Hasta La Gadget!

[Via Palm Infocenter]

Filed under: Cellphones

My Tether turns mild-mannered Palm Pres into wild and crazy hotspots originally appeared on Engadget on Thu, 06 Aug 2009 09:26:00 EST. Please see our terms for use of feeds.

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Advertising Age has taken a deep dive into Palm’s latest string of unsettling, polarizing ads — you know, the ones with the girl — in an attempt to explain the company’s intention with the creepy spots. The industry paper spoke with Gary Koepke, the co-founder and executive creative director at Modernista, the company which developed and produced the short clips. According to Gary, he’s happy that viewers find the commercials upsetting, stating that “The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that’s a good thing. Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story.” Apparently the agency is taking its own stab at Microsoft’s Seinfeld / Bill Gates strategy, which means viewers don’t necessarily have to like (or even understand) the ads… as long as they keep talking about them. Of course, that game plan may work for a company like Microsoft, which arguably has nothing to lose if they run a few ill-received spots. Palm, on the other hand, won’t get a second chance to make a first impression with a lot of people, and since its fortune is currently riding on the device these ads attempt to sell to consumers, it’s a pretty risky proposition. C’mon, how could the folks that brought you the Foleo be wrong?

Continue reading Palm’s ad agency ‘loves that you’re creeped out’ by new TV spots

Filed under: Cellphones

Palm’s ad agency ‘loves that you’re creeped out’ by new TV spots originally appeared on Engadget on Tue, 04 Aug 2009 09:48:00 EST. Please see our terms for use of feeds.

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If you love the Pre, but hate Best Buy or Sprint, now you’ve got the option of nabbing one through an online reseller you can live with: Amazon. The device has just popped up on the super-retailer’s site, and like the aforementioned blue and yellow reseller, you don’t have to worry about any pesky mail-in rebates — the phone is $199.99 out the virtual door. Also of note, you can nab the non-contract version for $499.99, which is a $50 savings over the Sprint pricing, and certainly a value compared to Best Buy’s $749.99 price tag. Only bummer note? Amazon says these babies won’t ship for 4 to 6 weeks… which basically sucks.

[Via PhoneNews]

Filed under: Cellphones

Palm Pre sales go live at Amazon originally appeared on Engadget on Sun, 02 Aug 2009 22:41:00 EST. Please see our terms for use of feeds.

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The Pre might have slowed the drain at Sprint but it hasn’t managed to turn things around completely — America’s number three carrier posted a second-quarter loss of $384m as it lost another 257,000 subscribers. That just continues Sprint’s trend of bleeding customers to the competition, and we doubt this balance sheet will turn around anytime soon — not only will next quarter reflect the $483m purchase of Virgin Mobile USA, it’s pretty clear that Verizon will get the Pre and AT&T will carry another webOS handset, leaving Mr. Hesse and crew without their shiny halo device to lure new subs to the fold. We’ll see what Sprint does to turn this all around — did someone say they need a Hero?

Filed under: Cellphones, Wireless

Sprint loses $384m, 257k subscribers in first quarter of Pre availability originally appeared on Engadget on Wed, 29 Jul 2009 11:44:00 EST. Please see our terms for use of feeds.

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It’s no secret that Verizon wants the Pre; in fact, as much as we’re sure they’d like to be showing a corporate poker face, it’s pretty obvious they want it badly given how swiftly it sought to take the wind out of Sprint’s sails with comments around the time of the initial launch. Sprint’s Dan Hesse moved just as quickly to quash the thought as best he could by publicly slamming his company’s archrival, telling media that Verizon needed to cut it out with the assumptions that Sprint’s exclusivity period was six months and reiterating that he’d have the Pre in his back pocket through the end of 2009. The obvious response from Verizon? Revise your language just a little bit and keep at it. Big Red is now saying that it’ll have the Pre “early next year” in comments made during its earnings call today — in other words, the very moment Sprint’s exclusivity ends if Verizon has anything to say about it. From Palm’s perspective, sitting pretty atop the States’ largest carrier is a good place to be, so we’re sure they’re stoked to hear the depth of Verizon’s interest — not to mention that we’ve still got that Eos floating around somewhere.

[Via PreCentral]

Filed under: Cellphones, Handhelds

Verizon reiterates it’ll have the Pre — early next year originally appeared on Engadget on Mon, 27 Jul 2009 17:01:00 EST. Please see our terms for use of feeds.

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