CES 2009: Ford Showcases the Future of Sync, Announces Partnerships
Posted in: Ford, Microsoft, Today's ChiliThe first day of the 2009 Consumer Electronics Show in Vegas wrapped up today with a keynote delivered by Ford Motor Company president and CEO, Alan Mulally. Keeping with the larger theme of the convention, the key word was “convergence,” uttered a plethora of times by both Mulally himself and the three other Ford executives who took the stage after him.
The economy, on the other hand–a hot topic among both CES attendees and anyone following the recent congressional bailout of the American auto industry–was hardly a focus on the evening’s presentation, save for a few brief mentions of Ford’s focus on low prices, and an off-handed remark by CEA Gary Shapiro. “As everyone knows, car companies have been in the news a lot, these days,” said Shapiro, before bringing Mulally on stage.
For Mulally and his team, the focus was on much more positive topics, including the success and future of the Ford Sync. “At 2007 CES, Microsoft and Ford unveiled Sync,” explained Mulally. “In just two years, it has become a big success.” Mulally backed up the statement with some impressive numbers. “By this fall more than one million Sync equipped vehicles on the road. These vehicles are selling twice as fast as non-Sync equipped vehicles on dealer lots.”