SousVide Supreme Review: How To Cook From the Inside Out

Sous vide is French for cooking in a vacuum, placing sealed meat or veggies in water held at an exact temperature. Because this precision requires high technology, the method was solely for chefs—until the $450 SousVide Supreme arrived.

Sous What Now?

Think of sous vide as cooking from the inside out, rather than the outside in.

When the Coen Brothers were making The Big Lebowski, they couldn’t for the life of them figure out how to fling the ringer—a briefcase supposedly containing $1 million but actually holding Walter’s dirty undies—in a graceful arc from the Dude’s moving car. It sounds easy, but it’s physically impossible. They were about to give up when the sage-like Jeff Bridges suggested shooting it backwards. Eureka. They filmed the bag toss, its perfect trajectory, falling into the slowly reversing automobile, and made cinematic history.

Sous vide is a lot like that. Instead of burning the crap out of your extra-thick filet mignon in a pan, perhaps tossing it into a hot oven afterwards, all with the hope of hitting a target internal temperature of 130ºF almost by chance, you vacuum seal the lightly salted raw meat and stick the bag into the “water oven,” raising the temperature of the entire cut to 130º.

Once the ideal “medium rare” is reached, you sear the outside for a pleasing Maillard-effected crust.

Your steak is perfect. And you can’t fail. Seriously, you can do this 1000 times and never screw up. Because of sous vide’s precision temperature, you can let meat sit for hours without fear of it overcooking. Sous vide is (mostly) moron-proof—high science brought down to home kitchens that may or may not be worthy. If you eat medium-rare steak at home at least once a week, you basically need this.

In some ways, sous vide is the next obvious kitchen tool, like its predecessors the microwave, the convection oven and the induction cooktop. It’s a unique tool that could easily go from exotic to commonplace in just a few years. As you’ll see, the microwave comparison is perhaps most apt, since they’re both self contained, make simple meal prep easier, and function on a fool-proof, “set-it-and-forget-it” basis.

The only catch is, when cooking sous vide, you have to vacuum seal everything, or—as I discovered—buy food that comes pre-sealed. The SousVide Supreme doesn’t have its own sealer, so you need to buy a FoodSaver or something like it, which can be expensive. I was loaned a Reynolds Handi-Vac, which was finicky but at least affordable. The sad news is that Reynolds discontinued it, so if you own one or buy one on eBay, make sure to stock up on bags. (Here are some official details on that.)

Beyond Steak

My crash course in sous vide cooking came from this amazing, nerdy practical guide by Douglas Baldwin, a comp-sci/math guy at the University of Colorado, Boulder. He covers the basics of cooking meat and other protein in a sous vide bath as thoroughly as one could ask for from a guy busy getting his PhD in Applied Mathematics. I encourage you to read it, though it’s basically a discourse of temperature and time, the only two factors in sous vide cooking.

Seriously, that’s really all there is to the SousVide Supreme. You set the temperature, in Celsius or Fahrenheit, and then you set the timer. That latter part is optional if you own a clock, since it takes hours, sometimes days, to overcook anything. I prepared many meals in there, and only managed to ruin one dish. I left some chicken cooking overnight, mostly to see what would happen if I did. The meat just became inedibly flaky.

There is a very nice, very expensive cookbook by Thomas Keller (and his team of cooking/writing geniuses) that explains the miracles sous vide is capable of performing. I did not use that book during this test, in part because I wouldn’t have had any money left over to buy food, but in part because we’re talking about you and me, not TK and the CIA posse. If you will likely be creating “cuttlefish tagliatelle with palm hearts and nectarine” or maybe “squab with piquillo peppers, marcona almonds, fennel and date sauce” on a regular basis, then a) I pretty much hate you and b) why the hell are you taking advice from me? What I can tell you is what an enthusiastic, experienced and adventurous home cook could possibly do with this thing on an ongoing basis. That, it turns out, is the trick. It’s not what you can make, it’s what you can keep making, day in and day out. Here’s what I cooked, and whether or not SousVide Supreme is worth having on hand for best results.

Food Porn

Eggs: Hard boiling an egg is easy, but getting the perfect custard-like consistency of a gently soft-boiled egg is not. This baby can do it blindfolded. Just set the temperature to 148º F, wait for the thermostat to beep, then toss in a few eggs, no vacuum sealing needed, since nature already did that. I made a spaghetti carbonara the other day that was absolutely perfect, in large part due to SousVide Supreme. Since I don’t know of any other way to get the perfect soft-boiled besides maybe timing and praying, I’m going to say SVS wins this round: Worth It

Duck breast: Lord love a duck… and so do I. But duck is another classic overcookable meat. I set mine for 150º and frankly, I still think I could have gone lower. Once it came out of the vacuum-sealed bag (which it was conveniently packaged in when I bought it, along with a cheap but not terrible l’orange sauce), I stuck the breast in a hot pan, searing the fat out of the skin side, and then browning the rest of the breast with the rendered fat. Verdict? I’ve overcooked enough duck in the past to say yes, this kind of control is appreciated: Worth It

Rack of lamb, rib roast, and other tender roast meats: Steak and duck are just a few of the “tender” meats that benefit from sous vide. I didn’t try these others (partly cuz they’re so damn expensive), but my experience with them in ovens, sometimes undercooking, sometimes overcooking, tells me how nice it would be to have the ability to reach a fixed internal temperature, even if it took many hours. But is it worth it? These are not foods one prepares too often, and there are tried-and-true ways to roast them in an oven, especially a convection oven with more controls. So I am going to have to say: Not Worth It

Short ribs and other tough meats: Here’s another example of getting something different than what you can achieve in an oven. I love to brown the hell out of my short ribs, then braise the hell out of them in wine and mirepoix for 4-6 hours, in an oven, at a temperature of 325º. With sous vide, you can slow-cook short ribs at 135º for two days, rendering them softer but still rare. The meat is almost prime-ribby. I actually browned them before their sous vide cooking process, so they could be eaten immediately out of the vacuum bag. Verdict? I’ve never tasted slow-roasted meats like this—it was very good, and there’s something to be said for transforming a rude cut of meat into a fine steak, but my in-oven slow-cooking method is as fool-proof, and has the added benefit of creating a carmelized sauce to go with it. It’s a Draw

Fish: One of the funny things about sous vide fish is that so many fish come frozen vacuum sealed in plastic, often already steeped in marinade. You just throw the whole bag in, still frozen, wait an hour, and pull it out. There it comes, spilling out of the bag ready to eat, every bit a sci-fi—or at least 1st class airline—fantasy. But anybody interested in buying a SousVide Supreme will have no problem broiling or poaching fish to their desired doneness, and you don’t sear a cooked fish as you would a cooked steak, so the sous vide process is a liability, or at least a limitation. Not Worth It

Vegetables: Veggies are another strangely gray area. I mean, I don’t have any problem steaming, boiling, roasting or pan-frying vegetables, but there’s some allure to the fact that you can cook them in a perfectly sealed environment, thereby preserving the very essence of that vegetable. (I’ll admit, the allure doesn’t pull me too strongly.)

I tried artichokes and beets. Nailing the beets was easy, since a beet is the same from outside in, so you just leave them in there for 90 minutes or so they’re cooked through at 183º. And when they come out? They taste like cooked beets.

But those artichokes, ugh. Not only do the heart and petals cook differently, they can be quite different from one to the next. Also, they float. At least the big old leathery dead-of-winter flown-in-from-God-knows-where prickly sons of bitches that I tried. I’ve cooked artichokes for ages, even carefully charring them on the grill, but in this case I assumed the set-it-and-forget-it approach was good enough, and it wasn’t. I eventually did get the artichokes cooked through, but I had to pop them out of the bag to check them, and I had to sit a heavy plate over the top of them to get them both underwater. Those two specific issues—and the general fact that I was dicking around with artichokes for several hours—combine to kill any advantage of this over the old pot-boil method. Not Worth It (though I am sure Thomas Keller’s artichaux are to die for)

That Sweet, Succulent Bacteria

I might add that there’s a food-poisoning angle to sous vide that could be a problem, but only if you’re totally oblivious to the issues. Usually, you cook food at a bacteria-scorching 300º F or higher. With sous vide, you’re often operating in that weird borderland of 130º to 140º, so you have to be far more careful. Generally speaking, anything cooked so that the center reaches 130º or higher is fine, and anything you sear the daylights out of after you sous vide it is fine, too.

If you want to research this issue further, I suggest starting with Baldwin’s practical guide (specifically, the sections on “Safety” and—my favorite—”Pathogens of Interest”). In reality, the key is to exercise the same caution you normally should, only with extra vigilance. Don’t reuse knives and utensils used for prepping raw meat, don’t let food sit around at room temperature for very long, and don’t undercook anything of dubious origin.

The Next Microwave

SousVide Supreme is the first home-targeted sous vide machine that I am aware of, certainly the first getting any kind of attention in the US. It’s not the last. I know that precise temperature control does cost money, but technologies like this get inevitably cheaper, and I predict slightly smaller units selling in the $100 range in the next 2-3 years. I have a $100 rice cooker that gets a regular workout, and a brand new $100 Max Burton inductive burner that gets daily use. On the other side, I’ve got a $100 deep fryer that comes out twice or three times per year for occasions that demand Belgian frites, and a really nice slow cooker we have seriously never used.

My point is that, within the spectrum of fairly specialized cooking devices that a kitchen adventurer like me would own, the SousVide Supreme sits on the more useful end. But $430 is too much, and the size of the thing too great, to be justifiable for any but the most voracious of carnivores.

Five years from now, you will have a freezer full of pre-sealed pre-seasoned raw meats and fish, and you will toss these into your precision water bath like you throw something in the microwave now. We won’t think about sous vide as a gift from science, just like we no longer consider it crazy that we “zap” food with radar microwaves. Sous vide will simply be an option, at least for those who want it. As great as this convenience will be for avid cooks, I hope the experience doesn’t become mundane.

In the meantime, you could spring for the SousVide Supreme, which works as advertised, or you can hack yourself something cheaper, that’s close if not perfect. Either way, you will love it—especially the steak—but don’t expect a miracle. This won’t turn you into the next Thomas Keller unless that’s who you’re destined to become anyway.



First “affordable” home sous vide cooking machine, offering a unique set of cooking capabilities that aren’t easy to emulate without precision equipment


Extremely easy to use, and works exactly as billed


It will not make you a great cook overnight, though it will help you achieve goals you may already have


$450 is still too much for most home cooks, especially for something that they might not use often enough


Vacuum sealer equipment sold separately (and can be costly)


As large as a bread-maker or turkey roaster, equally hard to store when not in use


Interface not great; display lacks count-down timer, and buttons are sometimes unresponsive

Shout out to John Mahoney, who reviewed the SVS at Popular Science. If you’re seriously considering buying this, it makes sense to read both of our takes; we think differently, but are equally in search of great culinary experiences.

Special thanks to reader Michael A., who alerted me to the existence of the SousVide Supreme after reading my holiday gift guide for home cooks. He also told me about this slightly cheaper SV controller, a little too science-projecty for a Giz review, but possibly a great alternative for someone with enough cojones.

A quick note about the Coens: Though I’ve come across it on several occasions, one account of the Coen Brothers’ ringer-toss challenge can be found in the source-rich—but literarily unsatisfying—The Big Lebowski; The Making of a Coen Brothers Film. Coulda been way better, but still, it’s required reading for die-hard Lebowski/Coen fans.

And finally, a little self promotion: If you like my style of food porn, and my cooking chatter, take a peek at my online cooking diary, You Make It You Eat It.

Klipsch Image X10i iPhone-friendly earbud impressions

We let you in on one of Klipsch‘s little secrets when we revealed the Image X10i to the world back in December, and now that the company’s highest-end iPhone-friendly earbuds will be shipping en masse within a month, we figured we’d grab a set and let you know if they were indeed worth their weight in gold (or just $349.99, really). The X10 has sat atop the company’s most recent lineup of earbuds for awhile now, and with the raging success of the S4i came a stellar idea: add the same iPod / iPhone remote to the flagship set of ‘buds. The X10i is just that — a set of X10 earbuds with the iPhone remote that we highlighted in our S4i review. Needless to say, the X10i isn’t aimed at the budget-minded listener, but we were most curious to see if these really were worth the $250 leap from the aforementioned S4i. Read on to peek our conclusion.

Continue reading Klipsch Image X10i iPhone-friendly earbud impressions

Klipsch Image X10i iPhone-friendly earbud impressions originally appeared on Engadget on Mon, 01 Feb 2010 11:34:00 EST. Please see our terms for use of feeds.

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How would you change Nikon’s D300S?

Nikon’s D300S isn’t exactly tailor made for D300 owners, but for those waiting patiently to jump into the semi-pro DSLR game, it offers up a pretty delightful array of specs. Boasting SD and CF slots, a 720p movie mode and 12.3 megapixels of sharp shooting goodness, this here cam received overwhelmingly positive reviews late last year. Strategically positioned between the full-frame D700 and the lesser-specced D90, we’re sure the D300S found its way into quite a few hearts (and under quite a few trees) between then and now. If you’ve been firing off snaps with one of these for a few months now, we’re curious to know how you’d tweak things if the power were yours. Does the “S” really add enough to the D300 package to warrant the boost in price? How’s the image quality? Is the video mode a-okay for your purposes? Spill your heart out in comments below — we’re here to hold your hand if necessary.

How would you change Nikon’s D300S? originally appeared on Engadget on Fri, 29 Jan 2010 22:52:00 EST. Please see our terms for use of feeds.

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More Apps, More Problems: How the iPad Will Change the App Store

It doesn’t really matter what you think of the iPad itself, because love it or loathe it, it will irreversibly change the landscape of the App Store. Here’s how.

Apple Will Finally Have to Fix Fragmentation

Fragmentation in the App Store is a problem already. Even across devices with the same screen size, same core feature set and same product name, you find subtle differences in capability. A first-gen iPhone doesn’t have a compass, so it can’t run augmented reality apps. A second-gen iPod Touch can support mic input, while my first-gen model—purchased just a few months before—can’t. An iPhone 3GS will run a 3D game like N.O.V.A. beautifully, while a regular old 3G struggles to keep a viewable framerate playing Sonic the Hedgehog.

Part of the current problem is the lack of division between products in the App Store. Developers generally say what kind of device is supported in obvious cases—a compass-based app will most of the time be listed as 3GS-only—but there’s almost no enforcement by Apple, meaning that it’s easy to download an app that you can’t really use. It’s getting to the point that there needs to be separate sections for each device, or some kind of rudimentary search or sort parameter for filtering out incompatible software.

We’ve needed a fix for fragmentation for a while, and hopefully the iPad, being such an obviously distinct device, will give Apple the kick in the ass they need to implement one. The iPad may run all iPhone apps, but the iPhone will not necessarily run all iPad apps, so assuming downloads aren’t required to be packaged together as dual-mode iPad/iPhone apps, there will have to be a way to prevent purchasers from accidentally purchasing something they can’t use at all on their iPhone. An improved, properly segmented App Store storefront or download system is inevitable; we’ll just have to wait and see what it looks like.

Data Will Be Freed

In some iterations, the iPad is a 3G-capable device, and in all, it has a microphone. What it never has is built-in voice capabilities—that is, unless you download them. According to early reports, the new iPad and iPhone SDK has lifted the restriction on voice calls over 3G data (VoIPo3G?). Opening up voice over data services for the iPad could have a larger effect on iPhone apps than on iPad apps, since, you know, they’re for phones.
AT&T isn’t the first wireless company to allow voice over 3G data, and the iPhone is far from the first phone to support it, but for both to now be onboard with a technology that threatens a core feature of carriers’ business plans is a very, very good sign.

In-App Purchasing Will Finally Take Off

The iPad will ship with a book store, but what about all those fancy magazines? (Or to adopt their parlance, “WHITHER THE PERIODICAL?”) If print publications were placing their future success in Apple’s hands, Apple’s just handed it right back. Unlike books, which will be sold directly through an iTunes-style storefront and viewed through a common interface, magazines and newspapers will be in charge of selling their own apps, with their own interfaces, and their own business models. But this could turn out to be a good thing.

Imagine an icon on your iPad. When you tap it, it’ll open up your favorite magazine, in full color, with magazine-style formatting and interactive content. The app itself is free, but the content is not—new issues come either individually, at newsstand-ish prices, or through a subscription. They will compete with one another to provide the best e-magazine experience. Unique, miniature storefronts, selling content for anything from a single publication to an entire publishing empire: this is the kind of thing the App Store’s in-app purchase system was made for.

What’s funny about this is that in-app purchases are still App Store transactions, carried out through the same payment system and with a portion of revenues set aside for Apple. Nothing will change except the packaging, but that alone will be enough to fundamentally change the App Store economy, and how we pay for print content. (Increased dependence on in-app purchases could help stem the tide of piracy as well, but that’s another discussion entirely. Soon!)

Note: Apple may be faced with some resistance in this model, though, since magazine publishers would much rather handle billing themselves, if just for the valuable data they could glean about their subscribers.

“Apps” Will Grow Into “Applications”

Apps are small, they’re simple, they’ve got a short title. They’re like applications, but nuggetized. And that’s fine! We call software on phones by a different name than we call software on PCs, because something about the products feels different. The iPad could bridge that gap.

The SDK has been out for less than two days, so nobody has had time to really delve into the app potential of the iPad. Except, of course, Apple. Steve Jobs spent what probably seemed like too long on iWork for the iPad, a set of $10-a-pop apps that Apple fully redesigned for the iPad’s touch interface which are an order of magnitude more complex than anything on the iPhone right now. (Our friend John Mahoney at PopSci goes so far as to say these are a sneak preview of Apple’s entire future software philosophy. He could be right.)

Of course, these are Apple apps, so you’d expect them to be executed well, and to use Apple’s device to its maximum potential. But with more screen real estate, more power, serious text entry abilities and a more mature SDK at their disposal, the developers are going to give us apps of an entirely new caliber, not just a new size.

Apple Will Rule With an Iron Fist, Or Learn to Let Things Go

With iBooks, Apple is setting itself up for an awkward situation. Apple has strict (if sometimes inscrutable) rules about what types of apps are permitted, mostly concerning appropriateness of content and the safety and stability of the app’s code. The prohibition that always rubbed developers and customers the wrong way, though, is the ban on apps that duplicate the functionality of Apple’s apps, like email clients, new browsers, and by extension, alternative music stores and app stores. These are now joined by iBooks, which is unique in that its actually invading territory inhabited by preexisting apps, like Amazon’s Kindle app and indie favorites like Stanza. So what does Apple do? Do they purge Kindle and co. from the App Store, or mark ereader apps as incompatible with the iPad? The Kindle app is to iBooks what an Amazon MP3 store app would be to iTunes, all the way down to the competing file formats and DRM systems (iBooks renders a proprietary type of ePub file, while the Kindle sells books in a proprietary AZW format), so even if this would be a terribly dickish thing to do, it’s possible.

The more likely path is a continuation of the gradual erosion of Apple’s tight grip on the App Store. Along with explicit, proactive feature additions like the ones we saw in OS 3.0, Apple’s been letting more and more types of apps slide through the approval process. The Rhapsody app may not provide a plain music download service like iTunes, but it is music that you pay for, in an app that doesn’t come from Apple. you may not be able to download a browser with an entirely new rendering engine, but now you can download a cornucopia of alternative browsers that render through WebKit. Some apps can stream video over 3G now; others can broadcast voice communication over AT&T’s data network. It’s too early to presume, but if iBooks doesn’t murder its competition, Apple could be charting a course toward a more open App Store, not a more tightly controlled one.

[The iPad on Giz]

Slate Showdown: iPad vs. HP Slate vs. JooJoo vs. Android Tablets & More (UPDATED)

Everybody’s talking about tablets, especially those single-pane capacitive touchscreen ones more specifically known as “slates.” The iPad is the biggest newsmaker, but there are lots headed our way (most with built-in webcams). Here’s how they measure up, spec-wise:

Updated: We’ve added Lenovo IdeaPad U1 and Archos 9 Windows 7 edition—see below for more details.

Click on the image to view it larger

As you can see, they have different strengths and weaknesses, some of which will become more clear in the coming months as we learn more about each tablet. (That Dell Mini 5 is especially inscrutable right now.)

The iPad has the most storage, cheap 3G, the time-tested iPhone OS and its mountain of apps, and a serious amount of Apple marketing juice behind it. But it’s also famously lacking features common to the other tablets, such as webcam and multitasking (only first party apps like music and email can multitask). The Notion Ink Adam is perhaps the most interesting of the bunch, with its dual-function transflective screen from Pixel Qi: It can be either a normal LCD or, with the flick of a switch, an easy-on-the-eyes reflective LCD that resembles e-ink. Its hardware is also surprisingly impressive—but it remains to be seen if Android is really the right OS for a 10-inch tablet.

The Dell Mini 5 and forthcoming Android edition of the Archos 7 tablet are two of a kind, almost oversized smartphones in their feature sets. Is an extra two or three inches of screen real estate worth the consequent decrease in pocketability? Perhaps not. And finally, there’s the maligned JooJoo, formerly the CrunchPad, a bit of an oddball as the only web-only device in the bunch. It doesn’t really have apps, can’t multitask, and pretty much confines you to an albeit fancy browser, sort of like Chrome OS will. The JooJoo is also the only tablet here to have no demonstrated way to read ebooks.

Update: The two new additions in v.2 of this chart, the Lenovo IdeaPad U1 and Archos 9, are both unusual. The Windows 7-powered Archos 9 has been available since September, is the only slate here that lacks multitouch, and is the only one with a HDD instead of solid state memory of some kind. It’s more related to the older tablets, but there’s no keyboard, just a 9-inch touchscreen. It doesn’t even have specific apps like the HP Slate‘s TouchSmart, it’s just a Windows computer.

The Lenovo IdeaPad U1 is even weirder, in that it’s actually two computers—the specs listed in the chart are for the tablet detached, but when it’s attached to its base, it switches both hardware and software. In its attached form, it’s a Windows 7 laptop with a full keyboard and trackpad, Core 2 Duo processor, 4GB of memory, eSATA, VGA- and HDMI-out, and all the other amenities you’d expect from a modern thin-and-light. We just have see what it’s like when it ships in June.

Data Sources:
Apple iPad: [Gizmodo]
HP Slate: [Gizmodo, GDGT; Tipster]
Fusion Garage JooJoo: [Gizmodo]
Notion Ink Adam: [Slashgear]
Dell Mini 5: [Gizmodo, Gizmodo]
Archos 7 Android: [DanceWithShadows, Gizmodo]
Lenovo IdeaPad U1: [Lenovo, Gizmodo, Gizmodo]
Archos 9: [UMPCPortal, Archos]

A quick word about “slates” vs. “tablets”: These are tablets, and it’s a word we prefer. The sad fact is, it’s overused. There’s no way to say “tablet” without including every godawful stylus-based convertible laptop built since 2002. (Thank you, Bill Gates!) And even the new touchscreen tablets come in single-pane and keyboard-equipped laptop styles. So “slate,” good or bad, is the more apt term.

Clear WiMAX USB modem impressions

Clearwire (along with Sprint and Comcast, just to name a couple) has been fiercely expanding its WiMAX network across America for months on end now, and while select citizens in select cities have had access to the 4G superhighway for just over a year, we haven’t actually had the opportunity to find ourselves in one of those locations for any amount of time. Until recently, that is. The Clear 4G service was lit up in Las Vegas late last year, which gave the Engadget squad just enough time to scrounge up a gaggle of Motorola 4G USB sticks and really test out the network while at CES. Meanwhile, the North Carolinians among us were also able to test the boundaries of the 4G patches that have been setup here, and we’re finally ready to dish out a few opinions on the fourth generation of cellular data. Eager to know if it’s the best thing since sliced bread the invention of the MP3? Read on to find out.

Continue reading Clear WiMAX USB modem impressions

Clear WiMAX USB modem impressions originally appeared on Engadget on Thu, 28 Jan 2010 14:23:00 EST. Please see our terms for use of feeds.

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The iPad Is The Gadget We Never Knew We Needed

Now that we’ve seen the iPad in the light of day, there’s a lot of chatter about what it can’t do. But Apple is now a massive threat to anything not a PC or smartphone. Here’s why:

Generally speaking, the iPad’s goal is not to replace your netbook, assuming you own and love one. It’s not about replacing your Kindle either, assuming you cashed in for that as well. We have reviewed plenty of both, and know there’s plenty to like. If you derive pleasure out of using either, then Apple might have a hard time convincing you to switch to the iPad. But for the millions of people who aren’t on either bandwagon, yet have the money and interest in a “third” device between the phone and the computer, the iPad will have greater appeal.

250 Million iPods Earlier…

When the first iPod came out, its goal was not to grab the customers who Creative and Archos were fighting over, with their dueling 6GB “jukeboxes.” It was to grab everyone else. I remember listening to arguments about why Archos had a better device than Creative or even Apple. Lot of good that early-adopter love got them in the long run. The pocket media player market exploded, with Apple eating over half the pie consistently for almost a decade.

When the iPhone came out, BlackBerry users were like, “No flippin’ way.” And guess what, those people still buy BlackBerries. (And why shouldn’t they? Today’s BlackBerry is still great, and hardly distinguishable from the BB of 2007.) The point is, the iPhone wasn’t designed to win the hearts and minds of people who already knew their way around a smartphone. It came to convince people walking around with Samsung and LG flip phones that there was more to life. And it worked.

iPhones now account for more than half of AT&T’s phone sales. You can bet that WinMo, Palm and BB combined weren’t doing that kind of share pre-iPhone. Globally, the smartphone business grew from a niche thing for people in suits to being a 180-million unit per year business, says Gartner, eclipsing the entire notebook business—about 20% of which, I might add, are netbooks. The iPhone isn’t the sole driver of this growth, of course, but its popularity has opened many new doors for the category. Just ask anyone in the business of developing/marketing/selling Droids or Palm Pres.

You could say, “Those were Apple’s successes, what about their failures?” In the second age of Steve Jobs, there aren’t a whole lot. Apple TV is the standout—quite possibly because Apple discovered, after releasing the product, that there wasn’t a big enough market for it, or any of its competitors. Apple TV may be crowded out by connected Blu-ray players, home-theater PCs and HD video players, but Apple TV’s niche is, to this day, almost frustratingly unique.

So how do you know if a market exists? You ask the “other” Steve, Microsoft CEO Steve Ballmer.

It’s Business Time

There’s a famous Ballmerism, one he’s even said to me, that goes something like, “A business isn’t worth entering unless the sales potential is 50 million units or more.” 50 million. That’s why Ballmer is happy to go into the portable media player business and the game console business, but laughs about ebook readers. Microsoft may not sell 50 million Zunes, but it’s worth being a contender.

You can bet Apple thinks this way. You can easily argue that, despite its sheen of innovation, Apple is far more conservative than Microsoft. Apple TV is a bit of an anomaly, but with no major hardware refreshes and a few small-minded software updates, you can hardly accuse Apple of throwing good money after bad. Presumably Apple TV was a learning experience for Jobs & Co., one they’re not likely to repeat.

With that in mind, let’s look at these popular in between sized devices, particularly at netbooks and ebook readers.

Like Notebooks, Only Littler

Netbooks are cooking, but it’s well known they’re cooking because notebooks are not. A netbook was originally conceived as something miraculously small and simple, running Linux with a warm fuzzy interface that dear old gran could use to bone up on pinochle before Friday’s showdown with the Rosenfelds. But instead of growing outward to this new audience (always with the grandmothers, it seems), it grew inward, cannibalizing real PC sales.

The Linux fell away, mostly because it was ill-conceived, and these simply became tiny, cheap, limited-function Windows PCs. They may have been a 40-million-unit business last year, according to DisplaySearch, but they only got cheaper, and the rest of the business was so depressed nobody was happy. (And just ask Ballmer how much he makes on those XP licenses, or even the “low-powered OS” that is Windows 7 Starter.)

Point is, nerds may love their netbooks, but the market that the netbook originally set out to reach is too far away, running farther away and screaming louder with every blog post about what chipset and graphics processor a netbook is rumored to have, or whether or not it is, indeed, a netbook at all. Clearly the audience is cheap geeks, and while that may be a good market to be in (just read Giz comments), it’s definitively not Steve Jobs’ market.

Easy on the Eyes

Now, about that Kindle. Best ebook reader out there. Every time we say that, we say it with a wink. We totally respect the Kindle (and I for one have hopes for Nook once it pulls itself out of the firmware mess it’s in), but we think e-ink is a limited medium.

Its functionality is ideal for a very specific task—simulating printed words on paper—and for that I have always sung its praise. The Kindle is ideal for delivering and serving up those kinds of books, and as a voracious reader of those kinds of books, I am grateful for its existence. But there are other kinds of books of which I am a consumer: Cookbooks, children’s books and comic books. (Notice, they all end in “book.”) The Kindle can’t do any of those categories well at all, because they are highly graphical. E-ink’s slow-refreshing, difficult-to-resize grayscale images are pretty much hideous. No big deal for the compleat Dickens, but too feeble to take on my dog-eared, saffron-stained Best-Ever Curry Cookbook.

So, e-ink’s known weaknesses aside, let’s talk again about Ballmer’s favorite number, 50 million. Guess how many Kindles are estimated to have been sold ever since the very first one launched? 2.5 million. Nobody knows for sure because Amazon won’t release the actual figures. Guess how many ebook readers are supposedly going to sell this year, according to Forrester? Roughly 6 million. In a year. Compare that to 21 million iPods sold last quarter, along with 9 million iPhones.

I am not suggesting that the iPod or iPhone is a worthwhile replacement for reading, but I am saying that, for better or worse, there are probably at least 2.5 million iPod or iPhone users who read books on those devices.

Are you starting to see the larger picture here? I am not trying to convince you to buy an Apple iPad, I am trying to explain to you why you probably will anyway. As the Kindle fights just to differentiate itself while drowning in a milk-white e-ink sea of God-awful knockoffs, you’ll see that color screen shining in the distance.

Sure the iPad may not be as easy on the eyes as a Kindle. But you will be able to read in bed without an additional light source. You will be able to read things online without banging your head against a wall to get to the right page. And, once the publishers get their acts together, you will be able to enjoy comics, cookbooks, and children’s books, with colorful images. Even before you set them into motion, dancing around the screen, they’ll look way better than they would on e-ink. (I haven’t even mentioned magazines, but once that biz figures out what to do with this thing, they will make it work, because they need color screens, preferably touchscreens.)

Tide Rollin’ In

So we have this new device, carefully planned by a company with a unique ability to reach new markets. And we have two types of products that have effectively failed to reach those markets. And you’re going to bet on the failures? The iPad has shortcomings, but they only betray Apple’s caution, just like what happened with iPhone No. 1. Now every 15-year-old kid asks for an iPhone, and the ones that don’t get them get iPod Touches.

We can sit here in our geeky little dorkosphere arguing about it all day, but as much as Apple clearly enjoys our participation, the people Jobs wants to sell this to don’t read our rants. They can’t even understand them. My step-mother refuses to touch computers, but nowadays checks email, reads newspapers and plays Solitaire on an iPod Touch, after basically picking it up by accident one day. That’s a future iPad user if I ever saw one.

Jobs doesn’t care about the netbook business, or the ebook business. He’s just aiming for the same people they were aiming at. The difference is, he’s going to reach them. And the fight will be with whoever enters into the tablet business with him. Paging Mr. Ballmer…

PS – If I’ve gotten to the end of this lengthy piece without telling you much about the iPad at all, it’s because other Giz staffers have already done such a handsome job of that already. If you missed out, here are the best four links to get you up to speed:

Apple iPad: Everything You Need To Know

Apple iPad First Hands On

Apple iPad Just Tried to Assassinate Laptops

8 Things That Suck About Apple iPad

Apple iPad Just Tried To Assassinate the Computer

Only way to interpret the launch of the iPad? Apple has declared the PC dead. Well-crafted but closed devices are their future of consumer computing. And if no one else can match the iPad experience, they may be right.

“In many ways this defines our vision, our sense of what’s next.” – Jonathan Ive

PCs will be around as expert devices for the long haul, but it’s clear that Apple, coasting on the deserved success of the iPhone, sees simple, closed internet devices as the future of computing. (Or at the very least, portable computing.) And for the average consumer, it could be.

It’s the “internet device” vision of a decade ago all over again, except now Apple can offer what is arguably the best user experience for internet and media consumption combined with a very reasonable (for a brand new gadget) price.

It may not be good for you, because you’re an internet dork who wants to do heavy video editing or run Photoshop. (Or, you know, multitask.) But for the average person off the street walking into a Best Buy, their laptop money may now be going to an iPad.

What happens when they find the iPad is all they needed in the first place? They never buy a laptop again.

In the meantime, here are a few things to think about for we full-time dorks.

Does it kill netbooks?

If there’s anything that you can take home from today’s announcement of the iPad it’s this: from here on out the battle between physical keyboards and touchscreen ones has moved beyond smartphones and into every other area of computing. Get ready to hear someone say “I touchtype just fine on a soft keyboard on my PC” very soon.

I’d be lying if I said the giant bezel doesn’t ward me off a bit, even if I understand why it’s necessary to be there. But it isn’t as sexy as it could be, all things considered.

But a 1.5-pound device with a (theoretical) 10-hour battery life? Done and done. Heck, I’ll haul two.

Yet I will buy the dock! Perhaps, even if I am frustrated to no end that they are not simply supporting the Bluetooth keyboard. But I suppose that is that—this really is what Apple imagines the future of laptops to be.

Belay that! A couple of you have pointed out that the Bluetooth keyboard is in fact supported! I am a’flutter.

But it’s a lot more likely I’ll carry around an iPad than a netbook.

What about the add-on keyboard, though? I sort of love it, but it is so very un-Apple to have a keyboard attachment. And all the dongles. And only a VGA output, not DisplayPort! It seems like the iPad came from an alternate dimension.

Productivity

If typing on the iPad’s soft keyboard is even slightly faster or more comfortable than typing on an iPhone, they could have a productivity winner here. But I sort of doubt it’s going to be comfortable enough to use for hours of typing at a time.

For emailing, attachment browsing, and the like, though, I think it’ll be a pretty powerful little device. Its form factor is perfect for pulling out of a little executive bag to check mail or show off a PDF to a coworker.

The new cloud-based iWork looks amusing, but who really wants to switch from Office to iWork? Email and other web-based tech is still the most portable solution. On the other hand, a functional iWork is what convinces your CTO that you can use the iPad to display Powerpoints.

Screen Aspect Ratio

There was never going to be a perfect size, especially since movies are widescreen, but a single page of a magazine or book is decidedly not. Yet the aspect ratio, which is something close to 4:3 (if not exactly), surrounds widescreen movies with a lot of black, especially when you include the bezel. I would expect future iPad models to lengthen ever so slightly, but not much.

3G Access

250MB for $15 a month; unlimited for $30. No contracts. Unlocked SIM slot. Completely reasonable.

Of course, it uses AT&T, so if you’re in NYC or San Francisco you’re screwed. But it also means you could switch in other carriers’ SIM cards if you like.

And the free Wi-Fi access in an AT&T hotspot—presumably only if you’ve paid for some AT&T access—won’t hurt.

That the iPad is unlocked, though, also means that T-Mobile could potentially roll in with a 3G option for even less money.

Pornography

It’s simple: You can hold something that weighs 1.5 pounds in one hand.

Relaxation

A few have mentioned how sitting down with an iPad may feel casual, less prone to send one into “work-mode”. I can buy that—but that will also serve to delineate use-cases between laptops and iPads, making the iPad seem more like a toy.

Reading

Don’t call it a Kindle killer. Books on iPad will probably be more expensive than Kindle’s titles, at least at first. And there’s nothing about the iPad’s screen that will make it better for reading than, say, a laptop. But having a dedicated iBooks store? That’s good for everybody, including iPhone and iPod touch users.

And for anything color—comics, children’s books, magazines—the iPad will destroy what e-paper can do.

Multitouch

Here is the thing to know: When it comes to multitouch, consider the iPad the harbinger of all the interface tricks that will be coming to iMac and MacBooks in the relatively near future.

VoIP

It has a microphone. There’s no reason to think it won’t be able to do VoIP.

All in all, I think they’ve got a category-straddling winner here, but it’s a bit of a gangly pseudopodal mutant at the same time. It doesn’t kill the laptop or the PC quite yet, but you can at least see how Apple intends to choke the life out of those markets.

Don’t like that? Better get to work on a better tablet.

8 Things That Suck About the iPad

A lot of people at Gizmodo are psyched about the iPad. Not me! My god, am I underwhelmed by it. It has some absolutely backbreaking failures that will make buying one the last thing I would want to do. Updated

Big, Ugly Bezel
Have you seen the bezel on this thing?! It’s huge! I know you don’t want to accidentally input a command when your thumb is holding it, but come on.

No Multitasking
This is a backbreaker. If this is supposed to be a replacement for netbooks, how can it possibly not have multitasking? Are you saying I can’t listen to Pandora while writing a document? I can’t have my Twitter app open at the same time as my browser? I can’t have AIM open at the same time as my email? Are you kidding me? This alone guarantees that I will not buy this product.

No Cameras
No front facing camera is one thing. But no back facing camera either? Why the hell not? I can’t imagine what the downside was for including at least one camera. Could this thing not handle video iChat?

Touch Keyboard
So much for Apple revolutionizing tablet inputs; this is the same big, ugly touchscreen keyboard we’ve seen on other tablets, and unless you’re lying on the couch with your knees propping it up, it’ll be awkward to use.

No HDMI Out
Want to watch those nice HD videos you downloaded from iTunes on your TV? Too damned bad! If you were truly loyal, you’d just buy an AppleTV already.

The Name iPad
Get ready for Maxi pad jokes, and lots of ’em!

No Flash
No Flash is annoying but not a dealbreaker on the iPhone and iPod Touch. On something that’s supposed to be closer to a netbook or laptop? It will leave huge, gaping holes in websites. I hope you don’t care about streaming video! God knows not many casual internet users do. Oh wait, nevermind, they all do.

Adapters, Adapters, Adapters
So much for those smooth lines. If you want to plug anything into this, such as a digital camera, you need all sorts of ugly adapters. You need an adapter for USB for god’s sake.

Update: Why stop at 8? Here are more things we are discovering that suck about the iPad.

It’s Not Widescreen
Widescreen movies look lousy on this thing thanks to its 4:3 screen, according to Blam, who checked out some of Star Trek on one. It’s like owning a 4:3 TV all over again!

Doesn’t Support T-Mobile 3G
Sure, it’s “unlocked.” But it won’t work on T-Mobile, and it uses microSIMs that literally no one else uses.

A Closed App Ecosystem
The iPad only runs apps from the App Store. The same App Store that is notorious for banning apps for no real reason, such as Google Voice. Sure, netbooks might not have touchscreens, but you can install whatever software you’d like on them. Want to run a different browser on your iPad? Too bad!

[This post does not necessarily reflect the opinions of others at Gizmodo]

Apple iPad: Everything You Need to Know

From the realm of sci-fi to Steve Jobs’ stage: The iPad is official. What is it? What can it do? How does it work? Here’s everything you need to know about Apple’s newest creation, all in one place.

It’s almost impossible to overstate the buzz leading up to this device. Immediately after the death of the Newton, rumors began trickling out about a followup from Apple; in the last five years, speculation and scraps of evidence about an Apple tablet have been a fixture in the tech media; in the last year, the rumors were unavoidable. Today, Apple’s tablet has finally arrived, and we’ve got the full rundown—from specs, features, content and price to what it’s like to actually use one.

The Hardware


Size and shape: The screen’s aspect ratio makes it seem a bit squat, but this is intended to be a bi-directional tabl—err, Pad. The bezel is a little fat, but otherwise, this thing is basically a clean slab of pure display. It’s just .5 inches thick, which is a hair thicker than the iPhone 3GS, and measures 9.56 x 7.47 inches. Final weigh-in is 1.5 pounds without 3G, and 1.6 with. Says Mark, who’s actually held one:

Imagine, if you will, a super light unibody MacBook Pro that’s smaller, thinner and way, way, way lighter. Or, from a slightly different perspective, think about a bigger iPhone that’s been built with unibody construction.

The screen: The tablet’s multitouch screen measures in at 9.7 inches, meaning that it’s got a significantly smaller footprint than the smallest MacBook, but a much larger screen than the iPhone. (That’s 9.7 inches diagonal, from screen corner to screen corner.) The screen’s resolution is a dense 1024 x 768.

Here‘s what it looks like in photos, and on video:

The guts: It’s a half-inch thick—just a hair thicker than the iPhone, for reference—and weighs 1.5 pounds. It’s powered by a 1GHz Apple ARM A4 chip, and has 16GB, 32GB or 64GB of flash storage. From the looks of it, Apple finally got some use out of that PA Semi purchase, and built their own mobile processor, but that’s no totally clear yet. It’s also loaded with 802.11 n Wi-Fi, Bluetooth 2.1 + EDR, a 30-pin iPod connector, a speaker, a microphone, an accelerometer and a compass. Video output runs through and iPhone-type composite adapter at up to 576p and through a dock-to-VGA adapter at up to 1024 x 768. No HDMI, no DVI—not even a Mini DisplayPort.

3G is optional, and costs more, not less. Along with 3G, the upgraded models include A-GPS. (More on this below)

Oh, and there isn’t a rear-facing camera, nor is there a front-facing camera. This tablet is totally camera-less, which seems a bit odd.

The battery: Apple’s making some bold claims about battery life: ten hours for constant use, with a one-month standby rating. Ten hours of constant use includes video viewing, so you could conceivable watch about six feature films before this thing dies.

How you hold it: You can hold it two different ways, and the software will adapt to both. Portrait mode seems like the primay mode, a la the iPhone while landscape mode—better for movies and perhaps magazine content—is a secondary mode. The Apple decal is oriented for portrait mode, so basically, just get ready for a whole bunch of HEY IT’S A GIANT IPHONE!! jokes.

Connectivity

Some models have Wi-Fi exclusively, while some have 3G as well. It’s with AT&T, and costs either $15 a month for 250MB of data, or $30 for unlimited data. With the plan, you get access to AT&T’s Wi-Fi hotspots as well. Best of all, it’s a prepaid service—no contract. You can activate it from the iPad any time, and cancel whenever you want. This sounds like a fantastic deal, until you consider how it’s probably going to brutalize AT&T’s already terrible 3G coverage.

The iPad itself is unlocked, so you can conceivably use it with any Micro SIM card . But what the hell is a Micro SIM card? For one, it’s not the same kind of SIM that’s in your iPhone, so don’t expect to just pop that in and surf for free. It’s a totally different standard, and the iPad’s the only device that uses it right now. Even if, say, T-Mobile released a Micro SIM card, the iPad can’t connect to its 1700MHz 3G network.

The Software

The OS: The operating system on the tablet is based on iPhone OS, which is in turn loosely based on OS X. In other words, it’s got the same guts as the iPhone, as well as a somewhat similar interface. What this means in practical terms is that the UI is modal; you can only display one app at a time, and there aren’t windows, per se. There’s a new set of standard UI tools as well, including a pull-down menu, situated at the top left of most apps.

The homescreen: It’s like a mixture between the iPhone and OS X: it uses the iPhone launcher/apps metaphor, but has an OS X-style shiny dock. It feels very spread out compared to the iPhone’s homescreen, though I suspect this is necessary to keep things from getting too overwhelming. For our full walkthrough of the new OS, check here.


The keyboard: Input comes by way of an onscreen keyboard, almost exactly like the iPhone’s. Typing on it is apparently a “dream,” because it’s “almost lifesize”. Steve wasn’t typing with his thumbs, but with his fingers, as if it were an actual laptop keyboard. Navigation throughout the rest of the OS is optimized for one hand, though.

The browser: The browser is essential an upscaled version of Safari Mobile, with a familiar, finger-friendly title bar and not much else. It rotates by command of the accelerometer. From the looks of it, it doesn’t have Flash support, but we’ll have to confirm. UPDATE: Yup, none at all. You can get away with that kind of thing on the iPhone, sort of, but on a 10-inch tablet it’s a glaring omission.

Email: Mail again takes its visual cues from the iPhone, but with a lot more decoration: you can preview your mailbox from any message with a pull-down menu, and preview any message from within the mailbox, with a pop-up window.

Music: The music player is even more hybridized, styled like a mix between the iPhone’s iPod interface and full-fledged desktop iTunes. Interestingly, Cover Flow seems to have more or less died off.

Maps: This one may be the most direct conversion from the iPhone, with a very similar interface through and through. It includes Street View, too.

Photos: The photo library app looks a lot like iPhoto, only adapted for multitouch finger input.

Video: YouTube is available by way of an app, iPhone-style, which can play videos in 720p HD. iTunes video content plays back in a dedicated app, just like on the iPhone, and can also play back in HD. Movie codec support is otherwise the same as the iPhone, which is to say pretty limited.

Calendar and contacts: The calendar app is desktop-like, until you open contacts and calendars, which look a lot like actual contact books and organizers. They’re beautiful, and dare I say a bit Courier-like.

Apps


iPhone apps: This thing runs them! The iPad runs iPhone apps right out of the App Store, with no modification, but they’re either relegated to the center of the screen or in “pixel double” mode, which just blows them up crudely. Any apps you’ve purchased for your iPhone can be synced, for free, to your iPad.

New apps: The iPhone app SDK has already been expanded for tablet development, including a whole new set of UI elements and expanded resolution support. The raw iPhone app compatibility is just a temporary measure, it seems—any developer who wants their app to run on the tablet will develop for the tablet. Some of the early examples of adapted apps, like Brushes, are spectacular. More on the SDK here.
Apple’s pushing gaming on this thing right out of the box, demoing everything from FPS N.O.V.A to Need for Speed. It’s presumably running these games at HD, so the rendering power in this thing is no joke.

Ebooks: Apple’s also opened an ebook store to accompany the iPad, in the mold of iTunes. It’s called iBooks.
It offers books in ePub format, and makes reading on a Kindle seem about as stodgy as, you know, paper. To be clear, though, this is just Apple’s solution—unless they’re explicitly banned from the iPad, you should be able to download your Kindle app as well.

This store doesn’t sell magazines or newspapers, which’ll be relegated to regular app status. At this point, whether or not the tablet helps them out is in their hands.

iWork: Apple’ also designed a whole new iWork suite just for the tablet, which implies that this thing is as much for media creation as it is for consumption. There’s a new version of Keynote designed just for the iPad, as well as new version of Pages, (word processor), and Numbers, which is the spreadsheet app. Here’s what Keynote looks like:
The interfaces are obviously designed strictly for touch input, but from the looks of it can handle every function that the old, mouse-centric version could, plus a few more. And man, they’re so much prettier. Each app costs $10, and you can get them all for $30.

• File storage: Unlike the iPhone, the iPad does seem to have some shared storage aside from the photo roll. The newly released SDK reveals that when you connect an iPad to a PC or Mac, part of it—a partition, maybe?—mounts as a shared documents folder.

Accessories


Right away, Apple’s offering three main official accessories: a book-style case, a regular dock and a keyboard dock. (Ha!)

The book cover doubles as a stand, so you can prop the iPad up in a few different ways. The keyboard dock hooks up with the iPad when it’s in portrait mode, so you can type longer documents, charge, or both. The iPad will also support Apple’s Bluetooth keyboards.

The iPad’s only really got one accessory port, and it takes an iPod dock connector. Apple’s solution for this? Adapters! So many adapters. There’s a Dock Connector to VGA adapter, a USB camera adapter (which gives you one plain USB connection, though it apparently only works for importing photos), a USB to SD adapter, and an included USB power adapter, which lets you charge by AC or USB. It’s essentially just an iPhone charger with a bigger brick.

UPDATE: We have prices:

the Keyboard dock costs $70, the case costs $40, the SD/USB connection kit costs $30 and the VGA display adapter costs $30 (1024×768 only)

What It’s Like to Use

It’s hefty. Substantial. Easy to grip. Fast. Beautiful. Rigid. Starkly designed. The glass is a little rubbery but it could be my sweaty hands. And it’s fasssstttt.

Our detailed impressions in our hands on, right here.

Price and Release Date


The iPad ships worldwide in 60 days, but only in Wi-Fi versions. The 3G version will be another 30 days after that. Here are the prices:

Without 3G:

• $499: 16GB
• $599: 32GB
• $699: 64GB

With 3G:

• $629: 16GB
• $729: 32GB
• $829: 64GB

Apple will ship all the iPads in 60 days—the end of March—to America, and just the Wi-Fi models internationally. It’ll be another 30 days beyond that for 3G models to be available outside our shores; Apple says they’re still working on carrier deals.

3G comes by way of AT&T, who’s offering the service without contract, for $15 a month (250MB of data) or $30 a month (unlimited). That’s why, unlike the iPhone, the iPad is actually cheaper off-contract.

All the Rest

The First Hands On

The Media Strategy: Book, Magazines and Music

Eight Things That Suck About the iPad (Already!)

How the iPad Is a Ploy to Assassinate Laptops

The First Round of iPad Apps, From NYT to N.O.V.A.

iPad Accessories

Apple’s Official Specs Page

What’s actually new in the iPad’s user interface

• Our liveblog, in case you want to pretend the keynote is happening RIGHT NOW.

&bull A theory! The iPad Is The Gadget We Never Knew We Needed

• Another theory! The iPad is for olds

How the iPad Measures Up to the JooJoo, the HP Slate, Android Tablets and More

• Mo’ Apps, Mo’ Problems: How the iPad Will Change the Landscape of the App Store

• Adobe lashes out at Apple over the iPad’s lack of Flash

• iPad Snivelers: Put Up Or Shut Up (But Mostly Shut Up)

• The #appleipad tag, which collects all of our coverage (oh, there’s lots more) in one place.

And here’s Apple’s full press release:

Apple Launches iPad

A Magical & Revolutionary Device at an Unbelievable Price

SAN FRANCISCO, Jan. 27 /PRNewswire-FirstCall/ — Apple® today introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading e-books and much more. iPad’s responsive high-resolution Multi-Touch™ display lets users physically interact with applications and content. iPad is just 0.5 inches thick and weighs just 1.5 pounds- thinner and lighter than any laptop or netbook. iPad includes 12 new innovative apps designed especially for the iPad, and will run almost all of the over 140,000 apps in the App Store. iPad will be available in late March starting at the breakthrough price of just $499.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100127/SF44883)

“iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price,” said Steve Jobs, Apple’s CEO. “iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.”

iPad features 12 next-generation Multi-Touch applications. Every app works in both portrait and landscape, automatically animating between views as the user rotates iPad in any direction. The precise Multi-Touch interface makes surfing the web on iPad an entirely new experience, dramatically more interactive and intimate than on a computer. Reading and sending email is fun and easy on iPad’s large screen and almost full-size “soft” keyboard. Import photos from a Mac®, PC or digital camera, see them organized as albums, and enjoy and share them using iPad’s elegant slideshows. Watch movies, TV shows and YouTube, all in HD or flip through pages of an e-book you downloaded from Apple’s new iBookstore while listening to your music collection.

iPad runs almost all of the over 140,000 apps on the App Store, including apps already purchased for your iPhone® or iPod touch®. The iTunes® Store gives you access to the world’s most popular online music, TV and movie store with a catalog of over 11 million songs, over 50,000 TV episodes and over 8,000 films including over 2,000 in stunning high definition video. Apple also announced the new iBooks app for iPad, which includes Apple’s new iBookstore, the best way to browse, buy and read books on a mobile device. The iBookstore will feature books from major and independent publishers.

Apple also introduced a new version of iWork® for iPad, the first desktop-class productivity suite designed specifically for Multi-Touch. With Pages®, Keynote® and Numbers® you can create beautifully formatted documents, stunning presentations with animations and transitions, and spreadsheets with charts, functions and formulas. The three apps will be available separately through the App Store for $9.99 each.

iPad syncs with iTunes just like the iPhone and iPod touch, using the standard Apple 30-pin to USB cable, so you can sync all of your contacts, photos, music, movies, TV shows, applications and more from your Mac or PC. All the apps and content you download on iPad from the App Store, iTunes Store and iBookstore will be automatically synced to your iTunes library the next time you connect with your computer.

iPad’s brilliant 9.7-inch, LED-backlit display features IPS technology to deliver crisp, clear images and consistent color with an ultra-wide 178 degree viewing angle. The highly precise, capacitive Multi-Touch display is amazingly accurate and responsive whether scrolling web pages or playing games. The intelligent soft keyboard pioneered on iPhone takes advantage of iPad’s larger display to offer an almost full-size soft keyboard. iPad also connects to the new iPad Keyboard Dock with a full-size traditional keyboard.

iPad is powered by A4, Apple’s next-generation system-on-a-chip. Designed by Apple, the new A4 chip provides exceptional processor and graphics performance along with long battery life of up to 10 hours.* Apple’s advanced chemistry and Adaptive Charging technology deliver up to 1,000 charge cycles without a significant decrease in battery capacity over a typical five year lifespan.**

iPad comes in two versions-one with Wi-Fi and the other with both Wi-Fi and 3G. iPad includes the latest 802.11n Wi-Fi, and the 3G versions support speeds up to 7.2 Mbps on HSDPA networks. Apple and AT&T announced breakthrough 3G pre-paid data plans for iPad with easy, on-device activation and management.

Continuing Apple’s dedication to designing and creating environmentally responsible products, each iPad enclosure is made of highly recyclable aluminum and comes standard with energy-efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. iPad contains no brominated flame retardants and is completely PVC-free.

Apple today released a new Software Development Kit (SDK) for iPad, so developers can create amazing new applications designed to take advantage of iPad’s capabilities. The SDK includes a simulator that lets developers test and debug their iPad apps on a Mac, and also lets developers create Universal Applications that run on iPad, iPhone and iPod touch.

Pricing & Availability

iPad will be available in late March worldwide for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model. The Wi-Fi + 3G models of iPad will be available in April in the US and selected countries for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad will be sold in the US through the Apple Store® (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. International pricing and worldwide availability will be announced at a later date. iBookstore will be available in the US at launch.

*Apple tested wireless battery life by browsing web pages and receiving email over an AirPort® network, never letting the system go to sleep during the test, and keeping the display at half brightness. This is a typical scenario of use on the go, resulting in a battery performance number that is very relevant to mobile users.

**A properly maintained iPad battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings.