For a long time with Canon, if you weren’t dropping nearly three grand on a 5D, you were stuck with a vastly lesser DSLR. The $1700 7D is Canon’s first semi-pro DSLR, and actually it’s my favorite yet.

What’s New and Dandy

What makes it my favorite Canon so far is actually everything that’s completely new to Canon—DP Review has a nice summary here, in pictures. But in short, while this might sound weird, it shoots more like a Nikon than any Canon DSLR I’ve used. This is primarily because of the new 19-point autofocus system and the color metering system that goes with it. You’re able to select AF zones—clusters of AF points—while in the past with Canon you’ve been limited to a full AF blast or picking out a single point. The system is also more customizable, so it can be locked with different default focus points depending on whether you’re holding the camera horizontally and vertically orientations. Against Nikon’s D300s, Canon’s new AF system mostly kept up, and definitely performs better than autofocus on the 5D Mark II.

The new viewfinder now provides 100 percent coverage, unlike previous Canons in this range, and it uses a new polymer LCD network for the graphical overlay to display AF points, grids and other displays, so it’s more flexible and feels more fluid. (It also just looks swankier, and again, more Nikon-like.) Your other viewfinder (when you’re shooting video, anyway), the LCD screen, is a 3-inch, 920k dot display like the 5D Mark II and it’s still excellent, with a wide viewing angle, nice color and the right amount of crispness.

Sensor and Image Quality

Truthfully, I’ve been mildly surprised at the quality of photos that’ve come out of the 7D, which uses an absolutely stuffed 18-megapixel, APS-C sized sensor. (So, there is a 1.6x crop factor.) For comparison, the D300s has a 12MP sensor that’s the same physical size (Update: For nitpickers, yes, Nikon’s DX format is marginally larger than Canon’s APS-C sensor, with the D300s’s sensor coming in at 23.6 x 15.8 mm to the 7D’s 22.3 x 14.9 mm.) The the D3 only goes for 12 megapixels on its bigger full-frame (35mm-equivalent) sensor. The 5D Mark II has a 21MP full-frame sensor. And typically, the more pixels you try to cram on a sensor of a given size, the more the image quality degrades, especially when it comes to low light, high ISO shots.

I was expecting a noisefest, or at best, seriously noticeable noise reduction employed by the camera’s software. It is clear that Canon’s using incredibly sophisticated noise reduction algorithms with the dual Digic IV processors onboard, though the effects are less drastic than I expected. It’s most apparent, actually, when you directly compare photos taken with the D300s. Looking at photos taken with the 7D and D300s at 100 percent crops, the D300s’s images are noisier, but they also preserve more detail. For web-sized images, the 7D’s images look better, with less noise and more smoothness.

I’ve got two sample galleries—an array of sample shots, and then another directly comparing the 7D with the D300s in low light situations, using identical settings for photos. 100 percent zooms follow photos in both galleries. Or you can download full size photos from Flickr here and here.

Video

You can get sense of Canon and Nikon’s philosophical differences with the difference in their buttons for video: Canon makes a distinction between Live View and video mode, while Nikon is ready to start shooting video as soon you tap the live view button on the D300s. Creating video is a separate, dedicated event for Canon, in other words, and there is a semi-serious video camera that happens to be built into a DSLR. Nikon’s D300s, on the other hand, is a DSLR that happens to shoot video.

With video, the 7D simply has the upper hand—video is very much a legitimized use of this camera, not a secondary one like the D300s. (As expected from a company with an entire wing dedicated to camcorders for pros and consumers.) Not only does it have full manual controls, I find that it’s slightly easier to use that the D300s while shooting video—not to mention the whole shooting in a real video codec at 1080p, yadda yadda. Three clips here: A melange of video above, and then by two videos, one from the 7D, one of the D300s, that mirror each other. Both were shot at ISO 6400, and you should be able to catch them at full res if you click over to Vimeo.

Build and Controls

The 7D is heavy, heavier than the 5D, but it’s also slightly sturdier, with a build quality and weatherproofing that that’s slightly in between the 5D and Canon’s definitely pro 1D. It feels about the same in your hand, though. And it’s roughly comparable to the D300s.

Controls aren’t radically different from other Canon DSLRs of this caliber—that is, it’s what you’d mostly expect from a DSLR that sits in between the lower end 50D and the higher end 5DMkII, though it’s a bit closer to the latter. While the menu system feels completely unchanged—leaving more advanced features, like the orientation autofocus a bit inscrutable—a few things are new on the outside: The power switch is up on the top left, under the mode dial; there’s a dedicated button for switching to RAW/JPEG; a quick action button; and a new toggle switch for Live View and video, which you engage by pressing a start button in the center.

You Already Know If You’re Going to Buy This

The real question for Canon users who want something more than the lower end 50D is whether they go for the 7D, at $1700, or full bore to full-frame with the $2700 5D Mark II. The 7D has a 1.6x crop factor which is useful for sports, a better autofocusing system, shoots faster, is slightly more rugged, and is $1000 cheaper. The 5D is full frame—which I suspect is the real consideration for folks—and takes slightly better photos at higher resolutions.

Obviously, if you’re locked into Nikon, with thousands of dollars in lenses, you’re not going to jump to Canon, or vice versa. But Canon’s dedication to DSLR video is proving formidable in carving out a new kind of market that Nikon might have some trouble competing in, since they’re a dedicated still camera company, not a video company, too, like Canon. Really, both the D300s and 7D deliver for the money, though I think the 7D delivers more, since it’s packed full of newer technology and for the people who want it, the video component is truly killer. Either way, it’s proof that competition is good—it clearly wouldn’t exist without the D300, and the D400 will be that much better because of it.

New 19-point autofocus and metering systems plus the new viewfinder rock


Excellent 1080p video with full manual controls


Not full-frame, which might put off some people


I’d like a secondary SD card slot, like the D300s


Noise reduction can get pretty aggressive at higher ISO speeds, obscuring detail

BTW, here are some Giz posts shot w/ the 7D:
• Motorola Droid Impressions
• Motorola Droid Review
• Blood Energy Potion Review
• BlackBerry Storm 2 Review
• S90 Review

Earlier this week, we issued our first shooting challenge “fall leaves” to the photographers among you. And holy crap are there some impressive photographers among you.

First Place
Wade Saathoff: Nikon D300, Nikkor AF 50mm f/1.4, 1/100th, f/3.2, ISO 320, 14 bit RAW, .nef converted using Raw Therapee and edited in Photoshop 7

Second Place
Tess Davis: Sony A350, 18-70mm kit lens, f/4.5, 1/200s, ISO 100

Third Place
Neal Rosenblat: Nikon D90, 50mm lens, f1.8, 1/2000

Thanks to everyone for making the first Shooting Challenge so much fun. And since these results are completely subjective, enjoy the full gallery below before mocking my taste in the comments. Still, I don’t think there’s a lousy shot in the bunch.

There are four Micro Four Thirds cameras on the market right now. That’s it. But with Panasonic’s GF1, investing in the mini genre makes more sense than ever—if you know what you’re getting into.

What the &*^@ is Micro Four Thirds?

Olympus and Panasonic co-developed what’s called the Micro Four Thirds standard just last year. The biggest difference to the eye is the smaller-than-SLR lens mount that incompatible with SLRs unless you deploy an adapter. Internally, the standard ditches the mirrors used in SLRs and uses a four thirds CMOS (not micro four thirds chip!) to capture the image straight from the lens (just like a point and shoot). That sensor is roughly 30% smaller than that found in your average dSLR but 9 times bigger than what’s in your average point and shoot. The result is a camera ever so slightly smaller than a dSLR that should give you a similar end image quality.

The end camera is just a tad smaller than a baseline dSLR:

But it’s still way bigger than your average point and shoot:

The big not-so-secret

There are only four products on the market at this point (Panasonic G1, its video-centric brother, the GH1, Olympus E-P1 and, of course, the Panasonic GF1), and they all have the exact same 13MP Panasonic sensor. But only the latest two, the GF1 and the E-P1, have taken advantage of the smaller technology to create design-forward cameras.

The spoiler

However, if you’re going to buy one of these cameras, you probably want the GF1 ($900 with 14-45mm lens). It couples all the good stuff from Panasonic’s existing line with a retro body that’s eerily similar to the Olympus E-P1.

The build

The GF1 is too big, and it’s too heavy. The Panasonic GF1 is indeed smaller than my Canon XTi, but it still won’t fit in your pocket.

Yet I love carrying it around. Why? The body feels solid, as if it’s from another era, a Utopian time when men were men and companies built hardware to last—before we valued sissy silver painted plastic more than the metal it was emulating.

The GF1 (and the Olympus E-P1 for that matter) feels like a small tank in your hands, an element of war that won’t give up after being tossed in a bag recklessly. If dropped on an iPod from over 3 feet, the iPod would certainly be crushed.
There are neither too many buttons nor too few. A familiar circle rotates between shooting modes naturally and burst and timer modes share a switch right in front of it. A d-pad toggles functions like ISO while a clever clicking dial allows you to adjust shutter speed and f-stops.
A few buttons earn their very own functions, like focusing mode, exposure lock and, maybe most cleverly, video. Hitting this little button to the right of the shutter release switches you to video no matter what mode you’re in.

Given the almost retro-style build, however, it was tough for me to lose an optical viewfinder (though a digital optical add-on is available). It’s a heavy camera to hold outstretched while framing shots on the viewfinder. But luckily, the 3-inch LCD’s 460,000 pixels mean you can just manage to find critical focus, thanks to the screen auto-zooming to your subject during manual focusing, though it can be tough to be sure you’ve really nailed it.

That screen resolution is below a premium dSLR, but it’s about twice as sharp as the E-P1—and you’ll notice.
And then there’s the flash. Unlike the E-P1, the GF1 has one of these bad boys, and Panasonic has celebrated that fact by designing what must be the most complicatedly mechanical flash on the market. Watching it snap from the camera body is both impressive and worrisome. Can these little struts really hold up? Regardless, it’s handy to have, even though a perk of buying such a big, expensive camera is avoiding flash photography.

The pictures

Check out all of my GF1 test shots on Flickr, untouched JPEGs pulled right off the GF1. Or see compressed versions in our embedded gallery.

Honestly, there’s not much we can say about the quality of the GF1’s sensor that hasn’t been said (by us, even.) The biggest particular problem is ISO noise, as you can see in the gallery below. Bottom line: the GF1 supports ISOs up to 3200, but you probably don’t want to reach beyond 800.
However, with that disclosure out of the way, I’d like to make a few points.

1. Shooting on the GF1 feels like shooting on an SLR. I’m not just talking about the ease of tweaking advanced controls. I mean, you pull the trigger, the camera takes a shot RIGHT THEN. For dSLR owners, that’s nothing new. For P&S owners, that’s a revelation.

2. There is undoubtedly more noise with Panasonic’s sensor in high ISOs than you could find in dSLRs for a similar price. But, the image quality you can achieve—I mean that intangible mix of sensor size and great glass that makes your photos feel professional—is undoubtedly beyond the realm of point and shoots, well in the SLR ballpark.

The BEST shot I was able to recreate of that watch above on my Canon P&S?
Needless to say, pretty gross stuff.

3. The Live View system features what’s, hands down, the best function I’ve ever see on any Live View system yet. Holding a Shutter Mode Effect button previews the motion blur you can expect in your final shot—saving you the heartache of the perfect preview and horrible blurry-faced end product we’ve all experience on point and shoots.
The only catch? The system didn’t work well in daylight, when you might want to use Live View to preview sports motion blur. Note that this car didn’t blur at all in my preview, nor did about 20 similar test shots I took in identical conditions.
However, low light tests worked fine.

The 720P video I’d describe as solid but not extraordinary. The AVCHD (or motion JPEG) video, while inherently better than P&S systems or Mino HDs, is not razor sharp. Without side by side comparisons or the wonderful popping colors you get with a bit of sunlight (it rained through my entire testing period), I can’t make any definitive statements. But what I’ve seen from the T1i seems better (richer colors, sharper figures), and not just because it’s 1080P.

Versus the EP-1

There are definitely a few key advantages to buying a GF1 instead of Olympus’ E-P1. They include:

• Sharper screen
• Faster autofocus (I’d estimate about 3x faster—it’s noticeable)
• Built-in flash (the Olympus requires an optional mount)

But it should be noted, the E-P1 has its image stabilization inside its body while Panasonic relies on its IS kit lens. In other words, every lens the Olympus uses will have inherent image stabilization. Also, Olympus allows autofocusing on all Micro Four Thirds and Four Thirds lenses. The GF1 can accept these lenses, but it only retains autofocus on its own brand. So lens fanatics may find the E-P1 the better bet. And if you find one or the other on some super sale, well, it’s a toss-up.

Confession

The real reason I enjoyed shooting on the GF1, and the real reason you’re interested in Micro Four Thirds if you are indeed interested, has nothing to do with practicality.

I just feel cool using it.
I like walking around Chicago with the GF1 on my shoulder. It gives me that feeling of Leica superiority without the expense. The Micro Four Thirds system may have originated in Japan, but the romance of shooting on the latest systems is purely European. For the first time in a long time, a piece of electronics has made me long for an era and a place that I never knew.

Every soccer mom tourist in Chicago has a dSLR. They may take prettier photos than I do, but damn do I long to be different once in a while. And I’m here to say that, if you crave a Micro Four Thirds for the same reason, it’s my opinion that the GF1 works well enough that, well, that’s OK. I’m just not trading my dSLR for one.

Incredibly solid build


Best screen in class


Unique shutter blur preview


General stylishness and badassery


Video is good, not great


Same CMOS found in earlier version/competition


IS in kit lens, not camera

The D3s is not simply the D3 plus 720p video recording, a la the D300s. A redesigned sensor allows it to shoot at up to ISO 102,400. Yeah, that’s a six-digit ISO.

The D3s’s sensor is an evolved form of the original D3’s 12.1MP full-frame sensor, using a different structure to improve the signal-to-noise ratio while shooting at higher ISO ratings, along with new algorithms for better image processing. The normal ISO range is 200-12,800, going up to ISO 102,400 at the top end of the expanded range.

God only knows what kind of photos it’s going to turn out cranked to that ridiculous setting. Even if you aren’t shooting anything with an ISO approaching the size of small lotto winnings, the lower level ISO settings, like around ISO 6400, should look even better than same setting on the D3. Nikon stressed that ISO 6400 and up to 12,800 would be “comfortable” to shoot at, so they are setting up some not-exactly-moderate expectations.

The disappointing news is that it shoots 720p video, not 1080, as previously rumored. (Nikon says it’s because the cam’s for photojournalists, who don’t want or need 1080p.) But video does take advantage of the D3S’s hunger for light, so the dynamic range is wide as hell with High Sensitivity Movie mode, and the D3S’s video mode is overall more capable than Nikon’s previous video-shooting DSLRs with full aperture control, faster AF in live view and a stereo input. A new algorithm also alleviates some of the weird video problems Nikon’s had before, supposedly.

Other improvements over the D3 include a bigger buffer for 2x bigger continuous bursts, automatic image sensor cleaning and faster startup and autofocus. The crop mode is changed slightly, to a 1.2x crop, instead of a full DX crop (1.3x1.5x). The body, battery, AF system and all of that stuff is pretty much the same: It’s the D3 evolved, after all, not reinvented.

It’s out in November for $5200, which is a $200 premium over what the D3 itself debuted at. It’s hard to judge where it’ll stand in the market in some regard, because Canon’s flagship pro systems are ancient at this point, making the D3s virtually uncontested for now. But we’ll see.

THE IMAGING EVOLUTION CONTINUES: THE NIKON D3S ILLUMINATES NEW LEVELS OF POWER AND PERFORMANCE FOR PROFESSIONAL PHOTOGRAPHERS

Nikon Once Again Redefines Possibilities with D-SLR Photography with Six-Figure ISO Sensitivity for Stills and Video While Enhancing Overall Performance

MELVILLE, N.Y. (Oct. 14, 2009) – Today, Nikon Inc. announced the FX-format D3S D-SLR, providing professional photographers with a powerful tool that redefines the boundaries of digital SLR versatility, while maintaining the strength of superior image quality and high speed performance inherited from the ground breaking D3. The D3S enables not only new opportunities in low-light photography, but also provides photographers with added shutter speed and aperture freedom with a base ISO sensitivity range from ISO 200 to a remarkable 12,800. Additionally, expanded ISO equivalent settings up to a staggering 102,400 are available, enabling photographers to create images previously thought impossible.

The Nikon D3S builds upon the success of the Nikon D3-the professional digital SLR that set new standards for D-SLR performance and utilizes a newly designed, Nikon original 12.1-megapixel FX-format CMOS sensor that also integrates its amazing low-light ability to High Definition (HD) video, creating a uniquely capable multi-media tool to meet the needs of a changing imaging landscape.

“When the Nikon D3 was released, it ushered in a new era of professional digital imaging. Today, the D3S will further reinforce Nikon’s leadership role in the photographic industry as a pioneer in performance-driven technologies that will again break once-rigid picture-taking barriers,” said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. “The ruggedly constructed D3S was engineered to address the real-world needs of professional photographers and provides them with a tool that, when combined with their skills, delivers stunning images in a broad range of shooting conditions and assignment requirements.”

Creative Vision Beyond the Human Eye
The Nikon D3S, with a base ISO sensitivity from ISO 200 to 12,800 makes it possible to capture previously impossible images-image opportunities which were often ignored because of low light levels. Now, in even more demanding lighting conditions, photographers can select expanded sensitivity settings of ISO equivalent 25,600, ISO equivalent 51,200 and an incredible ISO equivalent sensitivity of 102,400 which reveals detail in extreme low-light environments that challenge even the human eye’s ability to discern subject content. In addition, a setting of ISO equivalent 100 is provided.

This industry-first, groundbreaking ISO sensitivity range will make the D3S the camera of choice for photographers who typically face extreme lighting challenges, such as indoor or nighttime sports, spot news, wedding receptions and ambitious nature photography. This broad ISO sensitivity also affords the ability to shoot at faster, action-stopping shutter speeds. D3S shooters will enjoy a major advantage in any situation where light is limited and the use of supplemental lighting is not an option. For the photojournalist, even the highest ISO setting delivers image quality to satisfy the needs of offset printing.

Big Pixels Equal Greater ISO Capabilities
The amazing low-light ability of the D3S, as well as its astounding image quality can be attributed in large part to the engineering behind the newly designed, Nikon original 12.1-megapixel FX-format CMOS sensor, which measures 36×23.9mm. While the pixel size and count that served the D3 were maintained to deliver the pinnacle of image quality, dynamic range, phenomenal tonal gradation and outstanding color, other aspects were engineered to add versatility through broader low-noise ISO sensitivity. Individual pixels measure a large 8.45 microns, which support enhanced sensitivity to light and other qualities leading to superior image fidelity. The D3S captures light and renders images in a way that no other Nikon camera has yet to achieve, with a higher signal-to-noise ratio and an unmatched dynamic range for both stills and HD video throughout its broadened ISO range.

D3S adds the extra benefit of an Image Sensor Cleaning function to reduce instances of image degradation resulting from dust accumulation on the optical low pass filter (OLPF) in front of the image sensor. The OLPF oscillates at four specific frequencies to release particles that would disrupt image quality. Sensor Cleaning can be set by the user to cycle automatically when the camera is powered on, turned off, or on demand.

Share the Vision with D-Movie Creativity
Whether on the frontlines or sidelines, the amazing ISO range of the D3S can also be applied while recording HD video clips to give unprecedented low-light ability for movie clips. The refined D-Movie mode for the FX-format offers smooth 1280×720 video at a cinematic 24fps, with a new algorithm that severely reduces the phenomenon of “rolling shutter” typical to D-SLRs while panning. The motion JPEG codec allows for easy extraction of single frames from a video clip and the ability to save it as a JPEG file, while the 720p HD format eases storage, provides faster wireless transfers, and offers video files that are generally easier to use in the field. Photographers can also trim movie clips on the fly by revising the start and end points, and save the edited clip as a copy while maintaining the original. Additionally, the D3S features a built-in monaural microphone, augmented by a stereo microphone input, which is perfect for hot-shoe microphone mounting or the use of wireless microphones for interviews or spot news.

Photographers and film makers alike will appreciate the full aperture control from a wide f/1.4 to f/16, as the FX-format sensor renders low-noise movie clips with outstanding clarity, aided by the large selection of renowned NIKKOR lenses to produce a dramatic depth of field. High Sensitivity Movie Mode allows the utilization of the entire ISO range to capture otherwise hidden details in challenging lighting conditions, more effectively than cameras with smaller sensors. Now, users can benefit from available natural light for applications such as telling a story in a journalistic style in the field or to create a gritty film noir masterpiece without CGI post production. While recording, users also have the ability to control exposure, and will enjoy the added benefits of improved contrast-detect type AF while in Tripod Live View mode.

Performance and Features Defining Versatility
The emergence of the D3 in 2007 provided photographers with a unique fusion of ruggedness, speed, versatility and image quality-characteristics which the D3S now takes even further. Photographers are able to capture images at 9 frames per second (fps) in the FX-format or at up to 11 fps in the DX crop mode, while data is transferred through a 16-bit pipeline for optimal processing speed. Additionally, the buffer has been increased, enabling continuous bursts approximately twice that of the D3 in the JPEG, TIFF or NEF (RAW) formats. Files can also be captured in either 12- or 14-bit compressed or uncompressed formats to maintain the images data integrity. Photographers can also select the new 1.2x crop mode for a modest telephoto effect, while minimally impacting resolution, as photos are captured at approximately 8.4 megapixels (9 fps).

The D3S digital SLR also features two UDMA compatible CompactFlash™ card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. One or both can also be designated for data-heavy D-Movie recording. Images can be displayed directly from the camera to a High Definition monitor using the camera’s HDMI port and an optional cable.

The D3S features Nikon’s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors that easily track and lock onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 immediately successful. Users can select any of the AF points, making it easy to consistently attain accurate focus, frame after frame. Additionally, three AF-area modes – Single point, Dynamic-area AF and Auto-area AF – are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes optimized for the studio, including a phase detection handheld mode and a tripod mode. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.

To alleviate another kind of noise, the D3S also features a Quiet Shutter Mode which substantially reduces the sound of the camera’s mirror-down cycle, which is perfect for shooting in sensitive environments, such as movie sets, meetings, ceremonies, or while photographing wildlife.

Technologies Engineered for Professionals
The D3S digital SLR’s speed and performance is the culmination of many Nikon core technologies including the latest generation of the EXPEED™ Image Processing System. The latest iteration of this system is specially designed to keep pace with the D3S’ blazing performance to provide amazing image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise color reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. Nikon’s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image color parameters.

The D3S’ accelerated Scene Recognition System analyzes information from the 1,005-pixel RGB light sensor for use in auto exposure, auto white balance detection and autofocus calculations. The Scene Recognition System also assists autofocus by tracking subject position and automatically shifts the AF points used to match the subject’s movement within the frame.

Nikon’s exclusive 3D Color Matrix Metering II assists in ensuring accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system’s sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting (ADL), used in combination with 3D Matrix Metering II helps to determine proper exposure, and creates realistic contrast while compensating for lost shadows and highlights. Photographers can also use ADL bracketing for up to five frames of ADL compensation.

To further enhance each photographer’s expression of personal style, Nikon’s Picture Control System allows selection of Picture Control settings including Standard, Neutral, Vivid and Monochrome. Additionally, adjustment can be made to Picture Controls to image sharpening, contrast, brightness, saturation, hue and more. Photographers then have the flexibility to save up to nine personalized Picture Controls on camera and 99 additional Picture Controls externally.

Ready for Work
Engineered for real-world functionality, the D3S is ruggedly constructed with moisture, dust and shock resistance that has become a hallmark of flagship Nikon D-SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer’s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to 300,000 cycles for maximum accuracy and longevity. Rigid and precise magnesium alloy construction and the familiar form factor of the D3 extend consistent Nikon system synergy.

A bright and accurate viewfinder provides 100-percent coverage with 0.7x magnification. The body also houses Nikon’s acclaimed 921,000-dot, 3.0-inch super density LCD monitor which is viewable up to 170 degrees, and is safeguarded by a tempered glass cover. Thanks to incredibly efficient internal circuitry, the D3S can capture up to 4200* shots per single charge of the camera’s Lithium-ion battery.

System Strength Withstands the Test of Time
The D3S is fully compatible with Nikon’s Creative Lighting System (CLS) affording photographers a mobile lighting solution that is easy to manage. D3S is also compatible with Nikon’s GP-1 GPS receiver to gather information such as latitude, longitude, altitude and (satellite) date of shooting. Photographers can shoot tethered via USB, or use the WT-4A wireless transmitter to send images wirelessly when speed and mobility are essential. D3S users will also enjoy the system strength bolstered by a comprehensive selection of NIKKOR interchangeable lenses-long heralded for their optical superiority.

Price and Availability
The Nikon D3S digital SLR is scheduled to be available at Nikon Authorized dealers beginning in late November 2009 at an estimated selling price of $5,199.95**. For more information, please visit www.nikonusa.com. Users can see the new D3S, along with Nikon’s entire line of photographic, optical and digital imaging solutions, including the recently announced new AF-S DX Micro NIKKOR 85mm f/3.5G ED VR lens, on display at the Nikon booth (#501) at the PhotoPlus Expo in New York, from Oct. 22 to Oct. 24, 2009.

Yep, it’s real. The Canon 7D is an 18-megapixel semi-pro DSLR that shoots 1080p video in 24—or 30—glorious frames per second for $1899, kicking Nikon’s previously unchallenged D300s where it hurts. But it’s also an odd little beast.

The 7D feels like Canon took the results of a survey they handed out to people about what they wanted in a camera and crammed ’em all into one product targeted at semi-pros. Full HD video with manual exposure in 24, 25 or 30 frames per second, check. More rugged, weatherproof body than 5D, check. Customizable buttons, including a new multifunction button, check. A dedicated button for switching to RAW+JPEG mode. Um, check. Electronic axis level? Also check. It has dual DIGIC IV image processors, the first model outside of the pro 1Ds line with dual image processors for fast burst shooting: 8FPS with 94-shot JPEG bursts (124 with UDMA card) or 15 RAW shots, all at full resolution with 14-bit A/D conversion.

But, it’s not full-frame: They’ve crammed 18 megapixels into an APS-C-sized sensor (like in the Rebel series or 50D, versus full-frame in the 5D) with an ISO range from 100-6400, and a Hi setting of 12,800. Canon says they’ve shortened the distance between the photodiodes in the sensor, which decreases light falloff, supposedly translating into better high ISO performance.

We got to shoot with a beta pre-production model for a little while in midtown using a couple of Canon’s new EF-S lenses—a 15-85mm ($800, coming in Oct.) that’s replacing the old 17-85mm, and a 100mm macro lens ($1050, out in Sept.)—so you can see some of the low-light results, along with other samples, below. (Again, Canon would like us to reiterate that the pictures are from a pre-production sample, i.e., not final product.)

Here’s a close-up on those guitars comparing the different ISO levels. At ISO1600, it’s not so bad, even if it’s not 5D level, but it starts getting kinda gruesome at ISO3200 (click to make bigger):

Video
It might just be the best video on a DSLR yet: Manual exposure from the get-go, and oh yeah, the ability to shoot 1080p video at 30, 24 or 25 frames per second. If you cut it to 720p, you can shoot up to 60FPS. Also, video is encoded using H.264 now. There’s a dedicated switch to flip from shooting stills to video that encircles a start/stop button for recording, so it’s much easier to get right to shooting video than the 5D. You can see some sample videos below:

Everything Else
Okay, so what else? Focusing system has 19 cross-type points, with a new way to focus in addition to the usual full-blast autofocus vs. single-point—zones, which are clusters of points. You can also lock different default focus points for horizontal and vertical orientations, so you can turn the camera back and worth without having to repick your focus point. (Setting it up is a little confusing—even the Canon rep took a minute to make it happen.) AI servo focus is supposedly smarter, so it tracks moving objects better, and it works with a new light-source detection system that adjusts for flickering light. (We didn’t get a chance to check that out.)

The viewfinder provides 100 percent coverage, like the 1Ds, and it uses a new polymer LCD network with a different graphics overlay than the 5D—that’s a lot like what Nikon’s got in the D300, actually—so it can do things like display the neat new 3D-axis electronic level in the viewfinder (which feels like an iPhone tilt game from hell if you’re holding the camera by hand trying to level it on both axes). In a first for Canon, the built-in, wide-coverage flash can command other wireless flash modules.

Oh, did I mention a ton of new buttons? Seriously: A dedicated RAW+JPEG button that’ll shoot your next shot in RAW+JPEG if you’re only shooting one at the moment. A new start/stop live view button with a control ring to quickly switch from live view to video mode. There’s also a new multi-function button on the top right. Aaand another for the custom controls menu, where you can assign different features to different buttons if you want.

Honestly, a lot of the deep customization and new interface commands were confusing, at least in the short time I spent with the camera—like setting different autofocus points for whether you’re holding the camera vertically or horizontally. There was some other shortcut that required pressing and holding two buttons at once on the camera. And I never quite understood how to use the multifunction button or pick what graphical display showed up in my viewfinder. I think you would learn a lot of that stuff in time, though. In terms of overall handfeel, I slightly the ergonomics and weight of the D300, FWIW.

The WFT-E5A wireless transmitter for the 7D sounds pretty excellent too: Wireless a/b/g allows you to connect up to 10 cameras ad hoc and remotely control them via smartphone. Also you can transfer photos to any DLNA device. And, finally, you can geotag via Bluetooth. Sadly, it’s not coming ’til November and it’s 700 bucks.

Final Thoughts
While we can’t give any final judgments on this in some ways odd camera until we get a review unit, one thing seems certain: The value proposition for Nikon’s $1800 D300s—which might’ve already seemed dicey, given that it’s the guts of a 2-year-old camera with a dash of limited 720p video—just got a lot less enticing, simply on account of the 7D’s fairly wide video powers. That’s before you even take anything else into consideration, like more pixels for more crop potential (if the pixels are good ones, that is). Obviously, we’ll be head-to-heading these two as soon as we can. Which should be shortly, since the 7D is due by the end of next month, at $1900 for the kit with an 28-135mm f/3.5-5.6 lens, or $1700 body only.

CANON U.S.A. REDEFINES MID-RANGE DSLR CATEGORY WITH
THE NEW EOS 7D DIGITAL SLR CAMERA

The EOS 7D Features Fast Eight fps Continuous Shooting, Class-Leading 18-Megapixel Resolution
and Full HD Video Recording with Variable Frame Rates and Manual Exposure Control

LAKE SUCCESS, N.Y., September 1, 2009 – Canon U.S.A., Inc., a leader in digital imaging, today introduced a revolutionary camera that redefines the highly competitive mid-range DSLR product category: the Canon EOS 7D Digital SLR camera. Professional photographers and advanced amateurs have been demanding higher performance and more diverse functions in their cameras, and Canon has answered – with the new EOS 7D. Far more than a slight improvement from a previous model, the EOS 7D DSLR is a brand new product that stands on its own with new features never before seen in any Canon camera. Whether it’s shooting at eight frames per second (fps), focusing with the new Zone AF mode or recording 24p Full HD video, the EOS 7D DSLR camera satisfies the most rigorous professional requirements with durability, flexibility, high-resolution images and customizable controls. With its unprecedented out-of-the-box performance and high-end feature set, the EOS 7D is poised as the ultimate step-up camera for serious photographers or a second camera for professionals in the field.

The EOS 7D boasts significant EOS advancements including a completely new 19-point Autofocus system, a new Canon iFCL Metering System (Intelligent Focus, Color, Luminance) and a new Intelligent Viewfinder. An 18-megapixel Canon CMOS sensor and Dual DIGIC 4 Imaging Processors fuel the EOS 7D’s 14-bit A/D data conversion and its ability to freeze fast motion in high-resolution with eight fps continuous shooting up to 126 Large JPEGS using a UDMA CF card, positioning this camera for the studio as well as the sideline. The EOS 7D captures beautiful low-light images with or without a flash, at occasions such as a dance recital or wedding reception, thanks to a wide range of ISO speed settings from 100-6400 (expandable to 12,800). In addition to its new still capture capabilities, the EOS 7D features Full HD video capture at 1920 x 1080 resolution with selectable frame rates of 24p, 25p or 30p. Native 24p recording helps videographers achieve a more cinema-style look for their footage without the need for post-processing.

“The EOS 7D represents a completely new chapter in digital photography and Canon product development. This camera stands alone as the most functional and innovative DSLR Canon has released to-date, bringing together all of the best professional features offered, along with numerous user requests at a price-point everyone can appreciate,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The Evolution of Vision, the EOS 7D’s New Autofocus System
The Canon EOS 7D boasts the most advanced AF system ever seen in an EOS SLR. The completely re-designed system includes a new multi-axis cross-type 19-point AF grid, where the focusing points are evenly spread out across the image plane and clearly displayed through Canon’s new Intelligent Viewfinder. All 19 points are f/5.6-sensitive for both horizontal and vertical cross-type focusing, while the center AF point adds high-precision diagonal cross-type sensitivity for f/2.8 and larger aperture lenses. The Canon EOS 7D Digital SLR camera is the first EOS SLR to feature 19 cross-type focusing points that remain fully functional with maximum apertures as small as f/5.6, which brings the performance of the AF system to unprecedented levels for assignments as varied as fast-moving sports action or low-light wedding ceremonies.

The Canon EOS 7D’s AF system allows numerous AF area selection modes never seen before in an EOS SLR camera. New modes include:

· Spot AF mode reduces the size of a single AF point to focus on small subjects like an animal in a cage.
· AF Point Expansion mode uses a cluster of AF points adjacent to the selected AF point to automatically assist focusing on moving subjects, such as an athlete on the run.
· Zone AF divides the 19 AF points into five selectable focusing zones and makes it easier to achieve focus with subjects that are difficult to track with Single Point AF or AF point expansion, such as birds in flight.

Additional AF improvements include a revised Automatic AF point selection sequence that allows a user to pick any one of the 19 AF points as a starting point for tracking moving subjects in AI Servo mode. (Previous EOS models required the subject to first be acquired by the center focusing point.) If the subject moves away, the camera will continue to track the movement with the remaining points and display the active focusing point in the viewfinder. Also, a time-saving feature is AF Point Switching, which allows photographers to select and register one AF point for horizontal compositions and a second AF point for vertical shooting, ideal for studio and portrait photographers.

To complement the new AF system, the exposure metering system for the EOS 7D has been completely re-designed to take color information into account, another first for an EOS system. Canon’s iFCL metering includes a 63-zone dual-layer metering sensor that reads both illumination and color for consistent results in all lighting conditions, keeping exposure levels stable from shot to shot, even as the light source changes.

Canon’s new Intelligent Viewfinder uses a liquid crystal overlay to provide clear and precise displays of focusing points and zones, on-demand grid lines and a spot metering circle. The LCD overlay can also be illuminated in extreme low-light situations or turned off completely. The EOS 7D camera’s viewfinder includes a large all-glass pentaprism with an antireflective coating to maximize clarity and provide a brighter display. The EOS 7D’s Intelligent Viewfinder features 1.0x magnification with 100 percent coverage for accurate composition and checking of detail.

EOS HD Movie: Empowering the World of Videography
Canon has blazed new trails in HD video capture with the 5D Mark II. Now, the EOS 7D takes DSLR video to new heights with Full HD capture featuring fully manual exposure control, and selectable cinematic frame rates for both NTSC (National Television System Committee) and PAL (Phase Altering Line) standards. Compatible with more than 60 Canon EF and EF-S lenses, the EOS 7D lets videographers take full advantage of the camera’s large CMOS sensor to achieve the dramatic frame composition they desire. At the heart of the EOS 7D are two key proprietary Canon technologies, Dual DIGIC 4 Imaging Processors and a large APS-C–sized CMOS sensor, helping to render stunning color reproduction, amazing depth of field and fine detail, even in low-light conditions. The Canon EOS 7D allows for three video recording modes – Full HD and HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio, all at selectable frame rates. The EOS 7D Digital SLR camera will record Full HD at 1920 x 1080 pixels in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); 720p HD recording at 50p or 60p (59.94) and SD video at frame rates of 50p or 60p (59.94). The EOS 7D features a new dedicated button to initiate live view for both video and still shooting. Once engaged, the same dedicated button will start and stop video recording. Like the EOS 5D Mark II, the Canon EOS 7D Digital SLR camera provides users with the capability to use an external stereo microphone for professional audio effects or a built-in monaural microphone for convenience.

The Features You Asked For
A helpful new tool for architectural and landscape photography where angles and perspective are critical is Canon’s new built-in Dual Axis Electronic Level, featuring an artificial horizon over the image on the rear LCD screen in Live View or in the viewfinder using illuminated AF points for easy leveling while shooting. The dual axis electronic level shows both horizontal roll and vertical pitch, making it easy to identify when the camera is in a fixed level shooting position and ready to take the shot.

The EOS 7D’s pop-up flash features a built-in Integrated Speedlite Transmitter for control of multiple off-camera EOS Speedlites without the need for an external transmitter. This built-in wireless option is a compact and economical solution for studio and wedding photography with multiple flash set-ups.

A new Intelligent Macro Tracking function helps reduce blur during macro shooting by recognizing when a macro lens is attached and automatically adjusting the AI Servo sampling frequency. This AI Servo adjustment accounts for camera movement forward and back, a typical occurrence when moving in close for a macro shot as photographers rock back and forth, or a flower blows in the wind.

Once in your hands, you can immediately feel the ergonomic improvements of the Canon EOS 7D camera, starting with a new super-fluid body design with continuous curves outlining the top of the camera and a revised grip that fits better in a user’s hand. The camera has a new Quick Control Button, which opens an easy-to-navigate menu on the camera’s LCD screen. From this menu, users can adjust all camera settings including AF modes as well as set custom button functions, an insightful new feature that can easily customize each button’s function to the photographer’s preference. Another new feature is the RAW/JPEG toggle button providing quick dual-format shooting, allowing photographers to quickly add large JPEG or RAW file formats to their already selected shooting mode at the touch of a button.

The Canon EOS 7D camera also features a new large, clear 3.0-inch solid structure Clear View II LCD screen with 920,000 dot/VGA resolution for enhanced clarity and color when viewing images. The camera’s nine internal seals enhance weather resistance, and its 150,000-cycle shutter durability positions the EOS 7D as a “workhorse” for professionals in any photography discipline.

New Wireless Connectivity
Canon is announcing the availability of the new WFT-E5A wireless file transmitter (WFT) exclusively for the EOS 7D Digital SLR camera. The WFT-E5A wireless transmitter offers professional photographers a wide range of digital connectivity options including IEEE802.11a/b/g and Ethernet, ideal for commercial and studio work. The WFT-E5A wireless file transmitter opens the door to new possibilities in remote and Geotagged shooting applications. Photographers can fire up to 10 cameras simultaneously from across the room or across the country while maintaining control over camera settings and remote live view on a laptop or smart phone.[i] The WFT-E5A wireless transmitter can also transfer and display images on DLNA (Digital Living Network Alliance) compatible televisions and photo frames. Geotagging is now possible via Bluetooth, using compatible GPS devices to append coordinate data to the images.

Pricing and Availability
The Canon EOS 7D Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of September, and will be sold in a body-only configuration at an estimated retail price of $1,699.00[ii]. It will also be offered in a kit version with Canon’s EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated retail price of $1,899.00[iii]. The Canon WFT-E5A wireless file transmitter is scheduled to be available in early November and sell at an estimated retail price of $699.99[iv].

CANON U.S.A. INTRODUCES THREE NEW EF AND EF-S LENSES, INCLUDING THE FIRST CAMERA LENS FEATURING HYBRID IMAGE STABILIZATION

Introducing the EF 100mm f/2.8L Macro IS USM,
EF-S 15-85mm f/3.5-5.6 IS USM, and EF-S 18-135mm f/3.5-5.6 IS Lenses

LAKE SUCCESS, N.Y., September 1, 2009 – Canon U.S.A., Inc., a leader in digital imaging, continues its advancement of EOS lens technology with the introduction of three new EF and EF-S lenses – EF 100mm f/2.8L Macro IS USM, EF-S 15-85mm f/3.5-5.6 IS USM and the EF-S 18-135mm f/3.5-5.6 IS, lenses. The new EF 100mm f/2.8L Macro IS lens is the world’s first camera lens featuring Canon’s new Hybrid Image Stabilization (Hybrid IS) technology*, compensating for both angle camera shake and shift camera shake, up to four shutter speed steps. The EF 100mm f/2.8L Macro IS USM lens is compatible with all EOS cameras, while the EF-S 15-85mm and EF-S 18-135mm zoom lenses are designed specifically for Canon digital cameras that are compatible with EF-S lenses.**

EF 100mm f/2.8L Macro IS USM lens
The EF 100mm f/2.8L Macro IS USM lens could very well be the essential multipurpose lens for every camera bag due to its ability to capture sharp close-up images of small objects as well as beautiful portrait-length telephoto shots. The incorporation of Canon’s new Hybrid IS in this L-series macro lens allows it to compensate more effectively for camera shake during close-up shooting and marks a significant improvement for professionals and advanced amateurs utilizing macro photography for portrait, nature or wedding shoots.

New Hybrid IS Technology: Designed Especially for Macro Photography
The world’s first* optical image stabilizer for SLR cameras was introduced in the EF 75-300mm f/4-5.6 IS USM in 1995. Since then, Canon has made continual advancements in IS systems to enhance panning capability and improve compensation for camera shake. Now, in a move aimed at extending image stabilization to the macro realm, Canon introduces its Hybrid IS in the new EF 100mm f/2.8L Macro IS USM – another first for Canon and the world.

Conventional image stabilization technology is useful for reducing the effects of camera shake in non-macro shooting situations. When shooting handheld close-ups at 1x, however, camera shake makes it difficult to achieve acceptable results even with lenses incorporating conventional image stabilizers. Now, thanks to the Hybrid IS found in the EF 100mm f/2.8L Macro IS USM, Canon extends IS technology to the macro realm, making it easy to obtain clear handheld close-ups – a world first* and a definite advantage in environments where use of a tripod is not an option.

In order to combat the effects of camera shake in a macro lens, the IS system must be able to compensate for both angular camera shake and shift camera shake – problems that become more apparent as magnification increases. The effects of shift camera shake are rarely noticeable when shooting outside the macro realm, such as in landscape photography. But when shooting extreme close-ups, even the slightest amount of camera shake, either of the angular or shift variety, can adversely affect image quality.

In macro photography, shift camera shake and angular camera shake affect both the image formed on the sensor and the image shown in the viewfinder. This is especially relevant to handheld shooting at 1x, since the inability to properly compose and focus due to a shaky image in the viewfinder makes it extremely difficult to record sharp images.

Conventional image stabilizers of the type found in Canon IS lenses incorporate an angular velocity sensor (vibration gyro) to compensate for angular camera shake. Based on the amount of camera shake detected by the sensor, the IS system calculates the amount of blur on the image plane, after which lens elements in the IS are positioned to compensate for the shake. However, this type of image stabilizer can neither detect nor correct shift camera shake common to handheld macro photography.

The Hybrid IS includes an acceleration sensor in addition to the conventional angular velocity sensor (vibration gyro). Based on the amount of camera shake detected by the two sensors, a newly developed algorithm calculates the amount of blur on the image plane, after which lens elements in the IS are positioned to compensate for the two types of shake – a first in an interchangeable lens for SLR cameras and an excellent way to solve the problem of camera shake in macro photography.

EF-S 15-85mm f/3.5-5.6 IS USM lens
The versatile focal length, extreme wide angle and stunning image quality of Canon’s new EF-S 15-85mm f/3.5-5.6 IS USM lens makes this the ideal multipurpose wide-angle zoom lens for the photographer shooting a wedding or exotic vacation. Featuring three aspherical elements and one UD glass element for outstanding image quality, the zoom range of this lens is equivalent to 24-136mm on a full-frame camera. When coupled with Canon’s new EOS 7D DSLR, this lens provides moviemakers and videographers with a phenomenal focal range for wide-angle scenic footage and zoomed in telephoto shots.

EF-S 18-135mm f/3.5-5.6 IS lens
Canon’s new EF-S 18-135mm f/3.5-5.6 IS lens is the perfect Image Stabilized lens for advanced photographers looking for a wide-angle zoom lens with telephoto capabilities. Featuring a compact IS unit with shake correction up to four shutter speed steps, the zoom range of this lens is equivalent to 29-216mm on a full-frame camera.

Pricing and Availability
The Canon EF 100mm f/2.8L Macro IS USM and EF-S 18-135mm f/3.5-5.6 IS lenses are scheduled to be available at the end of September and sell at estimated retail prices of $1,049.00 and $499.99, respectively[i]. The Canon EF-S 15-85mm f/3.5-5.6 USM is scheduled to be available in late October and sell at an estimated retail price of $799.99[ii]

[Canon]