Hasta La Gadget!

Search for "tilt" on the iPhone version of Google, and you get a tilted search results page. Screenshot: Michael Calore/Wired.com

If you do a search for the word “tilt” on Google, and you’re using an iPhone, you get a nifty Easter egg.

The search results screen that Google shows you is tilted a few degrees off perpendicular, as shown in the screenshot here.

Funny, right?

It only works with the mobile version of Google, and may not work with every phone (we got the trick working with an iPhone and a Motorola Defy, but not a Samsung Nexus S).

But there’s a hidden joke inside this Easter egg. For at least some searches, the results page includes a sponsored ad for AT&T’s Tilt — a smartphone that launched about 4 years ago. If you click on the ad, you get taken to an AT&T page that states “The AT&T Tilt(TM) you’re searching for is no longer available.” Instead, it shows you couple of outdated feature phones and a refurbished 3G modem.

That’s right: AT&T is paying Google when people click on ads for a phone it doesn’t sell any more.

If you weren’t already laughing at AT&T? You will.

Update 4:30pm Pacific: Google confirms that this is an actual, paid advertisement. The ad itself no longer seems to be appearing in search results.

If Amazon were to venture beyond the web in favor of a more tangible medium to peddle its wares, it might consider something like Telepresence Tech’s new telepresence kiosk for the job. We got a surprise demo of the system at a Samsung event today and came away intrigued. The technology renders 2D images that float and rotate in space, giving retailers a way to let customers see their products as if they were actually there, and at a fraction of the cost — about $1.50 per hour — of paying meatbags to man a traditional brick-and-mortar store. A separate touchscreen lets shoppers scroll through available items, speak face to virtual face with customer service, and make purchases. Check the gallery to see more of what our retail future looks like.

TelePresence Tech kiosk to bring virtual shopping to a mall near you, we go hands-on originally appeared on Engadget on Wed, 23 Mar 2011 23:59:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

It isn’t exactly a spring chicken, nor is it particularly new to the advertising game — Best Buy utilized the stuff back in 2009 to push electronics — but a new ad campaign from manly body spray purveyor Lynx (Axe in the US) is making augmented reality nearly unavoidable. Created by BBH, a global ad agency, the video below shows travelers at London’s Victoria train station staring up at a giant screen to find themselves greeted by a skimpily attired fallen angel. The stunt, launched on March 6, drew a lot of attention from passersby, and in more than one instance elicited some pretty, well, bold behavior. Up until now, augmented reality has mostly been a play thing of the geek set — even previous advertisements enlisting such tactics required a decent amount of work from the audience — but if these fallen angels are any sign, we could all be traversing a more unreal world very soon.

[Thanks, Ben]

Continue reading Lynx augmented reality stunt drops scantly clad angels on terrestrial travelers (video)

Lynx augmented reality stunt drops scantly clad angels on terrestrial travelers (video) originally appeared on Engadget on Thu, 17 Mar 2011 15:19:00 EDT. Please see our terms for use of feeds.

Permalink   |  thelynxeffect (YouTube)  | Email this | Comments

Microsoft’s slowed the pace of Windows Phone 7 ads after saturating the airwaves at launch, but it looks like another campaign is about to begin — WinRumors has a leak of a new set of “Real Time Challenge” interactive web ads that challenge you to complete tasks using your phone against a WP7 device. Challenges include taking a photo and posting it to Facebook, checking Xbox achievements, getting directions, and telling meeting participants you’re running late. Not surprisingly, the WP7 device performs handily at everything — although we’re definitely wondering why you’d be checking Xbox achievements in a hurry while on the run. WinRumors also says that the “Your Phone” image is just a placeholder that will be filled in by other devices in the final ads, so we’ll see how MS decides to portray other platforms and their apps — there’s a lot of ways to do some of these things on Android and iOS devices. (And, sigh, we would note that “Update system software without fatal errors” is not a listed activity.) In any event, it’s a clever ad idea — check the video below.

[Thanks, Irv]

Continue reading Leaked Windows Phone 7 ads challenge your phone head-to-head

Leaked Windows Phone 7 ads challenge your phone head-to-head originally appeared on Engadget on Wed, 23 Feb 2011 16:41:00 EDT. Please see our terms for use of feeds.

Permalink   |  WinRumors  | Email this | Comments

HP told us to watch for a special new campaign during the Grammys, so watch we did — only to find this commercial and occasional on-stage pimping of the HP TouchPad. The latter is standard business practice, to be sure, but the former? Well, words (nearly) escape us. You really have to watch it for yourself, but just imagine a butchering of Lou Reed’s classic (though far, far overused) “Walk On The Wild Side,” where tales of doping and cross dressing have been replaced with tales of… Tweeting. And Digging. And other really trite stuff. The cinematography and general message of the commercial is actually spot on, but it all gets crushed under the weight of this bad musical decision. HP played this same video at the event on Wednesday, but little did we know it would be the kick-off of the company’s marketing onslaught.

We’re honestly taken aback by how off key (no pun intended) this ad is. You would think after all the bad press Palm got on its previous big ad campaign (and even after some not-so-gentle advice) the folks in charge would think twice about something this potentially polarizing. We won’t lie — we’re disappointed. Both by HP / Palm, and Lou Reed. All of you guys… back to the drawing board.

Look on the bright side, though — at least you’ve got about six months to wash this out of people’s brains.

HP’s ‘Everybody On’ ad goes to the Grammys, causes nationwide cringing originally appeared on Engadget on Sun, 13 Feb 2011 21:03:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments