The Best Super Bowl Ads on Wheels
Posted in: ads, Today's Chili
The beer commercials were flat and most dot-com ads except Groupon kept intact their string of cluelessness. So Super Bowl 45 (XLV to traditionalists) was rescued by the slew of car ads. VW, Chrysler, and parts of GM got the most out of their investments. Among Germany’s Big Three luxury makers, Audi, BMW, and Mercedes-Benz ran 1-2-3 in a race to convince the public at large which unaffordable super-luxury brand you should most look up to. Chevrolet had one of the worst ads (Chevy Cruze) that was even less understandable (and thus less embarrassing) if you watched the big game in a noisy room. Here are the best and some other notable outliers.
Chevy is getting into the pre-Super Bowl action by previewing a small handful of its upcoming ads over on its Facebook page. Most interesting of the bunch is the above one, called “Status,” which highlights the Chevy Cruze’s ability to send and read status updates from the social network via voice.
It’s a cute little 30 second spot–not Star Wars/Volkswagen cute, but let’s face it, that’s a pretty high bar. Video after the jump.
Star Wars/Volkswagen Commercial May Be Super Bowl XLV’s Best
Posted in: ads, car, Star Wars, Today's Chili
Twitter-Fueled Cross-Country Mercedes-Benz Race Starts Today
Posted in: car, Miscellaneous Tech, Today's Chili, twitter, Weird NewsThe 2012 Ford Focus is a near-perfect blend of useful technology, handling, looks, affordability, and crashability. The arrival of the Focus, the Hyundai Elantra (see review), and soon the 2012 Honda Civic ushers in a new era of compact cars that aren’t just econoboxes. With the 2012 Ford Focus, you’re getting a very good compact car that even parks itself.
Blind Man Prepares to Drive Car
Posted in: car, Today's Chili
Shouting “what are you, blind??” to bad drivers on the road may soon be an thing of the past. There’s new technology that allows blind people to get behind the wheel and safely navigate where they’re going.
Mark Riccobono, who has been blind since the age of five, will drive a specially equipped Ford Escape hybrid tomorrow at the Daytona International Speedway’s Rolex 24 event. It’s the result of a challenge issued by the National Federation of the Blind several years ago. A team at Virginia Tech was the one to rise to the occasion, introducing a driving mechanism that works with current cars and lets drivers pilot the car with “nonvisual technology.”
Riccobono is not part of the high-speed race. He’s just going to demonstrate the technology as part of the Rolex 24’s pre-race festivities. But who knows what the future will bring?
Via Press Release
You’ll buy the 2011 Mazda3 in spite of its modest mainstream technology offerings. It’s a fantastic car to drive, new in its six-year lifecycle, and a good value. But the only factory-available music adapter is the line-in jack, Bluetooth is unavailable on cheaper models, the navigation display is no bigger than your iPhone, satellite radio costs too much, HD Radio isn’t available, and to get some tech-based driver aids such as steerable xenon headlamps, you need to fork over as much as three grand for two options packages.
Look on the center stack of your new Mazda3, in front of the cupholders, in the console, in the glovebox: There’s no iPod adapter. Mazda hasn’t forgotten you. You’ve got to have the iPods adapter installed by the dealer. Unfortunately, with the Mazda3 (see review), a feature that adds just a few dollars in costs when integrated into every new car at the factory will likely set you back more than $500. A local dealer quoted me $565 — $325 for the adapter and $240 (two hours of shop time) for installation.
Toyota Recalls 1.7 Million Vehicles
Posted in: car, Today's Chili, ToyotaJust when you thought it was safe to go into a Toyota dealership, the car manufacturer recalls another 1.7 million vehicles, putting the grand worldwide total at 12 million vehicle recalls since December 2009.