch  screen size e-book reader, on June 10 for $489.

See also:
Why E-Books Look so Ugly
How to Choose an E-book Reader
Hands On: New Cool-er E-book Reader Turns up the Heat

Photo: Txtr


Plastic Logic E-Reader is Slimmer than Kindle DX

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Plastic Logic’s electronic book reader is an ultra skinny, extra large device targeted at business users. And if you’re lucky enough to be at the All Things D conference, you’re getting one for free.

In a demo Wednesday at the ongoing at the Wall Street Journal’s conference in California, Plastic Logic showed a prototype device with an onscreen keyboard and an annotate feature, and said every attendee would be getting one. The company has been showing prototypes of its e-book reader for over 8 months since its debut at DemoFall last year, but has yet to announce a public ship date or pricing for its product.

The Plastic Logic e-reader, when it releases, will be a rival to Amazon’s broadsheet Kindle DX, which is expected to start shipping this summer.

Plastic Logic’s e-reader is 0.27 inches thick, significantly thinner than Amazon Kindle 2’s 0.33 inches, and has a 8.5 x 11 inch E Ink touchscreen display that makes it seem almost like a large notepad.

Because of its large screen size, the device is aimed at business users who will use it to view PDF files, Word documents, spreadsheets and even PowerPoint presentations. The device will include Wi-Fi and 3G capability and will initially be available in black and white, with more colors likely. It will also have its own online store for books and newspapers among other things. While users noticed a lag while turning pages, Plastic Logic has said it expects it to improve over time.

Laptop Mag has a hands-on with the Plastic Logic reader and says scribbling on the screen with a stylus was fairly responsive. Check out their gallery of photos.

Plastic Logic has yet to offer a release date for the device or how much it will cost.

Photo: Joanna Stern/Laptop Mag. Used by permission


Cool-er eBook Reader Review

The Gadget: The Cool-er, a lower (compared to the Kindle) priced eBook reader that lacks built-in wireless functionality and a hardware keyboard, but adds music, an SD card slot and PDF/MP3 support. But of course, the lower price is the big draw.

The Price: $250

The Verdict: Cheap in every sense of the word, but usable. The Cool-er has the same 6-inch screen as the Kindle 2, but renders text with a proprietary computer-screen-esque font face instead of the more “print”-like Kindle 2 typeface. It is, of course, size-adjustable. You can also flip it 90 degrees to read in landscape mode.

As if it wasn’t obvious enough from its appearance, the Cool-er is designed to be the iPod of eBook readers. It succeeds in looking like an iPod and being available in a lot of colors, but fails in usability and design. The only thing going for it is that it works as an eBook reader if reading is the most important part of the package (which it is, to many people). Also, it’s quite a bit lighter than the Kindle 2, so you can easily hold it with one hand while you’re brushing your teeth, lying in bed, or using the bathroom.

The problem comes from the interface—it feels very much like a Chinese knockoff. The giant iPod design, with the D-Pad scrollwheel acting as both a menu selector and a page turner, isn’t the best way to read a book. Meaning, you can only turn pages with either your right or left hand (if it’s in landscape mode), making reading slightly more awkward. The onscreen UI is also indicative of it being made by a smaller company; it works, but you have to conform to the interface rather than the other way around.

Being able to play audiobooks in MP3 format off the SD card is better than straining to understand text-to-speech with the Kindle 2’s robotic voice. And listening to music while reading is good, but you have no playback controls unless you get out of your book and into the file. It’s really mostly intended for audiobooks, I believe. And it’s more half-baked than anything.

You load eBooks onto the player via mini USB or onto the SD card, but it’s not quite compatible with Macs. Transferring files via OS X will get you four blank folders (the metadata files that Macs deposit on external drives) that you can’t seem to ever get rid of. Also, the battery meter is somewhat finicky and fluctuates up or down depending on its mood. There’s also no great auto-sleep mode like the Kindle has.

Where They Get You: The books. The Host, by tween vampire novelist Stephenie Meyer, costs $20.79 on coolerbooks.com, but only $9.99 for Amazon’s Kindle. Other, older and less popular novels, are more on par between the two stores. You do get 25% off of the list price if you own a Cool-er reader.

The coolerbooks selection is also smaller than Amazon’s, housing none of Ian Fleming’s Bond books, one of which I’ve found used in the photos anyway. (Amazon has them all for $9.99 each.)

Good For Piracy: But the upside is that the Cool-er supports native PDF format documents, like the Kindle DX, so you can load on downloaded and torrented eBooks with ease. But if you really wanted to pirate books onto the Kindle 2, it’s just a matter of using calibre to transcode the books into a compatible format beforehand, so it’s not that huge of a benefit.

Versus Other Players: It’s not as capable as say, a Kindle 2 or the touch-capable Sony PRS-700 reader, and it’s not as cheap as this lousy Ectaco jetBook reader at $170, so it’s kinda just right there in the middle.

If it were $199, we’d recommend this to people who just want to read, and don’t care about all that extra stuff like touchscreen or downloading books directly to the device before your plane takes off. But it’s $250, which is only $50 cheaper than the Sony. If that $50 is very important to you, go with the Cool-er, otherwise we’d recommend either the Sony or the Kindle 2.

I really, really wish this reader were $199, because it’s not a bad reader, it’s just not as good as what’s out there now. [Cooler]

$50 to $100 cheaper than more popular eBook readers

UI is only so-so, and page controls are slightly awkward

Feels plasticky, lighter build means easier reading

Not as polished as Kindle 2 or Sony’s PRS-700, which may be worth the extra $50 to $100

Multicard-lovin’ dual SATA HDD dock keeps the dream alive

It’s funny, really. Years back, we figured this SATA HDD dock was a one-off device that would get swept under the rug as quickly as it reached prominence. And yet, here we are in May of 2009 looking at the latest iteration of a product that won’t ever stop reinventing itself. Brando‘s Dual SATA HDD Multi-Function Dock with One Touch Backup (yeah, seriously) doubles up on elder models by holding two 2.5- or 3.5-inch hard drives, and it also accepts a litany of flash cards. Lastly, this adds an eSATA connector to the traditional USB 2.0 socket for a bit more flexibility, but we still can’t justify the $89 price if you already own a predecessor (or three).

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Multicard-lovin’ dual SATA HDD dock keeps the dream alive originally appeared on Engadget on Wed, 20 May 2009 20:19:00 EST. Please see our terms for use of feeds.

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Gadget Lab Podcast #74: Multimedia and…Mullets?

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This week’s Gadget Lab podcast zones in on multimedia players, starting with the new Cool-er e-book reader — a lighter, slimmer and cheaper alternative to Amazon’s Kindle. Then Danny Dumas weighs in on Sony’s new Series-X Walkman player. No, it doesn’t play cassette tapes; it’s actually an MP3 player with built-in FM and Slacker service.

Treading into the software world, we discuss the latest iPhone App Store drama. Apple rejected Me So Holy, an iPhone app that edits your mug to resemble a portrait of none other than Jesus Christ. Perhaps someone at Apple was offended? And in other App Store news, the new SlingPlayer iPhone app, which streams video from a Slingbox player plugged into your TV, can only work on Wi-Fi! Why? Because AT&T doesn’t want iPhone users hogging its 3G service watching TV.

Other than crippling SlingPlayer, AT&T neutered the Nokia E71x smartphone by removing a really cool button we loved in the phone’s predecessor: a toggle button. Danny tops off the podcast with an emo rant about the loss of this wonderful feature.

This week’s podcast features Dylan Tweney, Danny Dumas, Priya Ganapati and Brian Chen, with audio engineering by Fernando Cardoso.

If the embedded player above doesn’t work, you can download the Gadget Lab podcast #74 MP3 file.

Use iTunes? Subscribe to the Gadget Lab Audio Podcast in iTunes. Do it now!

Like video? Aim your browser at the Gadget Lab Video Podcast — available on iTunes and right here on the Gadget Lab blog.


Hands On: New Cool-er E-Book Reader Turns Up the Heat

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One of the hottest category in consumer electronics currently is electronic book readers,  which sees a new device launched every few weeks.

The latest kid on the block is the Cool-er, an e-book reader from Interead, a UK-based start up. A slim, lightweight reader, it comes in a choice of eight colors and is targeted at buyers who want an inexpensive yet full-featured device.

“We have created a reader that is light enough to fit into a jacket or a purse and attractive enough to be reading it publicly,” says Neil Jones, founder and CEO of Interead. “This is not just about technology but also about being a lifestyle accessory.”

The launch of the Cool-er comes barely a week after Amazon introduced a new Kindle model, the Kindle DX. Like almost all the major e-book readers available currently, Cool-er uses the black-and-white display from E Ink. But the device joins an increasingly crowded and competitive marketplace that includes players such as Sony, Fujitsu, Samsung and Foxit among others. (See a recent e-books readers round up)

At first glance, the Cool-er seems like the Sony Reader’s twin. It is almost the same width as the Sony Reader and just a little taller.  Where it differs is the weight. The Cool-er weighs 5.6 ounces–compared to 10 oz of the Sony Reader and 10.2 oz of the  Amazon Kindle 2. That means the Cool-er is nearly 40 percent lighter than its biggest competitors.

Despite the light weight and thin form factor, the finish on the device isn’t tacky–though it does have a ‘plasticky’ feel to it.  The Cool-er runs a Linux operating system and has a 1GB storage card slot.

A quick power-on button on the top turns on the device and shows some of the default titles available. You can browse through the titles using a click-wheel on the right. A button on the left offers the choice of a landscape or portrait mode, a feature that sets it apart from many of its competitors.

The buttons are probably the Cool-er’s weakest point. They are not soft-touch and require a bit of pressure to get them to ‘click.’ The user interface is fairly intutive allowing users to click through the different titles and choose what they want to read.

Unlike the Kindle, the Cool-er does not offer wireless connectivity.  It connects to a PC or a Mac using a standard USB cable and also charges via the computer’s USB port . Users can download books from the company’s own online book store at coolerbooks.com.

The device supports books in the ePub, Txt, JPEG and PDF format. Cool-er users can also listen to music and audio books. And they can choose from among red, blue, hot pink, violet, light pink, green, black and silver colors– which look surprisingly better than expected.

Cool-er supports eight languages including English, German, Portugese, Russian French and Chinese. Though many users would have preferred to have over-the-air wireless capability a la the Kindle, the tethering to the computer allows Cool-er to be used in any country, says Jones.

The Cool-er  is priced at $250 and is available for pre-order through the company’s web site. The device is expected to be available to buyers from June 1.

Still the device faces a big challenge in distinguishing itself in a crowded market.  The Cool-er doesn’t have any features that truly stand-out. It’s appeal is in that it is reasonably good looking e-book reader at an attractive price.

Interead is also hoping to strike deals with retailers. If successful, the company could further get the kind of volumes that it needs to drop prices down to $200. The company is also open to working with software develops to create apps for the device which runs the Linux OS and launch an iPhone-like app store for the Cool-er.

More photos

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Photos: Jon Snyder/Wired.com

See also:
Hands-On: Kindle DX is a Pricey Pleasure
Kindle 2’s Fuzzy Fonts Have Users Seeing Red
Wired Review of Amazon Kindle 2
Kindle Readers Ignite Protest Over E-Book Prices