Switched On: Next steps toward the IP tuner

Switched On: The next step toward the IP tuner

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Five years ago, the first Switched On talked about the growing coziness between the iPod photo and video. Today, of course, the iPod and many other portable media players have embraced digitally-distributed video, yet the TV itself remains on the cusp of IP content distribution. But TV manufacturers that still shudder when they think of the WebTV experience of 1996 need to get their heads out of their modem ports. For the sake of video choice, it’s time to support the broadband web of 2009 on TVs.

As we inch closer to the 2010 Consumer Electronics Show in January, we come upon the first anniversary of the wedding between television sets and the internet. While there were internet-enabled televisions before last year from HP and others, the online-enabled sets from Sony, Panasonic, Samsung and Vizio marked the real embrace of IP. And it wasn’t just about the hardware — the software included Yahoo’s widget architecture and Netflix streaming movies.

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Switched On: Next steps toward the IP tuner originally appeared on Engadget on Wed, 11 Nov 2009 19:30:00 EST. Please see our terms for use of feeds.

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Switched On: Developing a sense of rumor

We’re proud to congratulate Ross Rubin (@rossrubin) on five years of Switched On, a column about consumer technology. Check out the first-ever Switched On right here — we’re looking forward to five more years!

Good morning, students. My name is Dr. John Fleming and I welcome you all to MKTG 503: Fictional Technology Product Development. Hopefully, you’ve all fulfilled the prerequisites to this class, MTG 324: New Product Development and any accredited undergraduate Government class in plausible deniability. As your professor this semester, I’d like to provide a brief overview of the material we will be covering in the emerging field of developing and marketing products that generate incredible amounts of media attention and consumer interest but do not actually exist.

Phase 1: Customer Requirements. Disciplined product development requires acute attention to addressing both stated and unstated customer needs and creating products that fulfill the promise of expectations while maximizing profitability for the organization. In our class, we will learn how to ignore these goals and create figments that have incredible gee-whiz factors that safely ignore considerations such as marketplace pricing and target demographics. Students will generate buzz for a three-paneled OLED ereader that is powered by solar energy while acting as a tanning bed for the burgeoning tween market.

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Switched On: Developing a sense of rumor originally appeared on Engadget on Sat, 07 Nov 2009 12:00:00 EST. Please see our terms for use of feeds.

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Switched On: Making book with ePUB

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

The ePUB standard, developed by Adobe, allows consumers to purchase books at a variety of digital stores and use them on a wide range of compatible devices without the manufacturer having to explicitly support them. That may sound a bit like the PlaysForSure initiative that Microsoft tried mounting to challenge the iPod but ultimately shifted away from (at least for MP3 players) in favor of the Zune, but ePUB has a better shot than PlaysForSure did.

First, unlike PlaysForSure, which was playing catch-up to the already dominant iPod, ePUB is appearing relatively early in the market; it need not break anyone’s “stranglehold.” Second, after attracting the support of Sony, the format achieved a significant coup with the support of Barnes & Noble, which noted last week that it was “excited” to be supporting the format in its forthcoming Nook e-reader.

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Switched On: Making book with ePUB originally appeared on Engadget on Sun, 25 Oct 2009 12:30:00 EST. Please see our terms for use of feeds.

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Switched On: Microsoft’s touchy subjects

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

As CEO of Microsoft, Bill Gates would often talk about his dream of “information at your fingertips.” The company he co-founded, though, is now taking literal steps toward that goal. By the end of the month, Microsoft will have released three new devices or platforms that embrace or extend touchscreen support — but the impact touch will have on each varies significantly by their legacy, usage, and manufacturers.

Windows has long had touchscreen support. Such support, in fact, was the basis of the Tablet Edition of Windows XP, and Tablet PCs were proclaimed to be the future of notebooks. Early iterations were larger and thicker keyboard-lacking slates much like the new Archos 9pctablet. But this was before rampant Web browsing, streaming video, casual games and electronic books — all of which now provide relevance for a new generation of touchscreen PCs as content-consumption devices.

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Switched On: Microsoft’s touchy subjects originally appeared on Engadget on Wed, 14 Oct 2009 17:00:00 EST. Please see our terms for use of feeds.

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Switched On: Towards telepresence’s tipping point

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

To steal a line from Las Vegas’ tourism board, what happens in the custom install channel has stayed in the custom install channel. While technologies routinely filter down from the enterprise to consumers, products and services that are the province of professional system integrators rarely become something the average consumer can manage, despite their perceived coolness, convenience and, in the case of some electrical and thermostat control, cost benefits. Examples include automated lighting, heating and air conditioning, multi-room video, and surveillance.

But this is starting to change. One capability that has somewhat filtered through recently has been multi-room audio, which had to go wireless with the Sonos music system. While a Sonos system is still a relatively expensive product, but it is a drop in the bucket when compared with systems such as those from Russound. And telepresence may be getting next in line. The recent release of the Avaak Vue lives up to its promise of being a relatively simple and affordable product that extends webcams to walls, allowing consumers to peek in at will at what is going on at their home. Access is from a simple Web site that allows you to view up to 50 cameras around the home by dragging and dropping them onto a Web page.

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Switched On: Towards telepresence’s tipping point originally appeared on Engadget on Fri, 09 Oct 2009 18:09:00 EST. Please see our terms for use of feeds.

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Switched On: A keyboard PC seeks to Eee-peat success

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

The original Asus Eee PC took on the challenging North American market for a small notebook PC and was so successful that it created a new wave of product that’s turned the PC business upside down. And although Asus has since released over a dozen permutations of its original Eee PC notebook as well as several desktop models both with and without integrated monitors, its next big test will be a keyboard.

A top-slice reincarnation of the pioneering Commodore 64, the Eee Keyboard has a full complement of ports and can run Windows, but its two standout features are a 5″ LCD that replaces the numeric keyboard and wireless high-definition output to a television. Much like the original Eee PC, it is unlikely that the Eee Keyboard would be anyone’s primary PC. In fact, Asus’s keyboard-footprint computer will have to overcome a number the same problems PCs and other information products like WebTV have had in the living room. But Asus may be hitting the market at a critical inflection point — for a few reasons.

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Switched On: A keyboard PC seeks to Eee-peat success originally appeared on Engadget on Tue, 29 Sep 2009 17:34:00 EST. Please see our terms for use of feeds.

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Switched On: A tale of two tablets

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

It was the best of ideas. It was the worst of ideas. It was the age of innovation. It was the age of stagnation. It was the epoch of developing a bold new computing platform. It was the epoch of churning out another piece of converged electronics nobody needs.

Rumors have been swirling that PC operating system heavyweights Apple and Microsoft are developing forays into the world of tablet computing. Such devices will face strong competition from netbooks featuring low prices and a large library of applications remains to be seen. Two new entrants to the hardware world, the CrunchPad and Always Innovating’s Touch Book, have already begun panning for gold with their Linux-based tablets. However, the waters are now attracting larger rivals designing tablets powered by Microsoft operating systems, albeit different ones.

Entering one of the few new categories at IFA earlier this month, Toshiba announced the JournE Touch, a 7″ touch-enabled tablet running Windows CE designed for addressing the usual range of converged device chores, including accessing social networks and content playback, but there are a few tricks up its slender sleeve.

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Switched On: A tale of two tablets originally appeared on Engadget on Tue, 22 Sep 2009 19:01:00 EST. Please see our terms for use of feeds.

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Switched On: How Motorola’s CLIQ could start to drag

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

For many celebrities, 2009 continues to be a year of endings, but at least two handset pioneers have pinned their hopes on rebirths this year. Following Palm’s return to its roots with a homegrown operating system earlier this year, Motorola has committed to a new smartphone direction with Android and its BLUR social contact architecture. Motorola’s first announced Android device, the CLIQ, is less distinctive than Palm’s Pre or Pixi, but advances the horizontal keyboard slider form factor that provided a successful launchpad for the T-Mobile G1. With high-volume competitors Samsung and LG also planning to release Android devices and HTC marrying Android to its Sense user interface, though, Motorola has incentive to differentiate with software.

All smartphones must decide where they want to integrate and where they want to provide a platform for innovation. RIM, for example, has integrated what is still the best e-mail management application into the BlackBerry (although its lack of HTML email and IMAP support are real drawbacks these days) and Apple has integrated both its own Safari browser as well as services such as Google Maps. But now companies such as Palm and Motorola are integrating social networks, and that could have some downsides.

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Switched On: How Motorola’s CLIQ could start to drag originally appeared on Engadget on Tue, 15 Sep 2009 19:46:00 EST. Please see our terms for use of feeds.

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Switched On: The iPod touch and the big picture

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

In a New York Times interview of Steve Jobs conducted by Engadget columnist aspirant David Pogue, Apple’s CEO suggested that the company did not include a camera on the iPod touch because the company was now marketing the iPod touch as a game machine and that a camera was not germane to such a device. “We don’t need to add new stuff,” said Jobs.

But why is adding a digital camera any less germane to the portable game device of the iPod touch than it is to adding it to the media player of the iPod nano? Or, if price is an issue, why not exclude it only on the entry-level model? The iPod touch market will soon be large enough to support such diversity. And if the iPod touch is indeed being marketed as a gaming console and a low-cost point of entry to the app store, excluding a camera disrupts the continuity of the touch/iPhone platform, while the iPod imaging message is now more muddled: If you’re buying the iPhone 3G, you can capture stills but not video, while the “lower-end” iPod nano offers video capture but not stills, the iPod touch offers neither, and only the iPhone 3GS offers both.

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Switched On: The iPod touch and the big picture originally appeared on Engadget on Fri, 11 Sep 2009 11:30:00 EST. Please see our terms for use of feeds.

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Switched On: Microsoft and Nokia trade posturing for pragmatism

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Nokia introduces Booklet 3G 'mini laptop'

Few tech giants have circled each other as intently over the past decade as Microsoft and Nokia — Big PC vs. Big Handset, not quite direct competitors but hardly partners, and only occasionally backing common initiatives such as DLNA.

But this year there have been signs that relations between the two companies have been thawing — the Finnish tundra’s warmed to the Seattle rain. In March, Nokia announced that it would support Microsoft’s Silverlight on its S60 handsets. And earlier this month, the two companies announced a “global alliance” that will begin with Microsoft porting Mobile Office to Symbian in order to compete more effectively against fast-growing Research in Motion.

Just weeks after that announcement, however, both companies have made moves in each other’s space that show they’re willing to break with longstanding positions in order to capture a share of the other’s opportunity.

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Switched On: Microsoft and Nokia trade posturing for pragmatism originally appeared on Engadget on Thu, 27 Aug 2009 16:32:00 EST. Please see our terms for use of feeds.

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