92% of Wired.com’s Mobile Visitors Use iPhone OS
Posted in: Apple, BlackBerry, HTC, iPhone, nokia, Phones, RIM, t-mobile, Today's Chili, wii
Chart showing mobile devices visiting Wired.com
Apple’s iPhone and iPod Touch are the overwhelming favorites for mobile access to Wired.com.
Color us surprised.
While we knew that our readers use and are interested in iPhones, we weren’t prepared for just how drastically the logfile numbers skewed towards Apple’s mobile platform. Taken together, the iPhone and iPod Touch represent 91.6% of the mobile devices accessing Wired.com during June, 2009.
The next closest runner-up, the T-Mobile G1, commands just 1.6% of the mobile device total (based on number of visits to Wired.com), and the Nintendo Wii — bizarrely — is the fourth most popule “mobile” device, with 0.7% of our site visits. (We assume that our logfile analysis software, Omniture, is just confused about how mobile the Wii really is.) The RIM BlackBerry 9000 and Palm Pre also have about 0.7% of total visits.
Grouping by manufacturer gives a slightly different picture: Apple, as before, holds 91.6%, but Nokia comes in second, with 1.7% of the total visits. T-Mobile has 1.6%, while RIM takes 1.5% and HTC 0.9%.
We know from previous logfile analyses that Wired.com readers are more likely to use Macs and Firefox than the general population. But when it comes to mobile access to Wired.com, the massive skew towards iPhones is a little surprising.
One reason is surely that our site is poorly optimized for most mobile devices, so phones that render websites pretty much as desktop browsers do — like the iPhone — are more likely to work well with Wired.com. If your phone doesn’t render ordinary websites well, you’re not likely to come here often.
Also, with 40 million iPhones and iPod Touches in the world, there are a lot of people using them to browse the web.
And as previous studies have suggested, people are much more likely to browse the web on an iPhone than on other smartphones, even if those other phones have comparably featured browsers. That’s probably due to the iPhone’s super-easy (or dumbed-down, depending on your point of view) interface. For instance, Nokia’s latest S60-based phones, like the E71 and the N79, have browsers capable of rendering web pages faithfully. But the interface is clunkier: It just takes more steps to scroll, zoom, and click on links than it does on the iPhone.
The result is plain: Far more people actually use the iPhone’s browser, at least when it comes to visiting Wired.com.