Hasta La Gadget!

Another Apple patent application has come to light that’s making us stop the daily grind for a moment and ponder the possibilities. This one talks about scattering a bunch of acoustic transducers (basically, microphones) throughout the case of a laptop. No, they aren’t there to pick up the sweet sounds of your humming along with Rihanna and, while the application doesn’t make it perfectly clear what their purpose is for, we’re liking Patently Apple’s conclusion that this is to enable acoustic commands. The application describes a microprocessor that can “interpret electrical signals generated by the one or more acoustic transducers as input.” The idea is that these transducers detect a finger making contact with the chassis and register those vibrations as gestures. A similar concept is demonstrated in a video below, so watch that then start dreaming. Dragging your finger along the bezel to scroll? A non-capacitive touchpad as wide as the keyboard? Music games that finally let you show off your finger drumming prowess?

Continue reading Apple patent application opens the door to free-form acoustic gesture commands

Apple patent application opens the door to free-form acoustic gesture commands originally appeared on Engadget on Mon, 21 Feb 2011 14:27:00 EDT. Please see our terms for use of feeds.

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Current gasoline-powered hybrids can barely manage to keep ahead of small diesels in the mpg wars that will shape our future transportation structure, but in theory a diesel hybrid would rule the roost — for the moment, at least. That’s what Volvo will be showing off in Geneva shortly, promising a whopping 124MPG from the V60 plug-in diesel hybrid it announced a few weeks back. The car uses an internal combustion engine driving the front wheels and an electric one to spin the rears, meaning 2WD efficiency but AWD grip — and a combined 285hp to handily blow the doors off any Prius that dares step up at a streetlight. Volvo is saying the car will take about five hours to charge on a standard household outlet and that you’ll be able to monitor that status from your iPhone. Check it out in the video below and turn up those speakers in preparation for one heck of an inspirational piano solo.

Continue reading Volvo releases more details on 124MPG V60 plug-in, shows off iPhone app (video)

Volvo releases more details on 124MPG V60 plug-in, shows off iPhone app (video) originally appeared on Engadget on Mon, 21 Feb 2011 08:47:00 EDT. Please see our terms for use of feeds.

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Some might think a ten-hour Macbook battery mighty fine, but we’re happy to say that Cupertino’s not quite satisfied. AppleInsider spotted a pair of Apple patent applications detailing a improved way of juicing up those lithium-polymer cells, which should greatly increase the number of recharge cycles they can endure — or, optionally, allow Apple to use denser batteries that last longer on a charge. We’ll break it down for you: the graph in the upper-left shows how Li-ion batteries currently charge, first very rapidly (constant current, increasing voltage) and then more slowly (constant voltage, decreasing current) to top the cells off.

What Apple’s proposing is the multi-step method depicted on the right, where current and voltage trade off, to charge the battery while being far less harsh on the physical chemistry of the electrodes inside. As you can see in the bottom graph, the multi-step CC-CV cells lose much less of their potential after 300 recharge cycles, but that’s not all Apple’s cooking up — the company figures that it can increase the thickness of the electrodes to improve battery life (by as much as 28Wh/L, according to one chart) without negative effect thanks to the softer charge. Sure, we’d rather have plant-eating graphene supercapcitors, but this sounds like a plan for now.

Apple patent application points to denser batteries, improved charging technique originally appeared on Engadget on Sun, 20 Feb 2011 15:31:00 EDT. Please see our terms for use of feeds.

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There’s not a scrap of evidence to back this rumor, but everything seems to line up: CNET reports that Apple will announce “a new high-speed connection technology” soon — and Intel’s Light Peak seems to be a shoo-in for the job. We’ve long known that Apple’s been secretly backing the 10Gbps interconnect, but with a likely MacBook Pro refresh right around the corner and Light Peak allegedly due for a 1H 2011 launch, it seems the time for action could be right around now. It also doesn’t hurt that this latest rumor comes from CNET, actually, as we’re pretty sure the publication has an inside source. The very same reporter wrote that Light Peak would be downgraded to copper, a full month before Intel would admit anything of the sort.

Apple announcing new high-speed interconnect, Light Peak here we come? originally appeared on Engadget on Sun, 20 Feb 2011 08:12:00 EDT. Please see our terms for use of feeds.

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A customer carries a new iPad from one of Apple's 300-plus retail locations. Photo: Bryan Derballa/Wired.com

When Steve Jobs introduced the iPad last January, the biggest surprise wasn’t the actual product. (Many shrugged and called the iPad a “bigger iPhone.”) It was the price: Just $500.

Nobody expected that number, perhaps because Apple has traditionally aimed at the high end of the mobile computer market with MacBooks marked $1,000 and up. And perhaps we were also thrown off because Apple execs repeatedly told investors they couldn’t produce a $500 computer that wasn’t a piece of junk.

But Apple did meet that price, and the iPad isn’t junk. The iPad is still the first, and best-selling, product of its kind. Competitors, meanwhile, are having trouble hitting that $500 sweet spot.

Motorola’s Xoom tablet is debuting in the United States with an $800 price tag. (To be fair, the most comparable iPad is $730 — but there’s no $500 Xoom planned, and the lack of a low-end entry point will hurt Motorola.) Samsung’s Galaxy Tab, with a relatively puny 7-inch screen, costs $600 without a contract.

Why is it so hard to get to a lower starting price? And how was Apple able to get there?

Jason Hiner of Tech Republic suggests it largely has to do with Apple’s retail strategy. Apple now has 300 retail stores worldwide selling iPads directly to customers. That’s advantageous, because if the iPad were primarily sold at third-party retail stores, a big chunk of profit would go to those retailers, Hiner reasons.

Apple has partnered with a few retail chains such as Best Buy and Walmart, but those stores always seem to get a small number of units in stock. Hiner rationalizes that the true purpose of these partnerships is probably to help spread the marketing message, not so much to sell iPads.

“The company can swallow the bitter pill of hardly making any money from iPad sales through its retail partners because it can feast off the fat profits it makes when customers buy directly through its retail outlets and the web store,” Hiner says. “However, companies like Motorola, HP, and Samsung have to make all of their profit by selling their tablets wholesale to retailer partners.”

The retail advantage is a reasonable theory, but Hiner neglects to mention the high overhead costs that Apple must pay handsomely for each of its 300 stores. To Hiner’s credit, Apple running its own stores does present clear benefits: the customer outreach is enormous, and of course, in Apple stores, Apple products don’t have to compete with gadgets sold by rivals on other shelves.

But when we try to decipher why the iPad costs $500, we have to consider the sum of all parts, not just the retail strategy.

Apple is the most vertically integrated company in the world. In addition to operating its own retail chains, all Apple hardware and software are designed in-house, and Apple also runs its own digital content store, iTunes.

Designing in-house means Apple doesn’t have to pay licensing fees to third parties to use their intellectual property. For instance, the A4 chip inside the iPad is based on technology developed and owned by Apple (not Intel, AMD or Nvidia). The operating system is Apple’s own, not something licensed from Microsoft or Google.

Why do you think Hewlett-Packard bought Palm to make the TouchPad? HP wanted ownership of a mobile operating system in-house to take control of its own mobile destiny and stop being so reliant on Microsoft (which, to this day, doesn’t have a credible tablet strategy).

On the iTunes media platform, Apple takes a cut of each sale made through each of its digital storefronts: the App Store, iBooks and iTunes music and video. iBooks still has a long way to go before it’s anywhere near as big as Amazon, but the App Store and iTunes are the most successful digital media stores of their kind.

At the end of the day, the iPad might be worth well above $500 for all we know. (Part estimates made by component analysts such as iSuppli aren’t very useful because they fail to measure costs of R&D and other factors.) It’s most likely that Apple can afford to absorb the costs of producing and selling the iPad because of the tenacious ecosystem backing it, and also because it has such tight oversight over every aspect of the company to control price.

That’s what it all boils down to: ecosystems and control. Competitors are struggling to match the $500 price point because they aren’t as fully integrated as Apple, in terms of retail strategy, a digital content market, hardware and software engineering — everything.

As Steve Jobs famously put it one day, “Apple is the last company in our industry that creates the whole widget.” Competitors are having trouble beating the iPad widget.

A hat tip to my colleagues @reckless and @lessien for helping me think through this post.