Hasta La Gadget!

Of the world’s largest phone manufacturers, perhaps none has taken a more twisted road to smartphone ubiquity than Sony Ericsson. It began its journey back in the pre-joint venture Ericsson days by throwing its weight behind Symbian, a smartphone platform that would ultimately become the world’s most popular — but it made a fatal error in supporting the doomed UIQ flavor that never saw even a fraction of the support its S60 cousin did. UIQ’s untimely (but predicted) collapse last year left the company nearly rudderless and ill-equipped to deal with competitors like Nokia, HTC, and Apple, all of whom had long since embraced other platforms — all with fighting chances of market dominance.

Left without a platform to champion, Sony Ericsson would ultimately continue supporting Symbian through its involvement with the Symbian Foundation and phones like the Satio and Vivaz… and it would ramp up support for Windows Mobile with the Xperia X1 and X2… and it would bring Android into the fold with the X10, all within a few months of each other. All told, Sony Ericsson enters 2010 actively supporting three unrelated smartphone platforms, and comments by CEO Bert Norberg at MWC in February lead us to believe that they’d be happy to take on a fourth (or more) if the opportunity presented itself. It’s an odd strategy to be sure, particularly for a company that’s struggling mightily and shrinking its workforce more than any other top-five manufacturer. How it intends to effectively compete on three different fronts without spreading itself hopelessly thin, well… that remains a huge question mark.

That said, the Xperia X10 is perhaps the most promising of Sony Ericsson’s confusing crop of modern smartphones, combining attractive hardware with killer specs, Android, and an intriguing custom skin. Does it hold its own against modern competitors like HTC’s Nexus One and Desire? And more importantly, can it keep Sony Ericsson from going over the brink? Read on to find out.

Continue reading Sony Ericsson Xperia X10 review

Sony Ericsson Xperia X10 review originally appeared on Engadget on Mon, 22 Mar 2010 16:00:00 EST. Please see our terms for use of feeds.

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You know who knows everything? People familiar with the matter. In particular, they know everything when “the matter” happens to be Sony’s handheld strategy for 2010, which is said to finally include an honest-to-goodness PSP with phone capabilities — something the world’s been demanding for as long as they’ve wanted a Zunephone. According to the WSJ, the device is apparently part of a larger push by Sony to create an iTunes-like Utopian ecosystem of products this year that connect to Sony Online Service, an ecosystem that would also include a hybrid portable of some sort that “blurs distinctions among a netbook, an e-reader and a PlayStation Portable.” Details aren’t offered on this particular monster — but turning our attention back to the phone for a second, it’s claimed that Sony’s working with it in conjunction with the folks at Sony Ericsson under the direction of Kunimasa Suzuki, an exec largely responsible for the VAIO line who’s also involved with the PlayStation team. Of course, SE’s already taken some baby steps toward corporate harmony by bundling Remote Play support with the Aino, but everyone knows that PSP compatibility is the panacea; Microsoft finally buckled on the Zunephone thing with the introduction of Windows Phone 7 Series, and there’s no reason why Sony shouldn’t follow suit.

Sony prepping new line of handhelds, including PSP phone? originally appeared on Engadget on Thu, 04 Mar 2010 14:16:00 EST. Please see our terms for use of feeds.

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Aw, why don’t these CEOs say stuff like this in press conferences? Sony Ericsson’s head Bert Nordberg has shared with Swedish publication Sydsvenskan the rather salacious news that his company was asked to build the so-called Google phone before HTC… and it turned down the opportunity. Fearing brand dilution or something equally crazy, Nordberg states that Sony Ericsson is committed to building only its own-branded hardware and will not be a subcontractor to anyone. Haughty words from a company whose own Android device is still a good couple of months away from hipsters’ pockets, but we’re sure Bert knows best. After all, it’s not like HTC got a ton of positive press and brand awareness out of its partnership with Google, and it’s exceptionally clear that SE doesn’t need a dime of additional revenue. Oh, wait.

[Thanks, Michael N]

Sony Ericsson CEO: Google asked us to build the Nexus One, we refused originally appeared on Engadget on Thu, 18 Feb 2010 08:36:00 EST. Please see our terms for use of feeds.

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Continue reading Sony Ericsson X10 mini and X10 mini pro hands-on with video

Sony Ericsson X10 mini and X10 mini pro hands-on with video originally appeared on Engadget on Sun, 14 Feb 2010 19:12:00 EST. Please see our terms for use of feeds.

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A gaggle of higher-ups from Sony Ericsson stuck around after the conclusion of today’s event to show off the X10 mini, X10 mini pro, and Vivaz pro in person, and we seriously can’t stress this enough: the mini twins are small. Well, either that, or the men holding them were gigantic — but we’re pretty sure it’s the former since we got around to spending some quality time with the mini pro and continued to be blown away by its diminutive stature. Rikko Sakaguchi (pictured left) had two colors of the mini plus a Vivaz pro, while Lennard Hoornik was rockin’ the original X10 plus a mini pro. We’ll be honest: the company’s platform strategy is as meandering and muddled as ever, but with designs like this in the pipeline, they’ll definitely be demanding their fair share of attention over the next few months. See a bunch more shots of the execs handling the phones in the gallery below.

Sir Howard Stringer and friends show off Sony Ericsson’s new handsets originally appeared on Engadget on Sun, 14 Feb 2010 16:26:00 EST. Please see our terms for use of feeds.

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