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Continue reading UK Advertising Authority smacks Motorola for misleading Atrix advert (video)

UK Advertising Authority smacks Motorola for misleading Atrix advert (video) originally appeared on Engadget on Wed, 24 Aug 2011 15:12:00 EDT. Please see our terms for use of feeds.

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Forget about the top ten reasons you should quit Facebook. Heck, forget about all the other reasons too because this is the new definitive reason why you will quit Facebook: Zuckerberg now wants to put ads directly in your feed. More »

Good news: now you can pick up an Amazon Kindle 3G for the same price as the Kindle WiFi. Naturally, there’s a catch here: ads, ads, ads — but you’ve gotten pretty good at tuning those things out anyway, right? The online retail giant announced today the availability of the Kindle 3G with Special Offers, priced at $139 (down from $189 for the ad-free version) — best of all, that price includes the 3G subscription, which won’t cost you a thing, if you’re willing to wade through “money saving offers” and some adtastic screensavers. The new option joins the already announced ad-support WiFi model, which will run you $114 and replaces the $164 non-AT&T-sponsored 3G version. Press after the break.

Update: As Ahecht pointed out in comments, this new, cheaper Kindle is actually a replacement for the older ad-supported 3G model.

Continue reading Amazon Kindle 3G gets AT&T-sponsored ad-supported option priced at $139

Amazon Kindle 3G gets AT&T-sponsored ad-supported option priced at $139 originally appeared on Engadget on Wed, 13 Jul 2011 10:42:00 EDT. Please see our terms for use of feeds.

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The folks over at Microsoft Advertising are quite fond of their latest brainchild, so much so that they’re calling the Kinect-enabled advertising platform “irresistibly interactive.” NUAds — which snaked the NU in NUI — feeds off our need for interactivity, allowing advertisers to lure us in by enabling points of gesture and voice control. Think the latest Snuggie spot is super cool? Just say “Xbox, Tweet,” and all your friends will know it. Want to know more about Mariah Carey’s latest fragrance? Say “Xbox, More,” and the info is all yours. Wondering where you can pick up a box of Nad’s edible hair remover? Say “Xbox, Near Me,” and you’ll get a text with the location of the closest Nad’s retailer. Want to vote on the hottest new Bratz doll? Give your girl a thumbs up. So Microsoft may have engaged a host of more respectable partners, namely Adidas, NBC, and Coca Cola, for its demo of the voice and gesture-enabled advertising platform yesterday, and NUAds does indeed serve up promotions in an entirely new way, but will it really change how we view the boob tube for good? Check out the video demo after the break, and weigh in the comments below.

Continue reading Microsoft’s NUAds interactive advertising to harness powers of Kinect, ‘change television as we know it’

Microsoft’s NUAds interactive advertising to harness powers of Kinect, ‘change television as we know it’ originally appeared on Engadget on Wed, 22 Jun 2011 16:14:00 EDT. Please see our terms for use of feeds.

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TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual “devices or distractions” that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That’s resulted in a mediocre 52 percent attention level during actual programs and 37 percent during ads. In other words, two thirds of the time, commercials are being ignored and smartphones are helping people with that heinous behavior. Ironically, fast-forwarding adverts using a DVR garnered attention levels that were 12 percent higher, mostly because people were trying to make sure they didn’t skip too far ahead. Damn, why does reality have to be all complex and stuff?

Smartphones, not DVRs, are the biggest threat to TV adverts originally appeared on Engadget on Fri, 27 May 2011 08:37:00 EDT. Please see our terms for use of feeds.

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