Shocker: Apple, Google Rule Tech Press
Posted in: Apple, Google, Microsoft, Today's Chili, twitterTake a deep breath. Actually, you may want to sit down for this news. In fact, if you’ve got a seatbelt and a helmet within arm’s reach, you’ll want to put those on as well. It turns out that members of the tech press are writing about Apple more than any other company. And then Google. And then Twitter and Facebook and Microsoft.
These numbers come from Pew. The organization issued a report yesterday stating that 15.1 percent of all tech stories written between June 1, 2009 and June 30, 2010 focused on Apple. Google was next up, with 11.4 percent. The once almighty Microsoft trailed with around three percent of the total conversation.
These rankings likely don’t come as much of a surprise to any who follows the tech press even peripherally–nor does the fact that Pew found the coverage of those two dominant companies to be largely positive.
Anecdotally, from where I sit, at least, while there does seem to have been a marked backlash in the way the tech press has covered Apple and Google, with outlets going after the companies hard over issues like the iPhone death grip and Street View privacy concerns–issues worth column space, no doubt, but it’s hard to imagine outlets going after the companies so hard, had they not been regarded as industry darlings for so long.