Nov 01

Google promises ‘greater transparency’ for targeted ads, gives users more control over them

Posted in: ad, ads, advertising, Gmail, Google, search, Today's Chili, video
Chances are you’ve visited at least one Google site or another today, and chances are you were delivered some ads tailored just for you while you were there. Exactly how those ads got from the advertiser to you hasn’t always been clear, but Google’s now announced a new effort that it promises will provide “greater transparency and choice” regarding the ads you see. The most immediate change is a new “Why this ad?” link that will be displayed in search results and on Gmail — click on it and Google provides a brief explanation of how that particular ad came to appear on your screen (based on your current search terms, your location, etc.). You’ll also soon be able to access a new Ads Preference Manager, which will let you block specific advertisers or opt out of personalized ads entirely. Google says those options will be appearing “over the coming weeks,” but you can get a peek at what’s in store in the video after the break.

Continue reading Google promises ‘greater transparency’ for targeted ads, gives users more control over them

Google promises ‘greater transparency’ for targeted ads, gives users more control over them originally appeared on Engadget on Tue, 01 Nov 2011 15:58:00 EDT. Please see our terms for use of feeds.

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Oct 11

First Nokia 800 ads spotted, announcing the arrival WP7 for Finnish faithful

Posted in: ad, ads, mango, mobilepostcross, nokia, Today's Chili, windows phone, windows phone 7, WindowsPhone, WindowsPhone7, Wp7
Nokia 800 ads

Nokia keeps promising that its first Windows Phone 7 device will be shipping by the end of the year and, though the company is cutting it close, we may actually see that vow fulfilled. It’s already been caught in spy shots a few times over, but now marketing materials for the Nokia 800 have started to leak out. With Nokia World only a few weeks away, it makes sense that the Finnish manufacturer would want a campaign ready to roll. The ads for what was formerly known only as Sea Ray talk up WP7’s social features, with one declaring “Take, tag, sort and share. All in a flash.” It’s hardly a confirmation, but this is as good as sign as we’ve seen that Nokia will actually deliver us a little slice of Mango before it’s time to buy a new calendar.

[Thanks to everyone who sent this in]

First Nokia 800 ads spotted, announcing the arrival WP7 for Finnish faithful originally appeared on Engadget on Tue, 11 Oct 2011 11:43:00 EDT. Please see our terms for use of feeds.

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Oct 07

Remove Ads From ‘Special Offers’ Kindle for $30

Posted in: ads, amazon, kindle, Tablets and E-Readers, Today's Chili

Amazon lets you opt out of ‘Special Offers’ on your Kindle. For a price

So you bought a Kindle with “Special Offers.” Maybe you were a little light on cash. Maybe you thought the ads wouldn’t bother you. Maybe you figured the prospect of saving $30-$40 and never having to see that awful Emily Dickinson screensaver ever again was too good to be true. Whatever. I won’t judge. But I can point you to absolution.

Now Amazon will let you buy yourself out of your foolish mistake. Yes, you can remove the ads from an ad-supported Kindle — as long as you have $30. Nate Hoffelder of The Digital Reader explains how. It is in fact dead easy, with no begging, pleading calls to Amazon customer service required. You just visit the “Manage Your Devices” page at Amazon and de-register the ads. You pay $30 and you’re done.

This is great news, and means there’s little reason to buy anything other than the ad-supported Kindle. After all, if you like the ads, or they don’t bother you, then you just saved $30. And if you can’t stand them, or get a strange hankering to see the spooky Dickinson portrait again, you can fix things in seconds.

Amazon Charged me $30 to get the Adverts Off my K4 [The Digital Reader]

See Also:


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Sep 28

Amazon discounts ‘original’ 6-inch Kindle Keyboard: now starting at $99

Posted in: ads, amazon, amazon kindle, AmazonKindle, breaking news, e ink, e reader, e-book, e-books, e-readers, kindle, on sale, OnSale, price, sale, Today's Chili

Ready for another new Kindle moniker to remember? Here it comes! “Kindle Keyboard.” That’s the name that was bestowed upon the tried-and-true 6-incher today after Bezos unwrapped a touchscreen model and a low-cost variant that tout no physical QWERTY keys whatsoever. Now, the WiFi-only Kindle is going for as low as $99 with ads (down from $114), while the non-ads edition can be had for $139. Meanwhile, the 3G + WiFi Special Offers edition has fallen from $164 to $139, and the ad-free brother is going for $189. Naturally, all four of ’em are in stock and shipping today if the new blood just didn’t do much for ya.

Continue reading Amazon discounts ‘original’ 6-inch Kindle Keyboard: now starting at $99

Amazon discounts ‘original’ 6-inch Kindle Keyboard: now starting at $99 originally appeared on Engadget on Wed, 28 Sep 2011 11:43:00 EDT. Please see our terms for use of feeds.

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Aug 24

UK Advertising Authority smacks Motorola for misleading Atrix advert (video)

Posted in: ad, ads, mobilepostcross, motorola, Today's Chili, video
Oh dear. Remember Motorola’s advert claiming the Atrix was the “world’s most powerful smartphone?” Well it’s now been banned in the UK by the Advertising Standards Authority. Viewers complained about the misleading phrase as the Galaxy S II has a faster 1.2 GHz processor, compared to Atrix’s 1GHz. Moto said it meant “powerful” in the sense it could drive various devices — the ASA didn’t agree, since the phrase was read out over the final shot in the advert, where the phone appears in isolation. It ruled that as such, the advert was misleading and can only reappear on UK TV with the contentious phrase removed. Armchair adjudicators can decide for themselves in the video after the break.

Continue reading UK Advertising Authority smacks Motorola for misleading Atrix advert (video)

UK Advertising Authority smacks Motorola for misleading Atrix advert (video) originally appeared on Engadget on Wed, 24 Aug 2011 15:12:00 EDT. Please see our terms for use of feeds.

Permalink Daily Telegraph  |  sourceAdvertising Standards Authority  | Email this | Comments

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Aug 11

Sony’s Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video)

Posted in: ad, ads, advertising, camera, concept, hands-on, marketing, privacy, projector, prototype, research, sony, Today's Chili, video

Telepresence, say hello to your future. Humans, say hello to the next generation of Chancellor Sutler. All jesting aside, there’s no question that Big Brother came to mind when eying Sony Computer Science Laboratories’ Face-to-Avatar concept at SIGGRAPH. For all intents and purposes, it’s a motorized blimp with a front-facing camera, microphone, a built-in projector and a WiFi module. It’s capable of hovering above crowds in order to showcase an image of what’s below, or displaying an image of whatever’s being streamed to its wireless apparatus. The folks we spoke to seemed to think that it was still a few years out from being in a marketable state, but we can think of a few governments who’d probably be down to buy in right now. Kidding. Ominous video (and static male figurehead) await you after the break.

Gallery: Sony’s Face-to-Avatar blimp soars through SIGGRAPH 2011

Continue reading Sony’s Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video)

Sony’s Face-to-Avatar blimp soars through SIGGRAPH, melts the heart of Big Brother (video) originally appeared on Engadget on Thu, 11 Aug 2011 13:30:00 EDT. Please see our terms for use of feeds.

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Aug 04

Facebook Now Wants to Put Ads In Your Personal Feed (Updated)

Posted in: ads, Today's Chili, top

Forget about the top ten reasons you should quit Facebook. Heck, forget about all the other reasons too because this is the new definitive reason why you will quit Facebook: Zuckerberg now wants to put ads directly in your feed. More »

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Jul 17

Vitamin Water bus-stop ad lets devices juice-up before the commute

Posted in: ad, ads, advertising, Apple, charger, charging, ipad, ipod, ipod touch, IpodTouch, marketing, new-york, Today's Chili, usb
Battery running low during the rush-hour commute? Glacéau’s Vitamin Water Energy Bus Shelter by Crispin Porter & Bogusky wants to help you get charged while you’re waiting to board. The new billboards feature a bottle of the vitamin / caffeine-packing drink, sporting a triple-USB port, which you can plug your devices into for some extra juice. Apparently, you’ll be seeing these if your daily public-transit hustle takes you through the fine cities of Boston, New York, Chicago or Los Angeles — we’d imagine owners of HTC’s Thunderbolt will find them very useful.

Vitamin Water bus-stop ad lets devices juice-up before the commute originally appeared on Engadget on Sun, 17 Jul 2011 03:27:00 EDT. Please see our terms for use of feeds.

Permalink TUAW  |  sourceCreativity  | Email this | Comments

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Jul 13

Amazon Kindle 3G gets AT&T-sponsored ad-supported option priced at $139

Posted in: ad, ads, advertising, amazon, att, e reader, e-book, e-books, e-readers, kindle, Today's Chili

Good news: now you can pick up an Amazon Kindle 3G for the same price as the Kindle WiFi. Naturally, there’s a catch here: ads, ads, ads — but you’ve gotten pretty good at tuning those things out anyway, right? The online retail giant announced today the availability of the Kindle 3G with Special Offers, priced at $139 (down from $189 for the ad-free version) — best of all, that price includes the 3G subscription, which won’t cost you a thing, if you’re willing to wade through “money saving offers” and some adtastic screensavers. The new option joins the already announced ad-support WiFi model, which will run you $114 and replaces the $164 non-AT&T-sponsored 3G version. Press after the break.

Update: As Ahecht pointed out in comments, this new, cheaper Kindle is actually a replacement for the older ad-supported 3G model.

Continue reading Amazon Kindle 3G gets AT&T-sponsored ad-supported option priced at $139

Amazon Kindle 3G gets AT&T-sponsored ad-supported option priced at $139 originally appeared on Engadget on Wed, 13 Jul 2011 10:42:00 EDT. Please see our terms for use of feeds.

Permalink Techland  |   | Email this | Comments

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Jul 06

Coca-Cola’s green billboard consumes carbon dioxide like so much sugary soda

Posted in: ad, ads, Environment, green, Today's Chili

Sure, we’ve seen plenty of cool billboard features over the years, from facial recognition to interactive Pong games, but few have managed the dual feat of promoting a popular soft drink and making the world a slightly greener place. All of that fuzzy area you see surrounding the silhouette of the Coke bottle in the above 60 by 60 foot billboard is made up of a number of Fukien tea plants, each of which can soak up around 13 pounds of carbon dioxide per year, for a combined total of 46,800 pounds. The plants are housed in pots made from recycled Coke bottles and are watered via a drip irrigation system. The billboard is the product of a partnership between Coca-Cola Philippines and the World Wildlife Fund. No word on when it might be greening up more skylines around the world. Press release below.

Continue reading Coca-Cola’s green billboard consumes carbon dioxide like so much sugary soda

Coca-Cola’s green billboard consumes carbon dioxide like so much sugary soda originally appeared on Engadget on Wed, 06 Jul 2011 13:57:00 EDT. Please see our terms for use of feeds.

Permalink Forbes  |   | Email this | Comments

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