Hasta La Gadget!

Photojojo’s new telephoto lens doubles the magnification of your cellphone’s camera

Photojojo’s new add-on cellphone camera lens will double, yes double the focal length of the lens you have on there already. Like the wide-angle and macro lenses it joins in the lineup, the 2X telephoto snaps onto a tiny magnetic donut that sticks to your phone, surrounding the camera like the attractive washer it is.

Nope, you’re not seing things. It’s meant to look like that

Not only will the lens pull things closer, it also adds an almost ridiculous amount of vignetting around the edges of your photographs, making them look like they were shot through some kind of Lomo-branded toilet paper tube. This is, if you were still wondering, a good thing.

The 2X telephoto will cost your $20 if you buy it alone, or $50 in a set with its wide-angle and macro brothers. And if you have a shiny glass-backed iPhone 4, you’ll need a case. Photojojo tells us that the little sticky donuts don’t stick so well to its sleek, slippery surface. Available now.

Telephoto Phone Lens [Photojojo. Thanks, Kiran!]

See Also:

• The $50 Hole: Photojojo's Body-Cap Pinhole Conversion
• 500mm iPhone Lens for Grungy Close-Ups
• Magnetic Lenses Snap-on to Your Cellphone

Just about every day we’re treated to claims of a device being the “world’s first” or “world’s biggest” or, indeed, “world’s fastest.” Typically we file these stories into the “world’s least exciting” folder in our inbox, but in the UK, Motorola’s advertising wing has really been pushing the “world’s most powerful smartphone” angle for the Atrix. Sharp-eyed UK viewers (one of whom was kind enough to write in to us) aren’t buying it, however, complaining to the nation’s Advertising Standards Authority, the ASA. Citing the Galaxy S II, which has a 1.2GHz processor compared to the Atrix’s 1GHz, the ASA has indicated that the complaint will be upheld, as you can see for yourself after the break. Now, it’s looking like Motorola will have to come up with a new way to market the thing over there. We’d suggest “smartphone most likely to run Firefox in an overpriced laptop dock,” but that doesn’t quite have the same ring to it.

[Thanks, Anonymous]

Continue reading UK Advertising Authority takes issue with Atrix’s ‘world’s most powerful smartphone’ status

UK Advertising Authority takes issue with Atrix’s ‘world’s most powerful smartphone’ status originally appeared on Engadget on Thu, 28 Jul 2011 05:44:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Designed by the model-maker for Kubrick’s 2001: A Space Odyssey, the 2,100 medals created for the 2012 Olympics are the heaviest medals that’ll ever hang around a summer games athlete’s neck yet, at 400grams each. More »

The price of the Nintendo 3DS in the US is dropping precipitously August 12th from $249 to $169, with other regions getting a similar price break in their respective currency. If you’re one of the 830,000~ US gamers that have already shelled out, don’t be too disappointed as your early adopting ways will be rewarded with free games. The thank you gift for gamers that have logged into the eShop at least once before the price cut will be 10 free NES virtual console games before they’re widely available, plus 10 more Game Boy Advance virtual console games — that Nintendo is apparently not planning on releasing to the general public — before the end of the year. Think someone is feeling pressure from the oncoming PlayStation Vita?

..developing

Continue reading Nintendo 3DS price drops from $249 to $169 August 12th, current owners get 20 free games

Nintendo 3DS price drops from $249 to $169 August 12th, current owners get 20 free games originally appeared on Engadget on Thu, 28 Jul 2011 04:33:00 EDT. Please see our terms for use of feeds.

Permalink   |  Nintendo Japan (PDF)  | Email this | Comments

We’ve come a long way since Google first started taking about launching a fiber-based ISP — from beta tests, to hopeful communities, to Topeka fools day, to selecting not one, but two Kansas Cities. Now, it’s “boots on the ground,” time according to the Google Fiber blog: detail engineering starts now. In the coming weeks, Kansas City residents (presumably on both sides of the Kansas / Missouri border) can expect to see El Goog’s engineers measuring phone poles, gathering geographical data, and asking hard-hitting questions, like “What is your address?” All this footwork will help Google get a head start on building that sweet, ultra-high-speed gigabit network. Not the most glamorous bit of Google magic we’ve ever seen, but it’s still exciting to hear that preliminary work has begun. Of course, it would be even more exciting if this were coming where we lived.

Google Fiber puts boots on the ground, begins detail engineering in Kansas Cities originally appeared on Engadget on Thu, 28 Jul 2011 02:59:00 EDT. Please see our terms for use of feeds.

Permalink   |  Google Fiber  | Email this | Comments