The Windows Ecosystem Team has gone official with the new ‘Compatible with Windows 7’ sticker, which we sincerely hope won’t be as laughably misapplied as its Vista-related predecessor. Set to appear on hardware, software and peripherals, the label is intended to reassure customers that they’ll have the “optimal Windows 7 experience” thanks to “robust testing requirements” and a longer testing cycle. That’s good to hear, as is the fact that already over 6,000 products have been given a passing grade, meaning that — surprise, surprise — when you get your Windows 7 machine, it will most likely be compatible with everything you own or intend to buy. An intriguing tidbit is that one logo will cover all flavors, including 64-bit, meaning that you’ll have to wait for Intel’s Pineview chips to come around the turn of the year if you want to get a certified Atom-based Windows 7 netbook.
Update: Okay, so it looks like we were a little off the mark here. To be clear, this program is primarily intended for peripherals and accessories you purchase after you get a computer, which is why testing against 64-bit Windows 7 is a requirement. We’re sure we’ll see plenty of Atom netbooks running Windows 7 with a slightly different sticker on ’em just as soon as October 22 rolls around — you just won’t be able to buy an Atom-based mobo with this particular sticker on the box, because it won’t run 64-bit Windows 7. You know what else you can’t buy? A dragon.
Well, it’s not the fifty bucks that OEMs are said to be paying for a copy of Windows on the average PC, but the pricing for individual OEM copies of Windows 7 has now finally been revealed by the folks at Newegg and, as expected, it’s still a good deal cheaper than the full retail price. Things start at just $99.99 (after a $10 discount) for a full version of Windows 7 Home Premium (compared to $199 retail), and move up to $134.99 for the OEM Professional edition, and $174.99 for the Ultimate edition (also after a pre-order discount that’s good until October 20th). Of course, there are a few limitations if you decide to go the OEM route yourself (like not being able to transfer the license between PCs, and a complete lack of an upgrade option), but we’re guessing that extra $100+ back in your pocket will more than make up for those drawbacks with plenty of folks.
You know that tablet we keep waiting for? Well, here’s something that looks very much like it, but for the Windows 7 operating system and purported Atom processor inside. This 8.9-inch, two USB port-sporting device can pull off multi-touch pinching and zooming — albeit with a lag akin to wading through water — and is outfitted in a rather becoming all-aluminum case. It could make for a pretty desirable movie-playing machine on the go, provided it has the battery prowess for such tasks. Chinese folks will know for sure pretty soon, with the release coming before year’s end — presumably just as soon as the company figures out which westernized version of its name to use. Check out the video after the break.
Hope you’re ready for it ’cause a deluge of new computing hardware is coming with the launch of Windows 7. Here’s Toshiba’s T100 series with LED backlit displays, Intel CULV SU4100 processors, DDR3 memory, eSATA/USB combo ports, integrated webcams, 5-in-1 card readers, HDMI-out, a claimed 9-hours of life from 6-cell batteries, and multi-touch trackpads set for launch on October 22nd. The 13-inch, 3.88-pound T135 (pictured above, left) starts at $600 with 250GB 5400RPM disk, up to 8GB or memory, 802.11b/g/n WiFi, and Bluetooth 2.1 + EDR. The T115 starts at $450 and brings an 11.6-inch display, up to 4GB of memory, and 3.49-pound heft. All Windows 7 all the time, just the way you want it.
Newegg has listed prices for OEM copies of Windows 7—technically intended for little computer building businesses, but there’s nothing stopping you buying them. And as long as you understand some mostly-minor limitations, you can save some serious money.
Take a look at the table—that’s not chump change. Newegg is also taking a further $5-$15 off some prices for pre-orders before October 20.
The main two caveats: OEM product keys aren’t transferrable from one PC to another, and you’ll need to install them on a formatted machine (usually the best way, anyway). Less of a concern is that you don’t get any support or packaging; just the disc. Still sounds like a bargain to me—unless you’re a college student, in which case you can pick Windows 7 up for just $30 bucks. [Newegg via ComputerWorld via ArsTechnica]
It would seem that the humble netbook owner’s Windows 7 options just keep improving as the grand new OS comes closer to release. After plans to limit netbooks to running three apps at a time were thankfully scrapped, Microsoft has now confirmed with us that it is going to allow OEMs to splash any version of Windows 7 they desire onto their Atom-powered miniature laptops. That’s right, you can totally rock Windows 7 Ultimate and Aero visualizations on a machine that can handle neither. Joking aside, it’s pleasing to see the Redmond brain trust steer clear of arbitrary limitations on customer choice.
It would seem that the humble netbook owner’s Windows 7 options just keep improving as the grand new OS comes closer to release. After plans to limit netbooks to running three apps at a time were thankfully scrapped, Microsoft has now confirmed with us that it is going to allow OEMs to splash any version of Windows 7 they desire onto their Atom-powered miniature laptops. That’s right, you can totally rock Windows 7 Ultimate and Aero visualizations on a machine that can handle neither. Joking aside, it’s pleasing to see the Redmond brain trust steer clear of arbitrary limitations on customer choice.
Most TV commercials are annoying, but the tech industry takes the cake for making ads so bad that you have to question if it was intentional.
Ever seen Snakes on a Plane? Now imagine that the creators were given the Microsoft account and told, “Make us look cool with one of those ‘viral videos’ that we hear the kids are so excited about these days.” What else explains the awfulness of these commercials and infomercials?
Who, in their wildest imagination, would think a video of a woman puking on her husband — three times — would increase the appeal of Internet Explorer 8? Or that a creepy, unbelievably diverse group of weirdos hosting a “Launch Party” would help sell Windows 7? We were close to puking ourselves.
Those are just a few examples of what you’re about to witness. Here, we round up a list of the 8 most God-awful, weird, and horrible-beyond-apprehension tech video ads we’ve ever seen. In Jay Leno fashion, we’ll run down the list in reverse order, from least offensive to most offensive, for the sake of your stomachs. Hang on tight.
8. MSI’s Butt-Crack-Compatible Notebooks
We can only imagine the altered mental state that MSI’s marketing team was when it concocted this bizarre ad. We’re sure these spandex-clad actors aren’t really catching notebooks with their butts — and it’s a little funny — but geez Louise, it tickles us. That doesn’t mean we’re perverts, does it?
7. Nintendo’s Cross-Dressing Legend of Zelda
In conversations about the Legend of Zelda videogame series, we’re well aware that a lot of people mistakenly call Link, the main character of the game, Zelda. That’s a funny mistake, because Link is the dude, and Zelda is the chick. Perhaps Nintendo was poking fun at the Zelda-Link mixup when the company decided to cast a woman to play Link in this old Legend of Zelda: Link to the Past commercial. That or Nintendo is just weird. Actually, the rap song and the dancing make the latter theory seem stronger.
6. GE’s Soulful Tribute to Its Locomotives
Why are there even GE Locomotive commercials? Who the hell is going to go out and buy a locomotive after watching a video on YouTube? We can tell this was an attempt at a clever joke, but the grizzly, bearded actors, who are probably just glad to have jobs at all in this day of industrial offshoring, don’t deliver. Bonus: There’s a keytar! (Thanks for suggesting this one, @CycleFreak!)
5. Pets.com’s Tone-Deaf Sock Puppet
Pets.com should’ve taken a tip from the Taco Bell chihuahua, who was a charming cutie. Boy was this website lazy with this sorry excuse for a puppet. It looks like it was haphazardly stitched together by Rosie O’Donnell’s character in Another One Rides the Bus. If you’re a pet community website, just use a real freaking dog! And this video, which features the sock puppet singing in a painfully off-key way, is the worst of the bunch. Even the nameless Wired.com staffers who kinda liked the sock puppet hate this commercial. (Good call on this one, @AlexisMadrigal)
4. Palm’s Creepy Ice Maiden
An affectless, eyebrowless lady soft-talking like Christian Bale certainly sent shivers down our spines, but we doubt it really helped sell Palm Pre phones. Bonus: parody videos like this one!
3. Microsoft’s Cringeworthy Songsmith Spot
Microsoft should publish a book called How to Annoy Consumers and Humiliate People. In American Idol fashion, Microsoft must have done a casting call for people with laryngitis, just to demonstrate that Songsmith can give even the worst vocalists the power to sing. Well, the ad convinces us of the complete opposite. Thanks to the trauma from watching this video, I probably have a psychological trigger that compels me to immediately punch a person in the jaw if I ever see them singing in front of a computer. (Kudos for calling this one out, @a1by and @pushkin504!)
2. Microsoft’s Cheesy Windows 7 Launch Party
This one’s especially astounding because the Windows 7 operating system is surprisingly cool — so it was difficult to conceive that the product’s marketing team could be so utterly lame. You’d have to be a neutered space alien to identify with any of these soulless beings gathering for a “launch party” for Windows 7. Because, sure, sane human beings do that. The last time I saw a video with such an awkwardly eerie vibe was when I wrote a research paper on the Heaven’s Gate cult. Yeah, you know — that video they shot right before they committed mass suicide. Same feeling. The only thing that saves this informercial is that there’s a shorter parody video, which is hilarious.
This video is so bad, it almost takes the cake for the most horrible tech promo video of all time — except for the fact that Microsoft made one even worse earlier this year.
1. Microsoft’s OMGIGP, a.k.a. That Puking Video
When Microsoft met with me to talk about Internet Explorer 8, the company reps said Microsoft’s goal with IE8 was to erase perceptions of Internet Explorer 6. Apparently lurid images of puking were part of that strategy. Sorry, Microsoft, but I still remember the atrocious IE 6 as clearly as the time I suffered from near-death pneumonia. And your puke-fest video makes me want to keep a more-than-safe distance from IE 8.
Looks like we’ve got ourselves another Windows 7 launch, folks. The Eee Top ET2002 and ET2203, which have graced these pages with their touchscreens before, have ironed out an all-too-familiar launch date (October 22nd) and some fairly competitive Europe prices, weighing in at £559 and £819, respectively. That’s roughly $893 and $1,312 US, but usually the UK to US conversion on these is dramatically less than the true conversion rate (though we feel rather bad for the folks in the UK, in our own patronizing, American sort of way). Either way we’re happy to see NVIDIA ION popping up again, and the whole concept of a low-end touchscreen PC is certainly intriguing with Windows 7 along for the ride.
Oh boy, we’re getting close, eh? The October 22nd retail launch of Windows 7 is just around the corner. But if that’s too late then you can get a new system nine days early through smaller custom PC makers. Apparently, Microsoft has given the green light for smaller system builders to begin selling their Windows 7 PCs just as soon as they get their product keys. That magic is set to begin as early as October 13th. A loophole that little Puget Systems in Washington state is more than happy to flaunt on its website (pictured above). So why not take a trip down to the strip mall and spread the wealth around the local community — you might be rewarded with a custom-built Win7 PC to go with that new Indian Summer scrapbook kit and yarn sampler. Imagine the bragging you could do at all those parties.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
