Hasta La Gadget!

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Throughout the histories of Windows Mobile and Android, many handset developers have talked the talk of supporting these mobile operating systems, dribbling out a couple of handsets per year as they focused on other priorities. But not HTC. The company has created more Windows Mobile and Android handsets than companies many times its size, and in fact developed the very first Android handset. Microsoft cited HTC at Mobile World Congress 2009 for being an exceptional partner, while Google’s Nexus One is an HTC-built handset sold exclusively by the search giant.

HTC has done more than simply create a lot of phones for these operating systems. It has attracted attention for its designs that include some of the largest displays and best QWERTY keyboards, as well as clever touches like the Touch Pro2’s speakerphone, which activates simply by placing the handset face down on a table during a call. But most distinctively, HTC has invested heavily in developing engaging user interfaces on top of both mobile OS foundations, with development teams focused on delivering skins like TouchFLO and Sense to both Windows Mobile and Android. But now that Microsoft is radically changing Windows Phone 7 Series, HTC will have to change course, and in the process lose the distinction of having its custom user experiences live across both Windows Mobile and Android.

Continue reading Switched On: Halting Total Customization

Switched On: Halting Total Customization originally appeared on Engadget on Tue, 16 Mar 2010 17:30:00 EST. Please see our terms for use of feeds.

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So we noticed this odd “Contoso” label on Microsoft’s Windows Phone Marketplace press image earlier today, and we finally got to the bottom of it: Microsoft’s Todd Biggs says it’s a placeholder entry for a carrier-branded section of the store — instead of having a separate portal and / or store, Verizon or AT&T or whoever can simply sell their content to customers directly through Marketplace. So why Contoso? Todd says it’s a random trademark owned by Microsoft used in place of carrier names that doesn’t actually mean anything, although we think it suggests adventure, white roadsters, and finely-groomed mustachios. And now you know.

Olé, Contoso: Windows Phone Marketplace will integrate carrier-branded stores originally appeared on Engadget on Mon, 15 Mar 2010 23:57:00 EST. Please see our terms for use of feeds.

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Remember those old, allegedly leaked Windows Mobile 7 screen shots from way back in 2008? You know — those ones that look absolutely nothing like the so-called Metro UI that Windows Phone 7 Series is actually using? Well, Microsoft’s Albert Shum — one of WP7S’ chief designers who we had the pleasure of meeting back at MWC — just confirmed the accuracy of those leaks in a session here at MIX10. Discussing the reboot of the WinMo 7 program that happened inside Microsoft about a year ago, Shum flashed a slide showing eight of those infamous shots featuring those crazy bottom-aligned battery and signal meters along with WinMo 6.x-ish ID oozing from every nook and cranny. Needless to say, a clean-slate approach was sorely needed, and that’s exactly where Metro ended up coming into play — but be honest: is there anyone out there that would’ve still preferred the old leak in a production device?

Microsoft confirms accuracy of old, pre-‘reboot’ Windows Mobile 7 leaks originally appeared on Engadget on Mon, 15 Mar 2010 19:35:00 EST. Please see our terms for use of feeds.

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Bad news, HTC HD2 owners: Microsoft has finally come right out and confirmed our suspicions that the mighty HTC HD2 won’t be upgraded to Windows Phone 7 Series. Joe Belfiore just told us that the HD2 is “not compliant with the Windows Phone 7 Series hardware specifications,” which should end any of the lingering doubt that’s clouded this issue since MWC. That certainly puts a damper on the HD2’s upcoming launch on T-Mobile, but hey — every Microsoft employee here at MIX is carrying one, so it’s clearly the WinMo handset to get until it’s eclipsed by 7 late in the year. Pour one out for the king, friends.

Confirmed: HTC HD2 will not be upgraded to Windows Phone 7 series originally appeared on Engadget on Mon, 15 Mar 2010 17:59:00 EST. Please see our terms for use of feeds.

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You could argue that Steve Ballmer’s classic “developers, developers, developers” mantra is more important to the success of Windows Phone 7 Series than of any other product in recent Microsoft history, so it comes as no surprise that he’s pulled it out of his hat one more time for MIX10 today. Demoing how easy it is to take advantage of the platform’s many rapid-development features, the team showed off a gangly Silverlight version of the big guy in lieu of the real deal (apparently he had a scheduling conflict and couldn’t be around for the event). Ballmer actually recorded a “developers, developers, developers!” rant just for the app, which the visage chants incessantly; you can adjust voice pitch and throw the doll around with a few flicks of the hand. Scary? Yes, yet somehow, we’d pay $0.99 for it. Follow the break for video.

Continue reading Ballmer’s visage evoked for ‘developers, developers, developers’ demo app on Windows Phone 7 Series

Ballmer’s visage evoked for ‘developers, developers, developers’ demo app on Windows Phone 7 Series originally appeared on Engadget on Mon, 15 Mar 2010 17:03:00 EST. Please see our terms for use of feeds.

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