Hasta La Gadget!

We were undeniably excited about Netflix coming to the iPhone and iPad, but according to CEO Reed Hastings — who spoke on the subject during a Web 2.0 Summit panel discussion — that move has actually had little impact on the company’s business. In his mind, these results indicate that consumers just aren’t interested in streaming long-form video on mobile devices and instead prefer the experience on bigger screens. To support his conclusion, Hastings cited how Netflix integration on the Xbox 360, PS3, and Mac significantly grew its subscriber base. While we personally disagree with his judgment on mobile and grant him honorary captain obvious credentials for his bigger screen preference remarks, we’ll still entertain the possibility that Hastings may know somethings we don’t. That’s not to say the phrase correlation does not imply causation isn’t tickling the back our throat though. But what about you, reader? Are you taking advantage of the little red app on your Apple portable devices or even on your new Windows Phone 7 handset? Hit the poll on the next page to tell us what’s up.

Continue reading Netflix CEO says consumers just aren’t interested in long-form video on portable devices

Netflix CEO says consumers just aren’t interested in long-form video on portable devices originally appeared on Engadget on Thu, 18 Nov 2010 04:03:00 EDT. Please see our terms for use of feeds.

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So, there’s already an open source driver for the Kinect — who needs to learn how to reverse engineer USB all over again? Well, ladyada of Adafruit Industries, the folks responsible for the Kinect hack bounty and the USB logs used by the bounty winner to get a jump on his hack, has published a detailed guide on exactly how she sniffed the Kinect’s USB chatter. The guide isn’t for the faint of heart, but it’s not completely unintelligible to someone with a bit of time and determination. If anything it serves as an excellent bit of how-the-Kinect-was-won history. We’re not expecting Microsoft to reconsider its “Microsoft does not condone the modification of its products” stance on this issue, or its petty threat of law enforcement “to keep Kinect tamper-resistant,” but we do hope they’ve learned one thing by now: they’re fighting a losing battle.

Kinect hack explained: follow-along-at-home guide lets you reverse engineer USB, impress your friends originally appeared on Engadget on Tue, 16 Nov 2010 22:05:00 EDT. Please see our terms for use of feeds.

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Microsoft’s Dennis Durkin voiced an interesting idea at an investment summit last week — the idea that the company’s Kinect camera might pass data to advertisers about the way you look, play and speak. “We can cater what content gets presented to you based on who you are,” he told investors, suggesting that the Kinect offered business opportunities that weren’t possible “in a controller-based world.”

And over time that will help us be more targeted about what content choices we present, what advertising we present, how we get better feedback. And data about how many people are in a room when an advertisement is shown, how many people are in a room when a game is being played, how are those people engaged with the game? How are they engaged with a sporting event? Are they standing up? Are they excited? Are they wearing Seahawks jerseys?

Needless to say, sharing this level of photographic detail with advertisers presents some major privacy concerns — though it’s nothing we haven’t heard before — but moreover it’s explicitly against the privacy policy Microsoft presents Kinect users. “Third party partners use aggregated data to deliver Kinect experiences (games or applications), to understand how customers use their Kinect experiences, and to improve performance or even to help plan new experiences,” the Kinect Privacy and Online Safety FAQ reads, but also “They are not permitted to use the information for marketing purposes such as selling you games or services, or for personalizing advertising” (bolding ours).

In an email to the Wall Street Journal, Microsoft flatly denied that the Kinect would do anything of the sort, whether via third-party partners or otherwise. “Xbox 360 and Xbox LIVE do not use any information captured by Kinect for advertising targeting purposes,” representatives wrote. Honestly, some of us at Engadget still think targeted advertising is kind of neat, but we know how seriously you take this stuff.

Microsoft exec caught in privacy snafu, says Kinect might tailor ads to you originally appeared on Engadget on Mon, 15 Nov 2010 08:54:00 EDT. Please see our terms for use of feeds.

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Rather like Nokia and its market share obsession, Nintendo just can’t seem to stop talking about its hardware sales lead. The company’s US chief, Reggie Fils-Aime, recently dished some NPD data detailing the specific advantage that the Wii has over its competitors in the US since the current console generation launched: Mario’s team has managed to sell 30.4 million units of its hardware, followed by Microsoft’s Xbox 360 at 21.9 million and Sony’s PS3, which lags somewhere far behind with 13.5 million total sales. On the more mobile front, DS sales have ratcheted up to 43.1 million, more than doubling the PSP’s 17.7 million shipments to the US of A. Nothing we haven’t heard before, really, but it’s always good to get a statistical update for the sake of keeping flamewars as informed as possible.

Nintendo’s Reggie Fils-Aime dishes cumulative sales numbers for current console generation originally appeared on Engadget on Fri, 12 Nov 2010 08:48:00 EDT. Please see our terms for use of feeds.

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We’ll get this out of the way right up front: VGChartz won’t say where it gets its sales figures and, because of that, they’re not to be taken as gospel or treated with much validity on their own. But, comparing one set of the site’s numbers to another can be useful in showing trends, and with that caveat firmly in mind let’s take a look at Microsoft’s Kinect vs. Sony’s PlayStation Move. According to the site, Kinect Adventures (bundled in with the camera itself) sold just under 480,000 units in one week after launching on November 4th, while the PlayStation Move sold 200,000 “units” in its first week, which according to VGChartz is not individual pieces of hardware but bundles of hardware tied to a single console. (This contrasts to Sony’s figure, which counts each piece of hardware — nunchuck, wand, and camera — separately.) So, by these rather early and decidedly unofficial numbers it looks like Microsoft’s Kinect investment might just be paying off, though of course it’s the long-run that counts in these things.

Speculative Kinect sales figures announced, looks to have handily trumped PlayStation Move originally appeared on Engadget on Thu, 11 Nov 2010 07:49:00 EDT. Please see our terms for use of feeds.

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