Entelligence: The Muddled MID market

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

There’s a growing category of devices that fall in the space below laptops and above smartphones. It’s not a new space, there have been various incarnations over the years, most recently Microsoft’s Ultra Mobile PC devices, originally known as Origami. These days, Intel’s the one talking about this space, pushing what it calls MIDs, or Mobile Internet Devices. Well that’s all well and good — but what’s a MID?

Frankly, MID is an Intel marketing term coined around 2008. In a 2008 Engadget post Intel’s Dan Monahan described MIDs as having the following attributes:

  • Consumer-class lifestyle devices
  • Runs a ‘lightweight” OS with quick startup like Linux
  • Optimized for things like media playback and web surfing
  • In 2009 (or so) Moorestown-based devices will be classed as MIDs only

And Intel is aggressive about MIDs — the company was showing off so many of UMID’s devices at IDF last week you would have thought they were among Intel’s most strategic and largest customers. But it’s clear that the definition has changed over time, as the MIDs at IDF didn’t match the specs Mr. Monahan talked about in 2008. These devices all ran Windows and were really scaled down models of netbooks. And although they were impressively tiny, let’s be honest — I’m really skeptical about the future of this class of device, Intel’s aspirations aside.

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Entelligence: The Muddled MID market originally appeared on Engadget on Thu, 01 Oct 2009 17:30:00 EST. Please see our terms for use of feeds.

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Switched On: A keyboard PC seeks to Eee-peat success

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

The original Asus Eee PC took on the challenging North American market for a small notebook PC and was so successful that it created a new wave of product that’s turned the PC business upside down. And although Asus has since released over a dozen permutations of its original Eee PC notebook as well as several desktop models both with and without integrated monitors, its next big test will be a keyboard.

A top-slice reincarnation of the pioneering Commodore 64, the Eee Keyboard has a full complement of ports and can run Windows, but its two standout features are a 5″ LCD that replaces the numeric keyboard and wireless high-definition output to a television. Much like the original Eee PC, it is unlikely that the Eee Keyboard would be anyone’s primary PC. In fact, Asus’s keyboard-footprint computer will have to overcome a number the same problems PCs and other information products like WebTV have had in the living room. But Asus may be hitting the market at a critical inflection point — for a few reasons.

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Switched On: A keyboard PC seeks to Eee-peat success originally appeared on Engadget on Tue, 29 Sep 2009 17:34:00 EST. Please see our terms for use of feeds.

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Switched On: A tale of two tablets

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

It was the best of ideas. It was the worst of ideas. It was the age of innovation. It was the age of stagnation. It was the epoch of developing a bold new computing platform. It was the epoch of churning out another piece of converged electronics nobody needs.

Rumors have been swirling that PC operating system heavyweights Apple and Microsoft are developing forays into the world of tablet computing. Such devices will face strong competition from netbooks featuring low prices and a large library of applications remains to be seen. Two new entrants to the hardware world, the CrunchPad and Always Innovating’s Touch Book, have already begun panning for gold with their Linux-based tablets. However, the waters are now attracting larger rivals designing tablets powered by Microsoft operating systems, albeit different ones.

Entering one of the few new categories at IFA earlier this month, Toshiba announced the JournE Touch, a 7″ touch-enabled tablet running Windows CE designed for addressing the usual range of converged device chores, including accessing social networks and content playback, but there are a few tricks up its slender sleeve.

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Switched On: A tale of two tablets originally appeared on Engadget on Tue, 22 Sep 2009 19:01:00 EST. Please see our terms for use of feeds.

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Ins and Outs: Should your gadget Tweet?

We’re pleased to welcome back Jeremy Toeman’s Ins and Outs, a column on entertainment technology and broad trends impacting the future of consumer electronics.

Twitter, the 140-character “micro-blogging service,” is a great way for people to share wisdom, ask for advice, and inform lots of strangers about the phenomenal sandwich you are having for lunch. In the past year, Twitter’s grown from the playgrounds of the high-tech crowd in Silicon Valley to the likes of Oprah, Ashton Kutcher, Lance Armstrong, and Josh’s friend Jimmy Fallon. And now it’s coming to a gadget near you. Which prompts the question: should your gadget tweet, and if so, why?

Three of the more mainstream gadgets to gain Twitter integration include the Xbox 360 (coming this fall), the FiOS set-top box (pictured above), and the Sonos music system (now in beta testing). Each of these devices allows their users to send out updates via Twitter, and the Xbox 360 and FiOS box lets people see their friends’ tweets as well. While products like the SqueezeBox, Slingbox, and Nabaztag helped usher in the first generation of “connected” electronics, we’re clearly at the dawn of these devices as bi-directional connectivity and communication products.

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Ins and Outs: Should your gadget Tweet? originally appeared on Engadget on Thu, 17 Sep 2009 13:30:00 EST. Please see our terms for use of feeds.

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Switched On: How Motorola’s CLIQ could start to drag

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

For many celebrities, 2009 continues to be a year of endings, but at least two handset pioneers have pinned their hopes on rebirths this year. Following Palm’s return to its roots with a homegrown operating system earlier this year, Motorola has committed to a new smartphone direction with Android and its BLUR social contact architecture. Motorola’s first announced Android device, the CLIQ, is less distinctive than Palm’s Pre or Pixi, but advances the horizontal keyboard slider form factor that provided a successful launchpad for the T-Mobile G1. With high-volume competitors Samsung and LG also planning to release Android devices and HTC marrying Android to its Sense user interface, though, Motorola has incentive to differentiate with software.

All smartphones must decide where they want to integrate and where they want to provide a platform for innovation. RIM, for example, has integrated what is still the best e-mail management application into the BlackBerry (although its lack of HTML email and IMAP support are real drawbacks these days) and Apple has integrated both its own Safari browser as well as services such as Google Maps. But now companies such as Palm and Motorola are integrating social networks, and that could have some downsides.

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Switched On: How Motorola’s CLIQ could start to drag originally appeared on Engadget on Tue, 15 Sep 2009 19:46:00 EST. Please see our terms for use of feeds.

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Entelligence: 3D may fall flat

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

The big theme that stood out for me last week at IFA was the idea of 3D driving sales of new TVs. Both Sony and Panasonic made strong plays for 3D at their press conferences, although Sony did a much better job, giving the audience 3D glasses and showing the trailer for “Cloudy with a Chance of Meatballs” along with footage of FIFA Soccer and Gran Turismo running on the PS3 — the cockpit view in GT was particularly impressive. Panasonic’s presentation was a little odder, with the audience being asked to “imagine” what 3D would look like during a slideshow of still images of various events like boxing matches. It was kind of like introducing color TV by showing off a black and white screen and asking the audience to imagine it in color.

I understand the need to drive new sales of TV sets and find some sort of purchase driver. Let’s face it. Screens have gotten large enough, perhaps even too large — if I offered you a 150-inch TV, where would you put it? Resolutions have maxed out and it’s hard to make sets much thinner. OLED displays could be a great purchase driver but are a few years off. So something new needs to drive the market. I’m just not convinced that 3D will really help move things forward.

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Entelligence: 3D may fall flat originally appeared on Engadget on Tue, 08 Sep 2009 20:00:00 EST. Please see our terms for use of feeds.

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Entelligence: Stream on

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

With the introduction of the iTunes Music Store, Apple brought the business model of buying music online to the masses at 99 cents a song. iTunes changed the dynamic of the music business: consumers re-discovered the single and no longer had to buy a whole CD to get the one song they might want. It’s a model that’s worked well: I’ve bought a lot of music from the folks in Cupertino over the years, and so has everyone else: Apple’s one of the largest music retailers in the industry.

Having said that, Apple’s model isn’t the only one out there. Microsoft, Real, Napster and others have all tried to push the subscription model that allows users to consume as much music as they wish from a catalog of millions of songs for a monthly fee. Some services, such as Microsoft’s Zune Pass, also allow users to keep a certain number of songs each month in unprotected format. Although subscription services will likely continue to need be protected by some sort of DRM I don’t really have an issue with that. Technology like DRM should be used to create new business models, not protect old ones.

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Entelligence: Stream on originally appeared on Engadget on Fri, 04 Sep 2009 12:32:00 EST. Please see our terms for use of feeds.

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Switched On: Sony plays both ends against the Kindle

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Last week, Sony introduced Reader Daily Edition, the latest and most advanced Reader in its 2009 lineup, and attempted to recapture the excitement around the category that it had at the launch of the original Reader but then gave up to Amazon. By adding 3G connectivity to the Daily Edition, Sony’s answered the biggest perceived feature gap between its products and Amazon’s e-reader.

However, far from playing me-too, the Daily Edition tells quite a different distribution story than the Kindle, from purchasing devices to the content. The $400 Daily Edition (a term that warmly evokes printed books and newspapers without being corny) will join the $300 Touch Edition and the $200 Pocket Edition. Of these, the Pocket Edition has the most near-term potential for success due to its greater portability and low price, particularly in these grim economic times.

Speaking of which, Sony seems to have picked up more positive buzz about its library integration for free book lending than it has for adding wireless to the line. For all the struggles of subscription services, consumers don’t have any problems with renting content as long as it’s free.

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Switched On: Sony plays both ends against the Kindle originally appeared on Engadget on Tue, 01 Sep 2009 18:30:00 EST. Please see our terms for use of feeds.

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Switched On: Microsoft and Nokia trade posturing for pragmatism

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Nokia introduces Booklet 3G 'mini laptop'

Few tech giants have circled each other as intently over the past decade as Microsoft and Nokia — Big PC vs. Big Handset, not quite direct competitors but hardly partners, and only occasionally backing common initiatives such as DLNA.

But this year there have been signs that relations between the two companies have been thawing — the Finnish tundra’s warmed to the Seattle rain. In March, Nokia announced that it would support Microsoft’s Silverlight on its S60 handsets. And earlier this month, the two companies announced a “global alliance” that will begin with Microsoft porting Mobile Office to Symbian in order to compete more effectively against fast-growing Research in Motion.

Just weeks after that announcement, however, both companies have made moves in each other’s space that show they’re willing to break with longstanding positions in order to capture a share of the other’s opportunity.

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Switched On: Microsoft and Nokia trade posturing for pragmatism originally appeared on Engadget on Thu, 27 Aug 2009 16:32:00 EST. Please see our terms for use of feeds.

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Entelligence: Will Snow Leopard’s Exchange support earn Apple a new entourage?

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

Apple, Microsoft and the Mac have an interesting history: Microsoft was among the first developers for Macintosh, yet not long after, Apple would sue Microsoft for copying the look and feel of Mac OS in Windows. By the late 90s, Microsoft made a huge splash at Macworld with an announced 150 million dollar investment in Apple and promises of further development of Office and Internet Explorer for Macintosh. Office in particular was a major issue as it was a key requirement for business users. Early on, Office applications for Mac were far more advanced than their Windows counterparts. Excel was actually introduced for Mac users before Windows users could get their hands on it. But by the mid 90s, all that changed, the Mac versions of Office lagged behind Windows in terms of features and performance. It took forever to get things such as a common set of file formats, so that users of Office on the two different platforms could exchange documents with ease (it seems like something we take for granted but having managed and supported PC and Mac users in mixed shops, it was a nightmare to deal with). The latest version of Office for Mac, Office 2008 showed that Microsoft could produce top quality Macintosh software. I personally, think Office 2008 for Mac is the best version of the software that Microsoft has ever done (far better than Office 2007 for Windows, as it preserved the core part of the Mac UI while co-existing nicely with the ribbon UI). Obviously, however, a situation with such broad inconsistency is untenable.

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Entelligence: Will Snow Leopard’s Exchange support earn Apple a new entourage? originally appeared on Engadget on Wed, 26 Aug 2009 21:00:00 EST. Please see our terms for use of feeds.

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