Hasta La Gadget!

Whoa. Sony sure didn’t mention anything about this at its Photokina press conference last week, but then again, it’s not the most glamorous announcement to make. According to Reuters, Sony is aiming to “outsource some production of image sensors used in digital cameras and mobile phones to Fujitsu,” and as you’d expect, it’s being done in a bid to shave costs and “cope with tough global competition.” According to a Sony spokesperson, the company has been mulling this decision for awhile, but it’s unclear if this will have any further impact in Sony’s employment numbers. It’s also unclear why “some” sensor production will remain internal — we’re guessing that newfangled Translucent Mirror technology may have convinced the firm to keep the DSLR lines a bit closer to the chest. It’s bruited that Sony will begin subcontracting output to Fujitsu later in the year, and it could shift even more output if things go swimmingly. Funny enough, an eerily similar scenario hit Sony’s LCD department back in early 2008. What’s next? Subcontracting Walkman production to Apple?

Sony outsourcing some image sensor production to Fujitsu originally appeared on Engadget on Fri, 01 Oct 2010 09:29:00 EDT. Please see our terms for use of feeds.

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We’ve heard Sony use the term “Advanced Model” when dealing with concepts before, and it seems that it’s using said code once more to disguise what may end up being the A77. Rumors have been flaring over the past few weeks, noting that this particular Alpha DSLR would be showcased at Photokina before being officially unveiled at CES 2011. Few details were given, but we’re able to tell that it’ll shoot HD video in AVCHD and will be compatible with a vertical grip. Moreover, it’ll ship with a translucent mirror (as found in the A55 and A33) and an Exmor APS HD CMOS sensor. At the company’s Photokina press conference, an executive noted that the cam will be “far more powerful than the a55,” and that it’ll be aimed at “serious enthusiast photographers.”

A slew of concept / prototype lenses were also encased (including a comically large 500mm f/4 cannon) at Sony’s booth, not to mention a few that’ll definitely be available from 2011 and 2012. Back at the presser, we were informed that a grand total of ten A-mount (Alpha DSLR compatible) lenses will be on sale by 2012, and it’s also considering working with a number of partners in order to develop third-party E-mount lenses for the NEX range. Moreover, a firmware update is slated for mid-October to bring autofocus support to A-mount lenses used on E-mount cameras, aperture control in video mode and customizable keys, while the NEX-VG10 Handycam will see an A-mount lens firmware update in November. Speaking of E-mount cameras, Sony’s also developing its own micro flash for use in low(er)-light situations, and considering that it recently grabbed a full 50 percent of the mirrorless market share in Europe, we’d guess it’s nowhere near slowing down on the innovation. Smiles all around, right?

Sony ‘Advanced Model’ (Alpha A77?) DSLR emerges at Photokina, E-mount firmware coming soon originally appeared on Engadget on Tue, 21 Sep 2010 11:20:00 EDT. Please see our terms for use of feeds.

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Photokina is just about getting started over in Germany today, and Pentax has grabbed the opportunity to unveil its next K-series shooter nice and early. The new K-5 looks exactly as a leak earlier this month suggested, meaning it’s an almost identical brother to the weather-resistant K-7. Of course, the big changes are taking place within, with a new 16.2 megapixel CMOS sensor — said to be equivalent in performance to the one in the 645D — a 100 to 12800 ISO range, 7fps burst mode, much-improved 11-point autofocus, and an overhauled HDR mode. ISO can also be jacked up to 51200 with a custom function, but we wouldn’t expect to get the finest imagery out of that. Other specs include a 3-inch, 921k-dot LCD around the back, 100 percent viewfinder coverage, 1080/25p video, and (sadly) only SDHC memory card compatibility — there’ll be no SDXC action for the big spenders among us.

Continue reading Pentax K-5 brings 16.2MP sensor, ‘much faster’ AF, and enhanced HDR to midrange DSLR party

Pentax K-5 brings 16.2MP sensor, ‘much faster’ AF, and enhanced HDR to midrange DSLR party originally appeared on Engadget on Mon, 20 Sep 2010 07:12:00 EDT. Please see our terms for use of feeds.

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If you don’t want to hate your current camera, look away now. Nikon’s 16 megapixel D7000 has landed into the world of officialdom with a bang, bringing with it an almighty 39-point autofocus system, 100 percent viewfinder coverage, 1080/24p and 720/30p video options, dual SD card slots, 6fps burst mode for up to 100 shots, and magnesium alloy top and back covers for that extra bit of metalized durability. The continuous video autofocus that debuted in the D3100 is here too, though bear in mind there’s a 20 minute cap on uninterrupted recordings. Video nuts might not like that, but at least there’s a stereo mic input and an added control dial for adjusting shooting modes. It’s looking like a thorough upgrade from the D90, but remember that Canon’s direct competitor — the 60D — costs a Benjamin less than the D7000’s $1,200 body-only asking price (or $1,500 with an 18-105 kit lens) , so take the time until this becomes available in mid-October to weigh up your options well. Oh, and the outfit’s also throwing out two new pieces of high-end glass alongside a new flash: an AF-S 200mm f/2G ED VR II for $5,999.95, an AF-S 35mm f/1.4G for $1,799.95, and an SB-700 Speedlight for $329.95.

Continue reading Nikon D7000 brings 39-point AF, 1080p video, and magnesium alloy construction to $1,200 price point

Nikon D7000 brings 39-point AF, 1080p video, and magnesium alloy construction to $1,200 price point originally appeared on Engadget on Wed, 15 Sep 2010 00:01:00 EDT. Please see our terms for use of feeds.

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What, the D3100 and its fancy new autofocusing video mode not enough for ya? Ever since Nikon updated its entry level DSLR, rumors have been rife of a new teammate for it, namely a D7000, designed to replace the wildly popular D90 prosumer shooter. Today, those rumors get enriched with a supposedly legit image, showing a realignment of the buttons on the back, a bit more control with a dual jog dial on the left shoulder, and a new Live View-switching toggle as first seen on the D3100. Look for the D7000, along with a new Speedlight flash and a couple of juicy Nikkor prime lenses, to get officially announced early tomorrow morning. Or not, you never know with rumors.

Nikon D7000 pictured ahead of imminent release? originally appeared on Engadget on Tue, 14 Sep 2010 08:06:00 EDT. Please see our terms for use of feeds.

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