Hasta La Gadget!

We did say it’d take an Act of Congress to lower the volume on televisual commercials and, shockingly enough, that’s exactly what we’ve got now. The House of Representatives has given its nod of approval to the Commercial Advertisement Loudness Mitigation (CALM) Act, which, having already cleared the Senate, is now on its way to President Obama’s desk for final validation. Once signed into effect, the new legislation will require that all advertisers modulate their volume down so it’s no higher than that of the program you’re watching, and it’ll be the FCC‘s duty to ensure that they all adhere to the new rule. A year’s leniency will be allowed for all those who struggle with figuring out how to turn it down from 11, but after that we should all be able to watch the dying medium that is live television without dreading the commercial breaks.

CALM Act approved by Congress, should make TV commercials slightly less obnoxious originally appeared on Engadget on Fri, 03 Dec 2010 04:06:00 EDT. Please see our terms for use of feeds.

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NTT DoCoMo has Darth Vader selling its Android wares, so what could KDDI au possibly counter with? Why, a force even darker and more heinous than the Sith Daddy himself: Lady Gaga. Yes, the music fiend we love to hate has remixed Poker Face just to make sure we take notice of Sharp’s IS03, and the kindly Japanese carrier has taken care of inserting her into the phone for maximum promotional value. Yes, au, now that we’ve seen Lady Gaga strutting around inside it, we totally want to own one of these handsets! See the video promos after the break.

[Thanks, machine]

Continue reading Lady Gaga trapped in an Android smartphone, we wish she’d stay there (video)

Lady Gaga trapped in an Android smartphone, we wish she’d stay there (video) originally appeared on Engadget on Mon, 29 Nov 2010 10:24:00 EDT. Please see our terms for use of feeds.

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We joked that the Droid 2 didn’t need a marketing campaign, the leaks were getting so much press, and lo and behold, its Droid 2 Global refresh hit shelves without a single official word from Verizon. We figured the wireless carrier had taken our idea to heart and would rely entirely on word of mouth to sell the 1.2GHz worldphone, but if that’s the case, Big Red’s bending the rules — it’s given the handset a quick Facebook plug to speed that process along. At 215 characters, the status update is a little bit long to retweet, but you can Like it all you want… or even use it as a soapbox if you really must.

Verizon gives Droid 2 Global a Facebook shout-out originally appeared on Engadget on Mon, 22 Nov 2010 04:07:00 EDT. Please see our terms for use of feeds.

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Microsoft’s Dennis Durkin voiced an interesting idea at an investment summit last week — the idea that the company’s Kinect camera might pass data to advertisers about the way you look, play and speak. “We can cater what content gets presented to you based on who you are,” he told investors, suggesting that the Kinect offered business opportunities that weren’t possible “in a controller-based world.”

And over time that will help us be more targeted about what content choices we present, what advertising we present, how we get better feedback. And data about how many people are in a room when an advertisement is shown, how many people are in a room when a game is being played, how are those people engaged with the game? How are they engaged with a sporting event? Are they standing up? Are they excited? Are they wearing Seahawks jerseys?

Needless to say, sharing this level of photographic detail with advertisers presents some major privacy concerns — though it’s nothing we haven’t heard before — but moreover it’s explicitly against the privacy policy Microsoft presents Kinect users. “Third party partners use aggregated data to deliver Kinect experiences (games or applications), to understand how customers use their Kinect experiences, and to improve performance or even to help plan new experiences,” the Kinect Privacy and Online Safety FAQ reads, but also “They are not permitted to use the information for marketing purposes such as selling you games or services, or for personalizing advertising” (bolding ours).

In an email to the Wall Street Journal, Microsoft flatly denied that the Kinect would do anything of the sort, whether via third-party partners or otherwise. “Xbox 360 and Xbox LIVE do not use any information captured by Kinect for advertising targeting purposes,” representatives wrote. Honestly, some of us at Engadget still think targeted advertising is kind of neat, but we know how seriously you take this stuff.

Microsoft exec caught in privacy snafu, says Kinect might tailor ads to you originally appeared on Engadget on Mon, 15 Nov 2010 08:54:00 EDT. Please see our terms for use of feeds.

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We suspected T-Mobile’s new advertising campaign would ruffle some feathers, but we weren’t ready for quite such brazen trash-talking right off the bat. Of course, it’s trash talk dressed up in a pretty white and Magenta dress and delivered in the most angelic of voices, but T-Mobile makes its point to AT&T subscribers loud and clear: we got 4G, you don’t. Whether you consider the network’s current 21Mbps theoretical max a true representation of 4G or not, we’ll leave up to you; just make sure to join us past the break for the Apple-scented commercial, which also teases the myTouch 4G, a HSPA+ handset that T-Mobile happens to be launching today.

Update: AT&T isn’t taking this one lying down. It countered with the following statement this afternoon: “T-Mobile’s claims about 4G are based on the same HSPA+ technology we have deployed to 180 million people today, more than T-Mobile’s reported 140 million, and we’ll have it rolled out to 250 million people by the end of this month, substantially more than the 200 million T-Mobile says it will have by year-end.”

Continue reading T-Mobile starts up 4G ad campaign by poking a stiletto into AT&T’s network (video)

T-Mobile starts up 4G ad campaign by poking a stiletto into AT&T’s network (video) originally appeared on Engadget on Wed, 03 Nov 2010 05:32:00 EDT. Please see our terms for use of feeds.

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