
Microsoft CEO Steve Ballmer talks about the future of Windows at the Consumer Electronics Show in January 2011. Photo: Jon Snyder/Wired.com
Microsoft has announced a partnership with Research In Motion. No, it’s not the end of the world — yet.
Microsoft CEO Steve Ballmer took the stage at RIM’s BlackBerry World on Tuesday to deliver the news: Microsoft’s Bing will be the new default tool for web search and map navigation on future BlackBerry devices.
“We’re going to invest uniquely into the BlackBerry platform,” Ballmer said at the conference. “I’ve never been more excited about where our future is going.”
Clearly, with the new search agreement, the two tech giants have their targets locked on Google.
The BlackBerry-Bing partnership marks the second major alliance that Microsoft has formed this year to strengthen its position in the mobile game. Previously, Microsoft and Nokia in February announced a partnership in which they agreed to ship future Nokia smartphones with Microsoft’s new Windows Phone 7 operating system. The alliance symbolizes a radical break from the past, with Nokia laying to rest the Symbian operating system that it’s shipped on smartphones for several years.
Microsoft, Nokia and RIM each face shriveling market share in the mobile game. And perhaps to these companies, teaming up is the only way to prevent Apple and Google from completely gobbling up the mobile industry with their iOS and Android platforms, respectively.
Still, RIM’s partnership with Microsoft is bizarre. RIM has steadfastly shipped smartphones with its own proprietary operating system, without much meddling from third parties.
“Steve Ballmer at BlackBerry World?” said Michael Gartenberg, a Gartner analyst attending the BlackBerry conference. “It’s like being transported to an alternate universe.”
“It shows when it comes to mobile search, the enemy of my enemy is my friend,” Gartenberg added.
Though a search engine is just one component of a mobile experience, the BlackBerry-Bing alliance is a sign that Microsoft and RIM are aiming to pare down some of Google’s dominance, particularly in the search game.
Bing already has seen substantial growth in recent months. Microsoft in April surpassed a milestone with Bing powering 30 percent of all U.S. searches, according to research firm Hitwise. Incidentally, Google in March lost 3 percent of its search share, with 64 percent of U.S. searches.
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