Hasta La Gadget!

Wondering what Mountain View has in store for Google TV — that half-baked content platform available on only a small handful of devices? Well, it’s not going away, apparently, and may even cross the Atlantic into Europe next year. Google Chairman Eric Schmidt is currently making waves in Scotland, giving Edinburgh International Television Festival attendees a rather vague overview of what the next generation of Google TV may look like. Schmidt said that the service has yet to take off because it’s currently integrated with (a rather limited selection of) TVs, which we don’t tend to upgrade more than once or twice a decade. He added that additional hardware and content partners will be coming soon, though, and didn’t deny that Google TV could end up on Motorola cable boxes — an obvious move, given the company’s recent acquisition announcement. With widespread implementation and many more content partners, Google TV could definitely be a hit, but with ABC, NBC and CBS still unwilling to come onboard, the struggling service likely has a very rocky road ahead before it can be deemed a success.

Google remains committed to TV business, expects more partners soon originally appeared on Engadget on Sat, 27 Aug 2011 14:04:00 EDT. Please see our terms for use of feeds.

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The Logitech Revue was the first set top box to launch with Google TV. With the newly released software tools, developers can now create Android apps for Google TV. Photo: Jon Snyder/Wired.com

Google released a set of software tools on Monday that will allow developers to create Android applications for Google TV devices.

With the new tools, developers can test their existing mobile or tablet Android applications in a big-screen environment, eventually porting them over to run on Google TV. It’s also possible to create new Android applications made specifically for Google TV.

“With the add-on you can test your apps to determine if they would be a good fit for TV and whether any tweaks are required,” wrote Google TV product manager Ambarish Kenghe in a blog post.

Apps made specifically to interact with mobile and tablet interfaces, however, won’t run on the Google TV interface. For instance, if an application requires touchscreen interaction, a Google TV user won’t be able to find the app on the Android Market.

Google’s “smart TV” platform received much attention and critical praise after debuting it at the I/O developer conference last year. But after major networks began to block online versions of their content to Google TV set top boxes right around the time of Google TV’s launch, the product failed to catch on widely with consumers. So much so that Logitech, one of the largest manufacturers of Google TV set top boxes, reported “slightly negative” revenues for its Revue Google TV units, as product returns outpaced sales in the second quarter.

Still, Google has a chance to bolster the Google TV platform’s following by cross-breeding it with Android, a platform with a far stronger fan base.

Google TV devices will be Android compatible after an upcoming Android OS update to version 3.0 (Honeycomb).

After Google bought Motorola Mobility this morning, Google naturally had a conference call with their investors. We listened in and got a little rare insight into how the Nexus program works. More »

Honeycomb beta update now available for Logitech Revue, only the intrepid need apply originally appeared on Engadget on Tue, 02 Aug 2011 02:49:00 EDT. Please see our terms for use of feeds.

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Despite an optimistic launch, Google TV sales have proven less than wow-worthy

Consumers aren’t going as gaga for Google TV as manufacturers had hoped. In fact, people are flocking to return the smart TV set-top box.

Logitech International, maker of the Revue Google TV unit, announced that Revue profits were “slightly negative” last quarter as more people returned the device than purchased it.

In response, Logitech said it is going to drop the price of the Revue from $250 (a price cut from the original price of $300) to $100.

“We launched Revue with the expectation that it would generate significant sales growth in spite of a relatively high price point and the newness of both the smart TV category and the underlying platform,” Logitech chairman Guerrino De Luca said in a conference call on Thursday. “In hindsight, there are a number of things we should have done differently.”

Google TV is available through Logitech’s set-top box and a Sony HDTV and Blu-ray player. It provides access to the internet, live television programming, on-demand programming, recorded shows, pay TV, and online video clips. When Google announced Google TV last summer, the launch was surrounded with praise and positivity: smart TVs are the future of television; Google TV put Apple TV to shame. But Google TV was soon plagued by problems from major broadcast networks, preventing their content from being streamed by the set-top box and opposing a legislative proposal that would provide Google TV with easy access to cable content.

Google is not the only player in the space — there are plenty of ways to turn your TV into a web-connected powerhouse, but some are just more convenient or more fleshed out than others. For instance, LG has a similar smart TV upgraded set-top box, and Yahoo! and Samsung also have web-integrated TV offerings.

Hopefully, Logitech’s lowered price point will help spur consumer adoption of the Revue. Other set-top boxes, like the Roku box, fall in the $100 price range, a pricing level most people are better able to swallow than the close to $300 the Revue was selling at.

“There was a significant gap between our price and the value perceived by the consumer,” De Luca said during the conference call.

It’s not totally clear why users were returning the unit. In Wired.com’s roundup of HDTV streamers, the Logitech Revue came out on top, despite its hefty price tag. However, Geekdad felt that the Boxee Box was easier to use for the average consumer. The Revue was said to be the more intriguing option “if you’re a tech-head.” De Luca posited that “Google TV has not yet fully delivered to its own promises.” And perhaps, in such a tight economy, customers just felt they weren’t getting their money’s worth.

“Google TV has a number of issues beyond the demand for Internet connected televisions. There is a lot that needs to be sorted out for this type of platform to succeed and the issues are centered around business models more than around technology,” says Van Baker, Research Vice President for Gartner.

Google plans to update the Google TV software later this year.