Microsoft’s NUAds interactive advertising to harness powers of Kinect, ‘change television as we know it’

Microsoft's NUAds interactive advertising to harness powers of Kinect, 'change television as we know it'

The folks over at Microsoft Advertising are quite fond of their latest brainchild, so much so that they’re calling the Kinect-enabled advertising platform “irresistibly interactive.” NUAds — which snaked the NU in NUI — feeds off our need for interactivity, allowing advertisers to lure us in by enabling points of gesture and voice control. Think the latest Snuggie spot is super cool? Just say “Xbox, Tweet,” and all your friends will know it. Want to know more about Mariah Carey’s latest fragrance? Say “Xbox, More,” and the info is all yours. Wondering where you can pick up a box of Nad’s edible hair remover? Say “Xbox, Near Me,” and you’ll get a text with the location of the closest Nad’s retailer. Want to vote on the hottest new Bratz doll? Give your girl a thumbs up. So Microsoft may have engaged a host of more respectable partners, namely Adidas, NBC, and Coca Cola, for its demo of the voice and gesture-enabled advertising platform yesterday, and NUAds does indeed serve up promotions in an entirely new way, but will it really change how we view the boob tube for good? Check out the video demo after the break, and weigh in the comments below.

Continue reading Microsoft’s NUAds interactive advertising to harness powers of Kinect, ‘change television as we know it’

Microsoft’s NUAds interactive advertising to harness powers of Kinect, ‘change television as we know it’ originally appeared on Engadget on Wed, 22 Jun 2011 16:14:00 EDT. Please see our terms for use of feeds.

Permalink Hollywood Reporter  |  sourceMicrosoft Advertising  | Email this | Comments

Games at Google revealed in job posting, takes a stab at social gaming

Games at Google

Well, one of the few remaining sectors that Google has yet to conquer, gaming, will be Big G free no longer. The tech giant is looking for a product manager to man a new property called Games at Google. Obviously, with just a job posting to work with, details are scant, but we can tell you that the gaming platform will boast some social features — an area where the Goog has struggled mightily. What don’t we know? Just about anything else. Will it be a Game Center-like feature for Android phones? Or, perhaps, a web-gaming outlet for Chrome built with help from the folks at Zynga, who Google quietly partnered with back in the summer of oh-ten. Regardless, we’re waiting with bated breath to find out when and where we’ll be able to order hits in Mafia Wars next.

Games at Google revealed in job posting, takes a stab at social gaming originally appeared on Engadget on Wed, 22 Jun 2011 13:40:00 EDT. Please see our terms for use of feeds.

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Japanese 3DS to get 3D TV service, North America waits with bated breath

3DS owners outside of Japan can look forward to missing out on yet another Nintendo sponsored video service — at least for now. With the help of Fuji TV, Nintendo’s Itsu no Ma ni Terebi (or “SpotPass TV”) will bring a number of short format 3D TV programs to the fledgling handheld, including shows featuring cute animals, sumo wrestling idol girls, and daily tips on performing magic tricks. Like its Wii predecessor, this video service is currently a Japan-only affair, but there’s still plenty of summer left for the big-N to make good on its GDC Netflix promise.

Japanese 3DS to get 3D TV service, North America waits with bated breath originally appeared on Engadget on Tue, 21 Jun 2011 04:29:00 EDT. Please see our terms for use of feeds.

Permalink Nintendo World Report  |  sourceNintendo  | Email this | Comments

HotHardware surveys the Cougar Point motherboard horizon, spots a winner

There’s an ocean of possibilities when it comes to choosing the right Socket LGA 1155 board to mother your Sandy Bridge processor. But a roundup review at HotHardware funnels it down to just five rivals within a $179-$267 price bracket and based on Intel’s P67 chipset: two offerings from Asus, plus one each from ASRock, Gigabyte and MSI. The reviewers found clear favorites depending on what you’re looking for: The ASRock Fatal1ty P67 Professional and MSI P67A-GD80 can both bring serious aesthetics to your super rig, and the former has a particularly good bang-for-buck ratio. The Asus P8P67 WS Revolution stands out with four full-length PCI Express lanes for crazy graphics, while the more conservative Asus P8P67 Professional has the lowest idle power consumption of the lot. Click the source link now if you’d prefer to discover the overall winner for yourself. Otherwise, all we can say is, viva la Revolution.

HotHardware surveys the Cougar Point motherboard horizon, spots a winner originally appeared on Engadget on Mon, 20 Jun 2011 09:31:00 EDT. Please see our terms for use of feeds.

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How would you change Nintendo’s 3DS?

It took ’em longer than anticipated to sell a cool million of these things, but we’re guessing the hardcore among us are in that crowd. The Nintendo 3DS is definitely trying something quite different, and while it’s tough to tell if the Big N has a bona fide hit on its hands, we’re feeling pretty certain that it’ll pop out a second edition in due time. To that end, we’re interested in hearing what existing owners would change if given the power. Would you tweak the displays in any way? Change up the colors? Modify the form factor? Alter the control scheme? We can’t promise you that Luigi’s listening, but feel free to get the ideas flowing in comments below.

How would you change Nintendo’s 3DS? originally appeared on Engadget on Sun, 19 Jun 2011 22:36:00 EDT. Please see our terms for use of feeds.

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Real Racing 2 HD wireless, dual-screen gaming with iOS 5 on iPad 2 hands-on (video)


It’s just one week after Nintendo unveiled dual-screen gaming on the Wii U at E3, but Apple’s iOS 5 beta is already bringing a very similar experience to the living room — many months before Nintendo’s latest console is expected to ship. We installed iOS 5 on an iPad 2 and Apple TV, and took the latest version of Real Racing 2 HD for a test-drive, which enables dual-screen gameplay over AirPlay without the need for Apple’s $39 AV adapter. Other games, like Angry Birds, simply mirror the iPad’s display (and aspect ratio) on your HDTV, but Real Racing streams 16:9 HD video.

For this game (and we imagine many more to come), you use the iPad as the controller — both while navigating through menus and in race mode — while the game appears only on your TV (though the tablet does display some vitals, and a map of the track). There’s noticeable lag between the iPad and Apple TV when using AirPlay, which may be an issue for games where timing is important, such as Rock Band, but didn’t seem to set us back while playing Firemint’s racing game. Overall, AirPlay offered a seamless gaming experience without a single hiccup — surprising, considering iOS 5 just hit beta last week. It’s difficult to do this hands-on justice without a video demo, so jump past the break for an exclusive look at wireless, dual-screen gaming on the iPad and Apple TV.

Continue reading Real Racing 2 HD wireless, dual-screen gaming with iOS 5 on iPad 2 hands-on (video)

Real Racing 2 HD wireless, dual-screen gaming with iOS 5 on iPad 2 hands-on (video) originally appeared on Engadget on Fri, 17 Jun 2011 11:57:00 EDT. Please see our terms for use of feeds.

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Acer announces Predator G5910 for the UK with up to 8TB of storage, ‘combat-machine’ design cues

Acer’s been mighty busy the past few days, trotting out laptops, desktops, a media streamer, and a multitouch monitor, to boot. But the company wasn’t ready to call it a week just yet — the outfit also announced the Predator G5910 gaming rig for the UK gaming crowd. As you might gather from its reddish accents and claw-like doors — a “combat-machine” aesthetic, according to Acer — this is a power tower. These bad boys pack quad-core, desktop-grade Core i5 and i7 processors, up to 16GB of memory, 10 USB 2.0 ports, a 12-in-1 memory card slot, two swappable hard drive bays, and as much as 8TB of storage spread across four SATA drives. In terms of graphics, the most specific thing Acer is saying is that it’s compatible with NVIDIA GeForce and AMD Radeon cards, and that it’s NVIDIA 3D Vision-capable. You can also overclock this guy using Intel’s own Extreme Tuning Utility, but only if you opt for a K-series CPU. This would mean the machine has a P67 chipset — which is what retailers in other European countries are listing — and not the H67 listed in the press release. As final flourishes, Acer threw in a handle on the back, and an angled deck on top to keep your inevitable morass of cables under control. UK shoppers can find it in mid-July starting at £599 VAT. PR after the break.

Continue reading Acer announces Predator G5910 for the UK with up to 8TB of storage, ‘combat-machine’ design cues

Acer announces Predator G5910 for the UK with up to 8TB of storage, ‘combat-machine’ design cues originally appeared on Engadget on Fri, 17 Jun 2011 11:34:00 EDT. Please see our terms for use of feeds.

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Wii U dev kits to be updated to latest prototyping hardware in the coming weeks

Nintendo couldn’t have put all those glorious names of third party developers up alongside its Wii U announcement earlier this month without giving those companies at least a glimpse at the actual hardware they’d have to code on. Sega Europe’s Gary Dunn was among those to have tinkered with a development kit before we even knew what the Wii U would be called, but he says that Nintendo intends to refresh that hardware to the latest prototype model at some point before the end of July. According to Gary, coding for the new system is pretty straightforward, and though he wouldn’t get into specifics about performance, he does expect more details to emerge once Nintendo starts distributing the latest version of the Wii U dev platform. Asked about how it compares to the Xbox 360 and PS3, Sega’s dev leader simply said the new Nintendo console is “different.”

Wii U dev kits to be updated to latest prototyping hardware in the coming weeks originally appeared on Engadget on Fri, 17 Jun 2011 08:08:00 EDT. Please see our terms for use of feeds.

Permalink GamesIndustry.biz  |  sourceEurogamer  | Email this | Comments

Redbox starts renting out video games nationwide, charges $2 for your Xbox 360, PS3 or Wii pleasure

Exactly as promised, Redbox is today inaugurating a new branch to its media-renting venture with the introduction of video game rentals at $2 a day. There’s a pretty rich and fresh selection on offer, including the likes of Duke Nukem Forever, Dirt 3, and Brink, and you can reserve your copy online before moseying down to your nearest Redbox kiosk to execute the transaction. About 5,000 of those crimson encasements have already been partaking in the testing of this service, but now Redbox is flipping the switch on the other 21,000 across the US and making things officially official.

Redbox starts renting out video games nationwide, charges $2 for your Xbox 360, PS3 or Wii pleasure originally appeared on Engadget on Fri, 17 Jun 2011 05:21:00 EDT. Please see our terms for use of feeds.

Permalink GamesIndustry.biz  |  sourceRedbox.com/games  | Email this | Comments

Tokyo Toy Show: Virtual Table Tennis Game

Among the various new toys exhibited at Tokyo’s 2011 Toy Show, on Happinet’s display stood a virtual ping pong game called High Tension Table Tennis, which operates based on sound and motion sensor technology. Offered in two grip types, shakehand and penhold style, this paddle-shaped cordless novelty toy gives users a realistic virtual experience of playing table tennis wherever they desire.

Using an ultra thin speaker built into the rubber of the paddle, it emits a rhythmic array of sounds that the player uses to play the game. Players rely on this along with their creativity to rally with their invisible opponent and the more they swing with the beat (which is played in three steps), the more the rally builds up. The toy uses motion sensor technology to determine the strength and force of the swing, changing the speed and power of the hit accordingly. This feature enables players to hit smashes which would generate an applause and cheering from a virtual crowd and if carried out successfully, would win them the point.

This game comes in two different modes: Rally Mode and Rhythm Mode, both of which have different levels ranging in difficulty from a short but fun exercise to whose who are determined to sweat as if in a real competition.

Priced at 2,000 yen (equivalent to US $25), this form of exercise is currently limited to only one player. We see this as unfortunate given that an updated version with an added feature where two players are able to link their paddles together and have a virtual match, would perhaps be much more exciting and attract a wider audience.

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